Content Marketing: Page 244

  • How to Conduct a Website Content Audit in 3 Easy Steps

    If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the to...

    By • April 23, 2014

  • The New Marketing Paradigm: Coherent Customer Satisfaction

    Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality ...

    By • April 23, 2014

  • 7 Ways to Use Social Media to Boost Your Small Business

    It's no longer possible to completely ignore the effect social media is having on the business world. Social media has become an important part of any business's marketing strategy, especially for small businesses. A study from LinkedIn shows that 81% of North American of small businesses use soc...

    By • April 22, 2014

  • What to Do When Your Social Media Manager Quits

    You've got Twitter, Facebook, and Pinterest campaigns planned through year's end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she's taking a job overseas. Don't panic! Here's an easy five-point plan to save your sanity and keep...

    By • April 22, 2014

  • Why Social Proof Matters for Content Marketers

    If you write a blog post and no one shares it, does it really exist?We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and today the validation data is right in front of us. We can see in a matter of hours how many page views and call-to-action ...

    By • April 22, 2014

  • Marketing Eggcellence: The Top Branded Easter Campaigns

    Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. With the 2014 total holiday spend just under $16 billion, marketers are continuously expanding efforts to tap into the spring celebrations....

    By • April 21, 2014

  • 3 Ways to Make Sure People Read Your Blogs

    It's not what you say that's most important, it's how you say it.Last night, my sister was explaining this "great idea" she had for my birthday party to her boyfriend. After about a minute, he cut her off and said, "If it takes you this long to explain it, it's probably not that great." She got m...

    By • April 21, 2014

  • 5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

    Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool. 1. It properly reflects your business/brandYour company's social media is a reflection of the company itself. Thus, you want to make certa...

    By • April 21, 2014

  • Monitoring Social Media to Prevent a Crisis

    Last week I started a series on how to include social media in your crisis communications plans. Part one of the series outlines the five necessary elements every crisis communications plan should include. This week we'll tackle the first of those five elements: monitoring social media to prevent...

    By • April 21, 2014

  • Will There Be "Content Shock" in Travel?

    Everyday that goes by, I read yet another article or blog post about new milestones reached by this or that social media. And if you pay close attention, many of them involve the travel and hospitality vertical. For example:Facebook now has close to one billion active users on mobile, which repre...

    By • April 21, 2014

  • Alleviating Senior Isolation Through Social Media

    Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.Social isolatio...

    By • April 21, 2014

  • Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

    You're competing against hundreds or thousands of competitors. They're armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need and how they interact with your products a...

    By • April 21, 2014

  • Press Releases: 5 Best Ways to Optimize for Google and SEO

    Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It's no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users. This means that Google is...

    By • April 21, 2014

  • 44% of Twitter Accounts Have Never Sent a Tweet

    Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn't enough, since a new research pr...

    By • April 21, 2014

  • Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

    When it comes to understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior. As new platforms of engagement become available, it is both smart and important to t...

    By • April 20, 2014

  • How to Handle Negative Google Reviews

    Call it human nature, or call it what you will, but we've been critiquing one another since the dawn of time. Harried housewives hurry their husbands out of the home. Girls at high school dances eye one another - and then, as they are socially obligated to, claim that another's dress is stunning....

    By • April 20, 2014

  • 7 Essential Ways to Market Your Content

    Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can stil...

    By • April 20, 2014

  • 8 Winning Headline Strategies and the Psychology Behind Them

    Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media. I found plenty of data about what words are used in the most shared headlines and social media posts, how long headlines should be and more.What was espe...

    By • April 19, 2014

  • Engaging Students through Snapchat

    So you're out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you're up to, but it's not interesting enough to tweet or to check-in on Facebook, and it's not pretty enough to post on Instagram. What can you do to satisfy your need t...

    By • April 19, 2014

  • Can a Table Kill Creativity and Collaboration?

    Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas happen. And creativity happens. And collaboration happens.It's amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact with o...

    By • April 19, 2014

  • 7 Steps for Structuring a Product Campaign

    We're going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time.In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ. The XYZer i...

    By • April 19, 2014

  • The "Like" Is for Real, According to General Mills

    We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. Does a "like" constitute a true endorsement or is it more equivalent to a navigation swipe or a mouse click (yeah, I know I just dated myself by referring to a m...

    By • April 19, 2014

  • Why Television Without Pity is Still on the Internet

    Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch TV and share their thoughts ...

    By • April 19, 2014

  • 7 Inspiring Examples of Parallax Scrolling Websites

    The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we're seeing it pop up on just about every type of website. Whether it's B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep u...

    By • April 19, 2014

  • US Airways: From #EpicFail to a Solid Lesson in #H2H

    It's never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat - an "intern" - thinking it will solve the problem. But ultimately, j...

    By • April 19, 2014