Content Marketing: Page 244

  • 8 Winning Headline Strategies and the Psychology Behind Them

    Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media. I found plenty of data about what words are used in the most shared headlines and social media posts, how long headlines should be and more.What was espe...

    By • April 19, 2014

  • Engaging Students through Snapchat

    So you're out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you're up to, but it's not interesting enough to tweet or to check-in on Facebook, and it's not pretty enough to post on Instagram. What can you do to satisfy your need t...

    By • April 19, 2014

  • Can a Table Kill Creativity and Collaboration?

    Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas happen. And creativity happens. And collaboration happens.It's amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact with o...

    By • April 19, 2014

  • 7 Steps for Structuring a Product Campaign

    We're going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time.In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ. The XYZer i...

    By • April 19, 2014

  • The "Like" Is for Real, According to General Mills

    We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. Does a "like" constitute a true endorsement or is it more equivalent to a navigation swipe or a mouse click (yeah, I know I just dated myself by referring to a m...

    By • April 19, 2014

  • Why Television Without Pity is Still on the Internet

    Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch TV and share their thoughts ...

    By • April 19, 2014

  • 7 Inspiring Examples of Parallax Scrolling Websites

    The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we're seeing it pop up on just about every type of website. Whether it's B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep u...

    By • April 19, 2014

  • US Airways: From #EpicFail to a Solid Lesson in #H2H

    It's never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat - an "intern" - thinking it will solve the problem. But ultimately, j...

    By • April 19, 2014

  • The Big Question: Does Duplicate Content Hurt You on Google?

    Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs. I complied with How Twitter Uses Twitter f...

    By • April 19, 2014
  • SMT Expert

    Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

    It's no secret that there's little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.What Are Google +Post Ads?Goo...

    By • April 18, 2014

  • How to Keep Your Brand in the Social Media Conversation

    Once you create a Twitter account and link it to your website your brand will become a viral sensation, right?Wrong.Social media algorithms and strategies change daily, so how do you keep your brand in the conversation on social day in and day out? Oftentimes my clients think their social media p...

    By • April 18, 2014

  • How to Transform Yourself into a Marketing Technologist

    I am writing this post as a call to action for marketers of all ages and professional dispositions.Here's the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated.Many organizations are taking n...

    By • April 18, 2014

  • The Impact of Social Media in the Travel Marketing Industry: Part Two

    About a month ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry. The piece touched on some statistics re: the prevailing use of social media among travelers and on one campaign in particular from Four Seasons Hotels & Resorts.Naturally me being me, and...

    By • April 18, 2014

  • 5 Tips on How to Generate Sales Leads Through Social Media

    If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately-depending on how up-to-speed on current trends your company is-all of the people seem to be on social media sites. Hey, the statistics don't lie: Facebook users spend on average ...

    By • April 18, 2014

  • How to Market With a Content Series

    I have exactly 5 links bookmarked in my browser - my email, social media, and a content series on e-book publishing. Blogging is a hobby of mine, one that stemmed from writing blogs for businesses. Writing, however, is something I've been passionate about since I was a kid.E-book formatting, spec...

    By • April 18, 2014

  • Five Mistakes Lawyers Make Online

    It's no longer a shock to see lawyers, or any other professionals, advertising online. According to LexisNexis, 76% of people search online to find an attorney. Furthermore, 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only...

    By • April 18, 2014

  • Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

    Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers. In addition to this Google is also...

    By • April 18, 2014

  • Influencer Outreach: The Trigger for Social Media ROI

    Influencer outreach has become the post-modern, social media version of celebrity endorsement. It can create social chatter and with the right targeting it can be the trigger for sustained ROI. With Facebook becoming very much a 'paid' platform, making it very difficult for page managers on tight...

    By • April 18, 2014

  • Multi-Screen Engagement: Marketing Across Devices

    This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a great mix of speakers on this topic. Linda West, the Manager of Demand Genera...

    By • April 18, 2014

  • 6 Steps to Successful Facebook Ads

    Facebook ads can be a very powerful advertising method for businesses. Where else do you have access to one sixth of the world's population, and have the ability to precisely target who, out of those people, you would like to advertise to? The answer is nowhere. So then why isn't everyone convert...

    By • April 18, 2014

  • Letting the Domino's Fall Where They May

    I'm a sucker for heartfelt marketing. I'm also a self-proclaimed pizza connoisseur. If it has eight slices, color me interested. That's why I was so smitten with Domino's latest marketing campaign. If you haven't seen the spot yet, check it out below. "We know that not everything is gonna work," ...

    By • April 17, 2014

  • State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

    State of Word of Mouth Marketing Survey In the first of its kind survey sponsored by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA), 64% of brand marketers say word of mouth marketing is "more effective than traditional marketing."The survey was condu...

    By • April 17, 2014

  • Writing for the Online Reader

    It's never easy for businesses to write content, as in blogs, social media posts, and other publications pushed into online assets. Before diving into writing for the online reader, let's take a look at how it's different than market-heavy print:Print copy is usually more dense and promotional.It...

    By • April 17, 2014

  • Angry Online Commenters: Feeling Disinhibited?

    Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and creates an environment of "aggression and mockery." The article...

    By • April 17, 2014

  • 3 Simple Ways to Increase Your Email Open Rates in Under an Hour

    Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP).You have a strong brand, killer offers, brilliant creative, and a stunning responsive website.And your emai...

    By • April 17, 2014