Content Marketing: Page 242

  • What Should You Include on Your Editorial Calendar?

    Do you manage your social media accounts totally on the fly, or do you plan your content marketing campaigns ahead of time? Hopefully, the answer is the latter. While it is important to show some flexibility in your approach to social media marketing-to post about news and happenings as they crop...

    By • April 26, 2014

  • A Bold Prediction on the Future of Social Media Marketing

    My eleven year old daughter said something mildly profound the other day. My wife and I are still dealing with how much time our daughter should spend on the internet, but we agreed to let her set up her own Pinterest account, and we'll probably let her set up her own Instagram account as well ("...

    By • April 26, 2014

  • 4 Content Marketers Who Are Getting it Right

    Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging. Today, content marketing has moved on to the digital realm and grown more dynamic with the changing times.With the advent of...

    By • April 26, 2014

  • 8 Reasons You Need a Digital Content Inventory STAT

    I've been creating and sharing digital content since early 2010, and though I have made periodic attempts to create and manage a content inventory over the years, I never really committed to it until this past summer. Rebranding, building a new website/blog, deciding what content to transfer from...

    By • April 25, 2014

  • Six Ways to Spot a Social Media Superstar

    Social media marketing is one of those marketing activities which some people and businesses seem to struggle with.Others, however, seem to have a natural flair with it, effortlessly engaging with their audiences and attracting attention regularly.The social media superstars always seem to get no...

    By • April 25, 2014

  • 14 Twitter Tips to Take Your Tweeting to the Next Level

    The line between a beginner Twitter user and a seasoned pro is a fine one indeed.The distinction changes daily, sometimes hourly, for me. One minute I feel like I've got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know.When I dove headfirst (or fee...

    By • April 25, 2014

  • The Real Value of Viral for Businesses

    Today I'd like to share my two cents on the concept of viral.With the growing importance of digital marketing in general and social media marketing in particular, the word "viral," along with the sentiment behind it, seems to be gaining more and more traction.One could say the very notion of vira...

    By • April 25, 2014

  • Three Things That Make or Break Social Media Marketing Success

    Social media has gone from an exploratory novelty to a must-have for companies large and small in just a decade or so. In just over a decade, we have seen the public adoption of Facebook, rise and fall (and reemergence and fall) of MySpace, a storm of success brought on by Twitter's 140 character...

    By • April 25, 2014

  • The Importance of Social Listening for Brands

    We are facing social explosion at the moment. As marketers, we understand the importance of sharing good-intentioned finely crafted messages with our audience, and what could they mean for our brand. However, we aren't enough paying attention to those who are actively receiving our messages or ar...

    By • April 25, 2014

  • 22 Tips to Get the Twitter Conversation Started and Rockin'

    You hear your colleagues, boss, friends and even teens rave about how amazing Twitter and other social networks are. They brag about how many people they have met. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet.You smile wi...

    By • April 25, 2014

  • The 3 Types of Tweets That Every Business Needs

    Image by Rachael SmithTwitter is unique from Facebook in the way its news feed works. For most users, the Twitter news feed is based only upon time; that is, the most recent posts appear at the top of the news feed. Facebook, on the other hand, has a somewhat secretive algorithm that attempts to ...

    By • April 25, 2014

  • Social Anatomy of the GM Recall

    As General Motors rolled its new Corvette Z06 into the International Auto Show last week last week, CEO Mary Barra seemed for a moment off the "recall" hot seat with the unveiling of the Z hot wheels. But as the public spotlight of social media continues to reveal, in the consumer mindset GM's n...

    By • April 25, 2014

  • How to Use Research to Take Content From Flimsy to Fabulous

    We've all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren't worth the five seconds they take to skim.The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the...

    By • April 25, 2014

  • Google+ Features to Improve Marketing

    Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for markete...

    By • April 25, 2014

  • 8 Reasons That Content Is the Most Crucial Element of SEO Today

    If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don't care about companies; they only rank content. It doesn't matter how great your company is if you can't offer the readers high quality content.The ma...

    By • April 25, 2014

  • Is Hybrid Content Marketing the Latest Trend?

    In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it's trendy, it's hot because it works.For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shi...

    By • April 24, 2014

  • 5 Twitter Hacks to Grow an Influential Network

    With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter's core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes ...

    By • April 24, 2014

  • Why Facebook Is Not Part of My Social Media Strategy

    When it comes to social media, if a business is using it, you can bet that the first social network they levitate towards is Facebook. Whilst Facebook is still the largest social network in the world, active users here in the UK have been in decline for more than a year now. Ask any 20 year old w...

    By • April 24, 2014

  • How Semantic Search Drives Marketing [SLIDESHARE]

    The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could sur...

    By • April 24, 2014
  • SMT Expert

    How to Create a Winner Description for Your AdWords Text Ads

    Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that's a grea...

    By • April 24, 2014

  • How Social Media is Transforming Health Care

    Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they're also increasingly using it to g...

    By • April 24, 2014

  • Fiction Makes You a Better Storyteller and Content Producer

    You know I'm a big fan of reading fiction to help your storytelling and content development.(If you're new here, welcome...and I believe reading fiction makes you a better storyteller!)Now there is a new study that proves my fandom more than just a passing idea.A study by a pair of social psycho...

    By • April 24, 2014

  • 3 Inbound Marketing Ideas for Financial Services Professionals

    Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack....

    By • April 24, 2014

  • Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

    This is a post that I've wanted to write for a long time now, but have been hesitant mostly due to the depth of the subject matter. Human psychology, no matter how you look at it, is a complicated mass of hard to understand layers with ten million dollar words written by one PhD or another.That's...

    By • April 24, 2014

  • 5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

    Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it's only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the "World's Largest Pro­fes­...

    By • April 24, 2014