Content Marketing: Page 242

  • Will There Be "Content Shock" in Travel?

    Everyday that goes by, I read yet another article or blog post about new milestones reached by this or that social media. And if you pay close attention, many of them involve the travel and hospitality vertical. For example:Facebook now has close to one billion active users on mobile, which repre...

    By • April 21, 2014

  • Alleviating Senior Isolation Through Social Media

    Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.Social isolatio...

    By • April 21, 2014

  • Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

    You're competing against hundreds or thousands of competitors. They're armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need and how they interact with your products a...

    By • April 21, 2014

  • Press Releases: 5 Best Ways to Optimize for Google and SEO

    Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It's no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users. This means that Google is...

    By • April 21, 2014

  • 44% of Twitter Accounts Have Never Sent a Tweet

    Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn't enough, since a new research pr...

    By • April 21, 2014

  • Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

    When it comes to understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior. As new platforms of engagement become available, it is both smart and important to t...

    By • April 20, 2014

  • How to Handle Negative Google Reviews

    Call it human nature, or call it what you will, but we've been critiquing one another since the dawn of time. Harried housewives hurry their husbands out of the home. Girls at high school dances eye one another - and then, as they are socially obligated to, claim that another's dress is stunning....

    By • April 20, 2014

  • 7 Essential Ways to Market Your Content

    Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can stil...

    By • April 20, 2014

  • 8 Winning Headline Strategies and the Psychology Behind Them

    Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media. I found plenty of data about what words are used in the most shared headlines and social media posts, how long headlines should be and more.What was espe...

    By • April 19, 2014

  • Engaging Students through Snapchat

    So you're out and about, eating at a new café, strolling along on the beach. You want to show your friends all the cool things you're up to, but it's not interesting enough to tweet or to check-in on Facebook, and it's not pretty enough to post on Instagram. What can you do to satisfy your need t...

    By • April 19, 2014

  • Can a Table Kill Creativity and Collaboration?

    Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas happen. And creativity happens. And collaboration happens.It's amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact with o...

    By • April 19, 2014

  • 7 Steps for Structuring a Product Campaign

    We're going to create a company, build a campaign, and capture the interest of news outlets and millions of unexpecting online viewers. Why? Because this is done all the time.In this case, a content campaign is going to be used to push a new product out into the market by Company XYZ. The XYZer i...

    By • April 19, 2014

  • The "Like" Is for Real, According to General Mills

    We've seen a fair amount of discussion about the significance of "likes" and their equivalents in the professional use of social media. Does a "like" constitute a true endorsement or is it more equivalent to a navigation swipe or a mouse click (yeah, I know I just dated myself by referring to a m...

    By • April 19, 2014

  • Why Television Without Pity is Still on the Internet

    Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch TV and share their thoughts ...

    By • April 19, 2014

  • 7 Inspiring Examples of Parallax Scrolling Websites

    The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we're seeing it pop up on just about every type of website. Whether it's B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep u...

    By • April 19, 2014

  • US Airways: From #EpicFail to a Solid Lesson in #H2H

    It's never easy to fail publicly in social. Everyone can feel their pain, which could be why brands operate out of embarrassment when they do fail, lashing out with knee-jerk reactions and usually the termination of a scapegoat - an "intern" - thinking it will solve the problem. But ultimately, j...

    By • April 19, 2014

  • The Big Question: Does Duplicate Content Hurt You on Google?

    Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs. I complied with How Twitter Uses Twitter f...

    By • April 19, 2014
  • SMT Expert

    Google Gets Serious About Social Advertising with New Post Ads [VIDEO]

    It's no secret that there's little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access to +Post ads to all advertisers and that these ads will support Google Hangouts on Air.What Are Google +Post Ads?Goo...

    By • April 18, 2014

  • How to Keep Your Brand in the Social Media Conversation

    Once you create a Twitter account and link it to your website your brand will become a viral sensation, right?Wrong.Social media algorithms and strategies change daily, so how do you keep your brand in the conversation on social day in and day out? Oftentimes my clients think their social media p...

    By • April 18, 2014

  • How to Transform Yourself into a Marketing Technologist

    I am writing this post as a call to action for marketers of all ages and professional dispositions.Here's the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex, multivariate and integrated.Many organizations are taking n...

    By • April 18, 2014

  • The Impact of Social Media in the Travel Marketing Industry: Part Two

    About a month ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry. The piece touched on some statistics re: the prevailing use of social media among travelers and on one campaign in particular from Four Seasons Hotels & Resorts.Naturally me being me, and...

    By • April 18, 2014

  • 5 Tips on How to Generate Sales Leads Through Social Media

    If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately-depending on how up-to-speed on current trends your company is-all of the people seem to be on social media sites. Hey, the statistics don't lie: Facebook users spend on average ...

    By • April 18, 2014

  • How to Market With a Content Series

    I have exactly 5 links bookmarked in my browser - my email, social media, and a content series on e-book publishing. Blogging is a hobby of mine, one that stemmed from writing blogs for businesses. Writing, however, is something I've been passionate about since I was a kid.E-book formatting, spec...

    By • April 18, 2014

  • Five Mistakes Lawyers Make Online

    It's no longer a shock to see lawyers, or any other professionals, advertising online. According to LexisNexis, 76% of people search online to find an attorney. Furthermore, 60% of adult internet users will need an attorney at some point in their lives. Advertising your legal services is not only...

    By • April 18, 2014

  • Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

    Good news for all Google fan boys who believe that Google+ still has the potential to compete with the giants of social networking. In a recent update, Google has decided to roll out +Post ads to all advertisers who meet a minimum threshold of Google+ followers. In addition to this Google is also...

    By • April 18, 2014