Content Marketing: Page 242

  • 5 Tips for Your New Twitter Profile

    Well, I had been hearing about "it" for the past week in various blog posts and tweets, and so I was excited to receive an email from Twitter finally telling me I could now access the new profile designs. The very first thing that springs to mind is: "Wow, this profile page is just like Facebook!...

    By • April 28, 2014

  • How to Build a Social Brand

    Social Brands: The Future of MarketingSocial brands aren't just brands with a social media presence; they're brands that put social thinking at the heart of all their marketing.They're brands that are social, not just brands that do social.They're brands that always strive to be worth talking abo...

    By • April 28, 2014

  • Why Relationship Marketing Is the New Model for Luxury Brands

    Whilst most luxury brands have been looking at the rise of social media and digital innovation from a distance, we believe that social media marketing and CRM are in fact a unique opportunity for many luxury brands. These new digital tools give them a chance to reconnect to their core values, emp...

    By • April 28, 2014

  • Why Do People Share Social Media Content?

    Have you ever used a tool like HubSpot's Social Media Inbox or Buffer to schedule social media posts? If so, you may have noticed something interesting about the numbers for your clicks and interactions: they make no sense!What do I mean by that? Have you ever published something and then noticed...

    By • April 27, 2014

  • 4 Reasons Marketers Are Crazy Not To Be On Google Plus

    I will be the first to admit that Google+ is not the easiest site to use - at least until you get the hang of it. I didn't get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I'm really glad I stuck with it. There have been vast impr...

    By • April 27, 2014

  • When Inspiration Strikes! How to Capture Your Moments of Genius

    After a hard day at work, you get home and hit the sack. But before you drift off to sleep, your mind starts filling up with ideas about your business. It's a common part of the whole creative process for people who are running a business: giving up sleep in order to hone a creative thought into ...

    By • April 27, 2014

  • 10 Twitter Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

    Remember, social media is about being social. Many of the same social norms that dictate our everyday interactions also apply to social media. This means that you should listen more than you talk, and when you do talk, avoid talking about yourself. Your goal is to create professional content and join relevant conversations that promote and broaden your business' brand. Ultimately, the more effectively social you are on Twitter, the more users will follow you.

    By • April 27, 2014

  • The Definitive Guide To Free Social Selling Tools

    Over the past few years, I have tried and evaluated hundreds of tools, platforms, and social networks specifically for uncovering the best and most efficient social selling tools for B2B sales reps and teams to use. It's no secret that social selling reps are exceeding their counterparts and each...

    By • April 27, 2014

  • 4 Core Social Commerce Trends In 2014

    As social media behemoths swell in user-ship, they continue to integrate with and augment our daily lives. "I'll invite you on Facebook," we say to a colleague, or we pick a brunch spot because a friend shared an outstanding oatmeal pancake on Instagram. As these platforms have matured over the p...

    By • April 27, 2014

  • Should You Outsource Social Media Marketing?

    Social media plays an important role in the online presence of a business, and more and more consumers are turning to these outlets to connect with brands. Social media is the best way to actively engage with clients, and if done correctly, can benefit your business by targeting a specific audien...

    By • April 27, 2014

  • 5 Tips to Help Your Live-Tweeting Efforts

    Those who have Twitter accounts might have engaged in live-tweeting. Anyone can become involved in it - as William Shatner showed recently - and it's easy to see why. The idea of sharing one's thoughts on new episodes of television shows, for example, is an appealing one, especially when given th...

    By • April 27, 2014

  • Don't Leave Your Content Hanging: How to Effectively Promote and Monitor Content

    Content marketing is growing, which is great news for customers wanting new information and for businesses wanting to provide value to their customers. But, as more and more content becomes available to readers, it becomes necessary to make sure your content actually gets noticed.The attitude tow...

    By • April 26, 2014

  • What Should You Include on Your Editorial Calendar?

    Do you manage your social media accounts totally on the fly, or do you plan your content marketing campaigns ahead of time? Hopefully, the answer is the latter. While it is important to show some flexibility in your approach to social media marketing-to post about news and happenings as they crop...

    By • April 26, 2014

  • A Bold Prediction on the Future of Social Media Marketing

    My eleven year old daughter said something mildly profound the other day. My wife and I are still dealing with how much time our daughter should spend on the internet, but we agreed to let her set up her own Pinterest account, and we'll probably let her set up her own Instagram account as well ("...

    By • April 26, 2014

  • 4 Content Marketers Who Are Getting it Right

    Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging. Today, content marketing has moved on to the digital realm and grown more dynamic with the changing times.With the advent of...

    By • April 26, 2014

  • 8 Reasons You Need a Digital Content Inventory STAT

    I've been creating and sharing digital content since early 2010, and though I have made periodic attempts to create and manage a content inventory over the years, I never really committed to it until this past summer. Rebranding, building a new website/blog, deciding what content to transfer from...

    By • April 25, 2014

  • Six Ways to Spot a Social Media Superstar

    Social media marketing is one of those marketing activities which some people and businesses seem to struggle with.Others, however, seem to have a natural flair with it, effortlessly engaging with their audiences and attracting attention regularly.The social media superstars always seem to get no...

    By • April 25, 2014

  • 14 Twitter Tips to Take Your Tweeting to the Next Level

    The line between a beginner Twitter user and a seasoned pro is a fine one indeed.The distinction changes daily, sometimes hourly, for me. One minute I feel like I've got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know.When I dove headfirst (or fee...

    By • April 25, 2014

  • The Real Value of Viral for Businesses

    Today I'd like to share my two cents on the concept of viral.With the growing importance of digital marketing in general and social media marketing in particular, the word "viral," along with the sentiment behind it, seems to be gaining more and more traction.One could say the very notion of vira...

    By • April 25, 2014

  • Three Things That Make or Break Social Media Marketing Success

    Social media has gone from an exploratory novelty to a must-have for companies large and small in just a decade or so. In just over a decade, we have seen the public adoption of Facebook, rise and fall (and reemergence and fall) of MySpace, a storm of success brought on by Twitter's 140 character...

    By • April 25, 2014

  • The Importance of Social Listening for Brands

    We are facing social explosion at the moment. As marketers, we understand the importance of sharing good-intentioned finely crafted messages with our audience, and what could they mean for our brand. However, we aren't enough paying attention to those who are actively receiving our messages or ar...

    By • April 25, 2014

  • 22 Tips to Get the Twitter Conversation Started and Rockin'

    You hear your colleagues, boss, friends and even teens rave about how amazing Twitter and other social networks are. They brag about how many people they have met. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet.You smile wi...

    By • April 25, 2014

  • The 3 Types of Tweets That Every Business Needs

    Image by Rachael SmithTwitter is unique from Facebook in the way its news feed works. For most users, the Twitter news feed is based only upon time; that is, the most recent posts appear at the top of the news feed. Facebook, on the other hand, has a somewhat secretive algorithm that attempts to ...

    By • April 25, 2014

  • Social Anatomy of the GM Recall

    As General Motors rolled its new Corvette Z06 into the International Auto Show last week last week, CEO Mary Barra seemed for a moment off the "recall" hot seat with the unveiling of the Z hot wheels. But as the public spotlight of social media continues to reveal, in the consumer mindset GM's n...

    By • April 25, 2014

  • How to Use Research to Take Content From Flimsy to Fabulous

    We've all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren't worth the five seconds they take to skim.The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the...

    By • April 25, 2014