Content Marketing: Page 249

  • Your Own League of Superfans: Three Types to Recruit

    In my last post, I intro­duced you to your new BFF: the super­fan. I know you can't wait to embark on a long, fruit­ful rela­tion­ship with your most loyal, vocal, valu­able cus­tomers. But some of you might be think­ing, "Sounds great! Just one teeny tiny ques­tion: Who are my super­fans and how...

    By • April 8, 2014

  • What LinkedIn's New Content Marketing Score Means for Social Sellers

    LinkedIn recently announced the Content Marketing Score and Trending Content ranking. The LinkedIn Marketing Solutions blog points out the need for these tools by citing a survey from The Content Marketing Institute saying that 93% of B2B marketers use content marketing but only 42% consider the...

    By • April 8, 2014

  • Why Your Website Isn't Getting Traffic: 7 Ways Content Could Fix It

    Back in the day, all you had to do was stuff a few keywords onto a page and you were set with the search engines. Heck, you could put nothing but your keywords on a page and be golden. Today, Google has changed the way content and traffic play with one another - and let's just say if your content...

    By • April 8, 2014

  • Measuring Social Media Marketing and your ROI

    Much debate has surrounded the implementation of social media marketing and the manner in which it can be measured in relation to companies ROI (return on investment). Simply, ROI is a profitability measure that evaluates the performance of a company by dividing net profit by net worth. It is def...

    By • April 7, 2014

  • 26 Engaging Content Ideas for Social Media

    You just came up with the best Facebook post ever. You post it at an optimized time and wait. And wait. Why isn't anyone liking it?!You're not alone. Creating engaging content ideas is a daily battle for small businesses and their social media strategies in general.Finding content to post on soc...

    By • April 7, 2014

  • 7 Ways to Optimize Your Facebook Page for Search

    When you think about search engine optimization, the first place your mind goes your website. But Facebook is also an important element in any search strategy, for three simple reasons:1. Facebook is hugeThere are over 1.2 billion Facebook users, more than half use Facebook every day (757 million...

    By • April 7, 2014

  • How to Choose the Best B2B Social Media Marketing Channels

    By now, most businesses are fully aware of the importance in utilizing social media in their online marketing and that they need to be prudent about the channels they use both in terms of cultivating the right image and reaching the right audience.This advice presents a unique challenge for B2B c...

    By • April 7, 2014

  • What Twitter Cards Can Do For You

    There's no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet's latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among adult usage behind LinkedIn and Pinterest engaging 1...

    By • April 7, 2014

  • The Art of the Social Media Press Release

    If you have only a moment to tweet out an announcement, you only have your smartphone to take a quick photo or video related to your announcement, or you simply want to promote your official press release, then you have to rely on the power of social media. Unlike the average press release where ...

    By • April 7, 2014

  • Listen Up Old School Advertisers: Social Media and Digital Advertising Are Here To Stay

    Despite the efforts of old school advertisers doing things the old way, social media and digital advertising are here to stay. The basic rules of advertising have not changed, but the way we present content and advertising have changed due to the invention of social media and digital advertising...

    By • April 7, 2014

  • The Ultimate Guide to Facebook Ads

    Facebook Ads are unique. Advertisers can show these targeted ads to specific groups of people who find them exciting. These highly attractive ads are likely to get you more Likes, Comments and Shares. It is observed that increased ad promotion generates better results in terms of user engagement,...

    By • April 7, 2014

  • Why Being on the First Page of Google Is Meaningless

    We hear it every day. 'I want to be number one on Google.' Of course you do. Because when your boss does a few searches and doesn't find you there, you hear about it, right? You probably see that messaging filling your inboxes from inquiring 'SEO' companies that promise to 'make it happen'. Well,...

    By • April 7, 2014

  • Tutorial: Getting Your Virtual Assistant Started With Website Analytics

    Tracking the performance of your website and social media via analytics is a great way to drive business and retain customers, as I talked about in my previous article where I outlined three different types of tools that you can use for this purpose. Now, let's get your virtual assistant started...

    By • April 7, 2014

  • Thinking Small About Social Media Marketing

    Thinking small about social media marketing is about dedicating yourself to effecting real business results in small increments, day after day, for great long-term impact.Frequently, this means demoting more common social media ambitions such as having as large a social media following as possibl...

    By Matthew Peneycad • April 7, 2014

  • SMToolbox: Improve Your Influencer Marketing with Twtrland

    Why are you reading this article? Did you find it yourself or did someone influence you? Did someone suggest that you take a look, or share it wth you on social media? Companies in North America spend around $250m a year on influencer marketing, according to InNetwork. This week in SMToolbox we t...

    By • April 7, 2014

  • Epic Link Building: Does Getty Deserve a Guinness?

    Back in March, Getty Images revealed its generosity to users by making more than 35 million images free and legal to use. This bold effort to combat image piracy resulted in a flood of blogs, tweets and social media posts attempting to delve deep into the reasoning behind Getty's shocking news an...

    By • April 6, 2014

  • Say Goodbye to Corny Stock Images with the Ultimate Resource

    If you're publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there's a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.1 » Death to the S...

    By • April 6, 2014

  • Your Social Media Policy Is Failing You

    This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. As a new father I will soon have to teach my daughter about the importance of sharing, just as my parents once taught me. But the fact ...

    By • April 6, 2014

  • The Effect of Color on Conversion Rate [INFOGRAPHIC]

    Are you using the right colors on your website, online shop and social media?While most of the marketers consider color to be a secondary concern when building a web site, preparing a social channel or online store, in reality it has a big effect on their conversion rate.As the visual factor is influencing most of the buyer's decisions marketers should pay more attention on what they choose and for which gender, age, demographic, etc... Marketers should be asking themselves:Am I matching the right brands with the right colors?

    By • April 6, 2014

  • One Loyalty Program Coming Right Up: Your Step by Step Guide

    These days, it seems like with every purchase you make you are prompted to join that company's loyalty program. Has the loyalty program become the new "Do you want fries with that?" question? It doesn't have to be. It's not about if you have a loyalty program, but if you are doing it for the righ...

    By • April 6, 2014

  • How Facebook Influences TripAdvisor

    With Facebook reducing page posts' organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward. In the travel vertical, I even hear some f...

    By • April 6, 2014

  • Is Your Business a Cyber-Bully?

    Well, I've officially been cyber-bullied. I can't believe it either. I clearly need to get over it, but it has shook me to the core. Literally, I am in shock. What started off as an attempt to credit a business for a great tip got turned around on me by one vicious person who called me a spammer ...

    By • April 6, 2014

  • 25 Excellent Content Marketing Tools for Your Brand

    Successful content marketing initiatives have many moving parts.Creating powerful content that grows your business can be a discouraging process. It's possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of...

    By • April 5, 2014

  • Newsjacking: Reaching Your Audience in Real-Time

    We are living in a real-time world. If you're sitting down to read the morning paper, that's yesterday's news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only...

    By • April 5, 2014

  • The Monday Morning Social Media Checklist

    Image by Joshua RothhaasJust last week Twitter published a blog post called "Got a case of the Mondays? You're not alone." The post offered data-backed results showing people are most likely to tweet 'feeling sad' on a Sunday in December or a Monday in October, the day before you head back to wor...

    By • April 5, 2014