Content Marketing: Page 249

  • Your Social Media Policy Is Failing You

    This may be blunt but as far as I am concerned a tremendous amount of social brand managers are failing at social media because of their self-inflicted policies. As a new father I will soon have to teach my daughter about the importance of sharing, just as my parents once taught me. But the fact ...

    By • April 6, 2014

  • The Effect of Color on Conversion Rate [INFOGRAPHIC]

    Are you using the right colors on your website, online shop and social media?While most of the marketers consider color to be a secondary concern when building a web site, preparing a social channel or online store, in reality it has a big effect on their conversion rate.As the visual factor is influencing most of the buyer's decisions marketers should pay more attention on what they choose and for which gender, age, demographic, etc... Marketers should be asking themselves:Am I matching the right brands with the right colors?

    By • April 6, 2014

  • One Loyalty Program Coming Right Up: Your Step by Step Guide

    These days, it seems like with every purchase you make you are prompted to join that company's loyalty program. Has the loyalty program become the new "Do you want fries with that?" question? It doesn't have to be. It's not about if you have a loyalty program, but if you are doing it for the righ...

    By • April 6, 2014

  • How Facebook Influences TripAdvisor

    With Facebook reducing page posts' organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward. In the travel vertical, I even hear some f...

    By • April 6, 2014

  • Is Your Business a Cyber-Bully?

    Well, I've officially been cyber-bullied. I can't believe it either. I clearly need to get over it, but it has shook me to the core. Literally, I am in shock. What started off as an attempt to credit a business for a great tip got turned around on me by one vicious person who called me a spammer ...

    By • April 6, 2014

  • 25 Excellent Content Marketing Tools for Your Brand

    Successful content marketing initiatives have many moving parts.Creating powerful content that grows your business can be a discouraging process. It's possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of...

    By • April 5, 2014

  • Newsjacking: Reaching Your Audience in Real-Time

    We are living in a real-time world. If you're sitting down to read the morning paper, that's yesterday's news. The internet and the instant gratification it brings has changed how we receive everything from a news story to a brand message. So how do companies hold the attention of people who only...

    By • April 5, 2014

  • The Monday Morning Social Media Checklist

    Image by Joshua RothhaasJust last week Twitter published a blog post called "Got a case of the Mondays? You're not alone." The post offered data-backed results showing people are most likely to tweet 'feeling sad' on a Sunday in December or a Monday in October, the day before you head back to wor...

    By • April 5, 2014

  • Boosting Your Click-Through Rate: Standing Out in Google Search

    Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google's Search Engine Results Page (SERP). Why? Because Internet users usually only check out the first few pages of results. This means that your click-through rate is d...

    By • April 5, 2014

  • Stop Complaining About Your Facebook Reach and Start Creating Content For Your Fans

    It seems like Facebook page managers have been complaining about declining organic reach forever (well, it's probably only been a year or so, but that's forever in social media terms). Every once in a while I get in a debate on Twitter and take the position that it's brands' fault for creating cr...

    By • April 5, 2014

  • How To Build Your Online Authority [VIDEO]

    People buy from those they trust, and one of the ways you can make yourself trustworthy to your potential clients is to build your online authority.Having online authority means you are a trusted and respected expert in your field - someone that others consider knowledgeable about your niche. Whe...

    By • April 4, 2014

  • What Does Integrated Marketing Mean to the Future of the PR Professional?

    This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, y...

    By • April 4, 2014

  • Overcoming the Top 5 Challenges of Creating a Lead Nurturing Campaign

    A marketing team that doesn't invest time in a proper lead nurturing campaign could be missing out on a major sales opportunity. Lead nurturing through marketing automation allows you to deliver the right message at the right time to your prospects in order to accelerate their movement through th...

    By • April 4, 2014

  • Social Media Marketing: How to Avoid Being the Worst

    Okay, my title was a little harsh - but I needed to get your attention and it worked because here you are! When I say "avoid being the worst" I mean, avoid being one of those social media types... you know, THOSE social media types. The ones you roll your eyes at. There are plenty of Social Media...

    By • April 4, 2014

  • The Problem With Social Media Case Studies

    We all love a good case study, don't we? Especially in the social media business, where results can be difficult to measure and prove, there is nothing more validating than knowing someone else has succeeded and can show us the way.Problem is, despite years of experience and thousands of case stu...

    By • April 4, 2014

  • Content Marketing Without a Plan: Marketer Beware

    "Can't we just plan as we go?""Why do we need a plan? I can give you some ideas right now.""Is a plan really going to help?"No. Whatever. Yes. In that order.I hear a lot of objections to doing content marketing planning the right way, and these represent a few of the most common.The fear of plann...

    By • April 4, 2014

  • 5 Steps to Writing a Blog Post that Goes Viral

    It's the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of a baby laughing or an article about a mom creating storybook photos. Trying to break the code an...

    By • April 4, 2014

  • 6 Key Learnings on Content Marketing from Social Media Marketing World

    More than 2,000 people descended on San Diego last week for the second annual Social Media Marketing World, produced by Social Media Examiner. And with more than 120 speakers during the two-day conference, there were plenty of "tweetable moments". Since nobody actually takes notes at conferences ...

    By • April 4, 2014

  • Make the Most of Twitter: 4 Questions to Ask Before You Tweet

    The average company on Twitter is looking to be something more than a content pumping machine. Most companies joined the platform for a reason: to engage prospects, build relationships, and ultimately convert leads to sales. Whether or not this whole process is done through Twitter may vary, but ...

    By • April 4, 2014

  • What If Everything You Know About Social Media Marketing Is Wrong?

    What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?If you are employed in social media marketing, it is time for a healthy dose of reality followed by some ser...

    By • April 4, 2014

  • LinkedIn's Publisher Platform: Should You Use It?

    At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users. From the LinkedIn announcement:'Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way...

    By • April 4, 2014

  • Personal Branding Is All About Your Authentic Self

    Have you ever seen a friend's Facebook post and thought to yourself: "That's not you at all. Why are you saying that?" It happens all the time, and as a personal branding coach, I find it disheartening.People tend to "hide" behind their keyboards, either saying things that they would never say to...

    By • April 3, 2014

  • Famous Couples' Social Presences

    Is there anything more nauseating than celebrity PDA? Perhaps celebrity PDA on social media? Famous couples have taken to social media marketing platforms like Twitter and Instagram to share anecdotes, messages of support, and kissy-face selfies with and to the ones they love. We've gathered up a...

    By • April 3, 2014

  • Measuring Your Facebook Page Performance [INFOGRAPHIC]

    Are you trying to figure out how much your Facebook followers really like your brand? Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing w...

    By • April 3, 2014

  • Influencers: Choose Brand Associations with Caution

    Building influence online and offline is hard work.At the center of becoming influential, is the ability to earn trust within your community. This trust becomes the catalyst for getting things done.This trust is displayed by CEOs leading businesses, educators guiding students to higher levels of...

    By • April 3, 2014