Content Marketing: Page 250

  • 5 Steps to Writing a Blog Post that Goes Viral

    It's the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of a baby laughing or an article about a mom creating storybook photos. Trying to break the code an...

    By • April 4, 2014

  • 6 Key Learnings on Content Marketing from Social Media Marketing World

    More than 2,000 people descended on San Diego last week for the second annual Social Media Marketing World, produced by Social Media Examiner. And with more than 120 speakers during the two-day conference, there were plenty of "tweetable moments". Since nobody actually takes notes at conferences ...

    By • April 4, 2014

  • Make the Most of Twitter: 4 Questions to Ask Before You Tweet

    The average company on Twitter is looking to be something more than a content pumping machine. Most companies joined the platform for a reason: to engage prospects, build relationships, and ultimately convert leads to sales. Whether or not this whole process is done through Twitter may vary, but ...

    By • April 4, 2014

  • What If Everything You Know About Social Media Marketing Is Wrong?

    What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?If you are employed in social media marketing, it is time for a healthy dose of reality followed by some ser...

    By • April 4, 2014

  • LinkedIn's Publisher Platform: Should You Use It?

    At the end of February, LinkedIn announced that they would be expanding their popular Influencer program by opening their publishing platform to all users. From the LinkedIn announcement:'Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way...

    By • April 4, 2014

  • Personal Branding Is All About Your Authentic Self

    Have you ever seen a friend's Facebook post and thought to yourself: "That's not you at all. Why are you saying that?" It happens all the time, and as a personal branding coach, I find it disheartening.People tend to "hide" behind their keyboards, either saying things that they would never say to...

    By • April 3, 2014

  • Famous Couples' Social Presences

    Is there anything more nauseating than celebrity PDA? Perhaps celebrity PDA on social media? Famous couples have taken to social media marketing platforms like Twitter and Instagram to share anecdotes, messages of support, and kissy-face selfies with and to the ones they love. We've gathered up a...

    By • April 3, 2014

  • Measuring Your Facebook Page Performance [INFOGRAPHIC]

    Are you trying to figure out how much your Facebook followers really like your brand? Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing w...

    By • April 3, 2014

  • Influencers: Choose Brand Associations with Caution

    Building influence online and offline is hard work.At the center of becoming influential, is the ability to earn trust within your community. This trust becomes the catalyst for getting things done.This trust is displayed by CEOs leading businesses, educators guiding students to higher levels of...

    By • April 3, 2014
  • SMT Expert

    The Biggest Content Marketing Mistake Brands Make Today

    Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content...

    By • April 3, 2014

  • Brand Storytelling: How to Connect with Customers Though Visual Media

    Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual. Storytelling has been our wa...

    By • April 3, 2014

  • The Awesome Power of Storytelling

    Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undiv...

    By • April 3, 2014

  • LinkedIn Groups: Your Secret Weapon for Sales Success [INFOGRAPHIC]

    LinkedIn groups are by far the most powerful aspect of LinkedIn for your business. A single LinkedIn group can help you:

    By • April 2, 2014

  • How I Met Your Prospect on LinkedIn

    The series finale of How I Met Your Mother (HIMYM) aired this week after nine successful seasons. Ted Mosby, the main character, closed out the story that he's been telling to his kids for the past decade. As we bid farewell to Ted, Robin, Barney, Marshall, Lily, and "The Mother", we are reminded...

    By Koka Sexton • April 2, 2014

  • True Life: My Mom Receives More Facebook Engagement Than I Do

    My mother's name is Loretta- you never forgetta (try using a heavy New York accent with that one). She's the type of Long Island Italian mom that knows everything about anything happening around town. Now...she's had a Facebook account for a about a year, initially created to satisfy her addictio...

    By • April 2, 2014

  • Facebook Needs a Matt Cutts

    Facebook needs a Matt Cutts. Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry dialog, posts to YouTube, does panels, podcasts and conferenc...

    By • April 2, 2014

  • Facebook Purchases Oculus Rift: An Odd Match?

    During the second season of science fiction animated comedy Futurama, the characters log into a future version of the internet using a virtual reality headset. Able to walk around in an online world, represented by digitised avatar versions of themselves, one of the first things which the team e...

    By • April 2, 2014

  • 8 Tips for a Solid Digital Marketing Strategy

    Whether you've been engaged in digital marketing for years or 2014 is the first year you're exploring this opportunity, you'll need a digital marketing strategy.Now more than ever is a great opportunity to look at what worked and what didn't in the previous year and set new goals for the year ahe...

    By • April 2, 2014

  • New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

    The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized hashtags, a phrase beautifully coined by The Wall Street Journal's Jeff Yang when reporting on the so-called #CancelColbert controversy, the interweb...

    By • April 2, 2014

  • 7 Reasons the Title of This Post Will Change Your Life and Restore Your Faith in Humanity

    There's been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don't deny it. You're here and I have a record of you being here in my analytics.B...

    By • April 2, 2014

  • Changes Coming to LinkedIn Company Pages

    I got an e-mail from LinkedIn letting me know that they'll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won't be a big game changer. I don't know how many companies actually use that tab, but I'd guess that those who do probabl...

    By • April 2, 2014

  • 9 Twitter Experiments to Help Simplify and Increase Reach

    Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recent...

    By • April 2, 2014

  • 6 Types of Content Financial Services Firms Can Use

    Content is king.Bill Gates immortalised the saying back in 1996, but the old saying's never been more relevant than in our current information age.With the veritable flood of high quality content and the growth of channels through which said content can be promoted, businesses are now able to rea...

    By • April 2, 2014

  • Disney Analogies for Internet Marketing Job Roles

    Over the past few years, most companies have started to build out the right new roles and responsibilities to accommodate the new tools and techniques associated with inbound and internet marketing. This has resulted in some new job titles, different priorities, and in some cases, a wholesale rew...

    By • April 2, 2014

  • Introducing Your New BFF: The Superfan

    We all know what it's like to be a fan. Have you ever bought a mag­a­zine just because your celebrity crush was on the cover? Or pre­ordered an album before hear­ing it out of loy­alty to your favorite band? Some­times it's purely sen­ti­men­tal, like cheer­ing for the same team your dad cheered ...

    By • April 2, 2014