Content Marketing: Page 250

  • SMT Expert

    The Biggest Content Marketing Mistake Brands Make Today

    Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content...

    By • April 3, 2014

  • Brand Storytelling: How to Connect with Customers Though Visual Media

    Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual. Storytelling has been our wa...

    By • April 3, 2014

  • The Awesome Power of Storytelling

    Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undiv...

    By • April 3, 2014

  • LinkedIn Groups: Your Secret Weapon for Sales Success [INFOGRAPHIC]

    LinkedIn groups are by far the most powerful aspect of LinkedIn for your business. A single LinkedIn group can help you:

    By • April 2, 2014

  • How I Met Your Prospect on LinkedIn

    The series finale of How I Met Your Mother (HIMYM) aired this week after nine successful seasons. Ted Mosby, the main character, closed out the story that he's been telling to his kids for the past decade. As we bid farewell to Ted, Robin, Barney, Marshall, Lily, and "The Mother", we are reminded...

    By Koka Sexton • April 2, 2014

  • True Life: My Mom Receives More Facebook Engagement Than I Do

    My mother's name is Loretta- you never forgetta (try using a heavy New York accent with that one). She's the type of Long Island Italian mom that knows everything about anything happening around town. Now...she's had a Facebook account for a about a year, initially created to satisfy her addictio...

    By • April 2, 2014

  • Facebook Needs a Matt Cutts

    Facebook needs a Matt Cutts. Matt Cutts is the high priest of SEO for Google. Matt guides the public on all things SEO, an industry just a shade more misunderstood and misrepresented than social media. Matt participates in the industry dialog, posts to YouTube, does panels, podcasts and conferenc...

    By • April 2, 2014

  • Facebook Purchases Oculus Rift: An Odd Match?

    During the second season of science fiction animated comedy Futurama, the characters log into a future version of the internet using a virtual reality headset. Able to walk around in an online world, represented by digitised avatar versions of themselves, one of the first things which the team e...

    By • April 2, 2014

  • 8 Tips for a Solid Digital Marketing Strategy

    Whether you've been engaged in digital marketing for years or 2014 is the first year you're exploring this opportunity, you'll need a digital marketing strategy.Now more than ever is a great opportunity to look at what worked and what didn't in the previous year and set new goals for the year ahe...

    By • April 2, 2014

  • New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

    The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized hashtags, a phrase beautifully coined by The Wall Street Journal's Jeff Yang when reporting on the so-called #CancelColbert controversy, the interweb...

    By • April 2, 2014

  • 7 Reasons the Title of This Post Will Change Your Life and Restore Your Faith in Humanity

    There's been a lot of talk lately about how sites like Buzzfeed and Upworthy use titles like the one on this post in order to get you to click through. And it works. I mean, I got you to click through here, right? Don't deny it. You're here and I have a record of you being here in my analytics.B...

    By • April 2, 2014

  • Changes Coming to LinkedIn Company Pages

    I got an e-mail from LinkedIn letting me know that they'll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won't be a big game changer. I don't know how many companies actually use that tab, but I'd guess that those who do probabl...

    By • April 2, 2014

  • 9 Twitter Experiments to Help Simplify and Increase Reach

    Twitter recently celebrated its 8th birthday and with that we have witnessed a sprout of new features. Some of the features have been officially confirmed and for the rest the 140-character network has left us to do the word of mouth. Listed below are nine such experiments that Twitter has recent...

    By • April 2, 2014

  • 6 Types of Content Financial Services Firms Can Use

    Content is king.Bill Gates immortalised the saying back in 1996, but the old saying's never been more relevant than in our current information age.With the veritable flood of high quality content and the growth of channels through which said content can be promoted, businesses are now able to rea...

    By • April 2, 2014

  • Disney Analogies for Internet Marketing Job Roles

    Over the past few years, most companies have started to build out the right new roles and responsibilities to accommodate the new tools and techniques associated with inbound and internet marketing. This has resulted in some new job titles, different priorities, and in some cases, a wholesale rew...

    By • April 2, 2014

  • Introducing Your New BFF: The Superfan

    We all know what it's like to be a fan. Have you ever bought a mag­a­zine just because your celebrity crush was on the cover? Or pre­ordered an album before hear­ing it out of loy­alty to your favorite band? Some­times it's purely sen­ti­men­tal, like cheer­ing for the same team your dad cheered ...

    By • April 2, 2014

  • Using Twitter as Marketing Tool Is Tough for Brands [INFOGRAPHIC]

    Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, de...

    By • April 2, 2014

  • Developing a Winning Social Media Optimization Strategy

    Social Media Optimization, the SEO of social media, involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. It's no doubt that creating content that can easily be shared throughout the web is vital to the suc...

    By • April 2, 2014

  • C.R.E.A.M. (Content Rules Everything Around Me) for Wu-Tang Clan

    When it comes to innovative content distribution strategy, Wu-Tang Clan ain't nothin' to mess with. The legendary hip-hop collective is made up of content distribution pioneers, releasing classic albums both together and separately to maximize visibility and influence. And the Wu is changing the ...

    By • April 2, 2014

  • 11 Things You Should Not Post Online

    Social media and the web offer us so much in terms of access to information, people, ideas, resources, and news. It also gives us the opportunity to connect with old friends, and new, and to instantly share a concept, concern, complaint, compliment, opinion, or even joke and post it to thousands ...

    By • April 1, 2014

  • Eight-Step Process to Clean-up Your Online Reputation

    Yesterday, Sean McGinnis wrote an interesting post about online reputation and how he ended up in porn (oh the things you learn about your friends when they guest blog for you!).One day, he Googled himself to discover an adult movie called The Fluffer had been released...and the star character's ...

    By • April 1, 2014

  • Who Ya Gonna Call? Social Business Buyer Guide [PART TWO]

    When things got spooky back in the '80s, "Ghostbusters" were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives.Social Media Marketing AgencyMost social media ...

    By • April 1, 2014

  • Social Media and the Auto Industry

    If you are in the business of selling and repairing cars, not using social media outlets to their full extent is equivalent to giving up a large amount of revenue on purpose. Sound like an extreme statement? I understand that every social media guru everywhere tries to convince every single type ...

    By • April 1, 2014

  • Google Field Tests a Gmail Change That's Good for Marketers

    Google is quietly testing a change to Gmail's Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example...

    By • April 1, 2014

  • The Ideal Length of Everything Online, Backed by Research

    Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much?I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in ...

    By • April 1, 2014