Content Marketing: Page 248

  • Customer Questions Holy Grail of Content Marketing

    A few weeks ago I was lucky enough to speak on a panel at Social Media Marketing World in San Diego. It was a great event that I felt really had showcased the maturing nature of this thing we call social marketing. Not only were the caliber of speakers and those attending high, but also the takea...

    By • April 10, 2014

  • 12 People Proving That Content Marketing Is More Than A Buzzword [SLIDESHARE]

    The last couple of years have brought us plenty of trends. Miley Cyrus twerking, people taking selfies, thousands of fans following shows like Game of Thrones and Breaking Bad... you name it. Content marketing might be one of those trends but it is also here to stay.According to a recent survey b...

    By • April 10, 2014

  • Determining Your Goals: Tips to Get You Started on a Website Redesign

    When you think about redesigning your website, it's likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that far are more important than just aesthetics. Before you can start thinking about mockups, layouts, and content fo...

    By • April 10, 2014

  • Why You Need a Steady Flow of Content?

    A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation. And, if you don't have a steady flow of content...

    By • April 10, 2014

  • In a Galaxy Far, Far Away: Blending Storytelling in Web Content

    There is a land not very far from our own where fairies dart around, helping travelers on their journeys and where trolls lurk laughing their vile troll-lol-lol-ol laughs. It is an exciting land with many avenues to explore. A traveler can find anything their heart desires, but they must beware! ...

    By • April 10, 2014

  • Report: Why and How Businesses are Investing in Digital Transformation and the New Customer Experience

    We're under attack! Social, mobile, real-time, cloud, big data...it's coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest...we're cov...

    By • April 10, 2014

  • Social Startups: SMPLE Is the Personal Social Media Consultant for Small Businesses

    After the baker cuts fruit and concocts a few muffin fillings, he listens to his online communities.Once the dentist examines the patient's X-rays and completes their checkup, she writes the next blog post, edits it, and shares it across social media.The tax preparer takes a break from reviewing ...

    By • April 10, 2014

  • 3 Reasons Why You Shouldn't Create LinkedIn Showcase Pages

    As you may of heard, on April 14th LinkedIn's products and services feature will be going away on Company Pages. Instead, they're encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little ...

    By • April 10, 2014

  • LinkedIn Influencers: Good or Bad for Pharma?

    Like many, I was intrigued when LinkedIn first launched its 'influencer' blogging programme, back in late 2012. It seemed to be a significant step for the world's largest professional network in going from being a connector towards a conversation driver, with good content forming the basis for go...

    By • April 9, 2014

  • 5 Things I Wish Everyone Knew About Email Marketing

    Email marketing is often misunderstood. Email marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns, to the CFO who thinks we "send free letters," to convincing our moms that we aren't t...

    By • April 9, 2014

  • 3 Tips on Hosting a Successful Reddit AMA

    All press is good press, sure, but nobody wants to be the face that launched a thousand down-votes.Reddit's ever-popular As Me Anything (AMA) format is one way that the site has been leveraged to promote products. Multiple movie and TV stars, astronauts, athletes, entrepreneurs, and even the Pres...

    By • April 9, 2014

  • 3 Types of Data You Can Use to Increase Profits

    Tommy Marzella discusses three types of data that can be analyzed to discover strategic insights and increase profit.I think of data scientists as artists; each silo of data is a different jar of paint adding to the beauty of the final piece. Instead of seeing an excel file filed with pages of nu...

    By • April 9, 2014

  • How to Combat User Anonymity

    Remember the days of AOL? The Internet was a largely uncharted, somewhat daunting landscape driven by user anonymity. You went online to escape yourself, not to be yourself. Take the movie You've Got Mail as a classic example of this: "Shopgirl" was Meg Ryan's AOL user name, and it was a near sca...

    By • April 9, 2014

  • Twitter Launches Editorial Calendar Tool

    Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.Twitter knows this and today rolled out a new service design...

    By • April 9, 2014

  • 4 Telltale Signs That You Need a Website Redesign

    Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven't updated your website in the past few years, you may actually be hindering your business and your online presence with an ou...

    By • April 9, 2014

  • Competitive Silos or Collaborative Success

    One of the most popular uses of enterprise gamification is to create competition. I don't mean in the form of marketing campaigns, I am talking about internal competitions between employees. Sales leader-boards, fitness competitions, who is best at social etc.The idea is to drive employees to wa...

    By • April 9, 2014

  • The Social C-Suite: Let's Get Real

    Sometimes the hype of social media outstrips common sense. This is one of those times.There seems to be a growing amount of buzz and attention about creating a "social enterprise." This is a good thing. Complicated, but good.But somehow in this same conversation there is this expectation that the...

    By • April 9, 2014

  • 8 Social Media Mistakes to Avoid

    For this weeks blog, I want to help you avoid making some of the most crucial Social Media Mistakes when it comes to marketing your business online.1. Hard Selling on Social MediaWith the way online marketing has changed, the way businesses advertise also has to change. The hard selling "buy this...

    By • April 9, 2014

  • Is Your Content Smarter Than a 5th Grader? 4 Steps To Readable Content

    No matter if you're a lawyer or agricultural field surveyor, your website and your services should be worded in a way that everyone on the world wide web can read and understand it. Ask yourself - Is my content smarter than a 5th grader? Don't worry - we're not exactly asking you to "dumb it down...

    By • April 9, 2014

  • Talking with IBM's @Sandy_Carter About Social, ROI, and Women in Tech [VIDEO]

    I recently caught up with Sandy Carter, General Manager Ecosystem Development at IBM, about how she came personally to understand the link between social and ROI. We also talked about women in tech, Girls Who Code, and the upcoming fall Social Shake-Up, where we're happy to announce Sandy will be...

    By • April 9, 2014
  • SMT Expert

    Finding Out Her Content Marketing Was Dying Was Beyond Devastating. So She Did THIS...You'll Need Tissues.

    OK, maybe you won't really need tissues, but this headline was definitely inspired by Andy Hollandbeck's poignant post on Upworthy, "that site that publishes those headlines." Thanks for the idea Andy...you've created a monster. Now, let's get back to the post.According to the Content Marketing I...

    By • April 9, 2014

  • Three Ways to Connect with Potential Clients via Twitter

    You're active on social media - you've set up your blog, crafted your profiles, written great cornerstone content and optimised everything in line with best practise principles. Now you need people to connect. And not just any people, you need to reach a specific group - your potential clients. T...

    By • April 9, 2014

  • 7 Companies Doing Social Media Right

    Social media isn't just about following your friends or posting pictures of your food anymore. Companies all over the world are using it to engage with customers more personally than ever before. Smart uses of social media not only increase brand awareness, they promote customer loyalty and enthu...

    By • April 8, 2014

  • Measuring the Worth of Content Marketing

    Most if not all businesses partake in some form of content marketing, whether it's through blogging or social media. Online marketing is a valuable asset to any company regardless of industry or size, though the most common holdup is determining if it's worth it.Fortunately, there are several way...

    By • April 8, 2014

  • You Need to See the Hottest Words in Viral Headlines

    Knowing how to write a killer headline, subject line or tweet can make the difference between success and failure for your content marketing efforts. The simple truth is, it doesn't matter how great your content is; if readers don't get past the headline they'll never know.Ripenn recently collate...

    By • April 8, 2014