Content Marketing: Page 300

  • Fiction, Write Club, and Content Creation

    If you've been hanging out around Spin Sucks for a year or more, you'll know I'm a big fan of reading fiction to help your writing.I don't talk about it a ton, but it comes out every once in a while, particularly after I've read a really good book (cough, Defending Jacob, cough).That's why, durin...

    By • Nov. 9, 2013

  • From Bland to Beautiful, 9 Big Brand Christmas Landing Page Designs

    The festive season is upon us, and we marketers are in the midst of a whirlwind of seasonal activity. Campaigns have been planned, copy written, and artwork designed and prepared. Over the past week or so the fruits of this collective labour are finally being revealed, as retailers unveil this ye...

    By • Nov. 8, 2013

  • Twitter Update Presents Opportunity for Marketers

    Last week Twitter updated user timelines to show previews of Twitter pictures and Vine videos right there within the tweet, making the experience of scrolling through your Twitter stream more visual. Clicking or tapping on the preview will bring you to a full version of it.Not only that, but usin...

    By • Nov. 8, 2013

  • Building Trust: 6 Methods to Create an Authentic eCommerce Experience

    Although eCommerce is seeing exponential growth, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with pea...

    By • Nov. 8, 2013

  • Social eCommerce and the Customer Network

    Last year, consumers and brands alike witnessed the global e-commerce market surpass $1 trillion. In that same year, revenue generated by social networks had reached over $16.9 billion. By 2015, total revenue from social commerce sales is predicted to reach $30 billion. And while the present shar...

    By • Nov. 8, 2013

  • Keep Calm and Keep Posting: 5 Social Media Marketing Myths Debunked

    The whirlwind world of social media is like Pandora's box - it holds powerful tools that can seriously boost your business to attract new customers, retain loyal ones, and engage the digital world...or it can be a heap of resources wasted if you don't use them properly. Inevitably, with new means...

    By • Nov. 8, 2013

  • How to Build an Effective Content Marketing Plan

    According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising.Also not surprising: 42 percent of B2B marketers c...

    By • Nov. 8, 2013

  • The Best Kept Secret: The PR Industry Is Exploding with Beginners

    A good friend of mine made a comment yesterday that shocked me, but then, after thinking about it, IT TOTALLY MADE SENSE.Our industry overflows with beginners and "experts" with entry-level skills.Every week, she told me - journalism, public relations and marketing pros reach out to her privatel...

    By • Nov. 8, 2013

  • Email Marketers Beware: Rules for Email Engagement Are Rapidly Changing

    A few short months ago, two warning shots were fired by major email service providers. The first was Gmail's announcement that incoming emails would automatically be sorted into tabs. The second was Yahoo's decision to reuse dormant email addresses. There has been a lot of debate about the effect...

    By • Nov. 8, 2013

  • How Content and Social Media Fit into a CEO's Day

    On Sunday afternoon, I sat down to chat - via Skype video - with Dan Cristo, the co-founder of Triberr.He's speaking at SES Chicago this week on the topic of blogging and, rather than go into a room full of people and extol his wisdom on the topic, he has collected soundbites from bloggers that h...

    By • Nov. 8, 2013

  • Twitter 101 for Social Selling

    Twitter often feels like a big stretch for people; even for those who are already using LinkedIn for social selling. Twitter has more than 215 million active users with 500 million tweets sent every day. So although that's the good news, it can seem like an overwhelming, confusing stream of every...

    By • Nov. 8, 2013

  • From Content Marketing to Story Advertising? [VIDEOS]

    Managers around me get confused about the trend of content marketing. What exactly is it, and where does it start? A promoted tweet? A long, branded status update? An advertorial? Promoted or sponsored content? A commercial that uses storytelling? I had decided to discuss this a bit when I came a...

    By • Nov. 8, 2013

  • Why Old School Email Marketing Can't Be Dismissed

    The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines.These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers an...

    By • Nov. 8, 2013

  • Guerrilla Marketing: Brand Washing the American Dream

    Recently decorated within a Time magazine article, the Center for Digital Democracy (you know, that one organization committed to the development and encouragement of noncommercial, public interest programming) likened guerrilla marketing to the "brand washing of America," a not-so-subtle referen...

    By • Nov. 7, 2013

  • Marketing in the Age of Online Dating

    According to Pew Research, one in ten American adults have used dating websites or apps. Perhaps more relevant, more than one in three who are single and looking have gone online for love. This is a significant shift in public opinion. Only eight years ago, 44% of Americans thought, "Online datin...

    By • Nov. 7, 2013

  • History of Hashtags [INFOGRAPHIC]

    In six years the hashtag has gone from an obscure symbol to a powerful and pervasive tool in social media. That short history has been a colorful one. The hashtag has played a part in democratic uprisings across the Middle East, popped up in Super Bowl commercials, and been parodied by Justin Tim...

    By • Nov. 7, 2013

  • New Research Provides Insight Into Women's Use of Mobile Phones

    When it comes to your mobile marketing strategy, new research shows why marketing toward women is more important than ever. As Beans has written about before on this blog, women and moms are a key demographic in the marketing world. Not only are women overall much more active and engaged with bra...

    By • Nov. 7, 2013

  • How to Create Social Media Buzz for Your New Product

    In part one of my 'Using social media to support your product lifecycle' series, I looked at how to find and build a beta community for your product or service. In part two, I look at how to create social media buzz and word of mouth marketing to attract potential customers.Here are some helpful ...

    By • Nov. 7, 2013

  • 5 Unforgivable Social Media Mistakes

    Looking for social marketing tips to help grow your business? Here's something a little different. Here are five unforgivable social media mistakes to avoid at all costs. If you don't heed our advice, then you'll need more than a few social media marketing tips to get your business's social st...

    By • Nov. 7, 2013

  • 10 Tips for a Healthier PPC Campaign

    Google's announcement to withhold search term data, revealing more search terms would fall in the "not provided" category, has put a higher emphasis on buying into their ad system. Since advertisers still have access to the data that lead to a click, Google has placed a premium on running pay-per...

    By • Nov. 7, 2013

  • Miley Cyrus: A PR Case Study with Flawless Execution

    At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation.Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid.I started the presentation off by talking about the PR case study that i...

    By • Nov. 7, 2013

  • When the Shoe Fits and Other Thoughts on Blogging for PR Best Practices

    Because she was creative, my mom liked to do things in.... well, interesting ways. So instead of growing up with "Cinderella and the Seven Dwarfs" and "Snow White," I grew up with "Rindercella and the Deven Swarfs" and "Whoe Snight."Sadly, I inherited her tendency. I even tried out for a high sch...

    By • Nov. 7, 2013

  • Social Startups: Sumpto Invites Brands into College Students' Lives

    From his college basketball days at Clark University in Massachusetts to frat fun at the University of Miami, Ben Kosinski noticed a trend. And it wasn't the rising tuition rates."Ideas, articles, and opinions could quickly grab traction in college," says the 24-year-old who graduated from UM in ...

    By • Nov. 7, 2013

  • Facebook Holiday Marketing Tips for Your Small Business

    Maybe you haven't started your holiday shopping, but there's no reason why you shouldn't get started on your company's holiday marketing! In 2012, holiday sales in the United States increased 3.5% to $579.5 billion, a number which will undoubtedly continue to grow this year. In light of these fac...

    By • Nov. 6, 2013

  • Need More B2B Sales Leads? Ignore This Research

    According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are amo...

    By • Nov. 6, 2013