Content Marketing: Page 299

  • Optimize Your Search Results for Clicks, Not Just Rank

    Ask yourself a seemingly obvious question: What is the purpose of Search Engine Optimization? The gut reaction of most people is that SEO is supposed to make your company's website rank as high up in search results as possible. But is that really what companies are after, or is that just a vani...

    By • Nov. 13, 2013

  • Facebook Brand Page Case Study: It Ain't So Ruff for Three Dog Bakery

    Facebook pages are difficult. VERY difficult. If you are trying to grow your page organically without paid ad support, it's like trying to pull a watermelon through a keyhole with a crochet hook.When I come across a brand page doing a particularly great job, it's worth taking notice... especially...

    By • Nov. 12, 2013

  • Sellarketers: The Rise of a New and Modern Social Salesperson

    So what exactly is "sellarketing"? It's the convergence of sales and marketing skills needed to be a successful modern social sales person. It is the skill of a salesperson to market themselves and their product through content marketing, and the need for a marriage between the sales and marketin...

    By • Nov. 12, 2013

  • The Ultimate Moment of Truth and the Art of Digital Engagement

    In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth." The ZMOT as it's abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right pla...

    By • Nov. 12, 2013

  • How to Request Referrals Without Asking for a Thing

    Word-of-mouth marketing is great for every type of business, but it truly is the life blood of small businesses. Not only is traditional advertising more expensive, small business owners and entrepreneurs operate with the understood advantage of being able to offer personalized service the way bi...

    By • Nov. 12, 2013

  • 10 Tips to Grow Your Facebook Audience and Interaction

    Roughly 80 percent of businesses are on Facebook, according to a recent survey. Local or national based, Facebook can improve your company on multiple levels. How do you amplify your reach and exposure? Here's a list of ten ways to help improve your Facebook page and the amount of interaction ...

    By • Nov. 12, 2013

  • How to Phrase Blog Headlines for Maximum SEO: 4 Key Phrases to Try

    In a single blog, there are about a dozen different areas to optimize for search engine results. You can make sure you have a strong meta description, keyword-rich tags, image alt text, and more. You can also ensure that your paragraphs contain real content, rather than fluffy keyword writing. Bu...

    By • Nov. 12, 2013

  • Pivot Your Business: What Hitchcock Can Teach Entrepreneurs

    In the movie Hitchcock, there is a scene where he is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies.Though he suggested an inexpensive budget and a fast timeline, Paramount Pictures still rejected him, claiming the...

    By • Nov. 12, 2013

  • When Online Activists Come to Visit [SLIDESHARE]

    A lot of my work is done in the resource sector. My clients here often face opposition from advocacy groups or segments of the population concerned about the impact that certain large scale developments will have on their health, their environment and the economy. In fact, thanks to social media,...

    By Social Disruptions • Nov. 12, 2013

  • Twitter Is Undervalued (for Investors and Marketers): Part 1

    Twitter priced its IPO on Wednesday night at $26 a share. It has since popped on its first day of trading to $44.90, a 73% one-day increase, leading to a market cap of $24.5 billion. In context, here are the valuations of some other leading Internet social networks and content distribution platfo...

    By • Nov. 12, 2013

  • Twitter Becomes a Content Discovery Layer: Implications for Marketers

    Is Twitter worth $18 billion following its IPO last week? I am not an investment adviser, but what I do know is that Twitter is an important investment for content marketers. In a fast changing world, insights are the new currency and Twitter can provide unique insights that are not readily avail...

    By • Nov. 12, 2013

  • CMO = Content Marketing's Obligatory

    Like the fairest belle at the ball, content marketing danced across the 2013 stage, grabbing headlines and conference slots, nearly displacing social media as the year's hot topic. However, seasoned marketers found all the recent attention mildly amusing given that content creation has been on th...

    By • Nov. 12, 2013

  • Are Podcasts the New Video Content?

    image credit: HubSpotHas podcasting gone the way of audio cassettes, walkmans, and other obsolete ways to consume content? The answer appears to be a resounding no. In fact, podcasting appears to have usurped the roles of infographics and video among industry discussions of multi-media branded co...

    By • Nov. 11, 2013

  • Can Better Social Media Engagement Boost Ad CTR?

    Image credit: Coca Cola Happiness Factory Campaign, 2006. Agency: Wieden+Kennedy AmsterdamSocial media for businesses would normally mean increased presence online, meaningful conversations leading to more brand building, credibility, and trust. But is there a possibility that an increased social...

    By • Nov. 11, 2013

  • Memes and the Democratization of Satire

    When I was composing the segments of the class I teach at UCI Extension, I made a decision to include memes. I felt a bit foolish about it, it's a serious course, do modern journalists really need to know about memes?They do and memes aren't always silly. The Rob Ford controversy and the flurry o...

    By • Nov. 11, 2013

  • 8 Easy Ways to Use Social Media to Optimize Your PR Campaign

    Social media and publicity go hand in hand. In fact, they need each other in order to function most effectively. Intelligent and responsive community management for a brand will often help or exacerbate a PR crisis as it unfolds in real time. When a news story breaks now, it typically happens on ...

    By • Nov. 11, 2013

  • Forget Mobile First, It's Bigger Than That

    We marketers love buzzwords and phrases. Much like a cowboy's trusty six-shooter, terms like "savvy consumer," "smart marketing," and "increase ROI" can nearly always be found somewhere in a marketer's content arsenal. The latest marketing buzz-phrase du jour is "mobile first." As businesses and ...

    By • Nov. 11, 2013

  • 4 Ways to Make Sure You Always Have Something to Say Online

    It's probably the most common problem faced by bloggers and social media users. What am I going to say? What can I post that is topical, interesting and valuable?The problem usually starts before you begin publishing content online. Most people feel that blogging is only about writing blog posts ...

    By • Nov. 11, 2013

  • Employee Advocates: Why Brands Need to Empower Employees to Be Social Savvy [SLIDESHARE]

    On November 7th, we hosted an exclusive webinar all about how brands can power their employees to be advocates for the brand. Employee advocate expert, Liz Bullock (@LizBBullock), shared case studies from leading brands that are effectively leveraging employee advocates in social channels. Check ...

    By • Nov. 11, 2013

  • Top Professionals' Best Practices for Building Custom Facebook Apps

    Custom Facebook apps give businesses the ability to run promotions, integrate with newsletter services, generate leads and increase likes on their Facebook Page. Apps can act as micro-sites within a Facebook business Page, making their reach and power endless.There are a lot of key components tha...

    By • Nov. 11, 2013

  • On the Effectiveness of Travel Blogs

    The World's second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual Industry Report (click here to access it) surveyi...

    By • Nov. 10, 2013

  • The Most Effective Approach to Marketing

    Today a talented musical artist will release a new album. They sound fresh. They combined forms to create something original and compelling-as artists do.In an effort to elevate the marketability of the music, someone is bound to label it a category you and I have never heard before. Maybe the be...

    By • Nov. 10, 2013

  • Social Brand Identity: Don't Talk About It, Be About It

    Social media is not a space that brands can utilize, but rather a space that brands MUST utilize if they want to remain relevant. The original social platforms are continually adapting and evolving, while newer platforms continue to emerge - resulting in a wide variety of platforms to showcase yo...

    By • Nov. 10, 2013

  • What Twitter's New Rich Media Update Means For Your Business

    The text and link only days of Twitter are gone. If you haven't heard or updated your Twitter mobile app yet, you can now view a preview of Twitter images and Vine videos in your feed making the experience much richer and visual.But beyond the visual aspect of the new Twitter feed, there are a lo...

    By • Nov. 10, 2013

  • 6 Reasons Social Media Is Critical To Your SEO

    Once upon a time, "the old SEO" ruled the website marketing world. This was during the early, pioneering days of online marketing -- before it was typical for a small business to have a website and long before your grandmother had an online presence that could rival a teenager. The old SEO strate...

    By • Nov. 9, 2013