Content Marketing: Page 327

  • What is Twitter's Cost Per Follower?

    For companies who wish to more formally advertise on twitter, cost per follower (CPF) is an easy measurement that ensures you only pay [in money] as much as you receive [in followers]. Twitter allows companies to advertise on a few different levels: for a price, twitter will promote specific acco...

    By • Aug. 14, 2013

  • Your Blog Sidebar's Dirty Little Secret

    Most bloggers, including me, have a secret love affair with their sidebar.I've reviewed hundreds of blogs and almost all of them have lovingly curated sidebars. I meet stiff resistance whenever I suggest streamlining them, removing items, or rearranging the lineup of widgets.This love is based on...

    By • Aug. 14, 2013

  • Amplify Me: Best 4 Ways to Rescue an Under-Performing Blog

    Do you have an under-performing blog sending out distress codes far and wide?It's easy to be excited about launching a company blog when energy is high and creative juices are flowing.... but when months pass - maybe a year - and it isn't generating the results you expected, the enthusiasm dwindl...

    By • Aug. 14, 2013

  • Kraft Rebranding of Jell-O Underway with New Ads

    Some brands are lucky enough to be able to continue their same branding campaign for decades. They only need to make small tweaks here and there to continue the appeal for consumers. However, change always happens and advertisers and businesses need to be ready to rebrand if it comes to that. Kra...

    By • Aug. 14, 2013

  • The 5 Characteristics of High-Impact Content

    I'm going to tell you something that you're not going to like. Most companies don't do a great job of selling their products. There, I said it!Why? Because rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, many businesses go w...

    By • Aug. 14, 2013

  • How to Spend on Social During the Holidays

    So you've got some marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it. It's an ever-growing problem for marketers. New marketing channels, social networks and ad types pop up every year. The pressure is on to chase opportunities without wasting mon...

    By • Aug. 14, 2013

  • Collector or Curator? Becoming a Social Connoisseur

    It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn't easy, because it had...

    By • Aug. 13, 2013

  • Timeline of PR News Content [INFOGRAPHIC]

    It's just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relation...

    By • Aug. 13, 2013

  • Advancing Affiliate Marketing Through Social Media

    As an affiliate marketer, one of the things that is expected from you is to use your website as a vehicle to advertise the products or services of the merchant. You can do so by blogging about the merchandise itself or by whipping up something else and still being able to link the post to the mer...

    By • Aug. 13, 2013

  • InsideView Raises $19M: Big Step for CRM Intelligence, More Proof It's a Digital Marketing World

    CRM intelligence platform provider InsideView announced a new round of funding raised in the amount of $19M led by Split Rock Partners, with participation from the existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners.According to the InsideView press release, ...

    By • Aug. 13, 2013

  • Why: The Most Important Question in Social Business

    The question for most businesses leaders is not "if" they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who "like" a business Facebook page will never visit the actual page again? They may only see it in ...

    By • Aug. 13, 2013

  • Running a Hashtag Event: 7 Tips That Will Stand the Test of Time

    So it certainly is the year of the hashtag! Who would have thought that the little underused symbol would have such an important role in the world. A topic organisation system, that all important, current, real time, search marketing staple allowing users to engage in conversations and to create ...

    By • Aug. 13, 2013

  • 25 Social Data Insights on Starbucks and Dunkin Donuts Drinkers [INFOGRAPHIC]

    As part of an ongoing series comparing Socialgraphics of audiences of major brands, TrueLens analyzed social behavioral data in 9 million public online expressions from the social audiences of Dunkin' Donuts and Starbucks. We uncovered a range of Socialgraphic insights from media habits, to comp...

    By • Aug. 13, 2013

  • How to Utilize Facebook's Posting Tools for Better Local Business Engagement

    For the local small business, social media is one of the best ways to reach out to a nearby community of consumers while allowing for consumers to turn around and engage with the company socially.Although Facebook strives to make their tools as user-friendly and straightforward as possible, there...

    By • Aug. 13, 2013

  • Moovly: Design Animated Videos, Banner Ads or Infographics

    Our designer has been hard at work, recently producing an animated video for Right On Interactive. Aside from the complexity of the animation, rendering some of the videos takes hours utilizing standard desktop tools. Moovly (currently in beta) hopes to change that, providing a platform that allo...

    By • Aug. 13, 2013

  • How to Lose Followers and Alienate People on Social Media

    Is your social media strategy driving people away instead of inviting them to explore your brand? Have you disregarded this advice on how to win friends and influence people on social media? Perhaps there's something you've overlooked in your tendencies that bothers your followers. Here are some ...

    By • Aug. 13, 2013
  • SMT Expert

    Facebook and LinkedIn Figure Out What PR Pros Have Known For Years

    LinkedIn's stock price has doubled this year and Facebook's grew by 42 percent. Both companies are surging because they've outperformed expectations by growing revenue. They've also recently added new ways to advertise - sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While L...

    By • Aug. 12, 2013

  • Why Marketing That Includes Cats and Bacon Is the Cat's Meow [INFOGRAPHIC]

    If you've spend any time on social networks in the last five years, chances are you've seen first hand the immense popularity of anything and everything that includes cats and bacon. We could spend quite some time breaking down the science behind why cute little kitties and mouthwatering bacon ar...

    By • Aug. 12, 2013

  • B2B Marketing Strategies for 2013 and Beyond [INFOGRAPHIC]

    When we speak to companies that serve consumers, they always ask if we've worked with any B2C companies. When we speak with B2B companies, they ask if we've worked with B2B companies. In all honesty, strategies are very similar; it's the numbers and the buying process that differs. However, we do...

    By • Aug. 12, 2013

  • How to Be More Valuable to Your LinkedIn Network

    While people are generating leads on all of the social media sites, LinkedIn is the #1 choice for business networking and business-to-business marketing. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% pl...

    By • Aug. 12, 2013

  • How Search Marketing Is Changing in a Semantic Web

    When Google lead search designer, John Wiley, admitted in a Bloomberg interview that 15% of daily Google searches are about search terms the search engine has not seen before he quantified the problem with search for everyone. At its core function Google search is a match maker: it is designed to...

    By • Aug. 12, 2013

  • 17 Pinterest Metrics Every Brand Should Track

    Are you measuring your Pinterest marketing initiatives?Pinterest has established itself as the dominant online source of visual inspiration. The social bookmarking site enables users collect and share photos of their favorite events, interests, and hobbies. Pinterest users spend more money, shop ...

    By • Aug. 12, 2013

  • How to Set an Effective Marketing Budget for Social Media Promotion

    Social media promotion is the future. Google continues to place more emphasis on social media as a means to increase your exposure in the search engines. Your marketing budget should always prioritise social media because let's be honest, there are very few people without at least one account. Mo...

    By • Aug. 12, 2013

  • 10 Ways to Prepare for Your Social Media Manager Interview

    IntroductionSocial Media Manager has become a rather popular position lately. Whether it's a dedicated or partial position, the function exists within most organizations.Enterprises, non-profits, small businesses and associations understand the benefits of maintaining social media channels to gen...

    By • Aug. 12, 2013

  • Content Marketing and Relationship Management

    Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, increases brand visibility and awareness, and assists in audience growth ...

    By • Aug. 12, 2013