Content Marketing: Page 327

  • Should You Create a Personal Brand?

    Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do.But what about building a personal brand. Can building a personal brand help us to become recognized. Can a personal brand help...

    By • Aug. 22, 2013

  • 7 Tips to Make Your Content Pop!

    Making the most out of the content you've written is essential in determining it's success. Make sure your content pops by considering these 7 factors...1 Think about keywordsThis is important for SEO and in helping your readers location information that is relevant to them. Use keywords in hea...

    By • Aug. 22, 2013

  • 25 Mistakes That Make Your Business Look Dumb on Pinterest

    Pinterest is one of the hottest new social media networks for small businesses and nonprofits.This highly visual platform rakes in 2 1/2 billion monthly pageviews from its 70 million users monthly. Pinterest users also buy more of the items they encounter in pins than items on Facebook, and spend...

    By • Aug. 22, 2013

  • 7 Classic Facebook Concepts For Your Page

    Facebook is an important window into your organisation. But it can be daunting to come up with ideas and concepts on what to publish. Recognise this?Here are a couple of classic Facebook concepts using the Facebook Page of our new agency Mad Science Digital as sandbox to do some experiments in. S...

    By • Aug. 22, 2013

  • Three Ways Listening to Influencers Helps You Sell

    I like the way Michael Brenner describes "social selling". He says (paraphrasing) it's about sales people building a strong personal brand and helping social buyers become customers via content and exchanges.To bring social into your selling process though, you need to create a few foundational e...

    By • Aug. 22, 2013

  • Frank Eliason of Citi on the #SocialShakeUp [VIDEO]

    Within the world of social media, Frank Eliason, Director Global Social Media at Citi, stands out as one of the great thought-leaders. Active in the social media world since its inception in 2007, Frank spoke with Robin Carey about the way the Social Shake-Up has changed the conversation about ...

    By • Aug. 22, 2013

  • 3 Lessons in Brand Passion from Winning Brand Builders

    What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not only purchase products but they become brand advocates because they are as passionate abo...

    By • Aug. 21, 2013

  • Twitter Lists: Why (and How) You Should Use Them

    Unless it's your first day in Twitter, you probably know that the service lets one create self-compiled lists of Twitter accounts to follow, craft titles and descriptions for those lists, follow other people's lists, etc. In this post, I'd like to talk about the benefits of using Twitter lists an...

    By • Aug. 21, 2013

  • 5 Tweet Styles to Embrace

    Does your brand Tweet? We're approaching the latter part of 2013, so I'm hoping so. If you answered "no" to this question, please contact me. Perhaps it's just that you don't have time or don't know where to get started. Don't worry, I can help and I'm sure this post will help as well.Now, for th...

    By • Aug. 21, 2013

  • The 15 Most Expensive Domain Names of All Time [INFOGRAPHIC]

    Buying domains is one of the easiest things to do online but picking the correct name for your business can be tricky, especially when nearly everything nowadays is already claimed. It's definitely no surprise that nearly all the single word domains are taken, but how much did people pay for them?

    By • Aug. 21, 2013

  • "Contagious: Why Things Catch On" Interview with Jonah Berger [VIDEO]

    Contagious: Why Things Catch On featuring Jonah BergerIn this new Substance interview, we hear from Jonah Berger, globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times/Wall Street Journal best-selling author of Contagious: Why Things Catch On....

    By • Aug. 21, 2013

  • Gems from Seth Godin

    Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin's overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they'll be ignored. A perso...

    By • Aug. 21, 2013

  • 8 Instagram Marketing Tips

    When it comes to social media, most business owners tend to have a fairly firm grasp on how to handle Facebook and Twitter, but Instagram still appears to challenge many small businesses. With Instagram gaining one new user every second it is no doubt that it can be advantageous for your busines...

    By • Aug. 21, 2013

  • 26 Digital Marketing Statistics You Shouldn't Miss [INFOGRAPHIC]

    E-mail MarketingE-mails opened on smartphones and tablets have raised by 80% over the last 6 months.Average return for e-mail marketing investment is $44.25 for every dollar spent.85% of people would rather provide an e-mail for an e-book over a tweetRead more: http://www.myoptimind.com/30-digita...

    By • Aug. 21, 2013

  • Rethinking Twitter Best Practices: Number of Daily Tweets

    Do you pay any attention to the continuous flood of Tweets that fill your stream from the hundreds or thousands of people, businesses and brands you follow?I don't want to offend anyone, but if you're like me, you probably don't.The simple solution to more effectively absorb content on Twitter is...

    By Matthew Peneycad • Aug. 21, 2013

  • Digitail?: The State of Digital in Retail [INFOGRAPHIC]

    Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we have limited the scope to customer-facing tools and apps, designed to enrich and enliven the retail experience and, along the process, help build the business.

    By • Aug. 20, 2013

  • Eight Linkedin Profile Tips to Tie Storytelling to Your Personal Brand

    Image appeared on http://www.altruisticleadership.comIn my role, I get asked a lot about how to promote yourself online. And it is no surprise when you think about how digital presence is key not only to your business, but also to your personal brand. Harvard Business wrote an article back in 201...

    By • Aug. 20, 2013

  • New Facebook Terms: What Do They Mean? [INFOGRAPHIC]

    Facebook made some recent changes on how your content will be seen by fans. Here comes Story Bumping and Last Actor! This infographic explains these terms in a simplified way. The good news for pages? If you have GOOD content, you should be seen MORE!

    By • Aug. 20, 2013

  • Heat Map: Study of Facebook Fans Online

    Ever wonder when Facebook users are online? Facebook has offered a new glimpse into when fans are actually logged onto Facebook. We decided to take a look at the data and see how it varied from brand to brand.Above is a heat map of Facebook fans seeing posts in the news feed. The more red the gra...

    By • Aug. 20, 2013

  • Pinterest Is Becoming a Powerful E-Commerce (and Brick-n-Mortar Commerce) Engine

    When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday "wish-list" boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality...

    By • Aug. 20, 2013

  • 5 Online Marketing Details Companies Worry About a Bit Too Much

    Even though the digital marketing world has pages in pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.In particular, we often find that new clients don't just obsess over the details of online ma...

    By • Aug. 20, 2013

  • 50 Most Influential Content Marketers [SLIDESHARE]

    I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, "Brands as Publishers." A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I'm ...

    By • Aug. 20, 2013

  • Snapshot: Day in the Life of a Social Media Marketer

    How do you spend your day on social media?Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all? Do you sleep? I will admit that there ar...

    By • Aug. 20, 2013

  • The Rapidly Growing Digital Advertising Market [INFOGRAPHIC]

    We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits... directors are a bit comp...

    By • Aug. 20, 2013

  • The Social Media Optimization (SMO) of SEO: 7 Key Steps

    Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good S...

    By • Aug. 20, 2013