Content Marketing: Page 327

  • Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]

    Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations - and pros and cons. And each one is constantly evolving in ter...

    By • Aug. 19, 2013

  • 8 Facts Every Marketer Needs to Know about Cyber Monday

    The holiday shopping season used to be broken into two parts: Black Friday and every day after that.But now the Monday after Thanksgiving is a force, driving a huge amount of ecommerce over the web and mobile. Digital marketers must prep well in advance for this massive ecommerce and online sales...

    By • Aug. 18, 2013

  • 4 Reasons to be a "Breadcrumb" Producer

    Creativity can sometimes be hard to put in a bottle, package and present to a client. As digital producers, we have certain content we must capture and we also have content we want to produce that is the "above and beyond" our client never dreams about but becomes ecstatic over once it is present...

    By • Aug. 18, 2013

  • What the Opt-Out Generation Means Long Term

    In yesterday's The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home.It made both of our blood boil. Hers because of the women they portrayed (upper-class, country clu...

    By • Aug. 18, 2013

  • My 7 Favorite Content Marketing Tips and 29 More I Like A Lot [SLIDESHARE]

    In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observat...

    By • Aug. 18, 2013

  • Marketing Insights for Short Attention Spans

    Marketing Insights for Short Attention Spans Listly by Barry FeldmanMarketing Insights for Short Attention SpansI have created a collection of one-liners for onliners and other useful bite-sized tips to help make your online marketing more effective. | If the idea is not attributed to anyone, i...

    By • Aug. 18, 2013

  • When It's Time To Hire A Digital Strategist, Beware Social Charlatans

    Let's put it right out there, shall we? There are LOTS of "social media strategists" online these days - and at least half of them aren't worth their weight in retweets.Anyone with a working knowledge of Facebook, a bit of blogging experience and some social tech speak can bamboozle an unsuspecti...

    By • Aug. 17, 2013

  • Why Social Media is the Rodney Dangerfield of Marketing Channels

    Rodney Dangerfield won fame and a cult following with his comedic catchphrase, "I don't get no respect." His signature line and self-deprecating ways kept people laughing for years. The tactics Rodney used then fits perfectly in our social media world today. When his comedy act failed to take off...

    By • Aug. 17, 2013

  • Socially Stephanie: Social Media for Book Promotion

    Dear Socially Stephanie, I just wrote a book about how to excel in a job interview. It is available on Amazon. What is the best way to go about getting it publicized and in front of as many potential buyers as possible? I have posted it to my own pages, but that's not working, and I have limited ...

    By • Aug. 17, 2013

  • Best Time to Post on Facebook: Use Insights

    At long last! Fan page administrators and marketers can now post content to their fan pages at optimal times without a lot of guesswork. The best time to post on Facebook has been revealed by Facebook itself, thanks to the newest upgrade of Insights. If you don't have them yet, be patient. It's c...

    By • Aug. 17, 2013

  • 7 Lessons Content Marketers Can Learn from Journalists

    News stories are some of the most widely shared pieces of content on any given day, especially as consumers are becoming more opinionated on various topics, and eager to share their opinions. These news pieces are a content strategy that has the ability to go viral, and can inevitably help simila...

    By • Aug. 16, 2013

  • Keys to Copywriting: Don't Bury the Lead

    When it comes to copywriting for a modern audience, time is of the essence. The pace of our everyday lives continues to increase, and that means marketers have ever-smaller windows in which to communicate their message. This is why getting to the point, known by copywriters as "not burying the ...

    By • Aug. 16, 2013

  • Why It's About Time You Jumped on the Schema Bandwagon

    If you've got a website, you might think you've got the on-page SEO sussed. You've spent ages doing keyword research, you've carefully tweaked your H1s and title tags, you've been sure to make the most of every last character in your metadescription and you've expertly handwritten countless landi...

    By • Aug. 16, 2013

  • The Secret to a Winning Content Marketing Strategy

    When it comes to content marketing, brands are constantly trying to find new and innovative ways to create content that will drive results. Marketing teams attend expensive seminars, spend countless hours analyzing statistics about what types of content generate the most engagement, and are cons...

    By • Aug. 16, 2013

  • 7 Ways to Construct Posts for Content Marketing

    Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain. And consis...

    By • Aug. 16, 2013

  • 3 Lessons from Netflix's Wild Success with "Orange Is the New Black"

    It's been a month since Orange Is the New Black debuted, and the show has seen enormous success, immediately attracting more media attention than both of Netflix's previous two releases this year (House of Cards and the fourth season of Arrested Development). Let's look at just what went right.Tu...

    By • Aug. 16, 2013

  • The Key to Successful Brand Monitoring

    Since we were mentioned in DragonSearch's report last week, the importance of finding relevant data by embracing sophisticated Query writing has become increasingly clear. As such, we felt it was only appropriate that we dig into the report to look for any valuable insights into how social media ...

    By • Aug. 16, 2013

  • Start Small When Wading into Big Data

    The term "big data" was coined to identify complex data sets requiring massive computer processing to access usable information. Companies like Target use it to identify when and what customers are most likely to buy. They convert data for a variety of sources into information that is used to cre...

    By • Aug. 16, 2013

  • Andrew Bowins on the Power of Listening: #SocialShakeUp Interviews [VIDEO]

    The Social Shake-Up is a conference like no other. We'll be bringing together thought leaders across the various social media niches - Big Data, Customers & Community, Social Organization, Mobile, The C-Suite, and Marketing - to converse about what's next for social.In particular, we plan to ...

    By • Aug. 16, 2013

  • Email: Wanted Dead or Alive [INFOGRAPHIC]

    Despite being deemed outdated and "put to bed" by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans - age 12 and older - who...

    By • Aug. 15, 2013

  • Email Marketing and Social Media Integration: 3 Great Examples

    Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they're often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have ...

    By • Aug. 15, 2013

  • Social Media Success In Real Life

    Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.Now that's actually really important so let me say it again, 'Social Media is NOT the goal!" Having 50,000 Facebook Fans means squat ...

    By • Aug. 15, 2013

  • How to Harness the Power of Social Validation

    Undeniably, the people around us influence our behaviour, and the same holds true on social media.In a recent article on PR Daily about the persuasive power of 'likes', that cites a recent study conducted by the New York Times, it is revealed that an initial 'like' will increase the chances of a ...

    By Matthew Peneycad • Aug. 15, 2013

  • How to Make Rich Pins from Your Own Products [CHEAT SHEET]

    When Pinterest first introduced rich pins in May, PinLeague CEO, Danny Maloney, saw them as Pinterest's first billion dollar revenue feature.

    By • Aug. 15, 2013

  • Simple Checklist for Creating Helpful and Informative Content

    If you're not taking the time to create helpful and informative content for your target audience, you may as well not publish content at all. Think about your Facebook newsfeed and the types of content that you see published here. If you're like me, this is one of the first places that you turn t...

    By • Aug. 15, 2013