Content Marketing: Page 326

  • Why It's About Time You Jumped on the Schema Bandwagon

    If you've got a website, you might think you've got the on-page SEO sussed. You've spent ages doing keyword research, you've carefully tweaked your H1s and title tags, you've been sure to make the most of every last character in your metadescription and you've expertly handwritten countless landi...

    By • Aug. 16, 2013

  • The Secret to a Winning Content Marketing Strategy

    When it comes to content marketing, brands are constantly trying to find new and innovative ways to create content that will drive results. Marketing teams attend expensive seminars, spend countless hours analyzing statistics about what types of content generate the most engagement, and are cons...

    By • Aug. 16, 2013

  • 7 Ways to Construct Posts for Content Marketing

    Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain. And consis...

    By • Aug. 16, 2013

  • 3 Lessons from Netflix's Wild Success with "Orange Is the New Black"

    It's been a month since Orange Is the New Black debuted, and the show has seen enormous success, immediately attracting more media attention than both of Netflix's previous two releases this year (House of Cards and the fourth season of Arrested Development). Let's look at just what went right.Tu...

    By • Aug. 16, 2013

  • The Key to Successful Brand Monitoring

    Since we were mentioned in DragonSearch's report last week, the importance of finding relevant data by embracing sophisticated Query writing has become increasingly clear. As such, we felt it was only appropriate that we dig into the report to look for any valuable insights into how social media ...

    By • Aug. 16, 2013

  • Start Small When Wading into Big Data

    The term "big data" was coined to identify complex data sets requiring massive computer processing to access usable information. Companies like Target use it to identify when and what customers are most likely to buy. They convert data for a variety of sources into information that is used to cre...

    By • Aug. 16, 2013

  • Andrew Bowins on the Power of Listening: #SocialShakeUp Interviews [VIDEO]

    The Social Shake-Up is a conference like no other. We'll be bringing together thought leaders across the various social media niches - Big Data, Customers & Community, Social Organization, Mobile, The C-Suite, and Marketing - to converse about what's next for social.In particular, we plan to ...

    By • Aug. 16, 2013

  • Email: Wanted Dead or Alive [INFOGRAPHIC]

    Despite being deemed outdated and "put to bed" by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans - age 12 and older - who...

    By • Aug. 15, 2013

  • Email Marketing and Social Media Integration: 3 Great Examples

    Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they're often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have ...

    By • Aug. 15, 2013

  • Social Media Success In Real Life

    Social Media is a tool. It makes it easier to communicate and engage with a large number of people across a very wide geographic area. Social Media is not the goal.Now that's actually really important so let me say it again, 'Social Media is NOT the goal!" Having 50,000 Facebook Fans means squat ...

    By • Aug. 15, 2013

  • How to Harness the Power of Social Validation

    Undeniably, the people around us influence our behaviour, and the same holds true on social media.In a recent article on PR Daily about the persuasive power of 'likes', that cites a recent study conducted by the New York Times, it is revealed that an initial 'like' will increase the chances of a ...

    By Matthew Peneycad • Aug. 15, 2013

  • How to Make Rich Pins from Your Own Products [CHEAT SHEET]

    When Pinterest first introduced rich pins in May, PinLeague CEO, Danny Maloney, saw them as Pinterest's first billion dollar revenue feature.

    By • Aug. 15, 2013

  • Simple Checklist for Creating Helpful and Informative Content

    If you're not taking the time to create helpful and informative content for your target audience, you may as well not publish content at all. Think about your Facebook newsfeed and the types of content that you see published here. If you're like me, this is one of the first places that you turn t...

    By • Aug. 15, 2013

  • 6 Proven Ways For Optimizing Your YouTube Videos

    YouTube is the second most popular search engine, just behind Google. The opportunities this search engine alone offers are enough reason to get busy building and optimizing a YouTube channel for your business.The goals you should be looking for when creating a YouTube video are:Increasing conver...

    By • Aug. 15, 2013

  • Why Your CPG Brand Isn't Remarkable and What You Can Do About It

    Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products-computers, phones, music players, tablets and other digital devices-are some of the most expensive products on the market. But devoted fans come out in droves ...

    By • Aug. 15, 2013

  • Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You

    If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you'll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared...

    By • Aug. 15, 2013
  • SMT Expert

    5 Things Your Social Community Hates About You

    When we talk about social media, the conversation is often filled with warm and fuzzy buzz words. While it is always nice to talk about the engagements and connections that brands have with people in the social space, the reality is that brands often make people mad. Based on a recent study by Di...

    By • Aug. 15, 2013

  • Facebook's New Algorithm for Brands [INFOGRAPHIC]

    Facebook says they retired the term "EdgeRank" and that they don't refer to their news feed algorithm by that name at all in-house because there are so many other signals that contribute to the news feed. However, if you look closely at their blog post, it's still EdgeRank, but with a twist.

    By • Aug. 15, 2013

  • How to Position a Product Like Don Draper

    The marketing team for Viagra doesn't use email newsletters. You can probably guess why - but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would p...

    By • Aug. 15, 2013

  • Three Twitter Tips That You Will Not Read Anywhere Else

    Did our headline grab your attention? Well, that's great news! However, our teaser promising three Twitter tips that you will not read anywhere else is not really true. Do you find that somewhat disingenuous of us? We're sorry. However, there really is a point to it. We'll share more on tha...

    By • Aug. 15, 2013

  • Debunking Translation Myths in Marketing

    The national and global markets are always growing. They are now becoming more diverse than ever before, and that means staying attuned to language trends. Many companies that are working to appeal to a larger audience are having their content translated so multiple demographics will have access ...

    By • Aug. 14, 2013

  • All In One SEO Tutorial [VIDEO]

    A twitter friend requested help with All In One SEO the other day and I wasn't pleased with the available tutorials. So I made my own. If you like it, please share it as most other tutorials for All In One are outdated or flat out incorrect.

    By • Aug. 14, 2013

  • Luxury Brands and Digital Marketing: Where Are the Golden Opportunities?

    Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury digital marketing:How important is the brand's "institutional" website?To have or not to have a Facebook page?To allow Face...

    By • Aug. 14, 2013

  • The Five Pillars of Writing Great Blog Content

    Content is the king of SEO, and one of the most popular mediums for providing content on a regular basis to readers is by blogging. You can use this platform to provide news and updates about your products and services and to publish articles and other materials related to your niche.As far as yo...

    By • Aug. 14, 2013

  • How to Recruit Top Talent with Meaningful Social Media Content

    When you think of recruitment on social media, I can all but guarantee the first thing you think of is LinkedIn. And for good reason: LinkedIn's over 235 million registered users is nothing to scoff at.While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitt...

    By Matthew Peneycad • Aug. 14, 2013