Content Marketing: Page 328

  • SMT Expert

    Confessions from Small Business Owners Using Social Media

    Recently I had the pleasure of attending Fatality Fest, the very first horror movie convention to take place here in West Palm Beach. As you might have guessed, I am a bit of a geek at heart, so I was very excited to mill about and take in all of the horrific delights. Similar to most conventions...

    By • Aug. 11, 2013

  • Issues Management: Get to it Before a Crisis Erupts

    When things go wrong, it's typically framed as a public relations problem.Jerry Sandusky abuses boys? It's a PR problem. Tiger Woods in a car accident? It's a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It's a PR problem. Paula Deen says the "n" word? It's ...

    By • Aug. 11, 2013

  • The Online Marketing Pop Quiz (You're Bound to Fail)

    You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it's so important to you, you spend some of your precious time attending webinars and conferences and you can't help but join the conversation on blogs and via social media.Good for you. There's a ton ...

    By • Aug. 11, 2013

  • 28 Must See Social Media Statistics

    Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convin...

    By • Aug. 11, 2013

  • Is Social Media an Art?

    "Walker Evans: American Photographs" recently celebrated its 75th anniversary. Evans was renowned for his photographs depicting some of the most iconic images of The Great Depression. Evans' artistic portrayal of the times conveyed feeling as well as documentation. An article published by the ...

    By • Aug. 10, 2013

  • Did Gmail's New Inbox Make You Panic?

    Are you a panicky marketer? Do changes to the status quo make you reach for the panic button?Or, are you like the marketers I know? They are level-headed analytical types with a touch of creativity thrown in. Since the introduction of Gmail's new tabs, it has become increasingly obvious that I ...

    By • Aug. 10, 2013

  • The Tao of Social Media

    There once lived a young, curious fish. He was inclined to ask his older and wiser friend many questions."I always hear of this thing called the ocean," the young fish said. "What is it?""Why, the ocean is that which surrounds you on all sides," replied the older and wiser fish."That cannot be," ...

    By • Aug. 10, 2013

  • What Shark Week and "Sharknado" Can Teach Marketers and Retailers

    Earlier this week I wrote an article entitled What Jaws, Brand Managers And Consumers Have In Common. This piece spoke to the need to get personal when it comes to customer relationship management.Little did I know at that time that I would be scribing another article with sharks as the main topi...

    By • Aug. 9, 2013

  • 3 Hashtag Tools That Will Greatly Improve Your Social Media Exposure

    These hashtag tools will allow you to use hashtags more effectively. #1: Tagdef.com Tagdef.com will help you find popular #hashtags. You can enter a hashtag term and find out its meaning, date first used and related hashtags (see below).This also lists what is popular, all time high, new tags an...

    By • Aug. 9, 2013

  • Six Brands That Are Storytelling Machines

    A few weeks ago, I posted an article with advice to help brands master storytelling. In my research, I came across many brands that tell their story in impressive and impactful ways. Many of these stories are best experienced firsthand rather than through my explanation so here is a look at six b...

    By • Aug. 9, 2013
  • SMT Expert

    3 Important Things About Facebook's News Feed Announcement

    Facebook has been pretty busy these past few months - Graph Search was rolled out to a wider user base, then the insights module received a much-needed facelift. And now it seems Facebook has set its gaze on its News Feed. On August 6th Facebook announced on its Facebook for Business page that a ...

    By • Aug. 9, 2013

  • Social Media and LinkedIn on the Rise

    Today, LinkedIn is the most popular social media site out there. According to a Study by the University of Massachusetts at Dartmouth, Center For Marketing Research, it's become more popular than Facebook.According to an article by Lenna Garibian on MarketingProfs.com, 81% of companies listed on ...

    By • Aug. 9, 2013

  • How to Choose the Most Effective Social Media Platform for Your Brand [INFOGRAPHIC]

    Go where your audience isThis is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow y...

    By • Aug. 9, 2013

  • WSJ: Facebook Video Ads Coming This Fall, $2 Million Per Day

    We reported earlier that Facebook is preparing to unveil a whole new ad product: 15-second "TV-style commercials. The Wall Street Journal, citing people with knowledge of the matter, added today that the social giant is reportedly planning to launch video ads as soon as this fall, and they bear ...

    By • Aug. 9, 2013

  • 7 Types of Backlinks Google Doesn't Like

    Because link building is becoming one of the most important (if not the most important) aspects of SEO, there has been tons of advice coming from every direction. Between what works, what doesn't work, what has changed, what tools to use, and what works sometimes but sometimes doesn't, it's confu...

    By • Aug. 8, 2013

  • The Importance of Subject Agreement and Active Verbs in Social Media Writing

    Credit: Dan Thesman / CNNA Facebook post by a local news station caught my eye today. It read, "Authorities in California say a man's leg was severed by flying shrapnel while watching an implosion today in Bakersfield, and is in danger of losing his other leg."According to this sentence structure...

    By • Aug. 8, 2013

  • Why Responsive Web Design is Indispensable to Your Business

    Back in 1996, Nokia's 9000 Communicator created ripples in Finland as the first web-friendly handset in the market. From then on, there was no looking back. As web accessing mobile device after device became available to the consumers, it became important to deliver web content on the go. This ga...

    By • Aug. 8, 2013

  • Top 10 Ice Cream Brands on Social Media [INFOGRAPHIC]

    Sweet as it can be, ice cream is a frozen dessert typically created from dairy products, such as cream and milk, and every so often mixed with other ingredients, such as fruits, and flavors. Frozen custard, frozen yogurt, gelato, sorbet, and more - the styles and varieties of ice cream differ fro...

    By • Aug. 8, 2013

  • Corporate Marketing: Is It Becoming Entrepreneurial?

    In today's corporate environment the vertical integration of all marketing facets is fast becoming the norm. The adage of "wearing many hats" that was once synonymous only with entrepreneurship, is no longer. Corporate marketing is increasingly becoming, in their own corporate space, a marketing ...

    By • Aug. 8, 2013

  • Creating Magical Moments: The Lost Art of Marketing

    I bet you can recall most of the times a truly magical moment happened in your life. Our brains do a funny thing when we connect with a magical moment - we create a photographed memory the likes of which lasts a lifetime. These magical moments are what create the value we receive out of an experi...

    By • Aug. 8, 2013

  • 7 Reasons to Tell Your Brand's Story

    We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We've moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell you...

    By • Aug. 8, 2013

  • How To Measure Content Marketing Success [INFOGRAPHIC]

    How does one measure if their content marketing efforts are paying off?According to this infographic from Brandpoint, there are three major areas one can use to measure content marketing success. These are: Awareness, Consideration, and Conversion.-A. For awareness, there are three indicators whi...

    By • Aug. 8, 2013

  • Maximize Your ROI on Social Media with a Content Promotion Plan

    Before you put time, effort and money into creating amazing content, you should develop a content promotion plan.For most businesses and brands, attaining a critical number of hits on their content is of utmost importance. Goals, objectives and KPIs tend to be built around audience engagement and...

    By Matthew Peneycad • Aug. 8, 2013

  • Social Startups: Twubs Hashtag Platform Adds More to the Handy # Symbol

    A lot has happened to the hashtag since Chris Messina invented it in August 2007. The little # symbol started out labeling groups and topics. Today it aids authorities, promotes brands and events, and helps spread consumer complaints. And as the hashtag has evolved, so has Twubs.The co-founders c...

    By • Aug. 8, 2013

  • LinkedIn Announces Sponsored Updates for Companies

    LinkedIn recently announced the introduction of Sponsored Updates. These paid posts enable any company or organization, over 3 million of which have accounts on LinkedIn, to promote their updates to a much larger audience than just their list of connections. Sponsored Updates will be targeted tow...

    By • Aug. 8, 2013