Content Marketing: Page 328

  • 6 Proven Ways For Optimizing Your YouTube Videos

    YouTube is the second most popular search engine, just behind Google. The opportunities this search engine alone offers are enough reason to get busy building and optimizing a YouTube channel for your business.The goals you should be looking for when creating a YouTube video are:Increasing conver...

    By • Aug. 15, 2013

  • Why Your CPG Brand Isn't Remarkable and What You Can Do About It

    Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products-computers, phones, music players, tablets and other digital devices-are some of the most expensive products on the market. But devoted fans come out in droves ...

    By • Aug. 15, 2013

  • Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You

    If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you'll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared...

    By • Aug. 15, 2013
  • SMT Expert

    5 Things Your Social Community Hates About You

    When we talk about social media, the conversation is often filled with warm and fuzzy buzz words. While it is always nice to talk about the engagements and connections that brands have with people in the social space, the reality is that brands often make people mad. Based on a recent study by Di...

    By • Aug. 15, 2013

  • Facebook's New Algorithm for Brands [INFOGRAPHIC]

    Facebook says they retired the term "EdgeRank" and that they don't refer to their news feed algorithm by that name at all in-house because there are so many other signals that contribute to the news feed. However, if you look closely at their blog post, it's still EdgeRank, but with a twist.

    By • Aug. 15, 2013

  • How to Position a Product Like Don Draper

    The marketing team for Viagra doesn't use email newsletters. You can probably guess why - but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would p...

    By • Aug. 15, 2013

  • Three Twitter Tips That You Will Not Read Anywhere Else

    Did our headline grab your attention? Well, that's great news! However, our teaser promising three Twitter tips that you will not read anywhere else is not really true. Do you find that somewhat disingenuous of us? We're sorry. However, there really is a point to it. We'll share more on tha...

    By • Aug. 15, 2013

  • Debunking Translation Myths in Marketing

    The national and global markets are always growing. They are now becoming more diverse than ever before, and that means staying attuned to language trends. Many companies that are working to appeal to a larger audience are having their content translated so multiple demographics will have access ...

    By • Aug. 14, 2013

  • All In One SEO Tutorial [VIDEO]

    A twitter friend requested help with All In One SEO the other day and I wasn't pleased with the available tutorials. So I made my own. If you like it, please share it as most other tutorials for All In One are outdated or flat out incorrect.

    By • Aug. 14, 2013

  • Luxury Brands and Digital Marketing: Where Are the Golden Opportunities?

    Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury digital marketing:How important is the brand's "institutional" website?To have or not to have a Facebook page?To allow Face...

    By • Aug. 14, 2013

  • The Five Pillars of Writing Great Blog Content

    Content is the king of SEO, and one of the most popular mediums for providing content on a regular basis to readers is by blogging. You can use this platform to provide news and updates about your products and services and to publish articles and other materials related to your niche.As far as yo...

    By • Aug. 14, 2013

  • How to Recruit Top Talent with Meaningful Social Media Content

    When you think of recruitment on social media, I can all but guarantee the first thing you think of is LinkedIn. And for good reason: LinkedIn's over 235 million registered users is nothing to scoff at.While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitt...

    By Matthew Peneycad • Aug. 14, 2013

  • What is Twitter's Cost Per Follower?

    For companies who wish to more formally advertise on twitter, cost per follower (CPF) is an easy measurement that ensures you only pay [in money] as much as you receive [in followers]. Twitter allows companies to advertise on a few different levels: for a price, twitter will promote specific acco...

    By • Aug. 14, 2013

  • Your Blog Sidebar's Dirty Little Secret

    Most bloggers, including me, have a secret love affair with their sidebar.I've reviewed hundreds of blogs and almost all of them have lovingly curated sidebars. I meet stiff resistance whenever I suggest streamlining them, removing items, or rearranging the lineup of widgets.This love is based on...

    By • Aug. 14, 2013

  • Amplify Me: Best 4 Ways to Rescue an Under-Performing Blog

    Do you have an under-performing blog sending out distress codes far and wide?It's easy to be excited about launching a company blog when energy is high and creative juices are flowing.... but when months pass - maybe a year - and it isn't generating the results you expected, the enthusiasm dwindl...

    By • Aug. 14, 2013

  • Kraft Rebranding of Jell-O Underway with New Ads

    Some brands are lucky enough to be able to continue their same branding campaign for decades. They only need to make small tweaks here and there to continue the appeal for consumers. However, change always happens and advertisers and businesses need to be ready to rebrand if it comes to that. Kra...

    By • Aug. 14, 2013

  • The 5 Characteristics of High-Impact Content

    I'm going to tell you something that you're not going to like. Most companies don't do a great job of selling their products. There, I said it!Why? Because rather than figure out which sales and marketing tactics are best suited to attract and influence their ideal customers, many businesses go w...

    By • Aug. 14, 2013

  • How to Spend on Social During the Holidays

    So you've got some marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it. It's an ever-growing problem for marketers. New marketing channels, social networks and ad types pop up every year. The pressure is on to chase opportunities without wasting mon...

    By • Aug. 14, 2013

  • Collector or Curator? Becoming a Social Connoisseur

    It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn't easy, because it had...

    By • Aug. 13, 2013

  • Timeline of PR News Content [INFOGRAPHIC]

    It's just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. Soon press releases and media relation...

    By • Aug. 13, 2013

  • Advancing Affiliate Marketing Through Social Media

    As an affiliate marketer, one of the things that is expected from you is to use your website as a vehicle to advertise the products or services of the merchant. You can do so by blogging about the merchandise itself or by whipping up something else and still being able to link the post to the mer...

    By • Aug. 13, 2013

  • InsideView Raises $19M: Big Step for CRM Intelligence, More Proof It's a Digital Marketing World

    CRM intelligence platform provider InsideView announced a new round of funding raised in the amount of $19M led by Split Rock Partners, with participation from the existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners.According to the InsideView press release, ...

    By • Aug. 13, 2013

  • Why: The Most Important Question in Social Business

    The question for most businesses leaders is not "if" they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who "like" a business Facebook page will never visit the actual page again? They may only see it in ...

    By • Aug. 13, 2013

  • Running a Hashtag Event: 7 Tips That Will Stand the Test of Time

    So it certainly is the year of the hashtag! Who would have thought that the little underused symbol would have such an important role in the world. A topic organisation system, that all important, current, real time, search marketing staple allowing users to engage in conversations and to create ...

    By • Aug. 13, 2013

  • 25 Social Data Insights on Starbucks and Dunkin Donuts Drinkers [INFOGRAPHIC]

    As part of an ongoing series comparing Socialgraphics of audiences of major brands, TrueLens analyzed social behavioral data in 9 million public online expressions from the social audiences of Dunkin' Donuts and Starbucks. We uncovered a range of Socialgraphic insights from media habits, to comp...

    By • Aug. 13, 2013