Content Marketing: Page 328

  • 26 Digital Marketing Statistics You Shouldn't Miss [INFOGRAPHIC]

    E-mail MarketingE-mails opened on smartphones and tablets have raised by 80% over the last 6 months.Average return for e-mail marketing investment is $44.25 for every dollar spent.85% of people would rather provide an e-mail for an e-book over a tweetRead more: http://www.myoptimind.com/30-digita...

    By • Aug. 21, 2013

  • Rethinking Twitter Best Practices: Number of Daily Tweets

    Do you pay any attention to the continuous flood of Tweets that fill your stream from the hundreds or thousands of people, businesses and brands you follow?I don't want to offend anyone, but if you're like me, you probably don't.The simple solution to more effectively absorb content on Twitter is...

    By Matthew Peneycad • Aug. 21, 2013

  • Digitail?: The State of Digital in Retail [INFOGRAPHIC]

    Digitail concerns all digital tools and applications at the point of the sale (in retail). For the purpose of this infographic, we have limited the scope to customer-facing tools and apps, designed to enrich and enliven the retail experience and, along the process, help build the business.

    By • Aug. 20, 2013

  • Eight Linkedin Profile Tips to Tie Storytelling to Your Personal Brand

    Image appeared on http://www.altruisticleadership.comIn my role, I get asked a lot about how to promote yourself online. And it is no surprise when you think about how digital presence is key not only to your business, but also to your personal brand. Harvard Business wrote an article back in 201...

    By • Aug. 20, 2013

  • New Facebook Terms: What Do They Mean? [INFOGRAPHIC]

    Facebook made some recent changes on how your content will be seen by fans. Here comes Story Bumping and Last Actor! This infographic explains these terms in a simplified way. The good news for pages? If you have GOOD content, you should be seen MORE!

    By • Aug. 20, 2013

  • Heat Map: Study of Facebook Fans Online

    Ever wonder when Facebook users are online? Facebook has offered a new glimpse into when fans are actually logged onto Facebook. We decided to take a look at the data and see how it varied from brand to brand.Above is a heat map of Facebook fans seeing posts in the news feed. The more red the gra...

    By • Aug. 20, 2013

  • Pinterest Is Becoming a Powerful E-Commerce (and Brick-n-Mortar Commerce) Engine

    When the social network of Pinterest first started in March of 2010, people loved it as a visual place to create their holiday "wish-list" boards. They would create boards of stuff they liked online and would never know where it would lead to.Well, these wish-lists are now becoming a true reality...

    By • Aug. 20, 2013

  • 5 Online Marketing Details Companies Worry About a Bit Too Much

    Even though the digital marketing world has pages in pixels instead of forests and trees, it's safe to say that business owners and executives still miss one for the other far more often than they should.In particular, we often find that new clients don't just obsess over the details of online ma...

    By • Aug. 20, 2013

  • 50 Most Influential Content Marketers [SLIDESHARE]

    I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, "Brands as Publishers." A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I'm ...

    By • Aug. 20, 2013

  • Snapshot: Day in the Life of a Social Media Marketer

    How do you spend your day on social media?Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all? Do you sleep? I will admit that there ar...

    By • Aug. 20, 2013

  • The Rapidly Growing Digital Advertising Market [INFOGRAPHIC]

    We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits... directors are a bit comp...

    By • Aug. 20, 2013

  • The Social Media Optimization (SMO) of SEO: 7 Key Steps

    Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good S...

    By • Aug. 20, 2013

  • How to Make (Anything) Viral

    I find it interesting to listen to agencies, professionals, marketing directors or advertising specialists talk about virality. It surprises me when they decide to sit down and write something that will supposedly go viral. This turns into hilarity when they demand the video you launch goes viral...

    By • Aug. 19, 2013

  • How Are Brands Using Twitter? Facts, Stats, Recommendations

    Each day, brands are actively discussed just about everywhere online; some listen but many don't pay attention. Many still miss crucial opportunities by treating Twitter as exclusively a broadcast platform, expecting to influence customers with little to no community building efforts. Limiting Tw...

    By • Aug. 19, 2013

  • Why Every Entrepreneur Should Focus on an Integrated Marketing Strategy

    I recently read an article by Tom Searcy in Inc. Magazine titled, "6 Sales Tips For CEOs Who Hate Sales." In the article, Searcy provides several tactics to help CEOs be more successful in their sales efforts. The article doesn't explain why it's so vitally important for CEOs to focus on sales an...

    By • Aug. 19, 2013

  • Content Marketing: Get New Content Without Tons of Work

    Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations.The results were interesting.It found, of the business-to-consumer organizations that consistently create new content, 88 perc...

    By • Aug. 19, 2013

  • 4 Steps for Getting More Leads from Facebook

    Facebook has proven to be a great source of new customers for millions small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms.First understand there are two...

    By • Aug. 19, 2013

  • Finding the How of a New Idea [VIDEO]

    Have you ever dropped an idea because you don't think you had the money, time, expertise, or network? I was working on a project with a colleague this week and remembered the story of Britta Riley. I posted her story last year but thought it was worth another look. Riley solved the issue of growi...

    By • Aug. 19, 2013
  • SMT Expert

    Social Media for Brands, What You Can Learn From Oreo

    Oreo is not only a sandwich cookie consisting of two chocolate disks with a cream filling in between but it's a brand that really keeps you connected and attached. I have been following Oreo as a brand on Social Media since a very long time and I am really amazed to see how precisely they connect...

    By • Aug. 19, 2013

  • Create 'Perfect' Posts on Facebook, Twitter, Pinterest, Google+ [Infographic]

    Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations - and pros and cons. And each one is constantly evolving in ter...

    By • Aug. 19, 2013

  • 8 Facts Every Marketer Needs to Know about Cyber Monday

    The holiday shopping season used to be broken into two parts: Black Friday and every day after that.But now the Monday after Thanksgiving is a force, driving a huge amount of ecommerce over the web and mobile. Digital marketers must prep well in advance for this massive ecommerce and online sales...

    By • Aug. 18, 2013

  • 4 Reasons to be a "Breadcrumb" Producer

    Creativity can sometimes be hard to put in a bottle, package and present to a client. As digital producers, we have certain content we must capture and we also have content we want to produce that is the "above and beyond" our client never dreams about but becomes ecstatic over once it is present...

    By • Aug. 18, 2013

  • What the Opt-Out Generation Means Long Term

    In yesterday's The Three Things, Lindsay Bell-Wheeler linked to a New York Times article about the opt-out generation of women who quit their careers to raise their families and work inside the home.It made both of our blood boil. Hers because of the women they portrayed (upper-class, country clu...

    By • Aug. 18, 2013

  • My 7 Favorite Content Marketing Tips and 29 More I Like A Lot [SLIDESHARE]

    In the run-up to Content Marketing World, Lee Odden and his team at TopRank Online Marketing created this terrific SlideShare presentation that includes 36 tips from rock star brands and marketers (tying in to the Rock and Roll Hall of Fame in Cleveland angle). It is chock full of useful observat...

    By • Aug. 18, 2013

  • Marketing Insights for Short Attention Spans

    Marketing Insights for Short Attention Spans Listly by Barry FeldmanMarketing Insights for Short Attention SpansI have created a collection of one-liners for onliners and other useful bite-sized tips to help make your online marketing more effective. | If the idea is not attributed to anyone, i...

    By • Aug. 18, 2013