Content Marketing: Page 337

  • Stale Social Media Content Got You Down? 6 Tips to Spice it Up!

    Has your social media content hit the skids? Does it feel dry, lifeless and completely devoid of any engaging wit or interesting banter? If so, you're not alone.It's a common occurrence spawned by the massive amount of content we continue to pump out on a daily basis. Eventually our over-stimulat...

    By • July 16, 2013

  • Funny Business: The Best Digital Marketing Humor

    One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that's called "work."There are three kinds of marketing data an...

    By • July 16, 2013

  • 7 Kinds of Social Media Fans and Ways to Interact With Them

    If you are trying to build a better social media marketing positioning, making your engagement with your fans and followers is essential in order to promote a better stance in promoting your brand or business in the social media sites. Your ability to deal with your social media fans will depend ...

    By • July 16, 2013

  • Social Shake-Up Interviews: Simon Pearce, Founder of Fabric Branding [VIDEO]

    Simon Pearce talks to Maggie Fox about why he is excited to be speaking at the Social Shake-Up, the difficulties of measuring engagement, and why he started Fabric Branding. Check out these speakers and more at the Social Shake-Up in Atlanta this September.Find out more HERE and join the conversa...

    By • July 16, 2013

  • Using Social Media For Lead Generation [INFOGRAPHIC]

    When it comes to lead generation, social media can be a very effective tool for businesses.According to this infographic, the current crop of top social networks - from Facebook to Twitter, LinkedIn, Google+ and Pinterest - can help a business gather leads and attract more customers when utilized...

    By • July 16, 2013

  • 5 Tips for Creating Traffic Driving Blog Posts

    There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google's Webmasters Tools. The update reads: "In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."Pri...

    By • July 16, 2013

  • 5 Key Elements of Viral Content [INFOGRAPHIC]

    The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?

    By • July 15, 2013

  • 5 Inexcusable Social Media Sins

    Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid.1. It's Been Weeks Since You PostedNot responding to messages, including tweets and posts, is probably the most frustrating aspect of social media. If you...

    By • July 15, 2013

  • Incorporate a Variety of Keywords into Your SEO Campaign

    An SEO campaign begins by getting to know the landscape of the industry and competition online in addition to target audience behavior. One of the most important steps in the initial phase of the process is keyword research. Keyword research is a necessary component in order to determine how pe...

    By • July 15, 2013

  • How to Optimize Your Business Page for Graph Search [INFOGRAPHIC]

    With Facebook's Graph Search officially out of beta, it's a good for businesses to revisit their profile and make sure that they are discoverable.It appears that the most valuable contributor to Graph Search are social signals, so the advice not to worry about stuffing keywords into a profile see...

    By • July 15, 2013

  • The Social Media Cat-A-Pult [INFOGRAPHIC]

    The Social Media Cat-a-pult is a device that has been assembled to help you become more agile, tribal, collaborative, and peer-to-peer. These approaches can hopefully inspire you to create and share more valuable content in a space that is becoming increasingly cluttered.

    By • July 15, 2013

  • Ignite Presentation: Six Tips to Give the One of Your Lifetime

    When I was at Counselors Academy last month, the luncheon the first full day was called 52N.Going into it, all I knew is my friends - Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) - were all presenting.With a plate full of fresh fruits, veg...

    By • July 15, 2013
  • SMT Expert

    The Time is Now to Think Mobile

    Years ago, mobile marketing was largely considered text message marketing, yet today we have almost continuous access to consumers because of their obsessions with their mobile devices. If you doubt the power of mobile, take a glance at these stats.There are 6.8 Billion People on the planet, 4 bi...

    By • July 15, 2013

  • Common Twitter Tips Your Business Should Ignore

    How many blog posts have you read with tips about how your business can effectively use Twitter?More than you can count?Yeah, me too.Many of these posts place emphasis on how to encourage retweets, and after reading so many, it's easy see patterns emerge.Unfortunately, for all of the awesome Twit...

    By Matthew Peneycad • July 15, 2013

  • e-Reputation: It's a French thing!

    As a fluent French speaker and reader, I often have the privilege of exploring thoughts on social media reputation and crisis management from France, Quebec, and other Gallic realms. This is a parallel universe where core concepts may be similar to those in the English speaking world but tone and...

    By Social Disruptions • July 14, 2013

  • AirPR: Is this the Beginning of PR as a Commodity?

    Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we'd heard of AirPR.Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more.AirPR is a startup that "matches" companies with PR professionals.Bi...

    By • July 14, 2013

  • Marketing Myths You Should Ignore

    As long as I have been in marketing, I've heard my share of excuses for why small businesses don't invest in marketing. These marketing myths when constantly repeated, become reality.Marketing Myths = ExcusesSmall businesses have many opportunities to attract their ideal client if they put these...

    By • July 14, 2013

  • Did You Thank Your Marketing Department Today?

    Imagine a fisherman on a boat in a pond. He casts the bait and waits, hoping for a bite. If he's lucky, the pond is stocked full of fish ready to take the line. If he's not, he'll have to work a bit harder for the catch.In the world of business, things don't operate so differently. We have a CRM ...

    By • July 13, 2013

  • Are You Ready to Hire a PR Firm?

    I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success.They've done a lot of the right things: Their sales team has the right connections, they're gaining industry recognition, and they hav...

    By • July 13, 2013

  • Why the Destination Marketing Organization Model Is Broken

    A Destination Marketing Organization (DMO), also known as Convention & Visitors Bureau (CVB), looks after the promotion of a territory and its key constituents: accommodations, restaurants, attractions, events, transportation, guided tours and any other retailers catering to travelers in some...

    By • July 13, 2013

  • Managing Social Media Marketing with the 3 Cs: Curator, Content and Calendar

    Social media marketing has become a staple in online business. It is the internet equivalent of word-of-mouth advertising. It is not like traditional advertising where a business talks one way. It works as a 2-way conversation. As you publish posts, your readers will make comments about them and ...

    By • July 13, 2013

  • Why Every Company Needs Email Marketing [INFOGRAPHIC]

    5 Reasons Every Company Needs Email MarketingAcquisition: Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis.Retention: Email is the best channel for speaking directly to your customers because it is ...

    By • July 12, 2013

  • Release Content Marketing's Unbridled Power

    Fearing that content optimization will soon give in completely to social media platforms, videos and other methods of passing information, content marketers are chomping at the bit to refresh, reinvent or even reiterate their once 'tried and true' strategies. Even with Facebook and LinkedIn havi...

    By • July 12, 2013

  • Youtility: Transcending the Transactional with Jay Baer

    I was excited and honored to sit down at the IBM Global Summit in Nashville with Jay Baer, a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. Jay started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. His blog i...

    By • July 12, 2013

  • MIT Study: 5% of Negative Online Reviews are Deceptive

    We all know that ratings, reviews and recommendations -the 3 R's of the social consumer- rule the modern world of shopping and our daily customer journeys. When we are trying to figure out the coolest holiday hotel, the latest gadget or the cheapest flights, people tend to rely on what online rev...

    By • July 12, 2013