Content Marketing: Page 336

  • 5 Steps to Build Brand Advocacy

    Many brands have an established social media presence, but most haven't taken the opportunity to move from building a community to the next level of engaging the small percentage of influential advocates whose recommendations truly lead to sales.As AdAge put it, "Brands have been touting frothy F...

    By • July 18, 2013

  • How to Write Your Blog Faster

    "I don't have time.""I can't keep up with it.""It takes too long.""I'm so busy.""I don't know what to write about."These are just a few of the common reasons I hear for business blogs losing momentum, and it's really a shame because of the multitude of benefits that blogging can provide.For insta...

    By Matthew Peneycad • July 18, 2013

  • Atlanta City Councilman Kwanza Hall and the #SocialShakeUp: Connecting with Constituents via Social Media

    Social media gives up and coming politicians the opportunity to build a local and then a national audience. The really innovative ones are using social media in ways that provide value to constituents and voters. Cory Booker made an early big splash with his "tweet me if you need help digging out...

    By • July 18, 2013

  • Can Digital Save Retail?

    My wife and I have a baby on the way. Literally any day now he or she (we don't know which) could arrive. We're as excited and terrified as all first-time parents are, fully aware that our lives will utterly change but unaware of exactly how. I've depended on my wife to lead me through these past...

    By • July 17, 2013

  • The Role of Social Media in SEO

    Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website.For many years, ranking well in ...

    By • July 17, 2013

  • Mapping Tribes in Social Media [INFOGRAPHIC]

    Tribes are everywhere, on every street corner of the social web. Identifying and understanding tribal influencers, spaces, jargon and values can make your social media activities more relevant, native and successful.

    By • July 17, 2013

  • Getting Your Website Included in Google's News Feed

    Google's News feed is a great way to earn visibility for your content and position your company website as one of the top sits in the industry. As many know, newsfeeds found on any major search engine is one of the first things a user might see before moving on to a new page. The content found on...

    By • July 17, 2013

  • You are at the Center of the Conversation Prism

    JESS3 and I debuted versions 4.0 and 4.1 of The Conversation Prism (TCP) recently to an overwhelming response. Thank you. The initial post was intended to share the evolution of the popular infographic along with the transformation of the social landscape over all. Over the years, new startups, s...

    By • July 17, 2013

  • Hashtag Etiquette [INFOGRAPHIC]

    Hashtags sure can boost your brand - if you use them properly.Gremln's Hashtag Etiquette infographic is full of great tips to help you mind your social manners.

    By • July 17, 2013

  • 4 Strategies to Amp Up Your Mobile With Social Sharing

    It's mission critical that marketers develop strategies that combine mobile and social: That's how they are going to maximize their campaigns' reach. If you're looking for some inspiration for your next mobile marketing initiative, check out how these four companies have gotten creative with thei...

    By • July 17, 2013

  • Evolution of the Social Brand [SLIDESHARE]

    In recent years, the concept of the social brand has evolved rapidly. Only ten years ago this would have been limited to traditional word of mouth between customers and stakeholders, but due to social media, it has become a visible and important part of organizational activity.Before social media...

    By • July 17, 2013

  • Why Visitors Are Leaving Your Site (And How You Can Prevent It)

    After weeks and weeks of hard work, you are getting visitors to your site, and then wait... why are they leaving after visiting for only a few seconds? As terrible as this is, everyone has been there. According to the Google Benchmarking Report the global bounce rate in 2012 was 47% and average t...

    By • July 17, 2013

  • Thoughts from a 3% Conference: Clients Need to Demand More Women

    Only three percent of advertising creative directors are women. Who'll solve this problem? Women? Men? Agency management? I think we need the clients.Our panel at Boston's 3 Percent ConferenceI was thrilled to see a huge a turnout last night - albeit mostly women - for the Boston version of Kat G...

    By • July 17, 2013

  • Facebook vs. Pinterest: Pick the Best One for Business Conversions and Sales [INFOGRAPHIC]

    Facebook or Printerest? This could be a tricky question to answer. Facebook and Pinterest both are equally good, as they are the best social media marketing sites. Take a peek at the two best performing social media sites, Facebook and Pinterest and find out who wins the race in today's world!Inforgraphics created by Apptha

    By • July 17, 2013

  • Need Blog Ideas? Go Somewhere You've Never Been Before

    The other morning I was out working on the back deck when my Android slipped out of my hand. It didn't just slip and fall onto the deck. It had the audacity to fall sideways, and perfectly fit through the crack between two planks of wood on my deck; a feat I couldn't do again if I tried!Now, unde...

    By • July 17, 2013

  • Should You be Using Google+?

    Google+, on paper anyway, is the world's second largest social network after Facebook. And while Facebook's user-ship now tops one billion, G+'s remains considerably lower than that at around 500 million.Certainly this number is nothing to balk at, but it's undoubtedly true that a great many of G...

    By • July 17, 2013

  • Electrifying Content Strategies: More Content, Better Content

    Many expert domainers have discussed how blogging will provide an avenue for your website URL to see better visibility in search engines, and how creating editorial calendars would help your website grow towards 'expert status.' To break down your marketing strategy even further, we'd like to he...

    By • July 17, 2013

  • How to Keep Yahoo's Dead Pool from Sabotaging Your Email Program

    By • July 17, 2013

  • How Big Brands Use Hashtags on Facebook, and How You Can, Too

    In June, Facebook announced that status updates could include "clickable" hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren't clickable, they were sort of insider jokes for their friends and fans. But they've been a popular way for users to track conver...

    By • July 17, 2013

  • 10 Ways Google+ Will Improve Your SEO

    There are still people that argue for a wait and see strategy before using Google Plus. They will often point to lower numbers of people using Google Plus. These people fundamentally misunderstand the nature of Google Plus and the way it can improve your SEO results, even if none of your clients ...

    By • July 17, 2013

  • How to Create a Perfect Facebook Ad Campaign

    Now, Internet users are spending more time on social media platforms like Facebook and Twitter than ever before. If you as a marketer or an advertiser are unable or unwilling to appreciate the importance of Facebook ads then you will be failing to connect millions of online visitors to your busin...

    By • July 16, 2013

  • Digital Marketers: Don't Forget the Boomers

    Digital marketing today has largely become a tale of two generations, the Baby Boomers and Millennials. In short, the Boomers have the dough, the Millennials have the numbers, and the digital marketers (DMs) want both. Aside from being the largest demographic in US history, DMs want Millennials b...

    By • July 16, 2013

  • The Digital Convergence: Content, Social and SEO

    Digital marketing has come a long way over the past few years and new disciplines, previously bundled under the 'online marketing' umbrella, have now become stand-alone offerings in their own right. Search engine optimisation, social media and content marketing are three areas that have enjoyed h...

    By • July 16, 2013

  • What Do You Need to Make Social Media Successful in Higher Ed?

    Higher education is not the only space where social media is a challenge, however, I think this market has to address both consumer (students) and business (internal stakeholders) to business (other departments, organizations) end of social. What causes challenges to institution wide adoption?Soc...

    By • July 16, 2013

  • How Not to Win Any Marketing Awards Ever

    image from BigStock.comLately, I've been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don't matter, because the affliction I see is universal. It is that most marketing awards entry ...

    By • July 16, 2013