Content Marketing: Page 336

  • Multiple Domains and Cross-Linking: Does It Improve Your SEO? [VIDEO]

    Many times a person or a company owns more than one domain, so it's tempting to link between them. You want all of your websites to do well, so it only makes sense to have each of your domains help the other through linking, or cross-linking in this case. For those who have 20 or 30 different rel...

    By • July 25, 2013

  • Google Carousel and How It Affects Local Search

    Local search is one of the most important concepts a company can understand if they want to see online marketing results. Now, as of June 19 of this year, Google has taken local search one step further with the introduction of the Google Carousel. This new feature works exactly the way it sounds-...

    By • July 24, 2013

  • How to Become a Social Media Guru in 20 Steps [IRONIC]

    Want to climb the heights to become a Social Media Guru? Want to learn the secrets? You're in luck!In this article I am going to share with you the 20 Steps on how you too can become a Master Guru of Social Media! Remember- this is very much a magic art- so keep this to yourself. DON'T share this...

    By • July 24, 2013

  • The Importance of Telling and Retelling Your Story

    More than twenty years ago, my brother came to me with a funny story. We were both out of college, married, and getting on with our lives. I had moved away but he was still living in the area where we grew up, and had become friends with one of my high school classmates. As they got to know each ...

    By • July 24, 2013

  • Why Telemarketers Are the Worst Brand Storytellers

    There's a certain feeling I get, and I'm sure we all get, when I answer the telephone and am greeted by a telemarketer. There are a few feelings, actually. Sort of like the five stages of grief.First, I feel a bit foolish, as if I'd been tricked into picking up the phone. This is especially true ...

    By • July 24, 2013

  • Six Reasons Why Your ROI Calculator Isn't Working

    Many sales & marketing organizations today have created ROI calculators to help prospects quantify the value of their product or service. And while the concept of an ROI calculator is sound, most get sparingly used by sales professionals in the field, and even then they don't have nearly the ...

    By • July 24, 2013

  • Want Better Facebook ROI? Create a Better Buyer Persona

    Are you struggling with your Facebook marketing? If so, ask yourself this: who are you trying to reach on Facebook?Just because "everyone is on Facebook" doesn't mean that everyone on Facebook wants to do business with you. To wade through the masses, flesh out a buyer persona - a well-defined pr...

    By • July 24, 2013

  • Is the Social Media Slumber Finally Over for Big Brands?

    Perhaps it is because I am the father of a 13-year old daughter but whenever I hear the word "slumber" I immediately think of the phrase "slumber party" - which then conjures up fun, unless of course you are the host parent of said party.However, if you're a big brand, say on the level of a Fortu...

    By • July 24, 2013

  • 4 Ways Small Businesses Should Be Analyzing Marketing Analytics

    In my experience working with small businesses, I've noticed that many business leaders have a skewed idea of how the sales and marketing relationship works, or worse yet, they don't even consider marketing an important part of business strategy.With so many free marketing tools at our disposal t...

    By • July 24, 2013

  • McDonald's Callous Crisis Management Mistake

    Pointing out how poorly you pay your own employees is a crisis management faux pas.So, you set out to create a website, accessible to the public, aimed at helping your employees budget. You have hopes of helping them out, but let's be real here, you're also looking to grab you some good PR in the...

    By • July 24, 2013

  • Book Review: The Seven Success Factors of Social Business Strategy by Brian Solis and Charlene Li

    The recently released eBook by Brian Solis and Charlene Li, The Seven Success Factors of Social Business Strategy, addresses problems and provides solutions for enterprise organizations that are using disjointed tactics, rather than a cohesive strategy, when employing social media initiatives.Whi...

    By • July 24, 2013

  • #RoyalBaby: The Social Media #Fail

    With all the social media #winning from brands around the announcement of the birth of the #RoyalBaby, there is one that seemed to miss the boat: The British Monarchy.Of course, the first thing we now all do (or wait, is that just me?) when big news goes out is look to social media to see which b...

    By • July 24, 2013

  • Want to Lose Followers? Try Posting Inspirational Quotes

    "Quotes are inspiration for the uninspired," a wise man once said.Irony aside, much evidence points to a grim forecast for the future of the inspirational quote as a social marketing tactic. You see these quotes on Twitter, on Facebook, and even on Tumblr, Instagram, and Pinterest as "inspiration...

    By • July 24, 2013

  • Three Strategic Ways to Use Hashtags for Marketing

    In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years.Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a whiteboard. They replaced their usual brand homepag...

    By • July 23, 2013

  • Can Vine or Instagram Video Work for B2B Companies?

    As marketing actions shift from outbound to inbound, companies are falling over themselves to get on board with the latest social media sites. The number of social sites out there is continually increasing, and a lot of SMEs are still wondering why they need to use social media, never mind contro...

    By • July 23, 2013

  • 7 Media Training Principles for Social Media Marketers

    Did you ever wonder why so many companies seem to walk right into social media nightmares?It turns out many executives fail to consider social media reputation when making business decisions. In fact, according to a survey conducted late last year, more than one-third of executives (36 percent) s...

    By • July 23, 2013

  • 10 Things You Didn't Know about Online Contests [INFOGRAPHIC]

    High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information fro...

    By • July 23, 2013

  • Why a Social CEO is a Trusted CEO

    Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion - $1.3 trillion in annual value. Whether you're running a lucrative global enterprise or just a standard, run-of-the-mill pickle factory, this is one pie...

    By • July 23, 2013

  • Twitter Co-Founder Suggests Premium Facebook Service (Without Ads)

    The social media landscape runs on advertising. Social media marketing works because ads are integral to how Twitter, Facebook, and Google make a large percentage of their funds. Companies, brands, and businesses have been using social media advertising for years now and the model is working fair...

    By • July 23, 2013

  • The Real Data on Facebook vs. Google+ (And Other Social Networks) [INFOGRAPHIC]

    Perhaps no question is more debated in social media circles (pun intended) than Google+'s success or lack thereof. Some say G+ is growing and thriving, while others describe it as a "ghost town." I went digging for recent, objective, third-party information and found data from Pew Research, Gigya...

    By • July 23, 2013

  • Should Facebook Offer an Ad-Free Premium Service?

    Would you ever pay for Facebook? What if it meant no ads ever?Twitter Co-founder Biz Stone has recently just started using Facebook as he mentions on his latest Medium post, and after having used Facebook for a while he has had a thought..."They could offer Facebook Premium. For $10 a month, peop...

    By • July 23, 2013

  • Social Literacy as a Competitive Advantage

    Social literacy refers to knowing how to use social tools and platforms to find and gather information, share thoughts, and generate discussion. For businesses this has already generated massive opportunities to better connect with customers and other stakeholders as well as improve the general p...

    By • July 23, 2013

  • How the New Gmail Tabs Could Change Email Marketing

    Have you enabled your Google's new Gmail tabs feature? Here at the office, a few of us have made the switch on our desktops and on our mobile devices. However, not everyone is convinced the new Gmail interface is worth the switch. With an entire tab devoted to weekly coupons, sale updates, and re...

    By • July 23, 2013

  • A Rant About the Proper Use of #Hashtags

    Been a while since I've had a good rant here, but a friend brought something to my attention on Facebook recently that really irritated me. I think what bothered me the most, was that it was a status update on a business page by a social media professional (read: #TheyShouldKnowBetter).After seei...

    By • July 23, 2013

  • Roadmap for Social Media Marketing Plan [INFOGRAPHIC]

    By • July 22, 2013