Content Marketing: Page 338

  • From Crisis 1.0 to Crisis 2.0: The Need for Social Media Responsible Use Training

    Gerald Baron, president of Agincourt Strategies and founder of the PIER Systems, put together an excellent video synopsis of how the news cycle operated before the advent of social media. Here was the process:Event occurs -> Information gathered by Public Information Officer -> Information...

    By • July 18, 2013

  • Halt the Virtual Press! Social Media Crisis Control

    Crisis control in the age of social media is a topic that's easy to ignore for many... until disaster strikes. What many companies don't realize is how FAST it can spiral out of control - and it can come from an internal source, just as easily as external.It was well-said by @gerardcorbett in a ...

    By • July 18, 2013

  • Using Cross Promotion to Grow Your Pinterest Following

    It's no secret that Facebook and Twitter are marketing powerhouses for brands. But did you know Pinterest can pack a mighty punch as well? While there are many benefits to being on Pinterest, as outlined below, many brands are wary of investing in the platform because their audience is already de...

    By • July 18, 2013

  • Preventing Drop-off After a Facebook Growth Campaign

    If you've invested some time and effort into growing a brand or company Page on Facebook before, chances are one of your tactics took the form of a gated contest or promotion where users are required to Like the Page in order to enter. And in doing this, chances are you're familiar with the huge ...

    By • July 18, 2013

  • Boring Your Prospect to Death? Revive Them with a Story

    Earlier this year I ran a Sales and Marketing Messaging Alignment workshop for an early stage company in the Bay Area. They are not actually a start-up as they have been in business for a few years, but they are still starting up.The subject of capturing proof points and formatting them to tell s...

    By • July 18, 2013

  • 6 Kinds of Posts to Inspire Your Social Media Audience

    Posting great content on your social networks starts with knowing what kinds of posts are possible. I have broken them down into six types:ImagesTextVideosOther People's ContentWebsite/Blog postsPodcastsPictures in social media are the dominant type of content post, but text plays an important ro...

    By • July 18, 2013

  • The Complete Guide to Developing a Social Media Policy for Your Business

    Beware of anonymous Internet trolls...Many things can go wrong for your business on social media.Especially when OTHER people are managing your accounts.They could say something offensive, post something that is out of line with your brand, or fail to handle a customer complaint with professional...

    By • July 18, 2013

  • Adopt or Die: The Anxiety of Checking in on Foursquare

    I'm a social media early adopter. I should be, considering I write for a digital content marketing agency's blog. I share photos on Instagram, thought-nuggets and articles on Twitter, argue on Facebook, capture looping slices of life on Vine (and now Instagram Video) and check-in using geolocatio...

    By • July 18, 2013

  • 5 Steps to Build Brand Advocacy

    Many brands have an established social media presence, but most haven't taken the opportunity to move from building a community to the next level of engaging the small percentage of influential advocates whose recommendations truly lead to sales.As AdAge put it, "Brands have been touting frothy F...

    By • July 18, 2013

  • How to Write Your Blog Faster

    "I don't have time.""I can't keep up with it.""It takes too long.""I'm so busy.""I don't know what to write about."These are just a few of the common reasons I hear for business blogs losing momentum, and it's really a shame because of the multitude of benefits that blogging can provide.For insta...

    By Matthew Peneycad • July 18, 2013

  • Atlanta City Councilman Kwanza Hall and the #SocialShakeUp: Connecting with Constituents via Social Media

    Social media gives up and coming politicians the opportunity to build a local and then a national audience. The really innovative ones are using social media in ways that provide value to constituents and voters. Cory Booker made an early big splash with his "tweet me if you need help digging out...

    By • July 18, 2013

  • Can Digital Save Retail?

    My wife and I have a baby on the way. Literally any day now he or she (we don't know which) could arrive. We're as excited and terrified as all first-time parents are, fully aware that our lives will utterly change but unaware of exactly how. I've depended on my wife to lead me through these past...

    By • July 17, 2013

  • The Role of Social Media in SEO

    Social media has a direct impact on the search engine friendliness of your website, but whilst many people understand the importance of social media as a marketing channel, few understand the role it plays in determining the search engine friendliness of a website.For many years, ranking well in ...

    By • July 17, 2013

  • Mapping Tribes in Social Media [INFOGRAPHIC]

    Tribes are everywhere, on every street corner of the social web. Identifying and understanding tribal influencers, spaces, jargon and values can make your social media activities more relevant, native and successful.

    By • July 17, 2013

  • Getting Your Website Included in Google's News Feed

    Google's News feed is a great way to earn visibility for your content and position your company website as one of the top sits in the industry. As many know, newsfeeds found on any major search engine is one of the first things a user might see before moving on to a new page. The content found on...

    By • July 17, 2013

  • You are at the Center of the Conversation Prism

    JESS3 and I debuted versions 4.0 and 4.1 of The Conversation Prism (TCP) recently to an overwhelming response. Thank you. The initial post was intended to share the evolution of the popular infographic along with the transformation of the social landscape over all. Over the years, new startups, s...

    By • July 17, 2013

  • Hashtag Etiquette [INFOGRAPHIC]

    Hashtags sure can boost your brand - if you use them properly.Gremln's Hashtag Etiquette infographic is full of great tips to help you mind your social manners.

    By • July 17, 2013

  • 4 Strategies to Amp Up Your Mobile With Social Sharing

    It's mission critical that marketers develop strategies that combine mobile and social: That's how they are going to maximize their campaigns' reach. If you're looking for some inspiration for your next mobile marketing initiative, check out how these four companies have gotten creative with thei...

    By • July 17, 2013

  • Evolution of the Social Brand [SLIDESHARE]

    In recent years, the concept of the social brand has evolved rapidly. Only ten years ago this would have been limited to traditional word of mouth between customers and stakeholders, but due to social media, it has become a visible and important part of organizational activity.Before social media...

    By • July 17, 2013

  • Why Visitors Are Leaving Your Site (And How You Can Prevent It)

    After weeks and weeks of hard work, you are getting visitors to your site, and then wait... why are they leaving after visiting for only a few seconds? As terrible as this is, everyone has been there. According to the Google Benchmarking Report the global bounce rate in 2012 was 47% and average t...

    By • July 17, 2013

  • Thoughts from a 3% Conference: Clients Need to Demand More Women

    Only three percent of advertising creative directors are women. Who'll solve this problem? Women? Men? Agency management? I think we need the clients.Our panel at Boston's 3 Percent ConferenceI was thrilled to see a huge a turnout last night - albeit mostly women - for the Boston version of Kat G...

    By • July 17, 2013

  • Facebook vs. Pinterest: Pick the Best One for Business Conversions and Sales [INFOGRAPHIC]

    Facebook or Printerest? This could be a tricky question to answer. Facebook and Pinterest both are equally good, as they are the best social media marketing sites. Take a peek at the two best performing social media sites, Facebook and Pinterest and find out who wins the race in today's world!Inforgraphics created by Apptha

    By • July 17, 2013

  • Need Blog Ideas? Go Somewhere You've Never Been Before

    The other morning I was out working on the back deck when my Android slipped out of my hand. It didn't just slip and fall onto the deck. It had the audacity to fall sideways, and perfectly fit through the crack between two planks of wood on my deck; a feat I couldn't do again if I tried!Now, unde...

    By • July 17, 2013

  • Should You be Using Google+?

    Google+, on paper anyway, is the world's second largest social network after Facebook. And while Facebook's user-ship now tops one billion, G+'s remains considerably lower than that at around 500 million.Certainly this number is nothing to balk at, but it's undoubtedly true that a great many of G...

    By • July 17, 2013

  • Electrifying Content Strategies: More Content, Better Content

    Many expert domainers have discussed how blogging will provide an avenue for your website URL to see better visibility in search engines, and how creating editorial calendars would help your website grow towards 'expert status.' To break down your marketing strategy even further, we'd like to he...

    By • July 17, 2013