Content Marketing: Page 338

  • AirPR: Is this the Beginning of PR as a Commodity?

    Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we'd heard of AirPR.Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more.AirPR is a startup that "matches" companies with PR professionals.Bi...

    By • July 14, 2013

  • Marketing Myths You Should Ignore

    As long as I have been in marketing, I've heard my share of excuses for why small businesses don't invest in marketing. These marketing myths when constantly repeated, become reality.Marketing Myths = ExcusesSmall businesses have many opportunities to attract their ideal client if they put these...

    By • July 14, 2013

  • Did You Thank Your Marketing Department Today?

    Imagine a fisherman on a boat in a pond. He casts the bait and waits, hoping for a bite. If he's lucky, the pond is stocked full of fish ready to take the line. If he's not, he'll have to work a bit harder for the catch.In the world of business, things don't operate so differently. We have a CRM ...

    By • July 13, 2013

  • Are You Ready to Hire a PR Firm?

    I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success.They've done a lot of the right things: Their sales team has the right connections, they're gaining industry recognition, and they hav...

    By • July 13, 2013

  • Why the Destination Marketing Organization Model Is Broken

    A Destination Marketing Organization (DMO), also known as Convention & Visitors Bureau (CVB), looks after the promotion of a territory and its key constituents: accommodations, restaurants, attractions, events, transportation, guided tours and any other retailers catering to travelers in some...

    By • July 13, 2013

  • Managing Social Media Marketing with the 3 Cs: Curator, Content and Calendar

    Social media marketing has become a staple in online business. It is the internet equivalent of word-of-mouth advertising. It is not like traditional advertising where a business talks one way. It works as a 2-way conversation. As you publish posts, your readers will make comments about them and ...

    By • July 13, 2013

  • Why Every Company Needs Email Marketing [INFOGRAPHIC]

    5 Reasons Every Company Needs Email MarketingAcquisition: Customers acquired with email marketing are loyal and responsive. Use every channel to acquire email addresses so you can connect on a 1-to-1 basis.Retention: Email is the best channel for speaking directly to your customers because it is ...

    By • July 12, 2013

  • Release Content Marketing's Unbridled Power

    Fearing that content optimization will soon give in completely to social media platforms, videos and other methods of passing information, content marketers are chomping at the bit to refresh, reinvent or even reiterate their once 'tried and true' strategies. Even with Facebook and LinkedIn havi...

    By • July 12, 2013

  • Youtility: Transcending the Transactional with Jay Baer

    I was excited and honored to sit down at the IBM Global Summit in Nashville with Jay Baer, a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. Jay started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. His blog i...

    By • July 12, 2013

  • MIT Study: 5% of Negative Online Reviews are Deceptive

    We all know that ratings, reviews and recommendations -the 3 R's of the social consumer- rule the modern world of shopping and our daily customer journeys. When we are trying to figure out the coolest holiday hotel, the latest gadget or the cheapest flights, people tend to rely on what online rev...

    By • July 12, 2013

  • Influencing Purchase Decisions with Online Reviews and How to Get More of Them

    Online reviews are critical to the sales success of your business - large or small.In fact, 72 percent of consumers trust online reviews as much as personal recommendations (Source: Search Engine Journal), and personal recommendations are the number one driver of consumer purchase decisions at ev...

    By Matthew Peneycad • July 12, 2013

  • Google's Semantic Search and Your Marketing

    As you're reading this, the semantic web is in operation and Google's semantic search is creating the pathway through which we experience it. If you want to get technical on how semantic search works here's a handy diagram taken directly from my book on the subject: From a programming point of vi...

    By • July 11, 2013

  • The Case for Mobile Optimization [INFOGRAPHIC]

    Mobile optimization is changing not only how people communicate with each other, but how they live, work and shop.As you may already know, the growth of mobile device use has spread like wildfire in recent years. Experts believe the number of mobile devices will reach 7.3 billion by 2014, confirm...

    By • July 11, 2013
  • SMT Expert

    How Facebook's Graph Search Might Impact Social Marketing

    Graph Search was rolled out to the majority of American-based users with English (US) set as their language - chances are pretty good that you can activate it right now by visiting this page and clicking that beautiful green button to try out the new feature. As with all things social media and f...

    By • July 11, 2013

  • How Emerging Markets Transform the Mobile Internet

    The apparent significance of emerging markets to the evolution of the Mobile Internet is really nothing short of a transformation. Demand for lower cost technology has helped to advance all wireless broadband deployments and it's shifting the balance of power in the process. Case in point: China ...

    By • July 11, 2013

  • Depositing Your Fans into Your Bank Account

    Social media isn't about getting as many fans and likes as you possibly can. If it was as easy as depositing your fans into your bank account then we would all be very rich very quickly. If your social media strategy is about sales, then the trick is to translate 'likes' into sales. If you are n...

    By • July 11, 2013

  • 3 Rules for Building Social Equity for Your Personal Brand

    As I've shared many times on this blog, your personal brand is brought to life in many aspects of your behavior, including how you show up online. The relationships, comments, engagement (or lack thereof) and personality you demonstrate is matched up with your experience, expertise and skills to ...

    By • July 11, 2013

  • Social Media and SEO: They Love Each Other

    When I started working in social media (just a mere two years ago) I had no idea what SEO was - and I'm embarrassed to admit it, but alas it is now off my chest!My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted to include SEO and how it works with ou...

    By • July 11, 2013

  • 5 Questions Not to Ask Before Sharing Content

    It's easy to get caught in the social media hype net that promises extensive exposure for your company at minimal cost. The idea that the content you create can change the course of your business is alluring. The concept that it can be done in single post is irresistible. Everyone wants to creat...

    By • July 10, 2013

  • Kick Your Facebook Marketing Up a Notch

    Social media marketing has become essential for business. Social media can provide a significant edge, when it is approached strategically. Your company needs to be present on at least the big four social networks-Facebook, Twitter, Google+ and LinkedIn. Without a social presence on these majo...

    By • July 10, 2013

  • How Atlas & Mason Use Instagram to Create Brand Advocates

    I'm a big fan of t-shirts. Living in Scotland, with our incredible summer climate (!), I need to have a plethora of tees available. I recently started to struggle to find t-shirts I liked both in the bricks and mortar stores and online. Then one day, I was scrolling through my Instagram feed, and...

    By • July 10, 2013

  • From the Intern Desk: A Guide to Digital Marketing Acronyms

    Hello again! It's lyss.c, the intern at Synecore Tech. They let me share my tips on social media a couple of weeks ago, and well, since I didn't cause a fiery mess, they're letting me spew my two cents again - luck you! I've got to say; I've learned a lot at this desk in the past month and a half...

    By • July 10, 2013

  • Crisis Communications in the Network Age

    Crisis communications have become tougher than ever and Google, Facebook and Twitter are to blame.Google has shortened our patience thresholds and made waiting for information unbearable. And thanks to Facebook and Twitter with their ticker-like activity streams, we expect new information every t...

    By • July 10, 2013

  • The Mount Everest of Marketing Mistakes

    Have you ever climbed Mount Everest? Of course you haven't.You've probably heard: it's dangerous. If you were to consider an adventure of this magnitude, you'd have a plan, right?Marketing mistakes for breakfast.Allow me to give you a little glimpse into the life of an online marketing consultan...

    By • July 9, 2013

  • The Top 3 Things Facebook Apps Want From You [INFOGRAPHIC]

    Occasionally I'll catch some flak for championing studies that show email's effectiveness to generate sales relative to social media. Some people get pretty contentious with me about it (I just read these studies by the way, I don't write them). So, I found it interesting that the top three thin...

    By • July 9, 2013