Content Marketing: Page 346

  • How to Create More Linkable Content to Improve SEO

    Many quickly realize that creating content for the web isn't as easy as it seems. There are several different kinds of things you want to convey in just one piece of content-you want it to appeal to relevant readers, evergreen is best, you want it to be original so it gets a lot of social shares,...

    By • June 12, 2013

  • Gmail's New Inbox Makes Email Marketing Harder

    Do you remember the good old days of email marketing? Messages that slipped past the spaminators landed safely in subscribers' inboxes. The right subject line captured attention, the content offered goods or services, and sales followed. Those days are disappearing thanks to Gmail. Capturing atte...

    By • June 12, 2013

  • Durex Condoms in Social Media Flop

    My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet.You'd have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should t...

    By • June 12, 2013

  • The Psychology of Influence [INFOGRAPHIC]

    This is a fantastic infographic about the psychology of influence. A lot (if not all) of these are talked about in-depth in Robert Cialdini's book Influence: The Psychology of Persuasion, but it's a great visual primer of some of the psychological tactics that businesses use to sell you stuff.Let...

    By • June 11, 2013

  • Guerrilla Social Media Monitoring [INFOGRAPHIC]

    Social media monitoring's value is truly realized when we know what to do with the data and the stakeholders, customers and prospects that we identify. I put this infographic together a little while back and realized I hadn't shared it with our readers. There's also a podcast to go with the infographic.

    By • June 11, 2013

  • Google Glass: How Will it Change the Game of SEO?

    Although Google Glass is still not available to the public, the company's next project is surely turning a lot of heads. Everyone wants a piece of these eyewear computers and everyone wants to be a part of something truly high-tech. However, small businesses that put a heavy emphasis on SEO for s...

    By • June 11, 2013

  • New Adwords Image Extensions Will Change The Way We Advertise

    The world of PPC has been deep in discussion following Google's recent announcement to allow image extensions. Images in search results are not exactly new, and eccomerce sites have been making use of product extensions through merchant centres for quite some time now. But this upcoming change wi...

    By Daniel Blinman • June 11, 2013

  • Why Businesses Need To Notice SMS Marketing [INFOGRAPHIC]

    Simply put, short message service marketing or SMS marketing needs to be given attention to by businesses because it can be an effective way to reach customers. Consider this: 98 percent of text messages received by people are read. Compare that to the following read rates for other social market...

    By • June 11, 2013

  • Can You Handle the Truth About Social Media Leads?

    There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is mine and comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer.Social is an essential channel for the m...

    By • June 11, 2013

  • 4 Tips For Guaranteeing Facebook Marketing Success

    I'll be honest. I am getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time. Whether you are a B2C or B2B company it doesn't matter. If you are not getting results from Facebook you need to change your strategy plain and simple. Whi...

    By • June 11, 2013

  • A Lesson in Social Concept Testing: P& G STEAMBOOST Gets Mopped by Women Bloggers

    We women are steamed! Not by the new easy-to-use Swiffer Bissell® STEAMBOOST™ mop, but by Proctor & Gamble's mindless use of Rosie the Riveter- the iconic World War II image that has come to symbolize women as self-sufficient "breadwinners"- in the launch last week of their new STEAMBOOST ...

    By • June 11, 2013

  • 10 Tips for Writing Content that Ranks [INFOGRAPHIC]

    Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule o...

    By • June 11, 2013

  • Post Your Way To Facebook Success [INFOGRAPHIC]

    Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs ...

    By • June 10, 2013

  • 4 Tips for Providing Value to Your Social Media Fans and Leveraging the Network Effect [INFOGRAPHIC]

    Attract brand ambassadors by building relationships with fans and offering them what they're looking for.Whether your customer community is large or small, the glue holding it together is devotion to your brand and the products/services you sell. Your social media fans will purchase more from yo...

    By • June 10, 2013

  • Facebook Ads About To Get A Big Facelift

    I love following Facebook in my News Alerts. They are always up to something, and for a social media healthcare strategist, it's exciting and intriguing to keep a close eye on Facebook News. Currently, Facebook has 27 Advertising options for Facebook pages, personal profiles, and more. From Ads i...

    By • June 10, 2013

  • Self-Publishing, Penguin 2.0, the Value of Quality Content and Other Marketing Tips

    Not All Content Marketing is Created Equal: Location, Size, and ScopeContent marketing strategy is not something universal as all the companies are very different in their size and niche. That is why before you start working on it, you should give it enough thinking. For example, think about you...

    By • June 10, 2013

  • 7 Popular Types of Social Media Fans [INFOGRAPHIC]

    If you're using social media to market your company, you know that social media fans are not all alike.Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand ...

    By • June 10, 2013

  • Non-SEO Tips for Writing Click-Worthy Blog Post Titles

    How many articles have you read about how to write the best blog titles for SEO?Lots? Yeah, me too.Well, here's another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are in...

    By Matthew Peneycad • June 10, 2013

  • What's Behind Salesforce Acquiring ExactTarget

    Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2.5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketi...

    By • June 10, 2013

  • Why SocialTV Will Rule the Future

    by: Jamey BrownWith Microsoft's new release of the Xbox One, a lot of conversation has been going back and forth about social tv and what it means for the future of television watching. But what is social TV? Why does that term matter? Why is it better (or worse) than the tv experience we have cu...

    By • June 9, 2013

  • 4 Foolproof Tips for Rebranding Without Losing Your Identity

    What Happens When You Hate Your Own Brand?Building a brand isn't easy. From the moment your business is conceived, you must consider how you want to be perceived, who your target audience will be, and how you'll reach them. Your brand is the ambassador for your products and services. Customers sh...

    By • June 9, 2013

  • What Makes a Great Cover Photo?

    Whether you're handing out business cards, shaking hands, or engaging with potential Fans on Facebook, a first impression means everything. Clients, consumers, even new friends will decide within seconds if they have a good feeling about you and/or your brand, or a bad feeling, and your income de...

    By • June 9, 2013

  • What Types of Content Actually Drive Leads?

    I recently read an estimate that content marketing is now a $44 billion industry. This got me thinking - what does that even mean? Did "content marketing" even exist ten years ago?The reality is that content marketing has always existed. It's the labelling of it and the tactics within it that hav...

    By • June 8, 2013

  • Video Apps Pave New Road for Marketers [VIDEO]

    It took some time for social video to take off, but with new video sharing apps like Vine, Keek, and yes, even Snapchat, video has become a force to be reckoned with. Though it might not seem like these social apps would have much utility for marketers, they actually present a great deal of oppor...

    By • June 8, 2013

  • Pin with a Purpose: Leveraging Pinterest for Father's Day

    Pinterest's newest category is here just in time to help pinners everywhere celebrate Father's Day. The brand new category, For Dad, highlights inspiration for the holiday and encourages fathers and families to set up their own Father's Day wish list boards. You can't miss the red font highlight...

    By • June 8, 2013