Content Marketing: Page 355

  • Worst Kept Secret on LinkedIn

    The ability to use Linkedin to search for and find almost every professional business person in the Western World is why it's great for marketing or sales. However, you can't just see everyone you want to. Linkedin hides those people who are not closely connected to you and uses the fact as way t...

    By • May 21, 2013

  • Pinterest Adds Products, Recipes and Movies

    Pinterest has announced a very interesting new feature called "rich pins." The idea is that instead of a pin being just an image and description, certain kinds of pins might include other specific information that always applies to those kinds of pins, and make the pins far more informative and t...

    By • May 21, 2013

  • 6 Rules of Marketing Strategy for the Digital Age

    As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential part of a brand's presence. The digital age is making it possible for brands to connect with their clients ...

    By • May 21, 2013

  • How Much Is an Engaged Social Customer Worth?

    Last year an employee was sued for taking the Twitter followers he'd amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fa...

    By • May 21, 2013

  • The Danger of Facebook Ads That Mislead

    I have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I had with the Bank of America ad has returned me, once again...

    By • May 21, 2013

  • Easily Overlooked Social Media Mistakes that Sabotage Your Results

    Most social media campaigns are doomed from the beginning.Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.Because these "troughs of sorrow" inevitably occur. And if you do...

    By • May 20, 2013

  • 7 Facebook Marketing Case Studies

    Learn some inventive ways to integrate Facebook into your social media marketing strategy.Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities...

    By • May 20, 2013

  • SMT Blogger, Former-Intel Social Guru Ekaterina Walter Joins Branderati

    Happy to hear that long-time advocate for social, and true expert, Ekaterina Walter is moving to Branderati as their CMO and partner. Walter has longed been one of the leading voices for understanding social media marketing not as a question of platform or even tech alone, but as a way of creating a converation with real people, and allowing technology to take it further. How perfect that she is joining an influencer marketing firm. They are most fortunate.

    By • May 20, 2013

  • Smile! You are Your Brand Image

    With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature is an understanding of just how important your profile pic really is. If you're using a w...

    By • May 20, 2013

  • A New Social Media Muuver And Shaker

    For those who don't know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for my purposely misspelled word in the title above.Ok, maybe it's not a pun in the biblical sense but I think it's a pun nevertheless. If you don'...

    By • May 20, 2013

  • Your Facebook Page Has Been Banned!

    Facebook Guidelines have always been a narrow lane and often overlooked by businesses. One misstep can send all your Facebook marketing efforts in a permanent tizzy and may also result in your page being banned or shut down!No one wants to see an alert stating that one or more of their Facebook P...

    By • May 20, 2013

  • The Hero's Journey: My Take on What's the Future of Business

    Books have changed my life, repeatedly. Books brought me out of the narrow life of the rural South, and books (Faulkner, Welty, O'Connor) helped to expand it. A book changed my views about capital punishment (John Grisham's The Chamber) and a book opened my views about trust and transparency in b...

    By • May 20, 2013

  • The Half-Life of a Social Media Meltdown

    When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that's perpetuated through social media whenever a company slips up. The half-life of a social media meltdown is directly related to how quickly the next ...

    By • May 20, 2013

  • The Most Social Companies in the Least Social Industries [INFOGRAPHIC]

    One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new way...

    By • May 20, 2013

  • #Social Survival Manifesto Principle No. 1: Hiding is Not an Option!

    Endorsed by global leaders in PR, Corporate Affairs and Crisis Communications, The #Social Survival Manifesto is an ex-activist's tell-all guide to what makes companies and institutions vulnerable to online reputation attacks.Presented within are five Principles of Survival and five Principles of...

    By Social Disruptions • May 19, 2013

  • Do Social Signals Work for SEO?

    Yet another topic that baffles the average person who doesn't know, or need to know, about Search Engine Optimization.As I continue to try and educate my clients in the elusive world of SEO marketing I find myself increasingly coming across the subject of social signals.What are social signals?Si...

    By • May 19, 2013

  • Solving Content Challenges, Motivating Employees, and Other Content Tricks!

    I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Connecting with your audience, improving your 'About Us' page, fighting content challenges in B2B ma...

    By • May 19, 2013

  • Promoting Content with Google+

    Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform available to bloggers. Google+, however, has broa...

    By • May 18, 2013

  • 5 Career Tips for Recent Graduates

    I know this is just four, but they fit better. The fifth is "Control your own career." As in don't leave it up to someone else, least of all your boss.I get it. You're anxious. A bit stressed. One life stage comes crashing to an end and a new, unfamiliar one is about to begin.Your parents are tir...

    By • May 18, 2013

  • 5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts

    The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?In light of Facebook's new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 su...

    By • May 18, 2013

  • 6 Ways to Make Your WordPress E-Commerce Site Rock

    Building and maintaining a great e-commerce site can be overwhelming at times as it seems there is no end to what needs to be focused on. From overall design to navigation and infrastructure, you can be left with your head spinning, wondering where in the world to begin. WordPress is a powerful t...

    By • May 18, 2013

  • The TweetDeck Fiasco

    I used to use TweetDeck back in the day. Of course, that was before there were very many alternatives, and there also weren't very many social networks, at least to speak of. Pinterest and Google+ didn't exist, LinkedIn wasn't used like it is today, and MySpace was already a memory. With the plat...

    By • May 18, 2013

  • Yahoo! Integrating Tweets into its Newsfeed

    In the latest in an ongoing series of moves to shake things up, Yahoo announced a new partnership with Twitter Thursday that will see select Tweets being folded into the Yahoo newsfeed."Updates direct from politicians, celebrities, media outlets, and other publishers have become an important sour...

    By • May 17, 2013

  • SEO Tailored to a Spanish-Speaking Audience in the US

    Plenty of businesses and organizations have SEO down pat, and for good reason. We all know that SEO is important because it directs users toward your product or service. Unfortunately, a lot of companies are making one major error in their content: they are failing to market across multiple demog...

    By • May 17, 2013

  • How to Use Twitter for B2B Lead Generation

    In my corner of the B2B marketing universe, I often hear clients assume that LinkedIn is the best place to invest for lead generation online. Despite the hard-line cost-per-click (CPC) and cost-per-lead (CPL) numbers being much higher than that of Twitter and Facebook, it can be difficult to stee...

    By • May 17, 2013