Content Marketing: Page 356

  • What is Content Marketing? 11 Definitions

    "Content." The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the web, starting with everyone's favorite dictionary."Content marketing is any marketing format that involves the creation and sharing of media and publishing cont...

    By • May 13, 2013

  • Social Startups: Tellagence

    "The technology is moving a lot faster than our understanding of what happens on top of that technology," said Matt Hixson, co-founder and CEO of Tellagence. "The technology behind Twitter is pretty straightforward, but the social phenomenon, the way people behave and interact is complex and the ...

    By • May 13, 2013

  • Corporate Color Palettes Are Surprisingly Homogeneous [INFOGRAPHIC]

    I found this infographic when I was redesigning this site (it's a little dated but relevant nonetheless). I have a personal preference for green, but as this infographic shows, there are a few very common colors that are used in corporate palettes. I ended up deciding on red and blue for that rea...

    By • May 13, 2013

  • Avoid Burning Your Cash on a New Blog: Start Simple

    When you get your business blog started, it's tempting to invest in a custom blog design, theme customization, or other features that will set your business' blog apart from the rest.My advice on this is quite simple: DON'T.Don't pay anything from a tech or development standpoint to get your blog...

    By Matthew Peneycad • May 13, 2013

  • How to Find Key Online Influencers

    Influencers reside in every knick and cranny on the web. They share stories about brands. The more influential they are, the more impact their stories have on the success of a business. Active web users create about 500 million impressions or data points on products and services per year, yet 80...

    By • May 12, 2013

  • 4 Great Mother's Day Marketing Campaigns

    Sunday brings yet another annual dilemma of modern life: do I buy flowers or do I not buy flowers?If you're a flower-buyer, then good for you. You're set.But, if you plan on keeping your distance from the florist this allergy season, then you might have noticed some of the Mother's Day marketing ...

    By • May 12, 2013

  • Miraculous Moms Want Ravishing Roses [INFOGRAPHIC]

    A special edition of Ducking In this week, in honor of MOM.How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us...do they surprise you?Thanks to FTD.com for sharing this Mother's Day infographic.The post Mi...

    By • May 12, 2013

  • 9 Things You Can Learn About Copywriting From David Ogilvy

    What do Rolls-Royce, Dove, Shell, and Schweppes all have in common?The answer: David Ogilvy, known throughout the copywriting and advertising industries as "The Father of Advertising." For a quick snack-break-sized read, scan through these nine tips on copywriting, content writing, and general ad...

    By • May 12, 2013

  • Mastering SEO for PR: Top 3 Best Practices

    If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a "must know" skill.Every senior-level PR and content marketing professional should have a sol...

    By • May 11, 2013
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    Top 10 Must Read Tips to Run a Successful Facebook Business Page

    Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page.Here are 10 tips you can use to run a successful Facebook Business Page:1. Find the AnswersWhy: Why should you be on Facebook?Not ...

    By • May 11, 2013

  • Every Organization Needs a Chief Marketing Improvisation Officer

    As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being prepared and still knowing when to ditch the playbook is a very important balancing act. Improvisation does not mean ...

    By • May 11, 2013

  • How to Handle Your Tweets When Sensitive Stories Arise

    Could any of your posts on Twitter be considered highly sensitive or offensive? Individuals, organizations, and companies are now joining Twitter to connect and communicate to the general public for various purposes. For business companies and online marketers, social networks are tools to help d...

    By • May 11, 2013

  • Four Steps to Optimizing Your B2B Mobile Customer Experience

    I am the Senior Manager of Social Media for a B2B marketing agency. The oil in the B2B marketing engine is content marketing. An overwhelming majority of B2B companies market with whitepapers, webinars, and other thought leadership content to drive leads and they do so with gated landing pages.Wh...

    By • May 11, 2013

  • Your Network is Your Net Worth: An Interview with Porter Gale [VIDEO]

    Recently, I had the opportunity to sit down and talk with Porter Gale, former Vice President of Marketing at Virgin America from 2007 to 2011, and a leading business and marketing adviser.She is a frequent and much sought after speaker on social media, networking and customer loyalty and her firs...

    By • May 11, 2013

  • Pros and Cons of Different Types of Social Media Contests

    Currently we're running a Mother's Day contest for a client of ours. In fact, this client loves contests and we totally get that. We know that contests are great for increasing engagement and also great for things like gathering emails. For this particular client, we've run a "Pin It To Win It" c...

    By • May 10, 2013

  • Why J.C. Penney's Epic Mea Culpa Will Work

    Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney's Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word "epic" was too harsh. My response to them at the time was along the lines of "perhaps...

    By • May 10, 2013

  • Demographics of Social Networks: Who's Who? [INFOGRAPHIC]

    Yeah, so we know social media is important and that fact that it's getting older gives us no excuse for understanding and integrating it into our business structures. We've come a far way in this information age and we'll only be moving forward with apps being developed constantly as well as technology break throughs -such as Google's Glass.

    By • May 10, 2013

  • Influence Marketing [INFOGRAPHIC]

    The infographic they created has some answers.

    By • May 10, 2013

  • Questioning Banner Ad Efficiency? Insights from an Eye-Tracking Study [INFOGRAPHIC]

    A study called "Benchmarking the Effectiveness of Native Ads" states that the visual attraction of native ads (52%) is more frequent than with traditional banner ads. The study, which used eye-tracking tools, was conducted by Sharethrough and the IPG Media Lab with the aim to identify the impact ...

    By • May 10, 2013

  • The Perfect Facebook Post: What The Experts Know

    If you have ever Googled 'increase engagement on Facebook,' you've no doubt come across an overwhelming array of blog posts, expert articles, even interviews and videos - all with the best Facebook tips to creating the perfect Facebook post. It's more than a little maddening, especially when many...

    By • May 10, 2013

  • Why Email Subscribers Unsubscribe [INFOGRAPHIC]

    One of the most important things that you can do to drive repeat sales is to create an email list (at least according to this study). One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media and email h...

    By • May 10, 2013

  • Lowe's Case Study: The Difference Between Fun and Useful Content in Social Sharing

    To say I'm not much of a handyman would be an understatement.I'm my father's son-a Boston sports fan through and through, hardworking and always trying to please. But he and I know absolutely nothing about maintenance or repair work. So when I recently bought my first house with my wife, the reno...

    By • May 10, 2013

  • Today's Customer: Choose Your Own Adventure

    The original "Choose Your Own Adventure" book was created by Edward Packard called the "Adventures of You." Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the une...

    By • May 9, 2013

  • 9 Twitter Tips and Tricks

    Twitter is one of those tricky networks. The users who have been on for the longest time will have more followers than those who are new to the Twitter game. These Twitter tricks will help you get the most out of your Twitter strategy, while increasing engagement and followers.9 Tricks & Tips...

    By • May 9, 2013

  • More Blogging Equals More Sales: A Case Study Roundup

    Kind of has that too-good-to-be-true ring to it, doesn't it? Well, I'm not going to try to sell you on some never-before-heard-of facts. Instead, I've rounded up some of the strongest case studies that demonstrate how blogging for business can lead to sales for your business. Check out the findin...

    By • May 9, 2013