Content Marketing: Page 357

  • The Success Trap and Regrets of the Dying

    Late last week, I was having a conversation with a friend about life. He said he's frustrated because he feels like he's behind some of his peers at this stage in his life.I don't know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we d...

    By • May 9, 2013

  • What Mad Men Can Teach Us About Social Media Marketing

    Don Draper and the team at Stanley Cooper.I have just discovered Mad Men. Where has this amazing television series been hiding? Ok, it's been on my watch list for some time now (about 5 years), but I have finally crawled out of the pile of Real Housewives of Atlanta and Keeping Up With The Kardas...

    By • May 9, 2013

  • How to Use LinkedIn for New Graduates

    If you're a college grad who doesn't have a job yet, spending your summer searching can be terrifying, demoralizing, and heartbreaking. Yikes. At least you can use all that time at your parents' place to do something you're probably doing anyways: hang out on social media.I've written before abou...

    By • May 9, 2013

  • What Does the Social Shake-Up Mean to Dell?

    I had a chance to sit down with Richard Margetic, Dell's Social Media Lead to discuss some of the topics that you will see at the Social Shake-Up Conference where Richard will be speaking. The following is a transcript of that conversation.SMT: Dell really was at the vanguard of social media com...

    By • May 9, 2013

  • With Social Inbox, Hubspot Delivers More Social Media ROI [VIDEO]

    It isn't any secret that social media can be a powerful for growing a business and connecting with prospects. The big secret has been outlining a way to make this dream a reality.Business owners and CEOs have been left to wonder if the money they are spending on social media marketing will ever g...

    By • May 9, 2013

  • Digital Thought Starter: Publishers Need to Enhance their Tablet Offerings

    Tablets have undoubtedly become huge players in the digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of the future. The result has been an influx of companies rushing to include these devices in their marketing mix. The problem? Pub...

    By • May 8, 2013

  • Effective Digital Marketing Campaigns for Mother's Day

    Daughters, sons and husbands spent about $18 billion on Mother's Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketi...

    By • May 8, 2013

  • The IBM Brand: How Tech Became Human

    In a short video about the IBM brand, Jon Iwata, Senior Vice President (Marketing and Communications), states, "We don't try to manage the IBM brand. We try to manage our character as a business. And we've never defined IBM by what we're selling."And, really, isn't this how all of the branding gi...

    By • May 8, 2013

  • Selling Socially from Hearsay

    I caught up last night with Steve Garrity, co-founder along with Clara Shih of Hearsay Social. Hearsay has trail-blazed what we now know as "enterprise social," starting out in 2009 as Hearsay Labs with a platform for connecting corporate marketing with their affiliates and franchisees on social ...

    By • May 8, 2013

  • 10 Things to Post on Social Media That Aren't Your Blog Content

    Social Media 101Engaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material. You should simultaneously promote your brand and impress your customers. If this sounds like a ...

    By • May 8, 2013

  • 5 of the Best Social Media Campaigns from 2012

    A lot happened in the Social Media world in 2012, especially when it comes to campaigns run by well known companies. Here are 5 of my favourite social media campaigns from 2012.1. Nike at the OlympicsThe Olympics was heavily documented in every country all over the world. Because of this, almost ...

    By • May 8, 2013

  • Social Media Can Be a Positive Disruptive Force in the Marketplace

    During the fond days of my youth, I recall many times when I was singled out by my school teacher for being disruptive in class. I thought that putting a blow fly down a friends back provided great entertainment to the rest of the class. Somehow, I had the ability to make the entire class break ...

    By • May 8, 2013

  • How To Make Mobile Marketing More Personalized [INFOGRAPHIC]

    Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers...

    By • May 7, 2013

  • Abandoned Communities and Groups Provide Opportunities

    Over the past few days, I have been having some discussions around the idea of Social Media Maturity. People have, over the past few years, decided to jump onto the social media bandwagon without too much thought while opening the business up to quite a number of risks. In some cases management ...

    By • May 7, 2013

  • How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC]

    With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your...

    By • May 7, 2013

  • Why Your Brand Should Talk to Fans on Twitter

    Social media marketing can take a good chunk of time (and money) out of your week. Between creating content, publishing, and disseminating it, you might feel like you don't have any time or energy left to engage. However, brands that actively engage their fans through dialogue are the ones that r...

    By • May 7, 2013

  • Creativity vs. Me-too Content Creation [VIDEO]

    There's been a good deal of talk about content overload lately.How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing.One of the best commentaries on this is the pithy - and nicely designed (don't get me started on...

    By • May 7, 2013

  • Simple Way to Improve SEO: Learn about the People Behind Bing

    We've all heard the name Matt Cutts, and a big reason is because he is so outspoken when it comes to the number one search engine's practices. He is constantly creating videos, attending conferences, and tweeting and sharing information about new Google updates, opinions, and ideas (no matter how...

    By • May 7, 2013

  • 2 Big Reasons Why You Should Be Favouriting Tweets

    In case you haven't noticed, favouriting Tweets is now becoming a thing on Twitter. But what relevance does it have? And should you be clicking the star on Tweets?The simple answer is yes.What is a favourite tweet? Twitter.com defines it as a Favourite represented by a small star icon next to a T...

    By • May 7, 2013

  • 5 Ways Small Businesses Can Use Pinterest

    The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even usin...

    By • May 7, 2013

  • Increasing Social Media Engagement: Five Alternative Ways

    Social media continues to evolve and ways to improve engagement are also changing constantly. There are always ways to tweak, change and alter social media to improve engagement levels and make a little more of your efforts.Google+ Hangouts, Circles and CommunitiesUse your Google+ business accoun...

    By • May 7, 2013

  • Enhance Your MOFU: 10 Ways to Advertise on Social Media

    Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle. Interestingly, Facebook's marketing plan for advertisers is almost entirely focused on helping influence...

    By • May 7, 2013

  • The Modern Marketer [INFOGRAPHIC]

    Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. Marketing has evolved into a combination of artistry and science. The modern marketer must have a stra...

    By • May 7, 2013

  • Why Instagram's New Tagging Feature Is Important to Your Business

    Instagram just updated their app the other day with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business. Here's why.Why Instagram Tagging Is Important To Your BusinessIn a lot of my articles, I talk about the impo...

    By • May 6, 2013
  • SMT Expert

    3 Ways to Ensure Your Social Strategy is Mobile Friendly

    Well, it's official. It's time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a ...

    By • May 6, 2013