Content Marketing: Page 357

  • New Digital Influencers: The Coming Youthquake

    Elements of inspiration that went on to become my new book, What's the Future of Business, Changing the Way Businesses Create ExperiencesBlame it on the youth they say. Indeed, there's a great assumption that the future of technology falls in the hands of emergent generations. The youth of today ...

    By • May 15, 2013

  • Editorial Calendar Stress? Content Brainstorm Could Spell Relief

    Is the lack of new ideas for your company's blog stressing you into insomnia and nail biting? It's daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis. I get it. I'm charged with not only 'inspiring' the folks at Right Source to produc...

    By • May 15, 2013

  • The 4 Key Components of Digital Marketing All Marketers Must Use

    Digital marketing, or the process of promoting goods and services through electronic devices, has been around for quite some time with several firms using channels such as the television and radio to further enhance their marketing efforts. However, in the recent past, with the advent and popular...

    By Lee Stevenson • May 15, 2013

  • 5 Branding Mistakes You Can Avoid

    Branding your business is an essential aspect of crafting a memorable image and fostering loyalty among your customers. Additionally, having a well-defined brand can streamline lead generation so you can easily reach out to consumers and convert them into regular patrons. Your brand is how the pu...

    By • May 15, 2013

  • Can't Keep Up? 3 Easy and Unexpected Ways to Manage Social Media

    In 1906, Italian economist Vilfredo Pareto first noticed that 20% of his pea pods typically contained 80% of the peas in his garden.Shortly after, Pareto also noticed the distribution of wealth in his country was strikingly similar -- 80% of the land in Italy was owned by 20% of the population --...

    By • May 15, 2013

  • Are TV and Digital Mutually Exclusive? Why Multi-Channel, Distributed Marketing is a Good Choice

    AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: "If you need to reach a mass audience, you're not going to get that online....We figured out you'd need to buy like 2 mi...

    By • May 14, 2013

  • Automation and Digital Marketing Personalization [INFOGRAPHIC]

    We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization.In order to succeed in today...

    By • May 14, 2013

  • Increase Your Facebook Reach

    In this post I'll show you an example of how to increase your Facebook Reach. Facebook reach is defined as "the number of unique people who have seen your post. Figures are for the first 28 days after a posts' publication only."Facebook insights gives you a fabulous amount of information, but it ...

    By • May 14, 2013

  • Supercharge Your Social Media Strategy with Video Content

    Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just keep doing what they have done...

    By • May 14, 2013

  • Yahoo Announces New Search Tools and Discusses Microsoft Deal

    Yahoo has been struggling to regain the search users it once had in the past, but it has certainly been an uphill battle for the search engine that controls just 12 percent of search traffic. Bing and Google have easily pulled ahead, and even with a new CEO and a new look, Yahoo just hasn't made ...

    By • May 14, 2013

  • Marketing Lessons from the Wu-Tang Clan

    In the early 1990s, the rapper RZA (pronounced Rizza) formed a new creative partnership, or as I like to call it, a brandscape.His daring five-year plan was to leverage the distinct style of seven New York rappers to help the group reach number one on the Billboard charts and change the face of t...

    By • May 14, 2013

  • 7 Out-of-This-World Lessons from Astronaut Chris Hadfield's Social Media Success

    Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.If you haven't followed his exploits, not to worry, he has bestowed upon us an absolut...

    By Matthew Peneycad • May 14, 2013

  • 3 Tips to Warm Up Your LinkedIn Prospecting

    A few weeks ago, I received a LinkedIn message from a user (let's call her Sally) that I had never met, didn't know, and wasn't remotely connected to.Here's what she had to say:"We provide an inside sales solution that is tailor-made for your particular needs and objectives. We identify your pote...

    By • May 14, 2013

  • 25% of Marketing Budgets are Spent on Content Marketing

    I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going). True or not, despite the rose-colored prism that this infographic paints - the process to understand customer pain points, address them and distribute content...

    By • May 13, 2013

  • Mass Marketing vs One-to-One Personalization [INFOGRAPHIC]

    Is now the time to shed the one-size-fits-all marketing strategy and focus on the individual consumer? This infographic shows that your customers think so.Monetate Marketing Infographics

    By • May 13, 2013

  • The Best Branded Content of the Week [with VIDEOS]

    Some very cool branded content popped up this week from a few unexpected sources. Not only is this content unique and original, it is coming from companies new to the branded content game. It just goes to show that creative content marketing can be beneficial for just about every business. Puma -...

    By • May 13, 2013

  • How to Create an International Content Marketing Strategy

    It's now common and accepted for an online business to have customers from different countries and if you run any kind of business online then at least at some point of time you would have come across clients with foreign accents. In some cases foreign sales constitute a very important part of an...

    By • May 13, 2013

  • What is Content Marketing? 11 Definitions

    "Content." The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the web, starting with everyone's favorite dictionary."Content marketing is any marketing format that involves the creation and sharing of media and publishing cont...

    By • May 13, 2013

  • Social Startups: Tellagence

    "The technology is moving a lot faster than our understanding of what happens on top of that technology," said Matt Hixson, co-founder and CEO of Tellagence. "The technology behind Twitter is pretty straightforward, but the social phenomenon, the way people behave and interact is complex and the ...

    By • May 13, 2013

  • Corporate Color Palettes Are Surprisingly Homogeneous [INFOGRAPHIC]

    I found this infographic when I was redesigning this site (it's a little dated but relevant nonetheless). I have a personal preference for green, but as this infographic shows, there are a few very common colors that are used in corporate palettes. I ended up deciding on red and blue for that rea...

    By • May 13, 2013

  • Avoid Burning Your Cash on a New Blog: Start Simple

    When you get your business blog started, it's tempting to invest in a custom blog design, theme customization, or other features that will set your business' blog apart from the rest.My advice on this is quite simple: DON'T.Don't pay anything from a tech or development standpoint to get your blog...

    By Matthew Peneycad • May 13, 2013

  • How to Find Key Online Influencers

    Influencers reside in every knick and cranny on the web. They share stories about brands. The more influential they are, the more impact their stories have on the success of a business. Active web users create about 500 million impressions or data points on products and services per year, yet 80...

    By • May 12, 2013

  • 4 Great Mother's Day Marketing Campaigns

    Sunday brings yet another annual dilemma of modern life: do I buy flowers or do I not buy flowers?If you're a flower-buyer, then good for you. You're set.But, if you plan on keeping your distance from the florist this allergy season, then you might have noticed some of the Mother's Day marketing ...

    By • May 12, 2013

  • Miraculous Moms Want Ravishing Roses [INFOGRAPHIC]

    A special edition of Ducking In this week, in honor of MOM.How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us...do they surprise you?Thanks to FTD.com for sharing this Mother's Day infographic.The post Mi...

    By • May 12, 2013

  • 9 Things You Can Learn About Copywriting From David Ogilvy

    What do Rolls-Royce, Dove, Shell, and Schweppes all have in common?The answer: David Ogilvy, known throughout the copywriting and advertising industries as "The Father of Advertising." For a quick snack-break-sized read, scan through these nine tips on copywriting, content writing, and general ad...

    By • May 12, 2013