Content Marketing: Page 357

  • Pros and Cons of Different Types of Social Media Contests

    Currently we're running a Mother's Day contest for a client of ours. In fact, this client loves contests and we totally get that. We know that contests are great for increasing engagement and also great for things like gathering emails. For this particular client, we've run a "Pin It To Win It" c...

    By • May 10, 2013

  • Why J.C. Penney's Epic Mea Culpa Will Work

    Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney's Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word "epic" was too harsh. My response to them at the time was along the lines of "perhaps...

    By • May 10, 2013

  • Demographics of Social Networks: Who's Who? [INFOGRAPHIC]

    Yeah, so we know social media is important and that fact that it's getting older gives us no excuse for understanding and integrating it into our business structures. We've come a far way in this information age and we'll only be moving forward with apps being developed constantly as well as technology break throughs -such as Google's Glass.

    By • May 10, 2013

  • Influence Marketing [INFOGRAPHIC]

    The infographic they created has some answers.

    By • May 10, 2013

  • Questioning Banner Ad Efficiency? Insights from an Eye-Tracking Study [INFOGRAPHIC]

    A study called "Benchmarking the Effectiveness of Native Ads" states that the visual attraction of native ads (52%) is more frequent than with traditional banner ads. The study, which used eye-tracking tools, was conducted by Sharethrough and the IPG Media Lab with the aim to identify the impact ...

    By • May 10, 2013

  • The Perfect Facebook Post: What The Experts Know

    If you have ever Googled 'increase engagement on Facebook,' you've no doubt come across an overwhelming array of blog posts, expert articles, even interviews and videos - all with the best Facebook tips to creating the perfect Facebook post. It's more than a little maddening, especially when many...

    By • May 10, 2013

  • Why Email Subscribers Unsubscribe [INFOGRAPHIC]

    One of the most important things that you can do to drive repeat sales is to create an email list (at least according to this study). One of the huge advantages of email is that most businesses achieve about a 20% open rate on email and a .3% opt-out rate. Compare that to social media and email h...

    By • May 10, 2013

  • Lowe's Case Study: The Difference Between Fun and Useful Content in Social Sharing

    To say I'm not much of a handyman would be an understatement.I'm my father's son-a Boston sports fan through and through, hardworking and always trying to please. But he and I know absolutely nothing about maintenance or repair work. So when I recently bought my first house with my wife, the reno...

    By • May 10, 2013

  • Today's Customer: Choose Your Own Adventure

    The original "Choose Your Own Adventure" book was created by Edward Packard called the "Adventures of You." Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome. With so many options to end the story, the une...

    By • May 9, 2013

  • 9 Twitter Tips and Tricks

    Twitter is one of those tricky networks. The users who have been on for the longest time will have more followers than those who are new to the Twitter game. These Twitter tricks will help you get the most out of your Twitter strategy, while increasing engagement and followers.9 Tricks & Tips...

    By • May 9, 2013

  • More Blogging Equals More Sales: A Case Study Roundup

    Kind of has that too-good-to-be-true ring to it, doesn't it? Well, I'm not going to try to sell you on some never-before-heard-of facts. Instead, I've rounded up some of the strongest case studies that demonstrate how blogging for business can lead to sales for your business. Check out the findin...

    By • May 9, 2013

  • The Success Trap and Regrets of the Dying

    Late last week, I was having a conversation with a friend about life. He said he's frustrated because he feels like he's behind some of his peers at this stage in his life.I don't know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we d...

    By • May 9, 2013

  • What Mad Men Can Teach Us About Social Media Marketing

    Don Draper and the team at Stanley Cooper.I have just discovered Mad Men. Where has this amazing television series been hiding? Ok, it's been on my watch list for some time now (about 5 years), but I have finally crawled out of the pile of Real Housewives of Atlanta and Keeping Up With The Kardas...

    By • May 9, 2013

  • How to Use LinkedIn for New Graduates

    If you're a college grad who doesn't have a job yet, spending your summer searching can be terrifying, demoralizing, and heartbreaking. Yikes. At least you can use all that time at your parents' place to do something you're probably doing anyways: hang out on social media.I've written before abou...

    By • May 9, 2013

  • What Does the Social Shake-Up Mean to Dell?

    I had a chance to sit down with Richard Margetic, Dell's Social Media Lead to discuss some of the topics that you will see at the Social Shake-Up Conference where Richard will be speaking. The following is a transcript of that conversation.SMT: Dell really was at the vanguard of social media com...

    By • May 9, 2013

  • With Social Inbox, Hubspot Delivers More Social Media ROI [VIDEO]

    It isn't any secret that social media can be a powerful for growing a business and connecting with prospects. The big secret has been outlining a way to make this dream a reality.Business owners and CEOs have been left to wonder if the money they are spending on social media marketing will ever g...

    By • May 9, 2013

  • Digital Thought Starter: Publishers Need to Enhance their Tablet Offerings

    Tablets have undoubtedly become huge players in the digital world. With a huge surge in tablet owners since the first iPad, marketers have dubbed this as the outlet of the future. The result has been an influx of companies rushing to include these devices in their marketing mix. The problem? Pub...

    By • May 8, 2013

  • Effective Digital Marketing Campaigns for Mother's Day

    Daughters, sons and husbands spent about $18 billion on Mother's Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie. Many gift sellers have implemented digital marketi...

    By • May 8, 2013

  • The IBM Brand: How Tech Became Human

    In a short video about the IBM brand, Jon Iwata, Senior Vice President (Marketing and Communications), states, "We don't try to manage the IBM brand. We try to manage our character as a business. And we've never defined IBM by what we're selling."And, really, isn't this how all of the branding gi...

    By • May 8, 2013

  • Selling Socially from Hearsay

    I caught up last night with Steve Garrity, co-founder along with Clara Shih of Hearsay Social. Hearsay has trail-blazed what we now know as "enterprise social," starting out in 2009 as Hearsay Labs with a platform for connecting corporate marketing with their affiliates and franchisees on social ...

    By • May 8, 2013

  • 10 Things to Post on Social Media That Aren't Your Blog Content

    Social Media 101Engaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material. You should simultaneously promote your brand and impress your customers. If this sounds like a ...

    By • May 8, 2013

  • 5 of the Best Social Media Campaigns from 2012

    A lot happened in the Social Media world in 2012, especially when it comes to campaigns run by well known companies. Here are 5 of my favourite social media campaigns from 2012.1. Nike at the OlympicsThe Olympics was heavily documented in every country all over the world. Because of this, almost ...

    By • May 8, 2013

  • Social Media Can Be a Positive Disruptive Force in the Marketplace

    During the fond days of my youth, I recall many times when I was singled out by my school teacher for being disruptive in class. I thought that putting a blow fly down a friends back provided great entertainment to the rest of the class. Somehow, I had the ability to make the entire class break ...

    By • May 8, 2013

  • How To Make Mobile Marketing More Personalized [INFOGRAPHIC]

    Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers...

    By • May 7, 2013

  • Abandoned Communities and Groups Provide Opportunities

    Over the past few days, I have been having some discussions around the idea of Social Media Maturity. People have, over the past few years, decided to jump onto the social media bandwagon without too much thought while opening the business up to quite a number of risks. In some cases management ...

    By • May 7, 2013