Content Marketing: Page 357

  • 5 Clever Ways Your Business Can Use Video to Drive Traffic

    Tired of hearing about how video increases conversions? Yeah me too.And I live and breathe online video.However, you're a savvy marketer. You read the Social Media Today and probably other popular marketing blogs, so you don't need to be pounded over the head about the fact that you should be usi...

    By • May 3, 2013

  • How to Avoid a Social Media Crisis? [INFOGRAPHIC]

    Social media are one the most powerful tools for communications and PR managers. But - as the Spiderman quote goes - "with great power comes great responsibility."Large organisations' social media crises have become a daily part of the news. Whether it is an employee going rogue or a hacker takin...

    By • May 3, 2013

  • How Social Media Shapes the Stanley Cup Playoffs

    Mmmmm ... #StanleyCup-cakesUnder the glowing spotlight of the Stanley Cup Playoffs, a marketing campaign can take on a life of its own. The best, like the Minnesota Wild's 'State of Hockey,' or Detroit's 'Hockeytown,' are timeless, a part of the communal fabric that weaves fans together with thei...

    By • May 3, 2013

  • Putting Your Best Tweet Forward

    Business owners, sales representatives, corporations, and marketers alike have taken the necessary steps to properly brand their Twitter account. Twitter users will recognize these accounts because they are eloquently designed and feature properly sized profile photos, informative and keyword dri...

    By • May 3, 2013

  • What are Programmatic Buying and Real-Time Bidding?

    Back in March of this year, I penned Programmatic Advertising: Is It the Future? The opening sentence said it all: "I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding."I prefaced my column that day because I am indeed a very curious p...

    By • May 3, 2013

  • Mastering Customer Loyalty: Lady Gaga Style

    With all the talk of understanding customers, it's sort of amazing we haven't had this discussion before. Of course, Lady Gaga is an ideal role model for anyone who wants to focus on community building and customer loyalty.Now available at Amazon.comIn her new book, Monster Loyalty: How Lady Gaga...

    By • May 3, 2013

  • Is It Time for a Social Media Spring Clean?

    Summer is finally around the corner which means it's time for a long-awaited spring clean.All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards. Inevitably you will stumble across long lost clothes that used to fit, or were fashionable ... onc...

    By • May 3, 2013

  • Social Ad Spending Forecast [INFOGRAPHIC]

    Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.Many social media industry leaders scoff at the idea of paying for attention in social media. That's easy to say for individ...

    By • May 3, 2013

  • Myth-Busting: Calls-To-Action Must Be Above The Fold

    The longer you work in any specialist field the more susceptible you become to placing trust in tried-and-tested rules and principles.Take the well-known fact that content placed on a website above the fold (that is in the top portion of the screen, visible to all when the page loads) performs b...

    By • May 3, 2013

  • Zen and the Art of Search Engine Optimization

    What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? Can any marketer ever step into the same algorithm twice?These are the kinds of questions that philosophers worry over - or at least that keep those of us involved in search engine ...

    By • May 3, 2013

  • 4 Rules of Influencer and Blogger Outreach

    In this Influencer engagement series, thus far we've talked primarily about Influencers themselves-the "who" and "what" they are. We've also talked about how and where to find them in my last two posts. And today, we'll talk about the most important step: outreach.Now that you've gathered your in...

    By • May 3, 2013

  • Is Your Brand Tattooed on Your Customer's Brain?

    Maria Ross of Red Slice will challenge attendess at the Content Marketing Strategies Conference to develop a brand strategy before executing a marketing program.While publishers in the online marketing space are putting on mega-conferences to appeal to mega-companies, dlvr.it is going small with ...

    By • May 3, 2013

  • Why Online Reviews Matter

    You know generally that reviews are important for your business, and you may even know that they are becoming more imperative every day. But with all the day-to-day business priorities you manage, how important are they, really, for you?Answer: A lot.A great infographic just came out on this topi...

    By • May 3, 2013

  • Excellent Content Plus Genuine Engagement Equals Social Business Success

    Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion. All...

    By • May 3, 2013

  • Study: 82% of Facebook Users are Active, More than 30% Higher than G+ or Twitter

    What do four out of five Facebook accounts have in common? According to a new report by globalwebindex, 82% of Facebook accounts are active users (compared to 62% for Twitter and 60% for Google Plus). Despite their differences, things are looking good for all concerned (though there is one conspi...

    By • May 3, 2013

  • How to Share Your Blog Posts Right into Your Subscribers' Inbox

    In honor of the impending demise of Google Reader coming up in July, I wanted to offer an even better way to share your online goodness.People who write content on their websites need to make it easy for others to access it and unfortunately, those other people, even if they like your content, wi...

    By • May 3, 2013

  • Using Social Media as a Crisis Management Tool [INFOGRAPHIC]

    The Boston Marathon bombings and the aftermath revealed yet another wave of the evolution of social media: the unique role social networks play during a crisis. Twitter, Facebook, YouTube, and other forums both worked hand-in-hand with mainstream news media and served as their fiercest critic. So...

    By • May 2, 2013

  • 6 Steps to Create Your Own Marketing Plan [INFOGRAPHIC]

    "You need a marketing plan."A lot of people and companies get terrified when they hear this statement. But it is really so difficult to make a marketing plan? The answer is no.It is obvious that a big company will need a marketing plan complicated but this does not have be so in your small or medium business. Just follow some basic steps and you will have your great marketing plan shortly.

    By • May 2, 2013

  • SEO and Your Competition: Why Imitation Just Won't Work

    In almost all things business, it helps to look at your competition. You want to try and be aware of what they are doing and how their decisions are affecting their successes and failures. After all, better your competition makes the mistake, you learn from it, and then you win because of their l...

    By • May 2, 2013

  • When It Comes to Integrated Marketing the Defense Can Never Rest [INFOGRAPHIC]

    I was wrong. I stand before you - actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you I was wrong - dead wrong when it comes to integrated marketing or cross-channel marketing or omni-channel marketing or whatever other phrase you know it by...

    By • May 2, 2013

  • Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists

    Patience is one of the hardest things to have when it comes to building online communities. Many business leaders want to believe it's as easy as creating a Facebook page, combined with asking (or begging) for likes and within days they'll have an instant community.The truth is that communities t...

    By • May 2, 2013

  • Inbound or Outbound Marketing? Think Boundless Instead

    Without question, inbound marketing is currently en vogue. Outbound marketing has fallen out of favor for a number of reasons, including high costs as well as data and content overload. According to HubSpot CEO Brian Halligan, your prospects are deluged with over 2000 outbound marketing interru...

    By • May 2, 2013

  • An Interview with Jeremy Waite, head of Social Strategy at Adobe EMEA

    There are lots of influential people in the world of social, many of whom share their social wisdom with the rest of us. We always jump at the chance to get some insights into what inspires those big in social, and what their tips are for great social etiquette.Jeremy Waite is head of Social Stra...

    By • May 1, 2013

  • 6 TV Ads That Will Grip You With Their Story

    Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There's no denying the massive audience that television commands, not only in the United States and the UK but around the world, but it's been said that audiences hate advert...

    By • May 1, 2013

  • Will Content Marketing Kill Journalism or Save it?

    There's a lot of background chatter lately about brand sponsored content being the death of journalism. It's true that the traditional financial model that allowed the journalism profession to flourish in the latter decades of the 20th century has been getting slowly chipped away at more or less ...

    By • May 1, 2013