Content Marketing: Page 363

  • New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers

    "Social influence" is like love or great art, it's hard to define, but we know it when we see it.The thinkers at New York based social consultancy Lucule think they've taken a big step forward on the trail of measuring and understanding the social behaviors that actually influence users: the qual...

    By • April 12, 2013

  • 3 Social Media Tips for a Successful Crowdfunding Campaign

    In 2012, on Kickstarter alone, 2.2 million people pledged a total of almost $3.8 million, and successfully funded over 18,000 projects. However, those numbers account for successfully funded projects only and more than half of the projects launched on Kickstarter do not reach their funding goal. ...

    By • April 11, 2013

  • The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience

    At the end of last year I was teaching a session on social media in a masters of communication course at the London campus of the European Communication School. In total I was lecturing to 30 students in two groups. Most of the students were French or Belgian and in their early twenties. At the...

    By • April 11, 2013

  • Social Selling: The Evolution of a Salesperson

    What is social selling?Social Selling is use of social media platforms to listen, relate, engage and identify opportunities for engagement at the right time. A social seller is someone who demonstrates the ability to blend digital technology, innovative web and social media to increase reach, dep...

    By • April 11, 2013

  • LinkedIn: 5 Important and Often Neglected Profile Areas

    LinkedIn is one of the most important social networks for new and small business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those whose clientele tend to be white-collar.Even so, small business ...

    By • April 11, 2013

  • How to Use Email to Defeat the 3 Horseman of the No Sharing Apocalypse: Inconvenience, Forgetfulness & Busyness

    One of the most consistent challenges companies face with content marketing is that they get a lot less engagement than they should for the amount of time and money they're spending. Why? The Three Horsemen of the No Sharing Apocalypse: Inconvenience, Forgetfulness, and Busyness. If you want more...

    By • April 11, 2013

  • General Motors Resumes Facebook Advertising

    A year after GM's public departure from Facebook, The New York Times is reporting that yesterday Chris Perry, vice president for United States marketing of the Chevrolet division of General Motors, emailed a reporter to say "Chevrolet is testing a number of mobile advertising solutions, including...

    By • April 10, 2013

  • Best Tweets: What Kind of Messaging Works Best on Twitter?

    If you can conquer the art of tweeting, then you will see great success on Twitter.You are designing your Twitter profile with every tweet you compose, which makes up the "bigger picture" of how you appear on Twitter. Do you want to look like a preschooler's crayon drawing? Or do you want to loo...

    By • April 10, 2013

  • What is Your Social Media Strategy Missing?

    Have you ever tried to have a conversation with someone underwater as a kid? First, it doesn't really work and second, the life guards don't really appreciate it.Listening to the market is one of the most important things that social media allows us to do. It allows you, the business owner, or ma...

    By • April 10, 2013

  • Voice Recognition in Mobile Ads

    Advertising on mobile devices is quickly becoming one of the most effective ways to reach customers. The industry has come up with all these terms and acronyms for how publishers receive money for ads. Cost per click (CPC) and cost per impression (CPI) are two common terms you'll encounter in mob...

    By • April 10, 2013

  • Expert Views: How Social Media Changes Your Business Life

    Experts all over the world can't deny that social media has changed the way board rooms are thinking about business strategies. Gone are the days when advertising was only within the realm of the advertiser. Today, businesses are reaching out to their consumers so that they can become their ambas...

    By • April 10, 2013

  • Sensible Social Media Checklist for Businesses 2.0

    If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.

    By • April 10, 2013

  • Social Media Marketing Success Story: The North Face

    If you are a retailer looking for social media marketing inspiration, take an adventure with a social marketing trailblazer: The North Face.North Face has been recognized by Outdoor USA Magazine for their social media excellence. This comes as no surprise, as they have been at the forefront of so...

    By • April 10, 2013

  • Marketing Lessons From the Kardashian Family

    Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here's how you can Keep Up With The Kardashians...

    By • April 10, 2013

  • Using Drupal for Your Content Marketing Campaign

    Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case...

    By • April 10, 2013

  • Vine iPhone App Lets Anyone Shoot Short Videos

    Last October Twitter acquired Vine, the company that made a mobile app allowing people to film 6 second videos and post them on social sites like Facebook and Twitter. Before going any further I've got to ask why there isn't an Android version yet. Vine was formed in June 2012. More than enough ...

    By • April 10, 2013

  • Ensuring Facebook Users Find You When They Need You

    Most companies using Facebook for marketing have a website where they make their money. Companies in ecommerce, software as a service and insurance all have a commonality: they're looking to attract high value visitors. What are the mechanics behind making this happen?Traffic from Facebook to a ...

    By • April 10, 2013

  • Content Marketing Best Practices: 8 Rookie Mistakes

    One of my favorite things about the content marketing industry is that it's such a collaborative and communicative field. We share each other's words on social media platforms and house each other's content on our blogs. It's very community oriented and I dig it. My best friends and mentors are p...

    By • April 9, 2013

  • Dr. Shaquille O'Neal Dunks on Investing, Geekery, and Social Media

    One of the highlights of SXSW Interactive this year was Dr. Shaquille O'Neal (did you know he had a doctorate degree?). He joined me on stage at the Long Center for Performing Arts to a theater packed with adoring fans. Before we took the stage, we spent some time to shoot a special episode of Re...

    By • April 9, 2013

  • How to Use Twitter to Build Leads

    Though such a simple tool, Twitter can be a powerful way to build leads for your business. Here is how sales professionals can use the Twitter machine to connect with prospects that could become paying customers.Before you jump right into the realm of tweets and retweets, you should do a little h...

    By • April 9, 2013

  • Top 10 Social Media Management Tools

    Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using...

    By • April 9, 2013

  • March Madness: A Licensing Bonanza For Colleges

    Another NCAA Men's Basketball season has come to a close as Louisville defeated Michigan in the championship game last night in Atlanta. As we turn the page on another season, it's worth pointing out just how lucrative a tournament appearance can be for a school, especially if said school exceeds...

    By • April 9, 2013

  • Why Companies are Hiring-and Keeping-Social Media Workers

    The answer is all in the numbers: as of last count, there are about 800 million users on Facebook and 200 million over Twitter. With the sheer number of people actively using social networking sites, it's no wonder that companies are scrambling to get their share of the social media pie.It's not...

    By • April 9, 2013

  • Making Your LinkedIn Network "Work"

    There are various social networks that can be incorporated into any online marketing strategy. Through these networks, we can meet, network, and improve our visibility to various audience groups. Amongst the most valuable to anyone working on personal branding is Linkedin. Designed and organized ...

    By • April 8, 2013

  • Google Authorship: The Ultimate Guide to Claiming Photographic Attribution in Search

    After my recent blog post covering the rise of Google Plus and the reasons why it is pulling in more active users than Twitter, I received a number of questions around Google Authorship. Here is a complete guide on how to set it up and have your name and photo showing in Google Search next to you...

    By • April 8, 2013