Content Marketing: Page 363

  • The Rapidly Diminishing Authenticity of Social Media Marketing

    Join me in a journey back to a simpler time; a time of innocence, hope and more than a little naivety. I'm talking, of course, about 2008. Facebook has 100 million users, a mere 200,000 people access Twitter each week, no brands are doing anything more than experimenting with the nascent social m...

    By • April 17, 2013

  • Is "Thought Leadership" Just Business Jargon?

    I'm tripping over thought leadership these days.Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on "how to become a thought leader" articles and posts.Welcome to our digital world in 2013.With the rise in popularity of inbound marketing, content creation, and the ongoing ...

    By • April 17, 2013

  • Social Media Advertising to Hit $11 Billion

    If you're in the business of social media and content marketing, you're in the right place.According to a report by BIA/Kelsey, social media advertising revenues will hit $11 billion within 4 years, up from $4.7 billion in 2012. That's in the U.S. alone.The report does not take into account the h...

    By • April 17, 2013

  • Social Media Marketing World 2013: 7 Brilliant Lessons

    Despite the fact that Social Media Marketing World 2013 (#SMMW13) Conference has been over for nearly a week, digital marketing pros are still buzzing over the thoughts, ideas and trends that came up at one of the industry's most exciting gatherings. While it was unfortunately impossible to liste...

    By • April 17, 2013
  • SMT Expert

    How to Claim a Facebook Page (That Isn't Yours)

    One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there? Don't panic, t...

    By • April 16, 2013

  • Brands: Observe the Fine Line Between Capitalism and Capitalization

    I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines - fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product m...

    By • April 16, 2013

  • Is Your Inbound Marketing "Expert" Really An Expert?

    How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? There should be one word that pops in your mind when you hear someone make that claim (hint: it rhymes with pullchit.) Why do I say that? F...

    By • April 16, 2013

  • 10 Reasons Why Your Business Shouldn't Start Blogging

    Blogging isn't for everyone and it isn't for every business. This is contrary to all the news, reports and hype that you find on the internet, but does it make sense?With more businesses now blogging you would expect that everybody should be recommending businesses to jump into the fray and start...

    By • April 16, 2013

  • Small Business Internet Marketing: Past, Present, and Future [INFOGRAPHIC]

    Since the early days of the social web (think Myspace & Friendster), small business owners have done their best to leverage the Internet & it's business potential. While the majority are getting savvier about Internet marketing, some small business owners still struggle to have an online presence whatsoever. Here's a comprehensive look at the history of Internet Marketing, including the past history, the present methods, and the future tactics that may pay dividends for small business owners.

    By • April 16, 2013

  • Four Types of Social Media Marketing Failure, and How to Avoid Them

    Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.Since launching the UK's first fully-managed B...

    By • April 16, 2013

  • What YouTube's New Changes Mean for Your Business

    In our recent series we told you how to use YouTube to promote your business. Now let's discuss the recent changes that the Cupertino gang has made to the incredibly popular video social network and see how they affect you.There are three significant pieces to your channel that have been changed,...

    By • April 16, 2013

  • Three Dazzling Examples That Turned Online Influence into Offline Results

    Andre Niemeyer (second from left) and the paddle board crew.There has been a lot of talk about finding powerful word of mouth influencers who can help your business. But once we have identified these influencers, what do we do about it?Today, I'm going to dazzle you with three examples of people ...

    By • April 16, 2013

  • The Review of Reviews: Why Opinions Matter [INFOGRAPHIC]

    Internet shopping and reviews have gone hand in hand for some time now. Anyone who is considering spending money online to buy a product or service that they can't see or try before they commit to it has no doubt done their research in other ways - usually by researching the feedback left by prev...

    By • April 16, 2013

  • How A Twitter Chat Can Benefit Your Business

    Did you know there are 400 million tweets generated every day and 50% of all Americans see, read or hear about a tweet daily? As you can Twitter has become a very popular and powerful social medium and can become a great marketing tool for a business. It can be used for customer service, public r...

    By • April 16, 2013

  • Amplify Business Blogging with Google-Friendly Content

    Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Unfortunately, some companies have lost focus on original content creation-thinking that social media is all that matters. Although social media is a potentially powerful marketing me...

    By • April 15, 2013

  • How to Rock Social Media for an Offline Business

    "It just isn't worth the time," or "It just won't work for my type of business," are two oft-quoted phrases that I hear with some regularity within the business groups I frequent.The thing is, they're dead wrong.Just to prove a point, I did a Google search for four business niches that operate la...

    By • April 15, 2013

  • The Power of SMS Marketing [INFOGRAPHIC]

    If you own a business and aren't using SMS marketing yet, there's an amazing opportunity in front of you.

    By • April 15, 2013

  • Public Relations: Lessons from Marty McFly

    Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it's totally screwed up because he messed with his parents' past?He's completely disoriented.He has no idea how the house he grew up in, the neighborhood he skateboarded arou...

    By • April 15, 2013

  • 5 Reasons You Should Be Swimming In Bitcoins

    Let's get this out of the way early: Scrooge McDuck was my childhood hero, the undisputed best-dressed cartoon on television, and chief inspiration for this blog. I have dedicated a sizable portion of my life to living out my dream of treading in colossal mounds of money like it's a green tea bub...

    By • April 15, 2013

  • Be on Your Best Behavior: Behavioral Expert Kare Anderson on How to Design Idyllic Experiences [VIDEO]

    "If we feel instinctively liked by someone else then we tend to tend to project unto them the qualities we like in other people...and that's priceless."Those are the wise words of Kare Anderson, expert on the art and science of understanding and perfecting behavioral cues. As she shares, emotion ...

    By • April 15, 2013

  • 3 Ways To Reach New Prospects Using Your LinkedIn Connections [VIDEO]

    Did you know that overall, you're 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that's an amazing statistic. In a world where people are swamped at work and suffering from information overload, it's the best way to capture their attention. So...

    By • April 15, 2013

  • The Personalization Spectrum

    Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of c...

    By • April 15, 2013

  • Good Tweet vs Bad Tweet: Is Twitter Worth the Risks?

    According to a recent SEC ruling, telling the truth is no longer illegal.Yes, you read that correctly. After Reed Hastings, CEO of Netflix, posted a factual 43-word message on Facebook, the SEC wanted to prosecute him. Then, they decided not to. "The risk of going to jail for disclosing accurate ...

    By • April 14, 2013

  • The Real Value of Google Authorship Isn't AuthorRank

    AuthorRank isn't here yet, but there's no reason to believe that it won't be a significant ranking factor sometime in the future. Members of Google's top brass have suggested that it is coming down the pipeline, and that publishers should prepare. Eric Schmidt himself has said that "the trust cos...

    By • April 13, 2013

  • Photoshop Keyboard Shortcuts [INFOGRAPHIC]

    It's 2013. And if you work in the content marketing space, then ignorance of how to use basic photo manipulation tools is just completely unacceptable. According to a CNET study conducted in August 2012, Facebook deals with some 500 terabytes of data a day. A rather sizeable chunk of that data comes from a full 300 million photos uploaded, every single day. Not every week, not every month, not every year... every single day.

    By • April 12, 2013