Content Marketing: Page 362

  • Ethics in Social Media Marketing: Responding to the Boston Tragedy

    In my last blog post, "The Rapidly Diminishing Authenticity of Social Media Marketing," I explored how social media professionals have turned to tactics that undermine some of the core tenets promised by social media. We set larger fan counts as a goal above authentic advocacy, and when meaningfu...

    By • April 24, 2013

  • 5 Ways Twitter's Ads API Will Help Improve Social Business

    If you keep up with news and trends in the social space, you may have heard that Twitter recently launched its long awaited Ads API. If you're behind for whatever reason, here's a quick recap:The Twitter Ads API is a new tool that will give marketers the ability to leverage various third-party se...

    By • April 23, 2013

  • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC]

    With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip's latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics and reported results.

    By • April 23, 2013

  • Do Brands Need To Go On A Data Diet?

    Two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a "data diet."The amount of data ...

    By • April 23, 2013

  • 10 Top-Notch Ideas to Generate Quality Content

    Content writing has proved itself to be one of the most valuable SEO techniques - a process that involves writing a unique and informative post. It is extremely important to write content meeting high quality standards relevant to the users' interest. Quality content writing demands respect as it...

    By • April 23, 2013

  • How to Make Your Marketing Video a Social Media Success [VIDEO]

    Did you know that 70% of content marketers are now creating online video? In fact, video is now the 6th-most popuar form of content marketing. When you consider how many of those creating videos are pushing them out on Twitter, Facebook and the like, the chances of standing out from the crowd dro...

    By • April 23, 2013

  • Past Contributorship Has No Impact on Authorship Annotations or Rankings

    As early as April 9th, Google began rolling out a new profile feature to its Google+ network that many believe may have Google Authorship and AuthorRank implications. Users can now specify whether they are a "current" or "past" contributor to a blog listed in their "Contributor to" section.Google...

    By • April 23, 2013

  • Why Senior Executives Are Resisting Social Media

    Senior executives and their professional contacts have structured boundaries that are relied upon to separate their professional and personal territories. The professional arena frequently consists of strong and clear behavioural expectations of what represents professional conduct.With the ongoi...

    By • April 23, 2013

  • To Share It Is To Claim It

    If you want your content to spread farther, make it reflect well on the users you're depending on to carry it to wider audiences.Social media is personal - that's what distinguishes it from public media. This is my news; these are my friends; these are the jokes that I find hilarious. The things ...

    By • April 22, 2013

  • How to Use SnapChat as Part of Your Marketing Strategy

    What do you mean you haven't heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue?Let me fill you in. SnapChat is a relatively new app that is taking the world by storm. As of January 1st 2013, over 50 million 'snaps', images ...

    By • April 22, 2013

  • Ways Small Businesses Can Use Social Media Research

    As organizations of all sizes begin to realize the power of social media and content marketing, there's a need for these tools to be translated for companies with limited resources. There are an estimated 4.5 million SMB CEOs with less than 10 employees in the US. Many of these individuals lack t...

    By • April 22, 2013

  • Social Media and Financial Services: Regulatory Update

    On April 1 2013, financial services companies in the UK and the US received clearer regulatory guidance about how to conduct social media activity than ever before.In the UK, the Financial Services Authority (FSA) was replaced by a 'strengthened regulatory architecture' comprising two separate or...

    By • April 22, 2013

  • What is Digital PR?

    Last week, I was honored to be a featured guest on the national PRSA New Pros Twitter chat, talking about digital public relations and how it impacts the PR industry - one of my favorite topics.One of the first questions that was asked was this:How do you define digital PR and what strategies are...

    By • April 22, 2013

  • 10 Examples of Social Media ROI [INFOGRAPHIC]

    We have come across an infographic giving 10 examples of social media ROI from brands around the world. Some of the brands includes Jimmy Choo, Toblerone, Wispa and Vitabiotics.

    By • April 22, 2013

  • Deconstruct Your Blog Posts To Feed Your Business' Content Pipeline

    A blog post shouldn't just be a blog post.Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business' social media content pipeline.I'll describe how you can do this and a few things you should ...

    By Matthew Peneycad • April 22, 2013

  • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC]

    With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip's latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics an...

    By • April 21, 2013

  • Facebook Changes Facebook Page Admin Panel

    Facebook's drive to push businesses to spend money on each and every post continues.If you have a Facebook Page, previously, when you opened Facebook and went to your Page, above your Page would be your Admin panel that gave you a snapshot of what was going on with your Page at that moment, inclu...

    By • April 20, 2013

  • Caribou Coffee Brews Social Media Crisis

    Caribou Coffee's announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age.I'm not saying press releases aren't important. But in the age of Facebook, ...

    By • April 20, 2013

  • Bitcoin & Social: The Cryptocurrencies Interdependency

    Bitcoin's quite the little minx isn't it? The digital currency has been on a wild ride of late and has managed to engross not just the hard core internet users, but the world in general.From a standing start at $7.20 around 15 months ago, Bitcoin managed to hit $266 at around a week ago, before t...

    By • April 20, 2013

  • 7 Tips for New (and Inactive) LinkedIn Users

    Wondering whether you should be investing time and energy in LinkedIn? Consider this statement made in a February article in the Financial Post: "LinkedIn Corp., the business-oriented service for recruiters, job seekers and corporate networking, is showing investors the sort of promise from a soc...

    By • April 20, 2013

  • Using Pinterest to get More Traffic

    Pinterest has grown to be a major social networking site that has the potential to greatly increase the traffic to any website, allowing the owners an opportunity to achieve their goals. Whether their goal is to increase revenue sales on a business website or spread the word about a certain topic...

    By • April 20, 2013

  • Viral Videos Explained: 3 Tips for Making Your Content More Sharable

    As we learned at last night's Social Marketers NYC meetup, The Changing Nature of Viral, there's no magic formula that can guarantee a piece of content will go viral. There are no guarantees when it comes to virality, but there are common elements most viral sensations share.We put together a pla...

    By • April 19, 2013

  • Epicurious Tweets Inappropriately after Boston Marathon Tragedy

    Three days ago. Just three days ago right here in these hallowed halls, as it were, I scribed a column entitled Brands: Observe the Fine Line Between Capitalism and Capitalization. The article essentially spoke to the fact that some brands will do whatever it takes, regardless of such minor detai...

    By • April 19, 2013
  • SMT Expert

    3 Reasons Your Business Blog Needs a Paid Stock Photo Account

    Typically funding and budgets for social media departments go towards helping to pay for Facebook advertising, tickets to various social media conferences, and additional marketing initiatives whenever needed. Not often is it taken into consideration that part of that budget should be set aside f...

    By • April 19, 2013

  • Video Production: Don't Fear It

    If you think your business could benefit from a video marketing campaign, but aren't sure where to start, you're not alone. Many businesses delay incorporating video into their marketing strategy, because they don't know what they should do first or how to go about it.Put simply, the hardest part...

    By • April 19, 2013