Content Marketing: Page 362

  • What is Digital PR?

    Last week, I was honored to be a featured guest on the national PRSA New Pros Twitter chat, talking about digital public relations and how it impacts the PR industry - one of my favorite topics.One of the first questions that was asked was this:How do you define digital PR and what strategies are...

    By • April 22, 2013

  • 10 Examples of Social Media ROI [INFOGRAPHIC]

    We have come across an infographic giving 10 examples of social media ROI from brands around the world. Some of the brands includes Jimmy Choo, Toblerone, Wispa and Vitabiotics.

    By • April 22, 2013

  • Deconstruct Your Blog Posts To Feed Your Business' Content Pipeline

    A blog post shouldn't just be a blog post.Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business' social media content pipeline.I'll describe how you can do this and a few things you should ...

    By Matthew Peneycad • April 22, 2013

  • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC]

    With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers. Uberflip's latest infographic, The State of B2B Content Marketing, explores how B2B brands are leveraging these tactics, including common objectives, promotion tools, metrics an...

    By • April 21, 2013

  • Facebook Changes Facebook Page Admin Panel

    Facebook's drive to push businesses to spend money on each and every post continues.If you have a Facebook Page, previously, when you opened Facebook and went to your Page, above your Page would be your Admin panel that gave you a snapshot of what was going on with your Page at that moment, inclu...

    By • April 20, 2013

  • Caribou Coffee Brews Social Media Crisis

    Caribou Coffee's announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age.I'm not saying press releases aren't important. But in the age of Facebook, ...

    By • April 20, 2013

  • Bitcoin & Social: The Cryptocurrencies Interdependency

    Bitcoin's quite the little minx isn't it? The digital currency has been on a wild ride of late and has managed to engross not just the hard core internet users, but the world in general.From a standing start at $7.20 around 15 months ago, Bitcoin managed to hit $266 at around a week ago, before t...

    By • April 20, 2013

  • 7 Tips for New (and Inactive) LinkedIn Users

    Wondering whether you should be investing time and energy in LinkedIn? Consider this statement made in a February article in the Financial Post: "LinkedIn Corp., the business-oriented service for recruiters, job seekers and corporate networking, is showing investors the sort of promise from a soc...

    By • April 20, 2013

  • Using Pinterest to get More Traffic

    Pinterest has grown to be a major social networking site that has the potential to greatly increase the traffic to any website, allowing the owners an opportunity to achieve their goals. Whether their goal is to increase revenue sales on a business website or spread the word about a certain topic...

    By • April 20, 2013

  • Viral Videos Explained: 3 Tips for Making Your Content More Sharable

    As we learned at last night's Social Marketers NYC meetup, The Changing Nature of Viral, there's no magic formula that can guarantee a piece of content will go viral. There are no guarantees when it comes to virality, but there are common elements most viral sensations share.We put together a pla...

    By • April 19, 2013

  • Epicurious Tweets Inappropriately after Boston Marathon Tragedy

    Three days ago. Just three days ago right here in these hallowed halls, as it were, I scribed a column entitled Brands: Observe the Fine Line Between Capitalism and Capitalization. The article essentially spoke to the fact that some brands will do whatever it takes, regardless of such minor detai...

    By • April 19, 2013
  • SMT Expert

    3 Reasons Your Business Blog Needs a Paid Stock Photo Account

    Typically funding and budgets for social media departments go towards helping to pay for Facebook advertising, tickets to various social media conferences, and additional marketing initiatives whenever needed. Not often is it taken into consideration that part of that budget should be set aside f...

    By • April 19, 2013

  • Video Production: Don't Fear It

    If you think your business could benefit from a video marketing campaign, but aren't sure where to start, you're not alone. Many businesses delay incorporating video into their marketing strategy, because they don't know what they should do first or how to go about it.Put simply, the hardest part...

    By • April 19, 2013

  • Marketing Rant: Don't Be a Wuss With Your Email List

    Recently I had a conversation with a marketer about email marketing that frustrated and baffled me. I'll explain the situation. Then, I need your comments to let me know if I am crazy or not.It is possible that I am totally and utterly wrong.I was talking to a marketer recently. This marketer tol...

    By • April 19, 2013

  • Getting the Gig: How to Get Hired at a Digital Marketing Agency

    I'm in the home stretch of my rookie season as a digital marketing professional at our little agency. But although you might still call us a startup, we're not so little anymore. The fact is that we're growing. And we won't be the only ones.As the services that comprise "digital marketing" evolve...

    By • April 19, 2013

  • 5 Brilliant Best Practices for Lead Nurturing [INFOGRAPHIC]

    image credit: Client BridgeMarketers, the Internet might not be your friend after all. It's changed the way that consumers shop for products, which means that when they first convert into leads they're a lot less sales-ready than they used to be. The first time someone types an industry-relevant ...

    By • April 19, 2013

  • Earth Day: 5 Last Minute Tips for Online Marketers

    More than 1 billion people take part in Earth Day each year. This annual movement is about taking action to protect the planet we live on. On April 22nd each year, individuals, communities, organizations and governments raise awareness of the civic observance.How can your business get involved in...

    By • April 18, 2013

  • Social Media's Top 5 Contributions to Society

    Most of us use some form of social media every day - and whether it's for personal communication, self-promotion or marketing, we use it religiously. Instead of focusing on social media's pitfalls and absurdities, let me remind you how its influence transforms society for the better.

    By • April 18, 2013

  • How 3 Brands Owned the Pinterest Home Decor Category [INFOGRAPHIC]

    Using PinLeague's free Analytics Suite, we tracked six of the top home decor brand on Pinterest and pitted them against each other in three main categories:

    By • April 18, 2013

  • Narrative As Platform for Brand [SLIDESHARE]

    I've been seeing more and thinking more about the idea of "narrative" as it relates to a brand.The notion is that a brand is perceived over time not by what it says but by what it does. And those acts form a spine of a narrative that invites consumers in to participate.An example might be Target....

    By • April 18, 2013

  • How to Market Any Business and Not Limit Your Reach

    At this point, online marketing and SEO are part of almost every business's marketing budget. However, in order to make your online marketing efforts truly successful, you need to make sure you don't limit how many customers you can reach. If you're still holding back because you don't know what...

    By • April 18, 2013

  • Share Videos to Boost Your Site's Traffic

    You don't need complicated equipment to make a video for the internet.By now, you probably already know that social media sites like Facebook, Google+, and Pinterest can boost your site's traffic if you use them properly to share things of interest to your readers. Most business and site owners d...

    By • April 17, 2013

  • Pinterest: B2B Boards That Will Dazzle Your Clients

    Consumer brands have been on Pinterest for a while, since it's the best suited platform for visible content. With 48.7 million users (April 2013) and explosive growth, there's big potential even for b2b companies to establish themselves on the platform.I'm going to guide you through 5 essential r...

    By • April 17, 2013

  • The Dim Light at the End of the Funnel

    Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue throug...

    By • April 17, 2013

  • Tips for Finding your Brand's Social Voice

    It's not as easy as it looks to develop a voice on social. What is appropriate? What is the difference between wit + snark? How should I respond to people ("trolls") who are out to throw a wrench in everything? Questions like these sound familiar to any person who makes social strategy recommenda...

    By • April 17, 2013