Content Marketing: Page 362

  • Three Dazzling Examples That Turned Online Influence into Offline Results

    Andre Niemeyer (second from left) and the paddle board crew.There has been a lot of talk about finding powerful word of mouth influencers who can help your business. But once we have identified these influencers, what do we do about it?Today, I'm going to dazzle you with three examples of people ...

    By • April 16, 2013

  • The Review of Reviews: Why Opinions Matter [INFOGRAPHIC]

    Internet shopping and reviews have gone hand in hand for some time now. Anyone who is considering spending money online to buy a product or service that they can't see or try before they commit to it has no doubt done their research in other ways - usually by researching the feedback left by prev...

    By • April 16, 2013

  • How A Twitter Chat Can Benefit Your Business

    Did you know there are 400 million tweets generated every day and 50% of all Americans see, read or hear about a tweet daily? As you can Twitter has become a very popular and powerful social medium and can become a great marketing tool for a business. It can be used for customer service, public r...

    By • April 16, 2013

  • Amplify Business Blogging with Google-Friendly Content

    Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Unfortunately, some companies have lost focus on original content creation-thinking that social media is all that matters. Although social media is a potentially powerful marketing me...

    By • April 15, 2013

  • How to Rock Social Media for an Offline Business

    "It just isn't worth the time," or "It just won't work for my type of business," are two oft-quoted phrases that I hear with some regularity within the business groups I frequent.The thing is, they're dead wrong.Just to prove a point, I did a Google search for four business niches that operate la...

    By • April 15, 2013

  • The Power of SMS Marketing [INFOGRAPHIC]

    If you own a business and aren't using SMS marketing yet, there's an amazing opportunity in front of you.

    By • April 15, 2013

  • Public Relations: Lessons from Marty McFly

    Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it's totally screwed up because he messed with his parents' past?He's completely disoriented.He has no idea how the house he grew up in, the neighborhood he skateboarded arou...

    By • April 15, 2013

  • 5 Reasons You Should Be Swimming In Bitcoins

    Let's get this out of the way early: Scrooge McDuck was my childhood hero, the undisputed best-dressed cartoon on television, and chief inspiration for this blog. I have dedicated a sizable portion of my life to living out my dream of treading in colossal mounds of money like it's a green tea bub...

    By • April 15, 2013

  • Be on Your Best Behavior: Behavioral Expert Kare Anderson on How to Design Idyllic Experiences [VIDEO]

    "If we feel instinctively liked by someone else then we tend to tend to project unto them the qualities we like in other people...and that's priceless."Those are the wise words of Kare Anderson, expert on the art and science of understanding and perfecting behavioral cues. As she shares, emotion ...

    By • April 15, 2013

  • 3 Ways To Reach New Prospects Using Your LinkedIn Connections [VIDEO]

    Did you know that overall, you're 5X more likely to get a sales call returned if you have a personal connection with someone? To me, that's an amazing statistic. In a world where people are swamped at work and suffering from information overload, it's the best way to capture their attention. So...

    By • April 15, 2013

  • The Personalization Spectrum

    Personalization is a term bandied about with increasing frequency. Everyone seems to be personalizing everything. There is personalized learning, personalized shoes, personalized phones, personalized fitness, personalized ads, and the list goes on. Just as a rainbow spans a continuous span of c...

    By • April 15, 2013

  • Good Tweet vs Bad Tweet: Is Twitter Worth the Risks?

    According to a recent SEC ruling, telling the truth is no longer illegal.Yes, you read that correctly. After Reed Hastings, CEO of Netflix, posted a factual 43-word message on Facebook, the SEC wanted to prosecute him. Then, they decided not to. "The risk of going to jail for disclosing accurate ...

    By • April 14, 2013

  • The Real Value of Google Authorship Isn't AuthorRank

    AuthorRank isn't here yet, but there's no reason to believe that it won't be a significant ranking factor sometime in the future. Members of Google's top brass have suggested that it is coming down the pipeline, and that publishers should prepare. Eric Schmidt himself has said that "the trust cos...

    By • April 13, 2013

  • Photoshop Keyboard Shortcuts [INFOGRAPHIC]

    It's 2013. And if you work in the content marketing space, then ignorance of how to use basic photo manipulation tools is just completely unacceptable. According to a CNET study conducted in August 2012, Facebook deals with some 500 terabytes of data a day. A rather sizeable chunk of that data comes from a full 300 million photos uploaded, every single day. Not every week, not every month, not every year... every single day.

    By • April 12, 2013

  • Best Practices for Tweeting at Live Events and Industry Conferences

    Industry events like trade shows, conferences and conventions have always been excellent opportunities for networking and lead generation, but the rise of Twitter has given marketers the ability to reach and interact with countless attendees without mobilizing their entire staff. Live-tweeting an...

    By • April 12, 2013

  • Social Media, Censor or Educate? UVa Student Athlete Calls for Help

    Cody Snyder is frustrated. A distance runner for the University of Virginia, he wrote a piece published in the CavalierDaily.com on what he calls the unfair restrictions put on student-athletes who use social media. He invoked the #FreeAthletes Twitter hashtag, which up until now has only been us...

    By • April 12, 2013

  • How To Protect Your Brand Reputation

    It's no secret that social media can break a brand's reputation in one single Tweet or Facebook post. How can YOU make sure you either avoid this or take control of the situation straight away? You need to use a tool that allows you to monitor your business's mentions on Social Media.Most people ...

    By • April 12, 2013

  • Sales and Marketing Lessons from Moneyball [INFOGRAPHIC]

    I know what you're thinking: Steve's writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt - who starred in the movie of the same name.Well, Mr. Pitt's and my striking resemblances aside, the reason for my article is to share with you something...

    By • April 12, 2013

  • Twitter 101: What is Twitter Really About?

    Welcome to the beginner's guide to Twitter! If you're new to Twitter, looking to get started or just here to brush up on some of the fundamentals of the site, you're in the right place. In this guide, we'll take a look at the various features that make Twitter such a unique social network, and wh...

    By • April 12, 2013

  • Attain Social Business Stardom

    Social media is integral to marketing success. Some prospects may not even take a company seriously, if it is lacking a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. Just having social media accounts for your business is not enough though. Successful social...

    By • April 12, 2013

  • Social Verification vs Social Validation

    In the mid 2000s, the world panicked. CEOs suddenly realised they needed to 'do social' even though they probably didn't know why. The fact that everyone else was doing it seemed reason enough. Of course, in 2013, we've progressed from viewing social as merely a nice-to-have appendage to an integ...

    By • April 12, 2013

  • New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers

    "Social influence" is like love or great art, it's hard to define, but we know it when we see it.The thinkers at New York based social consultancy Lucule think they've taken a big step forward on the trail of measuring and understanding the social behaviors that actually influence users: the qual...

    By • April 12, 2013

  • 3 Social Media Tips for a Successful Crowdfunding Campaign

    In 2012, on Kickstarter alone, 2.2 million people pledged a total of almost $3.8 million, and successfully funded over 18,000 projects. However, those numbers account for successfully funded projects only and more than half of the projects launched on Kickstarter do not reach their funding goal. ...

    By • April 11, 2013

  • The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience

    At the end of last year I was teaching a session on social media in a masters of communication course at the London campus of the European Communication School. In total I was lecturing to 30 students in two groups. Most of the students were French or Belgian and in their early twenties. At the...

    By • April 11, 2013

  • Social Selling: The Evolution of a Salesperson

    What is social selling?Social Selling is use of social media platforms to listen, relate, engage and identify opportunities for engagement at the right time. A social seller is someone who demonstrates the ability to blend digital technology, innovative web and social media to increase reach, dep...

    By • April 11, 2013