Content Marketing: Page 368

  • SXSW: Global News After "The Twitter Revolutions"

    When the Arab Spring arrived two years ago, news organizations across the region and around the world struggled to report what was true amidst a sea of social media messages."The Twitter Revolutions" have led to two hard years of struggle for new, often fragile democracies from Algeria to Egypt. ...

    By • March 15, 2013

  • Facebook News Feed Redesign Presents Serious Brand Challenges

    "Goodbye clutter, hello beautiful new stories," Facebook said last week when it showed off its redesigned news feed. But none of those beautiful new stories will be from branded pages.This appears to be the industry's consensus response, after the recently announced changes to the Facebook timel...

    By • March 15, 2013

  • Invest in Traditional Media to Produce Non-Traditional Social Media Results

    I'm noticing a bit of a trend. What I'm noticing is that with an increasing number of business owners and marketers buying into the power of social media, that there is also a bit of a trend away from traditional media.And by traditional media, I'm including online ads, mobile ads, and other simi...

    By Matthew Peneycad • March 15, 2013

  • B2B Pinterest Social Media Marketing: 40 Ideas to Get You Started

    Are you interested in using Pinterest as a part of your social media marketing strategy? Fifteen percent of Internet users are on Pinterest, making it almost as popular as Twitter, with 16% of internet users. The visually driven social network is known for driving referral traffic. As of Septembe...

    By • March 15, 2013

  • Create Artful Content Inspired by Literary Stars

    The internet has fundamentally changed the way people discover and read content, and the field of journalism has unfortunately suffered and been irrevocably altered.Now is the time for online content creators to shine. Chris Warden, CEO of Spread Effect, even went so far as to say: "In the age of...

    By • March 15, 2013

  • Facebook Graph Search: What It Means For B2B

    Why Likes Have Just Become More Important.The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is, "how can we utilize this new feature to optimize our business' social media presence?"Besides being an ing...

    By • March 15, 2013

  • Success on Facebook: A How-To for Small Businesses

    Facebook is considered by many to be the ultimate social media tool for businesses, and with good reason: with over a billion users and counting, Facebook has now become the norm for online social interactions. Facebook Pages are pretty easy to use, but many small business owners still find thems...

    By • March 14, 2013

  • 4 Insider Tips for Brand Marketers from SXSW 2013

    South-by-Southwest attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin every March. With that in mind here are four insid...

    By • March 14, 2013

  • Nip Social Media Blunders in the Bud:The Social Media Audit

    As a marketing professional, it's easy to be too close to what you are doing, to lose sight of the forest for the trees.Social media is no different - especially for an agency.Whether you handle a clients' social media or not, it is your responsibility to occasionally audit your clients' social p...

    By • March 14, 2013

  • Revealed: Centuries Old Social Media Secret from the Vatican

    What were over 100 million people woldwide doing on Wednesday afternoon? How did that number turn into an extimated 300 million in less than an hour? White smoke.The election of a new Pope has followed the same process for hundreds and hundreds of years. And for as long as the process has followe...

    By • March 14, 2013

  • 5 Ways to Rock Content Marketing

    Are you attracting a high rate of website traffic and generating quality leads with your content? If not, you are not producing highly shareable content. The quality and social capital of content is becoming increasingly more important to SEO. To attain high website traffic and generate new bu...

    By • March 14, 2013

  • Pinterest Launches New Web Analytics Tool For Businesses

    Online bookmarking tool Pinterest is rolling out a new Web Analytics Tool that will allow businesses to track the number of visitors delivered to their website, see what people are pinning from their site and other useful information. This is part of the rapidly growing startup's effort (Pinteres...

    By • March 13, 2013

  • The Power Behind Your Marketing Environment

    Businesses need to engage their customers, and in the 21st Century some marketing rules have changed. No longer do retailers rely on print and media ads alone to close the deal. They are using innovative ways to make sales pitches and get consumers to buy.Selling Through Social Medianbsp;Image vi...

    By • March 13, 2013

  • Social Marketing Tip: Create a Voice That Will Be Heard

    I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing.Off course correction.He shared that he had a current engagement with a client where he was retained to help define and clarify the value that his ...

    By • March 13, 2013

  • The Oxymoron That is Digital Marketing

    A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital marketing is in decreasing and has in fact been falling steadily since 2010.The report, a joint effor...

    By • March 13, 2013

  • Social Media Secrets Revealed: More Than Just Likes

    Your likes and actions online can predict and reveal the type of person you are. The Financial Times (FT) highlights that the personal information available online can help reveal behavioural patterns, actions, and characteristics of individuals. However, should this be encouraging or discouragi...

    By • March 13, 2013

  • The Influence of St. Patrick's Day Passion

    A lot of excitement can be created around St. Patrick's Day if the effort is put in. Provide entertaining content that triggers readers to feel emotional engagement between themselves, your business, and the holiday. Play into the hype of the holiday - embrace the parades, leprechauns, pinching, ...

    By • March 13, 2013

  • The Viral Video Manifesto [Book Review]

    On the night of December 12th, 2005, the Saturday Night Live comedians Chris Parnell and Andy Samberg recorded a rap song about mundane activities like eating cupcakes and seeing a Saturday matinee of Chronicles of Narnia. After airing, the video was posted to YouTube, which by that time had been...

    By • March 13, 2013

  • I Disliked Facebook's Sheryl Sandberg Because of Her Success

    I have long expressed strong opinions about the importance of diversity in the workplace, was the co-founder of an organization devoted to making technology more accessible to women and believe the "likability double standard" almost all of us hold about ambitious women vs. men needs to be smashe...

    By • March 13, 2013

  • Time to Re-think Digital Influence

    Blame Malcolm Gladwell. He managed to make The Tipping Point sound so simple and elegant, a panacea of digital connectors and mavens for just about any kind of communications challenge.Gladwell talks of the rule of 150 (aka Dunbar's number): the optimal number of individuals that someone can have...

    By • March 13, 2013

  • 4 Tips for Healthy Rebranding

    Most people don't like change and this is especially true when we talk about beloved brands. However there are times a brand needs to change its look and social media can help guide that process and ease the transition. Rebranding can give a company a shot in the arm and create enthusiasm and exc...

    By • March 12, 2013

  • Insight from SXSW: Brands Should Want Advocates, Not Influencers

    Today I attended one of the most interactive and open sessions at SXSW featuring BlogHer CEO and co-founder, Lisa Stone, "Brands, Bloggers & the Social Commerce Future." Stone is one of the leading experts on brand/blogger relationships and BlogHer, with 50+ million bloggers in its network, a...

    By • March 12, 2013

  • Use Open Graph Meta Protocol So Your Content Looks Great When Shared

    The Open Graph meta protocol enables any web page to become a rich object in a social graph. For example when you paste a URL into the "update status" box on Facebook you usually see some content automatically show up. There's a thumbnail, title, URL and description. This content is pulled from m...

    By • March 12, 2013

  • Content Marketing with Social Media on St. Patrick's Day

    Creating buzz around holidays and occasions takes more than just a post here and there. The use of various social networks will help you become more in sync with St. Patrick's Day and tie the hype of the holiday with your business.FacebookPosting about topics, holidays, and current events that Fa...

    By • March 12, 2013

  • Is Your Social Marketing Just Tennis In The Dark?

    Most businesses still see social media as the ideal group of platforms to broadcast how "awesome" their products, services, or all round business is. And in that very moment of misinterpretation and playing tennis in the dark, their social marketing fails, and they lose out on the greatest opport...

    By • March 12, 2013