Content Marketing: Page 368

  • The Twitter Tone of Voice: Fun, Helpful or Informative

    Twitter as a marketing toolAt the Social Media World Forum in London this week Bruce Daisley, the UK Twitter Director, gave an interesting presentation on how you can use Twitter as a marketing tool. One of the things he focused on is the tone of voice that works for brands.The tone of voice tria...

    By • March 21, 2013

  • The Copyright Perils of Social Media Marketing

    Pop culture can be a great marketing tool. And that's especially true when you're marketing on social networks like Facebook and Twitter where the latest meme-that is the image, video or music track that everyone is passing on to their friends-can help your message go viral.But the very popularit...

    By • March 21, 2013

  • Brand and Reputation Management: Four Insights

    I was recently asked a provocative question: "What experiences or insights have shaped your views on brand and reputation management in today's business environment?"This is a great question and the more I thought about it, the clearer the answer(s) became.1. The first insight reflects the The Ch...

    By • March 20, 2013

  • Infographics, Comics and Memes: 3 Ways to Engage Your Audience

    It's no secret that visuals trump text updates when it comes to engagement over social media. A recent analysis from M Booth shows that on Facebook photo updates are liked two times more than text updates. Pinterest, a social media site that is exclusive to photo sharing, has recently beaten out...

    By • March 20, 2013

  • Web Content Vs. Web Copy: Know the Difference

    The golden age of copywriting may very well have occurred in the 1960′s, when scotch-fueled, skinny-tied mad men labored for hours over a typewriter in order to craft the perfect five-word slogan. At the dawn of the online era, copywriting's persuasive and artful virtues were cast aside in favor ...

    By • March 20, 2013

  • The Harlem Shake Story: Birth of a Meme

    If you still have not heard of the Harlem Shake you must be living in a cave. Much has been written about the rapid and global spread of this catchy internet meme, yet little is understood about how it spread. A series of remixed videos along with a number of key communities around the world trig...

    By • March 20, 2013

  • CEOs and Social Media: How to Make a Case for Investment

    I find insufferable pain in the reality that CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. For instance, an article in the March/April issue of Chief Executive magazine entitled "Leveraging Social Media to Collabo...

    By • March 20, 2013

  • 5 Ways to Increase Your Twitter Followers

    With more than 200 million active users, Twitter is still one of the fastest growing social media networks along with LinkedIn and Pinterest. With this many users, it may seem inevitable that once you sign up, followers will flock to follow your account, especially those familiar with your brand...

    By • March 19, 2013

  • More Proof that Television Advertising is Alive and Well

    Ok, ok, quiet down everyone. All those who have predicted the demise of television advertising raise your hand. You know who you are, the ones who have forecast doom and gloom for television advertising in the digital age for years now. You've been predicting that social media, mobile advertisin...

    By • March 19, 2013

  • Social Media Market Share 2013 [INFOGRAPHIC]

    Which social media platform is most popular among global users? Which is most popular in the U.S.? Facebook is the big winner here, folks. But it's interesting to see how the two demographics differ in their use of other platforms.infographics data collected throguh Compete, Nielsen-Net, Alexa, seoMoz, StatsCounter - GlobalStats, and Karma Snack's Snackfolio traffic analytics.Infographics create by Cygnismedia.com

    By • March 19, 2013

  • Meeting Up at SXSW: Ted Shelton from PwC

    One of the great treats of the recent SXSW was seeing a bunch of early movers in social media and how far they have come since Facebook was only a gleam in Mark Zuckerberg's eye. Brian Solis in bespoke splendor, Jeremiah Owyang at the Gigya panel, Maggie Fox at the Driskill, Susan Scrupski doing...

    By • March 19, 2013

  • A Tweet Falls in the Woods: How People See (or Don't) Your Best Posts

    Social media managers put their heart, time and energy into finding and creating great content to share online, but often the most important posts aren't seen by their target audience- or even their most loyal followers. Although great content often rises to the top, sometimes due to bad timing o...

    By • March 18, 2013

  • Blogs Vs. Big Media

    When I think about digital marketing I automatically think of social media, SEO and email.Blogging is still in the back of mind, but I never thought it had the potential to grow into a channel of its own. Bloggers today have the readership, following and trust built off their words and reputation...

    By • March 18, 2013

  • Infect Your Audience with Highly Contagious Content

    Is your content attracting high rates of website traffic and lead generation? If not, you are failing to produce highly contagious content. Contagious content is the key to enhancing SEO and greatly amplifying website traffic and new business generation. Contagious content is fresh, exciting, rel...

    By • March 18, 2013

  • What Facebook's Autoplay Ads Mean For Engagement

    Since its inception Facebook has flirted with fickle fans threatening to boycott its services in protest of user interface tweaks and service changes. Usually within days all is forgiven and forgotten - Facebook's consistent growth year-on-year certainly doesn't suggest that those disgruntled use...

    By • March 18, 2013

  • The No. 1 Way To Fail At Content Marketing

    Content marketing campaigns can fail for many reasons. Maybe the research wasn't thorough enough, the quality of the content itself was mediocre, or the promotional efforts never gained traction. Even the most well-intentioned and seasoned content marketers can stumble at any stage of a campaign,...

    By • March 18, 2013

  • 10 of Google's Pet Peeves and How to Avoid Them

    When it comes to search engine optimization, Google is like that popular kid in high school that everyone wants to please. In the past years, it was not rare for some SEO professionals to accuse Google of "playing God," but it's just a testament of how it's the go-to search engine for majority of...

    By • March 18, 2013

  • How to Start Using Google+ (Before It's Too Late)

    The Kevin Pollak Chat Show is a Charlie Rose style interview with two people in front of a black backdrop.Each week a mainstream celebrity or influential entertainer shows up to talk with the actor/comedian about their career, life, and experiences.The show is highly engaging for movie buffs, and...

    By • March 18, 2013

  • Social Media Ads: Should You Be Buying Them?

    It depends on your LTV. If you know what that is, stop reading here. If not, stop your campaigns and take a moment to think things through.It has been possible to do self-serve advertising on Facebook and other social media sites for a good while now. But should you really go ahead and do so, and...

    By • March 18, 2013

  • How Facebook Helps Brands Co-Create with "Prosumers"

    Companies are striving to find tools to co-create with their fans, which leads to better products, a better user experience and a more engaged fan base. Social networks have the potential to be effective channels for companies to interact with their customers and get real-time feedback on their p...

    By • March 17, 2013

  • Facebook News Feed Is Huge Change

    Last week Facebook unveiled a new news feed with an entirely new look and feel. The rollout was to commence immediately and many users are currently using the first overhaul of the Timeline since the launch at the end of 2011."The news feed is one of the most important things we've built," said ...

    By • March 17, 2013

  • Email Marketing: All That Sizzles Is Not Spam [INFOGRAPHIC]

    Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren't adhered to. Getting a voluntary opt-in is a bare minimum requirement.So what differentiates the assorted Rolex and male enhancement spam from your...

    By • March 17, 2013

  • Triberr to Take the Blogging World by Storm

    Triberr is putting authors first.I spoke with Dino Dogan, founder of Triberr, while he was recovering from one of the toughest issues a tech start-up can face: server downtime. Triberr, the blog-sharing uber-machine, experienced a database issue during what was supposed to be a routine maintenanc...

    By • March 16, 2013

  • Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week

    You're a busy CEO wearing many hats and with not enough hours in the day. As the founder of a small business startup, you know that writing your own thought-leadership blog will bring fresh content, a leadership perspective, greater transparency and more customers to your door.But, as with most d...

    By • March 16, 2013

  • Blogging, Relationships and the Act of Giving

    "It's not how much we give, but how much we put into giving." - Mother TeresaWe all have a purpose for creating and sharing content online. For some, it's for therapy. For others, exposure. Regardless of "what's in it for me," one thing is certain: we want people to like it.I have always viewed m...

    By • March 16, 2013