Content Marketing: Page 367

  • SMT Expert

    Staying True to Social Media with Robin Fray Carey

    As a social media professional, I am always trying to find websites that have information on latest industry trends and studies for social media. Unfortunately, it seems like many social media news sites are actually infomercials for the latest social platform or company. There is nothing more f...

    By • March 26, 2013

  • Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC]

    With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Soci...

    By • March 26, 2013

  • Be Delightfully Disruptive

    Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses. This increased lack of differentiation means it...

    By • March 26, 2013

  • Why LinkedIn is Important for Your Professional Future

    While over 200 million people have LinkedIn profiles across the world, many are not actively involved with LinkedIn on a regular basis. Many profiles are lacking professional information, profile images, recommendations, and regular updates. One might say, 'Well, I already have a job, why do I ...

    By • March 26, 2013

  • How to Win Over Boomers in Social Media Marketing

    SEO consultation and social content marketing is fun and exciting, and most of the time, clients think so, too. Most gen X-ers and Y-ers understand that social networking is digital marketing. Social media marketing is search engine optimization. Search engines see an array of authentic inboun...

    By • March 26, 2013

  • How the New FTC Regulations Affect Social Media Marketing

    The new March 2013 FTC regulations were introduced as a way to help consumers feel they can trust online advertising as a source of information. While there were already some regulations put into place by the Dot Com Disclosers Report of 2000, this current report digs deeper into the mobile, onli...

    By • March 26, 2013

  • International Social Media Marketing - Different Places, Different Habits

    No matter the country your target audience is from, if you want to reach them with the help of social media, Facebook won't let you down. Or will it?Facebook has indeed become the most popular social network in many countries, but the overall social media landscape is - even in countries where Fa...

    By • March 26, 2013

  • Spam 2.0: The Reinvasion of the Inbox

    By • March 25, 2013

  • Twitter Best Practices: Making Sense of the Noise

    Time and time again the first questions asked by people new to Twitter are "How do I use it?" and "Why do I need to be on Twitter?" However, these questions aren't just asked by new Twitter users, but also by people who have been on Twitter for months, even years.With over 500 million registered ...

    By • March 25, 2013

  • YouTube Hits One Billion: How Can You Get More Views?

    YouTube has just crossed a major milestone. On Wednesday, the Google-owned giant announced that it now has over one billion unique viewers on its site every month.That's one billion with a B - every month.If you are using YouTube as part of your social media marketing strategy, how can you take a...

    By • March 25, 2013

  • Hashtags and Ampersats in Blog Post Titles: A Good Idea?

    Many marketers have adopted the practice of inserting hashtags (#s) and ampersats (@s) directly into blog post titles, either as a postscript or affixed to native words. Is this tactic an illustration of tech savvy or ill-advised artifice? Let's examine the pros and cons of the practice.The Case ...

    By • March 25, 2013

  • Google Reader, I Hate You...But Thank You

    This is a bittersweet topic for me as when I first heard Google's plans for one of its many products, I was devastated. For many years, I found myself turning to Google Reader as a place for the best online daily news. After finding out the news that Google Reader was closing down, and seeing it ...

    By • March 25, 2013

  • 5 Ways Brands are Tone-Deaf on Twitter

    As Twitter increasingly becomes an important tool for brands and their social media strategy it is also increasingly clear that many brands don't "get" how to optimize their Twitter time.Seven years after Twitter launched and more than two years since it started to become widely used by business...

    By • March 25, 2013

  • "Social Works": A Social Media Treasure Chest [BOOK REVIEW]

    When Michael Stoner's new book Social Works arrived in the mail, I was anxious to dig in and read. I soon discovered that I would want to revisit this book regularly. What a treasure chest of information.In case you're not familiar with mStoner, they are a top tier higher education strategic comm...

    By • March 25, 2013

  • Analyzing the ROI of Social Media Marketing

    People responsible for marketing budgets want to know if there is any ROI value in social media. Is the ROI of social media marketing capitals being thrown away?Patricia Redsicker, an expert in the Edison Research exploration, takes a look at the statistics in the USA.Here are the 9 most interest...

    By • March 24, 2013

  • Enhancing Your Twitter Strategy: 5 Hashtag Mistakes to Learn From

    Oh, the wonderful world of Twitter, where you have 140 characters to prove your worth. Fortunately, there are hashtags that can add depth to your twitter strategy, or horribly take away from your cause. Use with caution. Hashtags can make or break you.#1 - Use capitalsSusan Boyle learned a valuab...

    By • March 24, 2013

  • Don't Tell Me You're a Thought-Leader: Just Be One

    More often than I can stomach, I see people describe themselves as a "thought leader." I think they've seen the term lobbed around so much in this era of personal branding via our almighty digital media, they think it's meaningful-even if it's self-proclaimed. It's not.It's likely they think it m...

    By • March 24, 2013

  • Don't Be a Used Car Salesman, Don't Abuse Facebook's New Cover Photo Rules

    Apart from the major announcements about Facebook's new newsfeed and timeline designs, the Facebook marketing team has quietly removed some of the restrictions on how marketers can use a page cover photo, as reported by AllFacebook.comHere's a quick run-down of the OLD and the NEW for reference:T...

    By • March 23, 2013

  • How Facebook Hashtags Will Affect Advertisers

    So yet another bit of news from the social giant: this time it's that they're looking into bringing the old Twitter favorite, the hashtag, onto the site. Now, aside from the inevitable onslaught of 'Twitter vs. Facebook' rhetoric that will be (and is being) bandied about, this move could be a big...

    By • March 22, 2013

  • Better Business Blogging

    Content marketing is a requirement for success in today's competitive business environment. Whether you are a large corporation, a small or big business, an educational institution or a non-profit organization, your website visitors desire high-quality, information-rich, high-impact, insightful ...

    By • March 22, 2013

  • Klout Launches New Business Tools

    Klout started to roll out a set of complimentary tools yesterday for businesses that will help them identify key influencers engaging with their brands in social media. Klout helps measure influence based on the ability to drive action on social media sites like Facebook, Twitter and Google+. Klo...

    By • March 22, 2013

  • Mobile and Tablet Advertising: What Lies Ahead

    By 2014, there will be more mobile devices in the world than people, and mobile phones will overtake desktop PCs as the most common web access device. So why is mobile advertising taking so long to catch on?While there is an increasing amount of conversation around mobile ads, it still strikes me...

    By • March 21, 2013

  • 5 Reasons Your Viral Video Won't Go Viral

    Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, th...

    By • March 21, 2013

  • Twitter Celebrates 7th Birthday With Greatest-Hits Video

    There's an old English saying that goes, "Keep a thing seven years, and you'll always find a use for it." Well, today is Twitter's 7th birthday! Can you believe it's been seven years since this first historical tweet by co-founder Jack Dorsey?just setting up my twttr- Jack Dorsey (@jack) March 2...

    By • March 21, 2013

  • Facebook Now Allows Calls to Action on Facebook Page Cover Images

    Without fanfare, it seems that Facebook may now be allowing calls to action on Facebook Page cover images.Take a look at the Pages Terms. Up until today, the 17th December version of the platform prevented any kind of marketing in the cover image, and also - as with any promoted image - text was ...

    By • March 21, 2013