Content Marketing: Page 369

  • How to Protect Brands against the "Mean World Syndrome" in Social Media

    Cultivation Theory, an approach developed by George Gerbner, focuses on the long-term impact of exposure to TV content on people's attitudes and opinions. This communication theory suggests that heavy TV viewers tend to be afraid of walking alone at night. Gerbner calls this tendency to think t...

    By • March 12, 2013

  • B2B Lead Generation on Google+

    Google+ is the social network created and powered by Google-the most influential search engine around. When Google updates its algorithms, marketers, content writers and all companies with a website should update their content and SEO strategies on the double. Google+ should certainly be includ...

    By • March 12, 2013

  • 5 Ways Social Media Can Promote Your Offline Event

    Social media has emerged as an excessively powerful means for promoting an event. Starting from generating interest to building engagement with keen attendees and finally increasing attendance, social media can help in achieving all the targets. Here are some very simple yet powerful ways to take...

    By • March 12, 2013

  • 5 Tips for Developing Company Social Posting Policies

    Every company will have specific information it doesn't intend, or ever expect employees, to share on social sites. Information it may have neglected to make absolutely clear to staff. Thus creating a questionable line over which an employee, or outside social marketer, can easily step. What each...

    By • March 12, 2013

  • 4 Buyer Trends That Will Shake Marketing in 2013

    If you believe buyer behavior would stand still for a short while, you better let go of this belief.Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. For CMO's today, staying abreast of shifts in behaviors associated with content consumption and purch...

    By • March 12, 2013

  • Facebook SXSW Report: More Than 1 Billion App Activities Shared Daily

    Facebook announced at SXSW that more than 1 billion instances of application activity are now shared daily on Facebook. Also, more than 400 billion Open Graph actions have been shared back to Facebook as of this month. Facebook defines this open graph activity as high-level "interactions" users c...

    By • March 11, 2013

  • Social Media and Interactive Content: Why Businesses Need to Engage

    Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn't it? We expect people to be there as needed when we're shopping, and part of the whole allure of dining out is the convenie...

    By • March 11, 2013

  • Does This Facebook Business Page Have Fake Fans? How to Find Out

    Many of us have recently thought social media and business leaders were finally starting to "get" the importance of real relationships with human beings. However, unfortunately there seems to be a new wave of cheaters, influence score addicted self proclaimed "gurus" that are willing to risk thei...

    By • March 11, 2013

  • Surviving Student Athletes on Twitter: Part One

    According to the latest social media user statistics from Pew Internet, the 18-29 age group is the largest on Twitter. Some studies suggest that over 85 percent of student-athletes have a public Twitter account and use it regularly. Couple that with the fact that just over 56 percent of schools a...

    By • March 11, 2013

  • SXSW: Four Significant Themes for Brands

    With SXSW 2013 entering its final days, four recurring themes have emerged from the countless panel sessions, keynotes and conversations from across downtown Austin. Platform fatigueIf SXSW attendees, panelists and the media and bloggers that cover the event are any indicator, the big social plat...

    By • March 11, 2013

  • SXSW: Leveraging Influencers' Social Capital

    Celebrity endorsements have traditionally been a crude but fairly effective technique. Take a person who's famous enough and consumers will usually grant them some authority. But as audiences become savvier, it becomes harder to sell. "Today's marketplace doesn't give a shit about celebrity cache...

    By • March 10, 2013

  • WTF: What is the Future of Business? [VIDEO]

    Today's leading companies are already becoming obsolete. Fortunately or unfortunately, they won't know until it's too late. In 10 years, 40% of the Fortune 500 was replaced. Irrelevance is only accelerating. It's Digital Darwinism out here. #AdaptorDie!Ignorance is bliss, until it's not.Technolog...

    By • March 10, 2013

  • Social Media Marketing and Why You're Probably Doing it Wrong [VIDEO]

    It seems like a lot brands out there on social media are talking at their followers rather than with their followers. But social media is meant to be a platform for two way conversations, not one way. This week, Spencer and Jacey discuss the ways that brands can be more engaging on social media a...

    By • March 10, 2013

  • Social Media Branding for St. Patrick's Day

    Incorporating St. Patrick's Day into your social media branding is simple. It's time to show that you're ahead of the game.Here's how to go about it on Facebook and Twitter:On Facebook, consider making a seasonal cover photo for the occasion. It will be more easily seen by visitors than a seasona...

    By • March 10, 2013

  • 5 Reasons Why Landing Pages Are Like a First Date

    Collecting Data Through Landing Pages Let's be 100% honest with each other here. No one ever goes on first dates because they're fun. Sometimes they're okay, but often they're kind of awkward and nerve-wracking. In the best case, both landing pages and first dates are just the beginning of a wond...

    By • March 9, 2013

  • Twitter Cheat Sheet: How to Increase Your Engagement [INFOGRAPHIC]

    Are you getting the type of interaction and retweets you always hoped for on Twitter? Did you know you could basically double your engagement rates on Twitter just by including an image within your tweet? Or that using more than two hashtags or tweeting too much can significantly lower your inter...

    By • March 9, 2013

  • How Facebook's News Feed Changes Affect Businesses and Marketers

    Yesterday, Facebook announce a number of changes to News Feed that have huge implications for businesses, marketers and their Facebook Pages. The main changes that affect businesses are how visual content and stories are displayed in users' News Feeds, and the introduction of Following Feed. One...

    By • March 8, 2013

  • Protect Yourself Against Content Theft

    Have you been the victim of content theft? Unfortunately, the more popular your content and the greater its visibility, the more likely it is to be stolen. Finding your meticulously researched and high-quality content masquerading as original on someone else's blog or website is without doubt v...

    By • March 8, 2013

  • McDonalds Share Social Media Insight, Trends and Predictions: Q&A With Heather Oldani, Senior Director of Communications

    Q&A With Heather OldaniSenior Director of Communications at McDonaldsUseful Social Media: In your view, what are the big issues to watch out for in 2013?Heather Oldani: In recent weeks, we've seen a number of brands' social media channels get hacked. I believe that this will continue to be an...

    By • March 8, 2013

  • Chevy Proves Long Form Content Marketing On A Mobile Device Can Work

    When it comes to content marketing the prevailing thought among marketers is that the longer the content the less likely it will be used on a mobile device. The thought being that people will not engage with long form content marketing on a mobile device thus that type of content is best served o...

    By • March 8, 2013

  • What The New Look For Facebook News Feed May Mean To Business

    I'm pretty excited about the new look to the Facebook News Feed!Let's face it, a big business like Facebook doesn't make these decisions lightly; without a lot of thought, research, testing and such. Yes, they'll likely get some flack from this change. Some of us like change more than others. And...

    By • March 8, 2013

  • Q&A with Matt Petitjean, vice president of demand generation at Automatic Data Processing

    Q&A with Matt Petitjean Vice President of Demand Generation at Automatic Data Processing, Inc.Useful Social Media: In your view, what are the big issues to watch out for in 2013?Matt Petitjean: The big issue in the industry right now is talent. Finding, retaining, and engaging digital and so...

    By • March 8, 2013

  • Why B2B Businesses Need to Get Involved with Social Media? [INFOGRAPHIC]

    Facebook, Twitter, Google+, LinkedIn, and many other social media platforms saw tremendous growth in 2012. The rapid and continuing increase in number of active users on social media has made it imperative that B2B business leverage its potential to the fullest. There has never been a better time...

    By • March 8, 2013

  • Don't Only Measure Your Brand Success With Direct ROI Indicators

    We've all read that social-media ROI is weaker than other traditional marketing channels. Recently, social media came under fire again in an articles in which Unilever aired their concerns in Marketing Magazine.Unilever marketing teams are questioning the logic of shifting big budgets to social m...

    By • March 8, 2013

  • Facebook's News Feed Just Made Your Brand's Creative More Important Than Ever

    To the surprise of few digital marketers, today's Facebook news feed redesign announcement had one strong underlying theme: better visuals.Facebook community managers and advertisers saw this change coming. When the infamous 20% rule was instituted for ad images and cover photos, most of us assum...

    By • March 7, 2013