Content Marketing: Page 382

  • Create a Stellar Company Presence on LinkedIn

    LinkedIn is the world's largest professional network with over 200 million users. The social network is a great place to make new connections, stay up-to-date on relevant news and trends, share content, create a following and expand brand awareness. LinkedIn has a visitor-to-lead conversion ratio...

    By • Jan. 26, 2013
  • SMT Expert

    4 Important Points to Consider Before Kicking Off a Social Campaign

    Social media can be a very fun form of marketing when all goes well. As social marketers, we get to connect and interact with hundreds, if not thousands, of people every day. However, there are instances where things backfire and a situation can get extremely stressful. It's a lot like quicksand....

    By • Jan. 25, 2013

  • Social Media as Intelligence Gatherer?

    Pretty much everyone has heard the adage that "knowledge is power." The great thing about proverbs is the vast number of scenarios or circumstances that they can be applied to. In this particular case I would like to interpret the saying "knowledge is power" as the acquisition of knowledge being ...

    By • Jan. 25, 2013

  • Starter Guide to Setting Up Successful Facebook Contests

    Huge user base + huge number of brands = noisy Facebook news feedThis means small probability for your updates (posts) to be seen and therefore noticed by fans.On the other hand, it's a fact that nowadays the people who are spending a lot of time online are also a victim of the modern "informatio...

    By • Jan. 25, 2013

  • A Social Media Marketing Plan Geared Toward Small Businesses

    For the last 15 years or so I have been providing companies with online marketing services to help them improve their sales. I have worked for multi-million dollar companies with big budgets, but have also worked with companies with very limited funds.When I first started, I worked exclusively fo...

    By • Jan. 25, 2013

  • Five Simple and Effective Segmentation Tips

    Goal: Treat every customer personally... As digital marketers we look for ways to segment our customers into "micro-segments." It is a very effective strategy to help personalize messages to those we serve. Here are five proven tips that work in retail and can also be applied to your industry.1) ...

    By • Jan. 25, 2013

  • Jill Rowley on Social Selling and Social Business (Part 1)

    Update: Part 2 is now available here.I interviewed Jill Rowley of Oracle to get her views on social selling and social business. She is well qualified on these topics as she teaches social selling to the Oracle sales teams and has been doing social selling since before the term was popular.This i...

    By • Jan. 25, 2013

  • Why Wordpress Is the Right Choice for Your Website in 2013

    2013 opens up new challenges in the web life. Surely WordPress is ready to deliver improved and fitted out suites for the wide variety of websites. Responsible design is the most discussed trend in the web design industry in 2013. Why is that, and what does it mean for your website?More than ever...

    By • Jan. 24, 2013

  • Manti Te'o's Imaginary Social Relationship

    Notre Dame football star Manti Te'o's story continues its strange course: his grandmother and girlfriend, Lennay Kekua, die on the same day within six hours of one another. His grandmother actually died; however, what is becoming clear is that the girlfriend never existed.After reviewing the many...

    By • Jan. 24, 2013

  • 4 Ways to Take Advantage of LinkedIn's Changes

    Being in front of your audience has always been important to business leaders and their companies. For the past few years now, LinkedIn has been seen as the premier network for professionals to connect with one another to network, share ideas, and see what their competition is doing. Through a se...

    By • Jan. 24, 2013

  • Advice for First-Time Content Marketers

    Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful. Lauren Carlson of CRMSoftware.TV recently sat down with marketing expert Joe Ch...

    By • Jan. 24, 2013

  • The Shift from Brand to Personal Loyalty

    Social media has become so powerful and personal in the last few years that many organizations have had to shift their strategies. We said goodbye to broadcasts, mass emails and blanket messaging and hello to shares, retweets and +1s. Today, if you really want to succeed at getting your message a...

    By • Jan. 24, 2013

  • Blogging: Why Bother?

    Some say the point to blogging is SEO; others say it's to create thought leadership. The best blogs do both.I'm continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren't blogging.'I don't know how to write effectively.''How frequently should...

    By • Jan. 24, 2013

  • How To Analyze Campaign Success Rates Through Landing Pages

    It's no secret that for companies with an online presence, bigger is better when it comes to digital campaigns. Sometimes, however, the results are not necessarily what the company expects or wants. What do you do at this point? Cry a little? Pull your hair out? No, you do some homegrown research...

    By • Jan. 24, 2013

  • Facebook Vs. Google+

    Facebook has grown and nurtured its audience since its inception back in February 2004 but the relative novelty of Google + has been questioned by some.The recent release of the new feature 'Graph Search' by Facebook as brought new fuel to the clash of these two titans once again. As they both at...

    By • Jan. 24, 2013

  • A Beginner's Guide to YouTube Branding

    With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out.In this article I'll look at five quick tips to help you create a more memorable YouTube presence.Tip #1: Reinforce who you areAt the end of every co...

    By • Jan. 23, 2013

  • 5 Ways You May Be Ruining Your Online Reputation

    It's easy to lose your good name in real life through misconduct or bad behavior, but at least the fallout is generally contained within a relatively small geographical area. You can always move to a new town and start over. On the internet? Not so much. Your reach is much greater, so the potenti...

    By • Jan. 23, 2013

  • Niche Markets Sure to Explode in 2013

    Niche market research is not exactly rocket science, but trying to find the next hottest thing can still be tricky. Although the latest trends are fairly easy to find on sites such as Google Trends or Yahoo Buzz, the trends found are often quick, overnight hot buttons. They are not the types of t...

    By • Jan. 23, 2013
  • SMT Expert

    Hands on With Facebook Graph Search - Here's What You Should Know

    I was overjoyed this past weekend when I was granted access to Facebook Graph Search. I have spent hours playing with it and I have to say, I am very excited about the possibilities it brings. From both experience with the tool and independent research, I have gained some insight which I think wi...

    By • Jan. 23, 2013

  • Public Relations Focus and Social Media

    Current developments in technology and media have greatly complicated public relations management. However, the myriad ways of spreading and obtaining news round the clock also presents new avenues for managing information and communicating with audiences in ways that are more effective than the...

    By • Jan. 23, 2013

  • A Thousand Words: Effective and Efficient Instagram Brand Marketing

    Instagram is an amazing way to market your brand, especially if your product is visibly appealing. One great shot of your product being used or a behind-the-scenes of your business in action can score a mountain of likes and followers, all leading to greater brand awareness. You can't go all will...

    By • Jan. 23, 2013

  • What Do You Mean My Email Subject Line Sucks?

    You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that.Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, ri...

    By • Jan. 22, 2013

  • The New Myspace Version 2.0: Will It Sink Or Swim?

    For those of us who remember Myspace you'll remember bulletin boards where you would post 'PC4PC' in hope one of your 'friends' would see it and leave you a photo comment. Why we were so keen on having a million photo comments I'm not really sure. What I'm getting at anyway is if you're between ...

    By • Jan. 22, 2013

  • Baby Food on Social Media in the UK

    Baby food. Mushed up ... mush. It may not be very enticing to us fully-formed adults or be a hot topic for discussion among most people but, truth is, most of us have probably eaten baby food in some form or another in our infant years. And, no doubt, will have or will one day discuss it from the...

    By • Jan. 22, 2013

  • 8 Ways to Increase Engagement of Facebook Posts

    Brands have always accepted Facebook as a key marketing tool to generate engagement and branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this for some time leads to understanding how the different a...

    By • Jan. 22, 2013