Content Marketing: Page 382

  • 5 Reasons How Twitter Helps With Engagement

    In my opinion, Twitter is the best social network for brand to customer engagement. Why? It's fast. It's concise. And it's the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick tips on how Twitter can help spark up engagement ...

    By • Jan. 20, 2013

  • YouTube for Business: The Ultimate Guide

    Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution t...

    By • Jan. 20, 2013

  • Facebook SEO Comes to Life as Graph Search Launches

    Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search. Mark Zuckerberg stated Graph Search would become the third pillar of the Facebook experience in addition to the News Feed and Timeline. This post will review the f...

    By • Jan. 19, 2013

  • 16 Keys to Grow Your Business with Effective Online Marketing

    "The Plan" eBook features ideas from thought leaders and insightful research findings.Traditional "outbound" marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we're not afraid to use it.The customer is in...

    By • Jan. 19, 2013

  • LinkedIn Removes its Best Feature

    I was beyond dismayed to receive an email this morning from LinkedIn, indicating that they are retiring their (in my opinion) best feature: LinkedIn Answers.LinkedIn Answers is (was) a Quora-type question and answer forum, where business people could ask for advice in a variety of topical categor...

    By • Jan. 19, 2013

  • Top 5 Social Media Books Reviewed

    1.) Content RulesHow to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)Author Ann Handley & C.C. ChapmanSummary:Social media platforms like YouTube, Twitter, Google+, Facebook and blogs have enab...

    By • Jan. 19, 2013

  • 5 Twitter Tips -- Setting Up for Success

    Social Media continues to see substantial growth among companies cementing Twitter and the other social media tools as serious business resources and not just a passing trend. Companies are realizing the need for a Twitter page to provide useful information linking back to their business. Here at...

    By • Jan. 19, 2013

  • Social, Digital, Mobile in China

    Get ready for some huge numbers, as our latest #SDMW report takes a comprehensive look at all the latest online stats from China.China has been the world's largest online market for some time now, but its growth shows no sign of losing momentum.We've explored a wider variety of data than usual in...

    By • Jan. 19, 2013

  • Is Location Based Advertising the Future of Mobile Marketing and Mobile Advertising?

    Along with content marketing I don't think there's a more ubiquitous phrase right now in the world of marketing and advertising than anything that starts with the word "mobile." Everyone has their opinion, their idea, their beliefs and so on when it comes to mobile marketing and mobile advertisin...

    By • Jan. 18, 2013

  • One Resolution You Can Keep in 2013: Improve Your LinkedIn Profile

    It's that time of year again when we make bold claims and statements: that we will get fit, lose weight and hit our deadlines on time. Well here is one resolution that you should keep: update your LinkedIn profile.LinkedIn recently rolled out a new look to its 175 million members which should mak...

    By • Jan. 18, 2013

  • 5 New Content Monetization Services You May Not Know About

    Making money from your website or blog is one the main objectives for many webmasters. Whether you run a blog or a business website, monetizing your site to make some extra money can be very beneficial for your business.There are many ways to make money from your website. In addition to advertisi...

    By • Jan. 18, 2013

  • Pinterest Boards: Making Them Work for You

    Summary: Establishing the correct Pinterest boards for your organization is critical for a successful Pinterest presence. Did you know you can use secret boards, as well as community and staging boards, to maximize your engagement and management efforts? This post offers tips for managing Pintere...

    By • Jan. 18, 2013

  • Paying for Online Endorsements and the FTC View of Social Media Policy

    Businesses that rely on user endorsements to promote their products, take note: the Federal Trade Commission is watching you. Positive user testimonies can make for very powerful advertising. So powerful, writes Ian Schick of law firm Pillsbury, that some companies compensate users for endorsing ...

    By • Jan. 17, 2013

  • Social Media Pays Off for Businesses, Study Shows

    Customers who connect with a business through social media will go to the business more frequently and contribute more to its bottom line, according to a new study from the University at Buffalo School of Management.The study, forthcoming in Information Systems Research, found that customers who ...

    By • Jan. 17, 2013

  • Reaching Your Customers with Social Media: Monopoly Tokens Put to Facebook Vote

    Pass Go and Collect $200 - Monopoly is as good as it gets when talking about childhood board games, and I've played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test.Growing up with three brothers turns everything...

    By • Jan. 17, 2013

  • Music and Social ROI: Sales as a Tactic, Not a Strategy

    The widespread consumer adoption of digital music - 52% of all music revenue in the U.S. last year came from digital - changed the music world profoundly. Single song purchases on iTunes and free and subscription-based streaming services through YouTube, Pandora and Spotify are now the norm.While...

    By • Jan. 17, 2013

  • 5 Ways to Create Fresh Content

    Content marketing is a powerful and effective way to achieve higher business lead generation. Generate new business with content marketing and take your company to the next level. Although you are likely very busy with diverse work responsibilities, content marketing is a worthwhile investment,...

    By • Jan. 17, 2013

  • True or False? Fact or Fiction? The Viral Marketing Mechanism

    Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!The viral marketing controversyThere is rarely a better way to boost internet traffic than to s...

    By • Jan. 17, 2013

  • How a Social Media Strategy Can Affect Your ROI

    Since today's business world is heavily reliant upon social media interactivity, it's kind of impossible to imagine what marketing strategy wouldn't include proper socialization tactics to promote business offerings to the masses. Since every business owner or board of directors only cares about...

    By • Jan. 17, 2013

  • Hey CMOs, It's Time to Get Disruptive

    Many moons ago I wrote an article entitled simply Are You Disruptive? In that piece I openly questioned if marketers or business owners, brands, etc., were in fact, disruptive. As I wrote then which is still very true today. I myself am "disruptive" by nature, disruptive not in the breaking Mom's...

    By • Jan. 16, 2013

  • Is LinkedIn Useless?

    "LinkedIn is useless," a friend of mine (who's not in the industry and is quite successful) said to another friend recently. At first, my social Spidey-senses went nuts-these seemed like fighting words, for sure-but before I could "educate" this social naïf, the conversation moved on, and I was l...

    By • Jan. 16, 2013

  • In a Social Media Minute...

    One of the biggest challenges facing businesses is a lack of understanding of the true scope of social media. Everyone knows it's something important but all too often when it's time for the decision makers to choose how to proceed, they either turn it into a broadcasting platform or dip their to...

    By • Jan. 16, 2013

  • The Death Of HMV- The Social Media and SEO Autopsy

    The global brand HMV announced yesterday that they have had to turn to administrators to save their company from failure. But why did this happen, I hear you ask. It happened because the company refused to accept the change in the way people shop, focussing on their high street stores when more e...

    By • Jan. 16, 2013

  • The Google Who Cried "Malware"

    We're a bit damn ticked off here at SocialMediaToday because we were mistakenly accused by Google of distributing malware. We distribute tons of good content and information, sure, but not malware. In fact, it was simply our used of a popular ad server that Google detected and threw up a blocking...

    By • Jan. 16, 2013

  • Graph Search is About to Make Facebook Page Likes Important Again

    For months now, there has been a pretty significant shift in Facebook brand marketing. Facebook strategy has slowly moved from focusing on gaining page likes to building community engagement in order to build EdgeRank authority. As brand strategists, we have all scrambled to find ways to optimize...

    By • Jan. 15, 2013