Content Marketing: Page 383

  • SMT Expert

    Hands on With Facebook Graph Search - Here's What You Should Know

    I was overjoyed this past weekend when I was granted access to Facebook Graph Search. I have spent hours playing with it and I have to say, I am very excited about the possibilities it brings. From both experience with the tool and independent research, I have gained some insight which I think wi...

    By • Jan. 23, 2013

  • Public Relations Focus and Social Media

    Current developments in technology and media have greatly complicated public relations management. However, the myriad ways of spreading and obtaining news round the clock also presents new avenues for managing information and communicating with audiences in ways that are more effective than the...

    By • Jan. 23, 2013

  • A Thousand Words: Effective and Efficient Instagram Brand Marketing

    Instagram is an amazing way to market your brand, especially if your product is visibly appealing. One great shot of your product being used or a behind-the-scenes of your business in action can score a mountain of likes and followers, all leading to greater brand awareness. You can't go all will...

    By • Jan. 23, 2013

  • What Do You Mean My Email Subject Line Sucks?

    You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that.Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, ri...

    By • Jan. 22, 2013

  • The New Myspace Version 2.0: Will It Sink Or Swim?

    For those of us who remember Myspace you'll remember bulletin boards where you would post 'PC4PC' in hope one of your 'friends' would see it and leave you a photo comment. Why we were so keen on having a million photo comments I'm not really sure. What I'm getting at anyway is if you're between ...

    By • Jan. 22, 2013

  • Baby Food on Social Media in the UK

    Baby food. Mushed up ... mush. It may not be very enticing to us fully-formed adults or be a hot topic for discussion among most people but, truth is, most of us have probably eaten baby food in some form or another in our infant years. And, no doubt, will have or will one day discuss it from the...

    By • Jan. 22, 2013

  • 8 Ways to Increase Engagement of Facebook Posts

    Brands have always accepted Facebook as a key marketing tool to generate engagement and branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this for some time leads to understanding how the different a...

    By • Jan. 22, 2013

  • Don't Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

    So, you're one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you've viewed recent reports about Facebook's surprisingly low activity rates ("Only 1% of people who like a Facebook page ever go back to that page") as vindication of wha...

    By • Jan. 22, 2013

  • Facebook Graph Search Demystified

    Facebook just released their new Graph Search last week, and already there has been a lot of excitement and speculation. Learn what Graph Search is, why you should care, how it works, and how you can make it work for your brand, all right here in this early comprehensive guide to Facebook Graph ...

    By • Jan. 22, 2013

  • How to Guarantee Social Media ROI With Participation

    Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.But, this seems to be in direct opposition to the common advice offered about so...

    By • Jan. 22, 2013

  • Social Media: Is It the Lather of Success for The Art of Shaving?

    Last month for the holidays the P&G prestige brand The Art of Shaving set the city of New York ablaze with a sizzling new marketing campaign for Manhattan minions to join the brand's new The Brotherhood of Shaving. In what seemed a searing tribal call for Manhattan straphangers to join this...

    By • Jan. 21, 2013

  • Some Thoughts About the Transformative Nature of Social Media

    What do people mean when they say that social media has "transformed our lives"? You hear this statement all the time, but I wanted to stop for a minute and think about what that really means to human beings-to the way we actually think and live.Changes in Our ValuesSome people think we're reachi...

    By • Jan. 21, 2013

  • Visual Marketing and Cartoons

    By • Jan. 21, 2013

  • Leveraging Social Search: How Google Plans to Dominate the Travel Sphere

    Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an infographic showing the Google infrastructure to...

    By • Jan. 21, 2013

  • Social Media Branding: Are Employees Your Employees 24/7?

    We've all seen the social media profiles, bios and disclaimers that read something similar to "my thoughts are my own" or "my tweets are my own."Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they ...

    By • Jan. 21, 2013

  • Twitter Tips for Proper Use by Brands

    For a brand, having a successful Twitter presence is like having your stand noticed at an overcrowded trade show - you have to work for your customers' attention and you have to work even harder to retain it. According to research from eMarketer, the social media marketing space was predicted to ...

    By • Jan. 21, 2013

  • Why the Fuss Over a Social Media Degree?

    Not too long ago, Facebook was a simple networking tool used among the college crowd. Blogs were little more than online diaries, and YouTube was but a pipe dream. Now, social media has grown up and it's become a staple in day to day communication functions for anyone, most notably businesses. S...

    By • Jan. 21, 2013

  • The New Backlink Strategy Involves Social Media

    Long gone are the days of quickly building up backlinks to your site using quick, easy, cheating methods. Google quickly punishes anyone who tries to gain backlinks that don't have any relevance for a website's visitors. Yet, backlinks are still important for improving your PR and generating traf...

    By • Jan. 21, 2013

  • What's the Right Price for Inbound Marketing Services?

    One of the more challenging aspects of finding the right inbound marketing support is determining the right price for the services delivered. Whether those services are delivered by a fully-staffed agency or by a consultant, there is significant price variation in the marketplace. The first step ...

    By • Jan. 21, 2013

  • 5 Reasons How Twitter Helps With Engagement

    In my opinion, Twitter is the best social network for brand to customer engagement. Why? It's fast. It's concise. And it's the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick tips on how Twitter can help spark up engagement ...

    By • Jan. 20, 2013

  • YouTube for Business: The Ultimate Guide

    Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution t...

    By • Jan. 20, 2013

  • Facebook SEO Comes to Life as Graph Search Launches

    Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search. Mark Zuckerberg stated Graph Search would become the third pillar of the Facebook experience in addition to the News Feed and Timeline. This post will review the f...

    By • Jan. 19, 2013

  • 16 Keys to Grow Your Business with Effective Online Marketing

    "The Plan" eBook features ideas from thought leaders and insightful research findings.Traditional "outbound" marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we're not afraid to use it.The customer is in...

    By • Jan. 19, 2013

  • LinkedIn Removes its Best Feature

    I was beyond dismayed to receive an email this morning from LinkedIn, indicating that they are retiring their (in my opinion) best feature: LinkedIn Answers.LinkedIn Answers is (was) a Quora-type question and answer forum, where business people could ask for advice in a variety of topical categor...

    By • Jan. 19, 2013

  • Top 5 Social Media Books Reviewed

    1.) Content RulesHow to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)Author Ann Handley & C.C. ChapmanSummary:Social media platforms like YouTube, Twitter, Google+, Facebook and blogs have enab...

    By • Jan. 19, 2013