Content Marketing: Page 383

  • How to Rock Your Company or Brand with Social Media

    It all has to do with rocking, the rocking you create, share and learn. So, here are some of my ideas to rock your company or brand in the Social Web:Rocking Social MediaObjectives: if you don't know where you want to go before you get started, you're better off staying where you are.Don't run: y...

    By • Jan. 15, 2013

  • Who Else Wants to Know What Their Customers Are Thinking? I Bet YOU Do.

    You might think you know what your customers really want.You may think you really know how they feel about you.But do you really know?Keep reading if you want to know sure-fire ways to find out.Assume, Ask or Observe?Which of these 3 are you?Do you assume that you know what your customers want be...

    By • Jan. 15, 2013

  • Does HubSpot Work for Small and Midsize Businesses?

    There's a lot of confusion in the marketplace about which marketing automation tools are best suited to small and midsized businesses. A big part of the confusion is attributable to the growing array of choices available. Another contributor is the lack of a proper evaluation framework with whic...

    By • Jan. 15, 2013

  • Are You Being Found on LinkedIn for Your Ideal Search Terms?

    On LinkedIn, make it easier to be found for the services you offerOne of the most basic considerations for creating and editing our Professional Profile on LinkedIn is to ensure it is well stocked with the words and phrases we want to be found for - our ideal search terms.By the way, for the bene...

    By • Jan. 15, 2013

  • 5 Reasons You Should Write About Topics Covered Elsewhere

    One of the things that often comes up as I am suggesting blog topics for clients is "Why should I cover this topic when it's been covered by other blogs?" It's a great question - most businesses and bloggers think that they should only write about things seldom covered.While you do want to cover ...

    By • Jan. 14, 2013

  • Tips for Better Maximizing Your Reach with Content Marketing

    Most business owners today know that content marketing is an excellent way to reach and engage current and potential customers with the goal of creating profitable action from customers. Most businesses also know by now that content must be high quality to reflect a positive image that readers as...

    By • Jan. 14, 2013

  • Content Marketing and E-Commerce Tops Digital Marketers Priority List for 2013

    It would appear the content marketing bandwagon is still taking on fans as when asked to identify their biggest digital related priorities are for 2013, marketers selected content marketing - as well as conversion rate optimization (turning more web visitors into more web customers) - as their mo...

    By • Jan. 14, 2013

  • How to Use Instagram & Boost Your Business

    Facebook has done its best to keep a strangle hold on the landscape of social media with its acquisition of Instagram. And after paying $1 billion for it, you can bet they are going to squeeze pretty hard. Instagram champions the idea that we can communicate through the use of images and, like all social media, can be used to help build a brand and business. But how?!

    By • Jan. 14, 2013

  • Need to Generate Leads? Network on LinkedIn and Present on SlideShare

    We survived our impending Mayan doomsday until the next rapture (Look out for us Macho Man!) which means it is time to generate business contacts for the 2013 business year.For 2013, most companies are looking to keep a tighter band around their spending budgets before deciding on the best option...

    By • Jan. 14, 2013

  • Being Bold on Social Media is About Risk Versus Reward

    There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.When I saw ...

    By • Jan. 14, 2013

  • The Easiest Way to Deal With More Competition in Online Marketing

    Online Marketing Blog by KAYAKLots of businesses are worried about new competitors - and bigger budgets - coming at them, and their fear is understandable.Nearly every business in Canada, not to mention around the world, is turning to the Internet as a potential source of new customers. That mean...

    By • Jan. 14, 2013

  • 3 Social Best Practices for Building a Media List That Rocks the House

    Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it's time to kick up your PR skills a notch or two.

    By • Jan. 13, 2013

  • How Public Relations Can Help SEO

    Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high pr...

    By • Jan. 12, 2013

  • Social Media and the New Generation of Buyers

    By now everyone is aware that the social media space has taken off and it's not planning on slowing down anytime soon. There's a long list of reasons why social media is important for your business. For some, the most attractive quality is the free or low cost brand recognition social media platf...

    By • Jan. 11, 2013

  • It's Time To Consider A Better Metric: Investment On Return

    This piece originally appeared on The Advertising Week Social Club on January 7, 2013. Recently I read Umair Haque's e-book, Betterness, and was deeply affected by the themes and insights discussed within. It was heartening to read as his cri du coeur more eloquently and powerfully articulated se...

    By • Jan. 11, 2013

  • Content Marketing for SEO - Very Awesome Content Marketing Cheat Sheet

    Anatomy of Content Creation By now, many of us are familiar with how to create great content for content marketing to our readers but is it actually pulling in the amount of visitors you expected, especially with the work that goes into creating great articles is - well... a lot!?Among the many f...

    By • Jan. 11, 2013

  • Harness the Power of Facebook Marketing

    Social media is a big deal, and its influence is here to stay. Facebook is the most highly trafficked website in the world, and many prospects may not even take a company seriously, if it does not have a presence on Facebook. Your company should be taking advantage of all that the social networ...

    By • Jan. 11, 2013

  • A Practitioner's Guide to Social Selling

    Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compe...

    By • Jan. 11, 2013

  • ViDEO: Igniting Powerful Sustainable Word of Mouth Movements

    JasonFalls @fearlesscomp Well done! @robbinphillips & @BrainsOnFire are awesome!In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, shares insights on how you can craft great Word of Mouth movements. Please click the button in the lower right to maximize the window for optima...

    By • Jan. 11, 2013

  • Become Content Royalty

    Success in online marketing now calls for more than traditional SEO tactics and the creation of run-of-the-mill content. Dynamic, original and engaging content is what the marketplace demands for nearly all industries. The quality and social capital of content is now playing a major role in mar...

    By • Jan. 10, 2013

  • The Most Powerful Brand Ambassadors In The World May Not Be Brand Loyal

    Just so you know I surely did not sit down and consciously plan on writing on two articles this week on brand loyalty and what marketers need to know and so on. It just so happens I came across the WSL Strategic Retail How America Shops MegaTrends report entitled "Moving On 2012."I found the find...

    By • Jan. 10, 2013

  • Do Endorsements Have the Potential To Be Internet Quality Control?

    A lot of people with a job have gone on an interview and required references. Businesses that have been around for a long time undoubtedly have repeat customers. Even students need teachers support when moving into the higher echelons of education. In the end, a person with some measure of cre...

    By • Jan. 10, 2013

  • The Real Story at New Media Expo Wasn't About New Media

    The goodie bag I was given when I checked in at the New Media Expo in Las Vegas contained a hard cover copy of "Renegades Write the Rules-How the Digital Royalty Use Social Media to Innovate," by Amy Jo Martin. Nice touch.Of course, with the frenetic pace of the event, I never had time to get int...

    By • Jan. 10, 2013
  • SMT Expert

    Brace Yourself, More Facebook Timeline Changes are Coming!

    If you have been in the social media game for a few years, you know that Facebook LOVES making changes. The Internet wept with the implementation of the most recent Timeline changes, but what will happen when the even newer Facebook Timeline changes begin hitting users? During the past few days, ...

    By • Jan. 10, 2013

  • Keep Tabs on Social Media Trends in the New Year

    As we head into a new year, it seems that social media will continue to play a vital role in most businesses' online marketing strategies.Nowadays, social media is ubiquitous, not just in terms of personal use but also for the growth, exposure and public relations of a business.CEOs are spending ...

    By • Jan. 10, 2013