Content Marketing: Page 381

  • SMT Expert

    3 Commonly Asked Questions by Real Small Business Owners

    On our social accounts, I solicited small business owners for their most pressing questions about using social media. Keep in mind that I don't consider myself an all knowing guru-expert; however I am someone who likes to use what I DO know to help others get the most out of social media. So with...

    By • Jan. 31, 2013

  • After a PR Gaffe, Should Ryanair Eschew Social Media?

    PR Week in the UK is running this story about the decision of Robin Kiely, Ryanair's new head of communication, to dismiss the value of social media engagement. Is he right to do this? Absolutely, in my opinion. Ryanair is an organisation that has been hugely successful despite a studious disreg...

    By • Jan. 31, 2013

  • How Pinterest Could Boost Your Business

    Guest Post by Vincent ClarkePinterest is a digital pin board where users upload and share images that they find particularly engaging or beautiful. In less than three years it has become the third largest social network, with over 10 million users. If you're interested and engaged with the aesthe...

    By • Jan. 31, 2013

  • Stipple Introduces Interactive Images to Facebook

    What is Stipple? If you have not heard about the service, Stipple allows you to embed interactive hotspots into an image to create additional connections directly within the image. Now Stipple supports direct publishing support via Facebook, a feature that has been missing to date.Now it is possi...

    By • Jan. 31, 2013

  • Vine May Have Sprouted, But How Can It Grow Your Business?

    With a solid 7 days of experience using Vine, I'm going to go ahead and declare myself a world-leading-ninja-Jedi-guru thinker on the social network (please know that of course I'm kidding).If you're not familiar with Vine, it is a social media network built around the creation and sharing of 6-s...

    By Matthew Peneycad • Jan. 31, 2013

  • Meeker's Year In Review: Digital Trends and Predictions

    Technology and youNo doubt 2012 was a big year for all things social - and we were pleased to see Mary Meeker's (of Kleiner Perkins Caulfield and Byers) follow-up to her May report - "2012 Internet Trends Year-End Update," which details many of the momentous technological shifts and warns of cont...

    By • Jan. 31, 2013

  • Social Selling Is on the Rise: Get on Board

    I don't know if anyone can claim to have created or invented "social selling." Even though I was a part in creating Social Selling University, I know I didn't invent the term. Back in 2005 I was doing it before I ever knew there was a term for it.Books like Sales 2.0 from Anneke Seley opened my e...

    By Koka Sexton • Jan. 30, 2013

  • Mobile Advertising Works -- So Why Is Nobody Doing It?

    We don't need data points to realize that world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today's consumers. According to my own review of these sometimes conflicting data, I think it is fair to say that at le...

    By • Jan. 30, 2013

  • SyneCore Digital Short: SoLoMo

    Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale.

    By • Jan. 30, 2013

  • New LinkedIn Feature Simplifies Search for Valuable Connections

    LinkedIn's profile redesign brought with it some interesting bells and whistles. The one I like the most is the super-simple tool that allows a member to sift through 1st connections' connections (your 2nd and 3rd connections.)OK, I hear your wheels turning. Don't let yourself get bogged down in ...

    By • Jan. 30, 2013

  • How to Drive Online Commerce in 2013

    The world is quite different from the early days of eBay and Amazon. Reports and analysis from the past few years have all been pointing to the fact that commerce is being driven less and less by advertising, professional reviews and other biased sources of commercial messaging.This wreacks havoc...

    By • Jan. 30, 2013

  • Create Your Google+ Business Page - or Risk Being Left Behind

    It may be Goliath vs. Goliath, but you don't need to pick sides - especially if you have in place a social media management tool like Sendible that can seamlessly post to them both. I believe that all social networks should be equal: each have their own collective gatherings of minds, opinions an...

    By • Jan. 30, 2013

  • Marketing to Millennials: Do You Speak Our Language?

    While Generation Y is usually defined by a range of birth dates somewhere between the 1980s and 1990s, what makes Generation Y (a.k.a. Millennials) distinct are thought and communication patterns. As a person born in the early 1980s, I am very aware that my peers and I think and communicate very ...

    By • Jan. 29, 2013

  • Consumer Electronics Show 2013: Fridges, Forks, and Social Media

    The Consumer Electronics Show (CES) took place in Las Vegas a couple of weeks ago and some of the world's biggest technology companies used the event to reveal yet more ways their gadgets will force us to socialise with each other in 2013.Smart fridgeSamsung's T9000 Four-Door Refrigerator is inte...

    By • Jan. 29, 2013

  • Social Media Isn't Your Saving Grace: Definition and Support Come First

    Experts will tell you, and they'll make a pretty good case too, that social media is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? All it takes is to listen, be part of the conversation,...

    By • Jan. 29, 2013

  • The End of Engaging Facebook Campaigns?

    On Tuesday 22nd January, Facebook launched a new conversion measurement and optimization system for direct response marketers. It's big, big news for marketers seeking a tangible ROI from Facebook promotions, especially adverts. Facebook's advertising model has become increasingly sophisticated i...

    By • Jan. 29, 2013

  • Should You Let an Agency Manage Your Facebook Page?

    Managing Facebook pages is big business for a lot of social media agencies. In fact, it is fast becoming a staple activity. Is this something to be encouraged? In my opinion, absolutely not. In fact I would go so far as to say that if you are using an agency to manage your Facebook page, this...

    By • Jan. 29, 2013

  • The Social Media Bowl

    Given that San Francisco is notably larger than Baltimore, I thought it would be interes

    By • Jan. 28, 2013

  • Why Avoiding Social Media Will Hurt Your Business

    Social media is essential for every business. And not because it's trendy or popular. But because it has introduced new ways to either help, or hurt your bottom line in the long run. In fact, you don't even need to see a direct ROI right now to know that every professional needs to use it. Here a...

    By • Jan. 28, 2013

  • Make Market Research Easier with a Monitoring Tool

    Market research: expensive and time-consumingTraditional market research requires a lot of effort and money. You need in-house employees to conduct the research or you have to outsource it to an agency. Whatever the case, both need quite some time to perform the job and they need to be payed. Wha...

    By • Jan. 28, 2013

  • 10 Steps for Small Businesses to Produce Killer Video Content

    Video is a great addition to virtually any content mix. It's highly engaging, a great way to humanize your brand, and can provide incredible value to your consumers, to list just a few benefits.But for small businesses, producing video content can be challenging for several reasons.Hiring a produ...

    By Matthew Peneycad • Jan. 28, 2013

  • What Happens When You Double Your Tweeting Frequency?

    Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. A...

    By • Jan. 28, 2013

  • Facebook EdgeRank Changes: Make Sure Your Content Comes Out on Top

    We all knew this day would come; it was just a matter of when. Facebook EdgeRank changes are now urging businesses to pony up the cash to get their content to fans. There are numerous opinions about the method (getting businesses to join Facebook, having the businesses garner all the fans, then c...

    By • Jan. 28, 2013

  • Developing Calls-to-Action and Landing Pages

    One of the goals of marketing is to generate qualified leads to increase sales. Small business owners are always thinking about prospects and ways to capture those that come to their website. Information is continually being shared with visitors so they feel the need to fill out a form, and provi...

    By • Jan. 27, 2013

  • 12 Brutally Honest Answers to Your Content Marketing Questions

    You won't dig this piece if you're thin-skinned. I'm not going to pull punches. You should go now. Really, just a few clicks from now you'll find a warm, sun-shiny story to bask in. Happy trails.Staying put? Alright. Perhaps we can still be friends afterwards. Maybe you'll find me to be an acerbi...

    By • Jan. 27, 2013