Content Marketing: Page 381

  • Blogging: Why Bother?

    Some say the point to blogging is SEO; others say it's to create thought leadership. The best blogs do both.I'm continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren't blogging.'I don't know how to write effectively.''How frequently should...

    By • Jan. 24, 2013

  • How To Analyze Campaign Success Rates Through Landing Pages

    It's no secret that for companies with an online presence, bigger is better when it comes to digital campaigns. Sometimes, however, the results are not necessarily what the company expects or wants. What do you do at this point? Cry a little? Pull your hair out? No, you do some homegrown research...

    By • Jan. 24, 2013

  • Facebook Vs. Google+

    Facebook has grown and nurtured its audience since its inception back in February 2004 but the relative novelty of Google + has been questioned by some.The recent release of the new feature 'Graph Search' by Facebook as brought new fuel to the clash of these two titans once again. As they both at...

    By • Jan. 24, 2013

  • A Beginner's Guide to YouTube Branding

    With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out.In this article I'll look at five quick tips to help you create a more memorable YouTube presence.Tip #1: Reinforce who you areAt the end of every co...

    By • Jan. 23, 2013

  • 5 Ways You May Be Ruining Your Online Reputation

    It's easy to lose your good name in real life through misconduct or bad behavior, but at least the fallout is generally contained within a relatively small geographical area. You can always move to a new town and start over. On the internet? Not so much. Your reach is much greater, so the potenti...

    By • Jan. 23, 2013

  • Niche Markets Sure to Explode in 2013

    Niche market research is not exactly rocket science, but trying to find the next hottest thing can still be tricky. Although the latest trends are fairly easy to find on sites such as Google Trends or Yahoo Buzz, the trends found are often quick, overnight hot buttons. They are not the types of t...

    By • Jan. 23, 2013
  • SMT Expert

    Hands on With Facebook Graph Search - Here's What You Should Know

    I was overjoyed this past weekend when I was granted access to Facebook Graph Search. I have spent hours playing with it and I have to say, I am very excited about the possibilities it brings. From both experience with the tool and independent research, I have gained some insight which I think wi...

    By • Jan. 23, 2013

  • Public Relations Focus and Social Media

    Current developments in technology and media have greatly complicated public relations management. However, the myriad ways of spreading and obtaining news round the clock also presents new avenues for managing information and communicating with audiences in ways that are more effective than the...

    By • Jan. 23, 2013

  • A Thousand Words: Effective and Efficient Instagram Brand Marketing

    Instagram is an amazing way to market your brand, especially if your product is visibly appealing. One great shot of your product being used or a behind-the-scenes of your business in action can score a mountain of likes and followers, all leading to greater brand awareness. You can't go all will...

    By • Jan. 23, 2013

  • What Do You Mean My Email Subject Line Sucks?

    You've spent all that time building an email list, crafting the perfect email, creating great content, and sending it out using all the proper email deliverability hoo-ha and all that.Your anticipation of a high email open and click through rate is there. That will mean you'll make more sales, ri...

    By • Jan. 22, 2013

  • The New Myspace Version 2.0: Will It Sink Or Swim?

    For those of us who remember Myspace you'll remember bulletin boards where you would post 'PC4PC' in hope one of your 'friends' would see it and leave you a photo comment. Why we were so keen on having a million photo comments I'm not really sure. What I'm getting at anyway is if you're between ...

    By • Jan. 22, 2013

  • Baby Food on Social Media in the UK

    Baby food. Mushed up ... mush. It may not be very enticing to us fully-formed adults or be a hot topic for discussion among most people but, truth is, most of us have probably eaten baby food in some form or another in our infant years. And, no doubt, will have or will one day discuss it from the...

    By • Jan. 22, 2013

  • 8 Ways to Increase Engagement of Facebook Posts

    Brands have always accepted Facebook as a key marketing tool to generate engagement and branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this for some time leads to understanding how the different a...

    By • Jan. 22, 2013

  • Don't Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

    So, you're one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you've viewed recent reports about Facebook's surprisingly low activity rates ("Only 1% of people who like a Facebook page ever go back to that page") as vindication of wha...

    By • Jan. 22, 2013

  • Facebook Graph Search Demystified

    Facebook just released their new Graph Search last week, and already there has been a lot of excitement and speculation. Learn what Graph Search is, why you should care, how it works, and how you can make it work for your brand, all right here in this early comprehensive guide to Facebook Graph ...

    By • Jan. 22, 2013

  • How to Guarantee Social Media ROI With Participation

    Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers.But, this seems to be in direct opposition to the common advice offered about so...

    By • Jan. 22, 2013

  • Social Media: Is It the Lather of Success for The Art of Shaving?

    Last month for the holidays the P&G prestige brand The Art of Shaving set the city of New York ablaze with a sizzling new marketing campaign for Manhattan minions to join the brand's new The Brotherhood of Shaving. In what seemed a searing tribal call for Manhattan straphangers to join this...

    By • Jan. 21, 2013

  • Some Thoughts About the Transformative Nature of Social Media

    What do people mean when they say that social media has "transformed our lives"? You hear this statement all the time, but I wanted to stop for a minute and think about what that really means to human beings-to the way we actually think and live.Changes in Our ValuesSome people think we're reachi...

    By • Jan. 21, 2013

  • Visual Marketing and Cartoons

    By • Jan. 21, 2013

  • Leveraging Social Search: How Google Plans to Dominate the Travel Sphere

    Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an infographic showing the Google infrastructure to...

    By • Jan. 21, 2013

  • Social Media Branding: Are Employees Your Employees 24/7?

    We've all seen the social media profiles, bios and disclaimers that read something similar to "my thoughts are my own" or "my tweets are my own."Is there really such a thing? Is there a magical hour or invisible line in the sand that separates an employee from the words they say, the things they ...

    By • Jan. 21, 2013

  • Twitter Tips for Proper Use by Brands

    For a brand, having a successful Twitter presence is like having your stand noticed at an overcrowded trade show - you have to work for your customers' attention and you have to work even harder to retain it. According to research from eMarketer, the social media marketing space was predicted to ...

    By • Jan. 21, 2013

  • Why the Fuss Over a Social Media Degree?

    Not too long ago, Facebook was a simple networking tool used among the college crowd. Blogs were little more than online diaries, and YouTube was but a pipe dream. Now, social media has grown up and it's become a staple in day to day communication functions for anyone, most notably businesses. S...

    By • Jan. 21, 2013

  • The New Backlink Strategy Involves Social Media

    Long gone are the days of quickly building up backlinks to your site using quick, easy, cheating methods. Google quickly punishes anyone who tries to gain backlinks that don't have any relevance for a website's visitors. Yet, backlinks are still important for improving your PR and generating traf...

    By • Jan. 21, 2013

  • What's the Right Price for Inbound Marketing Services?

    One of the more challenging aspects of finding the right inbound marketing support is determining the right price for the services delivered. Whether those services are delivered by a fully-staffed agency or by a consultant, there is significant price variation in the marketplace. The first step ...

    By • Jan. 21, 2013