Content Marketing: Page 381

  • Mobile Advertising Works -- So Why Is Nobody Doing It?

    We don't need data points to realize that world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today's consumers. According to my own review of these sometimes conflicting data, I think it is fair to say that at le...

    By • Jan. 30, 2013

  • SyneCore Digital Short: SoLoMo

    Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their seasonal winter ale.

    By • Jan. 30, 2013

  • New LinkedIn Feature Simplifies Search for Valuable Connections

    LinkedIn's profile redesign brought with it some interesting bells and whistles. The one I like the most is the super-simple tool that allows a member to sift through 1st connections' connections (your 2nd and 3rd connections.)OK, I hear your wheels turning. Don't let yourself get bogged down in ...

    By • Jan. 30, 2013

  • How to Drive Online Commerce in 2013

    The world is quite different from the early days of eBay and Amazon. Reports and analysis from the past few years have all been pointing to the fact that commerce is being driven less and less by advertising, professional reviews and other biased sources of commercial messaging.This wreacks havoc...

    By • Jan. 30, 2013

  • Create Your Google+ Business Page - or Risk Being Left Behind

    It may be Goliath vs. Goliath, but you don't need to pick sides - especially if you have in place a social media management tool like Sendible that can seamlessly post to them both. I believe that all social networks should be equal: each have their own collective gatherings of minds, opinions an...

    By • Jan. 30, 2013

  • Marketing to Millennials: Do You Speak Our Language?

    While Generation Y is usually defined by a range of birth dates somewhere between the 1980s and 1990s, what makes Generation Y (a.k.a. Millennials) distinct are thought and communication patterns. As a person born in the early 1980s, I am very aware that my peers and I think and communicate very ...

    By • Jan. 29, 2013

  • Consumer Electronics Show 2013: Fridges, Forks, and Social Media

    The Consumer Electronics Show (CES) took place in Las Vegas a couple of weeks ago and some of the world's biggest technology companies used the event to reveal yet more ways their gadgets will force us to socialise with each other in 2013.Smart fridgeSamsung's T9000 Four-Door Refrigerator is inte...

    By • Jan. 29, 2013

  • Social Media Isn't Your Saving Grace: Definition and Support Come First

    Experts will tell you, and they'll make a pretty good case too, that social media is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? All it takes is to listen, be part of the conversation,...

    By • Jan. 29, 2013

  • The End of Engaging Facebook Campaigns?

    On Tuesday 22nd January, Facebook launched a new conversion measurement and optimization system for direct response marketers. It's big, big news for marketers seeking a tangible ROI from Facebook promotions, especially adverts. Facebook's advertising model has become increasingly sophisticated i...

    By • Jan. 29, 2013

  • Should You Let an Agency Manage Your Facebook Page?

    Managing Facebook pages is big business for a lot of social media agencies. In fact, it is fast becoming a staple activity. Is this something to be encouraged? In my opinion, absolutely not. In fact I would go so far as to say that if you are using an agency to manage your Facebook page, this...

    By • Jan. 29, 2013

  • The Social Media Bowl

    Given that San Francisco is notably larger than Baltimore, I thought it would be interes

    By • Jan. 28, 2013

  • Why Avoiding Social Media Will Hurt Your Business

    Social media is essential for every business. And not because it's trendy or popular. But because it has introduced new ways to either help, or hurt your bottom line in the long run. In fact, you don't even need to see a direct ROI right now to know that every professional needs to use it. Here a...

    By • Jan. 28, 2013

  • Make Market Research Easier with a Monitoring Tool

    Market research: expensive and time-consumingTraditional market research requires a lot of effort and money. You need in-house employees to conduct the research or you have to outsource it to an agency. Whatever the case, both need quite some time to perform the job and they need to be payed. Wha...

    By • Jan. 28, 2013

  • 10 Steps for Small Businesses to Produce Killer Video Content

    Video is a great addition to virtually any content mix. It's highly engaging, a great way to humanize your brand, and can provide incredible value to your consumers, to list just a few benefits.But for small businesses, producing video content can be challenging for several reasons.Hiring a produ...

    By Matthew Peneycad • Jan. 28, 2013

  • What Happens When You Double Your Tweeting Frequency?

    Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. A...

    By • Jan. 28, 2013

  • Facebook EdgeRank Changes: Make Sure Your Content Comes Out on Top

    We all knew this day would come; it was just a matter of when. Facebook EdgeRank changes are now urging businesses to pony up the cash to get their content to fans. There are numerous opinions about the method (getting businesses to join Facebook, having the businesses garner all the fans, then c...

    By • Jan. 28, 2013

  • Developing Calls-to-Action and Landing Pages

    One of the goals of marketing is to generate qualified leads to increase sales. Small business owners are always thinking about prospects and ways to capture those that come to their website. Information is continually being shared with visitors so they feel the need to fill out a form, and provi...

    By • Jan. 27, 2013

  • 12 Brutally Honest Answers to Your Content Marketing Questions

    You won't dig this piece if you're thin-skinned. I'm not going to pull punches. You should go now. Really, just a few clicks from now you'll find a warm, sun-shiny story to bask in. Happy trails.Staying put? Alright. Perhaps we can still be friends afterwards. Maybe you'll find me to be an acerbi...

    By • Jan. 27, 2013

  • 6 Ways To Make It Easier For People To Find You On Social Networks

    Social media is not a quick fix. That said, there are some seemingly small and basic steps we can take to help current and prospective customers and contacts know where we are on social networks, and as a result encourage them to connect with us there.Here are six ways to make it easier for peopl...

    By • Jan. 27, 2013

  • Why Potential Customers Hate Your Blog

    One of the most difficult and perhaps the thorniest task for a freelancer is attracting new clients. You may be blessed with a great writing talent or web designing skills, but if you can't land a client, you'll starve. Chances are that you have built yourself an online portfolio to help land cli...

    By • Jan. 27, 2013

  • Graph Search: Is Facebook Becoming a Self-Contained Internet Universe?

    Facebook took another step toward becoming its own web universe when it launched a search engine for shared content. This move challenges the future relevance of search engines like Google, as well as review sites such as Yelp and Foursquare.The aim of "graph search" is to assist the Facebook com...

    By • Jan. 27, 2013

  • Common Mistakes to Avoid on Your Facebook Page

    Facebook seems simple. After all, even your mom is using it, right? But there are a lot of reasons your Facebook page isn't getting the rabid fan-base you think it deserves. With Graph Search rolling out it's going to be even more important to fine-tune your page to get those fans engaged. Here a...

    By • Jan. 27, 2013

  • What's Next? Better Engagement and a Marketplace Without Boundaries

    2012 has seen social media continue to gather pace, with even more social channels hitting the market. Even with all this buzz, there is still a level of scepticism and uncertainty amoung businesses who still fail to understand the power and the enormous opportunities that social media presents. ...

    By • Jan. 27, 2013

  • SoMoLo Marketing: Nike Case Study

    What is So(Social)Mo(Mobile)Lo(Local)?SoMoLo is an acronym, short for Social, Mobile, Local. As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today's consumer, and at the intersection of these three variables, Marketers can connect with con...

    By • Jan. 26, 2013

  • Pin Down Success Using Pinterest

    Pinterest is growing faster than any other social media outlet: take advantage of its growth through social media marketing. Even if you already use Pinterest for marketing purposes, there may be some things that you can do to make your online marketing efforts far more effective. 1. Connecting P...

    By • Jan. 26, 2013