Content Marketing: Page 399

  • 5 Judges of Your Content Marketing

    When you're building a content marketing strategy, you'll hear a lot of opinions. We spend so much time online everyday, we've all developed our own personal preferences for website content and navigation. That can mean that two different judges will have two very different opinions on the qualit...

    By • Oct. 26, 2012

  • The Great SEO Social Media PR Bubble

    Source: forums.joerogan.net via Umpf on PinterestIf you work in the SEO, PR or social media industry, this tale is probably being played out in your city, wherever you are in the UK.It goes something like this: SEO agency grows at exponential rate. Growth fueled by companies looking to get their ...

    By • Oct. 26, 2012

  • The Truth About Why Your Marketing Fails (and How to Produce a "Wow" Instead)

    Extremely creative marketing is certainly nothing new, but it is exceptionally rare. No, I am not talking about cool graphics, quirky scripts, and high paid spokespersons like William Shatner as the Priceline Negotiator. I am talking about "holy cow, did they just really do that? Can they really ...

    By • Oct. 25, 2012

  • It Was 20 Years Ago Today! Social What?

    Here's an Idea that just might work.Let's market our business or brand the way we did 20 years ago!Turn off your computer (actually some of you may still have been using a word processor), lose the smartphone or at least your portable telephone (you know, the one with the curly lead going to a bi...

    By • Oct. 25, 2012

  • Attracting Industry Influencers

    In order for a company to develop a name, networking needs to put it on the map. Fortunately, in today's society, it can be easy to find influencers who not only do this, but also use social platforms in order to generate conversation about your company. The important thing is determining which t...

    By • Oct. 25, 2012

  • 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

    Twitter isn't just for the birds anymore. According to recent social media research, Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least ...

    By • Oct. 25, 2012

  • Five Traits of Successful B2B Content Marketers

    Get excited. The 2013 edition of the annual content marketing study of North American B2B marketers conducted by Content Marketing Institute (CMI) and Marketing Profs is out, and has a number of findings that should be of interest to anyone in the B2B space. Titled,"B2B Content Marketing: 2013 Be...

    By • Oct. 25, 2012

  • How to Track an Email Campaign Using Google Analytics

    Tracking results is crucial to success. If you don't know what's working and what's not, how are you supposed to make good decisions? And considering how easy tracking stuff online is, there's no excuse not to track every campaign you run.This tutorial will show you how to track an email campaign...

    By • Oct. 25, 2012

  • 5 Reasons Why Visual Content Needs to Be Included In Your Marketing

    Many businesses still feel that marketing needs to be solely about their brand, products, and services. Even with the introduction of social media, companies still have a hard time diversifying the content they share within their social networks. Businesses feel that sharing anything other than w...

    By • Oct. 25, 2012

  • A New Framework for Quantifying Social Media Investments: Part I

    Social media participation: The need for a new fan engagement frameworkBrands today understand that they must participate in social media channels both to leverage those communities and to avoid a negative backlash from consumers who expect their favorite brands to have an active social presence....

    By • Oct. 24, 2012

  • Classy FB Response from Student Group Saves LSU from PR Mess

    When all hell breaks loose on Facebook surrounding an issue of religion, you better watch out. Incidents that appear to smack of religious persecution or censorship ignite passionate fans on both sides. Lousiana State Unversity (Baton Rouge) found that out recently when an altered picture showed ...

    By • Oct. 24, 2012

  • Michelle Obama and Ann Romney: Social Media Breakdown 2012

    Social media has played a huge role in this year's presidential campaign, not just representing the candidates themselves, but also their biggest supporters: their wives. And Michelle Obama and Ann Romney are no exception.Traditionally, candidates' wives have supported their husbands by reaching ...

    By • Oct. 24, 2012

  • How Simple is Your Brand?

    What does the world's simplest brand have in common with one of the world's least simple brands? They're both Google. Though to be fair, the Google brands are search and Google+. (I'll let you guess which one is simpler.) According to the 2012 Global Brand Simplicity Index released by Siegel+Gale...

    By • Oct. 24, 2012

  • 2012 Social Election Monitor: Can Social Media Predict How Undecided Voters Will Swing?

    Two weeks from Election Day, the keys to the White House are dangling in the hands of the undecided, many of who are women, Latinos and youthful first-time voters. While these diverse groups of constituents cross the voter spectrum, they do share a common denominator-social engagement.Following...

    By • Oct. 24, 2012

  • Will Lack of Creativity Be the Demise of the PR Industry?

    Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, "Hashbrowns or home fries" and "Do you like my dress?"?It's one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask s...

    By • Oct. 24, 2012

  • Social Media Gone Wrong ... And How to Avoid Making the Same Mistakes

    We're all human. We all make mistakes. However, when your mistake involves social media, it's not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama's dead grandmother. If you somehow missed it, it went a little something like this: ...

    By • Oct. 23, 2012

  • Social Marketing: 'Be able to communicate well,' says strategist and author Jason Falls

    What are the most important social media marketing skills that graduating college students need to understand?Jason FallsI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 24 in the series (see the links below for other posts in the...

    By • Oct. 23, 2012

  • The State of the Internet Address: Social Media Changes the Game Plan

    Ever got your hands on a client with a difficult niche to promote? We all know how allergic Google is nowadays to spammy content and links that can be directly manipulated and automated by those so-called black hat SEOs. In my humble opinion, it isn't Search Engine Optimization that should be tak...

    By • Oct. 23, 2012

  • A Conversation with Nikhil Kalghatgi

    On October 15, the third-largest Japanese mobile carrier, SoftBank Corp, announced their intentions to spend ultimately $20B to gain control of Sprint, our own third-largest mobile provider. I visited Nikhil Kalghatgi in SoftBank Capital's brand new, still-smells-like-paint Chelsea offices a few ...

    By • Oct. 23, 2012

  • An Inside Look at a Social Media Online Newsroom

    The Vail Resorts online newsroom launched several years ago and since that time has become a case study in success. In addition to providing press materials for seven resorts, real estate and international properties, and the "summer season" site, the team at Vail Resorts also provides a fully i...

    By • Oct. 23, 2012

  • Facebook's EdgeRank Changes and How It Affects You

    Facebook has made a tweak to its EdgeRank formula which now places posts from pages into feeds which have high engagement. Previously it placed posts from any Page the user liked, but now it gives priority to Posts form Pages that have high engagement.In plain English basically if a post has lot...

    By • Oct. 23, 2012

  • Making a Business Case for Facebook

    When it comes Corporate & Small Business adoption of Facebook their are the daring early adopters and those who need to research to show some proven ROI. There is no question that Facebook is an incredibly popular service with an ever increasing number of users.As far as Facebook's impact on...

    By • Oct. 23, 2012

  • A Simple Social Media Game Plan

    As baseball grinds through the 2012 playoffs, the previous 162 games are quickly forgotten and even the fair-weather fan knows it's either "win big" or "go home." Arguably, social media has also entered the playoffs-no longer a promising rookie but now a reliable, multi-faceted, game-changing ve...

    By • Oct. 23, 2012

  • Social Return on Relationships: 13 Tips to Ignite Relevant Value

    How many times have we heard or read these words:Be social. Just do social. You can do social. You can tweet. Social proof = social success. Buy Twitter followers here! Learn to do social media in a day. Learn everything there is to know about social media for $499!The RealitySorry folks but it i...

    By • Oct. 22, 2012

  • Pin to Win: The Ultimate Short Guide to Pinterest for Business

    Ready to ramp up your efforts on Pinterest? Here are the no-fail guidelines to become a real "pinner."Rule 1: Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense. This is a way to bro...

    By • Oct. 22, 2012