Content Marketing: Page 399

  • Social Marketing: Connect and Be Inquisitive Says Lisa Grimm

    What are the most important social media marketing skills that graduating college students need to understand?Lisa GrimmI'm asking three questions of some leaders in the field of social marketing and this is what I learned. This is No. 23 in the series (see the links below for other posts in the ...

    By • Oct. 18, 2012

  • Between the Laces: Brooks Sports' Massive Social Growth

    A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners' specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing tech...

    By • Oct. 17, 2012

  • Content Marketing the #1 Driver of Leads for B2B Marketers

    This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to that article would also be appropriate here:"One of the big buzz phrases sweeping the digital nation is the term "content marketing.'" It seems the sweeping of said digital notion is still occur...

    By • Oct. 17, 2012

  • 5 Things Michael J. Fox Can Teach Us About Business, Happiness and Life

    It took Michael J. Fox eight years to publicly reveal he had Parkinson's disease back in 1998. He was starring in his second hit TV show and it was no longer something he could conceal. For years he struggled to accept his condition, rarely gave interviews, and deliberately remained out of the pu...

    By • Oct. 17, 2012

  • Content Mistakes that are Killing Your Social Media Department

    "Content marketing" is the latest buzzword.But content has been a part of marketing for years. Companies like Coca-Cola have been using content-driven marketing for as long as anyone can remember.Online, it's the Achilles's Heel of almost tactic you can think of. From your PPC ads, to each social...

    By • Oct. 17, 2012

  • 5 Ways to Improve Your Web Video Interviews

    These days, recording a professional-looking Web video interview is becoming easier and cheaper. However, it is still easy to get things like lighting, studio set up and the background wrong. At Software Advice, we shoot a lot of Web video, and we wanted to share tips we've learned from trial and...

    By • Oct. 17, 2012

  • Content Marketing: Are You Part of the 38 Percent?

    Just 38% of companies have a content marketing strategy. This headline gave me pause as I was catching up on my reading! Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever-Content Marketing Report. The report is based ...

    By • Oct. 16, 2012

  • Is Marketing Automation More Important Than Sales CRM?

    It's not a crazy idea. Here's why.In a nutshell, the only thing CRM systems do is organize your information. They don't actually do anything. They keep track of your sales, but they don't engage your prospects. That's still up to you. They capture your sales process, but they don't execute it.A g...

    By • Oct. 16, 2012

  • Content Marketing Can Get You Pregnant

    As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a ...

    By • Oct. 16, 2012

  • Pain Relief: Your Prescription for Highly Effective Online Marketing

    What's the Point?The point of content marketing is to deliver useful information to engage a prospect and, at some point in the cycle, foster brand loyalty and (of course) drive sales.Unfortunately, the ambition to create a robust and steady stream of content frequently gets in the way of sound s...

    By • Oct. 15, 2012

  • The Present and Future of Content Marketing

    Content marketing here and nowThe era of traditional marketing through product placement, direct advertisements, and promotions may as well be over. Content marketing has rapidly picked up steam and is about to replace traditional marketing as we know it, with nine out of ten B2B marketers curren...

    By • Oct. 15, 2012

  • Social Marketing: Don't Fall for Shiny New Tech, says author David Amerland.

    What are the most important social media marketing skills that graduating college students need to understand?David AmerlandI'm asking three questions of some leaders in the field of social marketing and these posts tell what I've learned. This is No. 21 in the series. Today: David Amerland, the ...

    By • Oct. 15, 2012

  • Social Media Mistakes that Make You Look Like a Rookie

    Poker is a game of skill, chance, and luck.The key element that sets it apart is the ability to bluff your opponents, regardless of the cards you're dealt.So you're not always playing the cards in your hand. You're playing your opponents.Anytime they say or do something unexpected, they're possib...

    By • Oct. 14, 2012

  • How Self-Employed Bloggers and Online Marketers Should Schedule their Time

    What Bloggers' And Internet Marketers' Schedules Should Look Like:1. Write your blog post first thing in the morning (3-4 hours)Getting ready for your day and working out is ideally the only thing that should be stopping you from working on your blog post in the morning. Since you should always c...

    By • Oct. 13, 2012

  • Making Facebook Marketing as Easy as One, Two, Free

    You know how in life many of us tend to over complicate things? Admit it, you're guilty of doing this from time to time. Someone asks you for directions to somewhere and the next thing you know you're giving them the Magna Carta.Well today, I want to make things very easy for Mr. Brand Manager an...

    By • Oct. 13, 2012

  • 10 Goals for Online Marketers to Reach Six Figure Incomes at Home. Part 2

    BOOM!!I'm continuing my previous post of goals 1-6. Goals 7-10 are your Money Making goals. You achieve these goals and you will be on your way to a Six Figure Income!Goal # 7: Affiliate programsThere are all types of companies out there willing to pay you to promote their products. Make money w...

    By • Oct. 13, 2012

  • 10 Goals for Online Marketers to Reach Six Figure Incomes at Home. Part 1

    "Yeah, making money online sounds great but I have no idea how to get started or what to even expect."Have you ever said this to yourself? I sure have!It is practically impossible to excel in something that you can't see yourself doing! When you outline your goals you see several attainable steps...

    By • Oct. 12, 2012

  • How to Communicate Customer Value to the Customers

    This may seem like a topic that keeps coming up every few weeks, but there's a good reason for it - as much as companies like saying that their clients matter to them, they keep doing things that communicate no such thing. Until everyone gets the basics of this kind of thing right, there is no ch...

    By • Oct. 12, 2012

  • Lessons from Hijacking a Viral Hashtag

    There are many viral hashtags out there and among the most popular is the ironic #FirstWorldProblems. Twitter users frequently post this hashtag when relating a disruptive issue in their day that lacks perspective and understanding when put against real issues faced by millions of the world's inh...

    By • Oct. 11, 2012

  • How Social Media is Giving Kids New Ideas on Healthy Foods

    There are various perspectives on the issue of childhood obesity, and there are definitely some rich and powerful organizations with a vested interest in swaying public opinion. However, as awareness of the problems associated with childhood obesity continues to grow, the social media universe i...

    By • Oct. 11, 2012

  • The Future of Marketing Automation With Eloqua CTO and Co-Founder Steven Woods

    Marketers are growing ever more sophisticated, thanks in part to the explosion of publicly available customer and prospect data. The days of sending blanket marketing messages are numbered, as companies will hyper-target and segment to bring each consumer content that is relevant and exciting to ...

    By • Oct. 11, 2012

  • How to Collaborate In the New Retail Environment

    Like so many other industries, the world of retail is and continues to change right before our very eyes. With mobile, digital and social media each playing a significant role marketers are faced with even more daunting challenges to stand out from the competition. And the competition may be the ...

    By • Oct. 11, 2012

  • Could Your Business Website Pass a Drug Test?

    In the world of sports, we have seen a recent crackdown on champion athletes who have relied on performance enhancers to extend their career, become a bit faster, or otherwise gain an illegal or unethical edge over their opponents.From big-name cyclists to baseball superstars and football greats,...

    By • Oct. 10, 2012

  • How a Simple Comment Can Make You a Superhero

    We all love Superheroes, they have got super capabilities and powers. But is that the real reason we love them? We love them because of an internal urge to be a Superhero. Superheroes are respected and loved and we want to achieve the same cult status.So how can you be a superhero if you are a bl...

    By • Oct. 10, 2012

  • Marketers Continue to Struggle With Big Data

    It would appear marketers the world over are collectively losing sleep over one thing: who will be voted off Dancing With the Stars next. I kid. Just wanted to see if you were paying attention. And no for the record, I do not watch DWS - not there's anything wrong with that.No what I am referrin...

    By • Oct. 9, 2012