Content Marketing: Page 398

  • SMT Expert

    The Great Debate: Does Social Media Really Level the Playing Field?

    There's been discussion between Gini Dietrich and Mark Schaefer, which I've been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, "no longer do you need millions of dollars to spe...

    By • Nov. 15, 2012

  • Emotional Engagement Is the Key to Viral Content Marketing

    Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly. Assuming that all content starts out equally however, viral content seems to take on a life of its own, rapidly spreading among the masses in ...

    By • Nov. 15, 2012

  • 5 Post Types to Attract Fans to Your Facebook Page

    Is your Facebook page lonely? Not getting the number of fans you'd hoped for? Don't be discouraged! You have to start somewhere and it's usually at the bottom. The good news is the only direction to go from there is up. When it comes to building an audience, a fan base, clientele, etc., it takes ...

    By • Nov. 14, 2012

  • 5 Guiding Principles For Creating Great Content

    Writing for business has become, well, a business. Creative tendencies are neglected, and as much indecipherable jargon as possible is crammed into any given post. How often do you start reading an industry-related article before you think to yourself, "this is really boring."?When writing articl...

    By • Nov. 14, 2012

  • Why Newsfeed GRPs Will Become a Standard Way to Measure Marketing ROI

    Most of us don't miss the Mad Men era, but you have to agree that those times were indeed the golden times for the ad industry - television was the mass medium and the most powerful communications channel, it glued millions of wide-eyed consumers to it, and there was no question of whether your m...

    By • Nov. 14, 2012

  • When Social Media Helps Find a Good Plumber

    Looking back it wasn't long ago that there were dependable handymen many of us could rely on to come over and fix things around the home. They were known throughout the neighborhood and when called upon would solve problems with a combination of quality materials, expert workmanship, and hopefull...

    By • Nov. 14, 2012

  • 3 Important Benefits of Digital Public Relations (Infographic)

    More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly traditional terms, yes, this is a unique setup. If you look at PR with a broader view and understand th...

    By • Nov. 14, 2012

  • Social Media's Role In Understanding And Influencing Reputation

    The newsjacking blunderSEO professionals have always made use of rising searches on Google to create content that drives traffic to a website. Twitter Trends now offers a more readily available opportunity to jump on a trending topic or hashtag. However, before that, it's critical to understand t...

    By • Nov. 13, 2012

  • Debunking Three Social Marketing Myths

    Social marketing is important; enough has been said on the matter. Executing that marketing however is a more nuanced affair. It isn't simply a matter of "doing it," there has to be a clear goal in mind, with an overarching ethos and objectives that align with that.

    By • Nov. 13, 2012

  • 5 Elements to Have In Place Before a Crisis Hits

    To wrap up my series on crisis response strategies, I want to revisit the beginning. Some organizations look on crisis response as sort of a fire extinguisher-something you activate when an emergency happens. Truth is you can lessen the impact of any crisis by just having the right elements in pl...

    By • Nov. 12, 2012

  • The 3 Best Social Media Tactics to Get More Customers

    Social media can be used effectively to drive sales.Because it helps you distribute marketing messages further, faster, and cheaper than ever before.But most companies struggle, or don't see any return at all.The reason has nothing to do with how many hashtags you use, or how often you update Fac...

    By • Nov. 12, 2012

  • 10 Point Checklist for Content Marketing

    Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging ...

    By • Nov. 12, 2012

  • The Importance Of Marketing Through Images

    Images are becoming more and more important in online marketing. From Pinterest to infographics, savvy online marketers are employing more images and using them quite effectively to present their messages to their target markets on their blogs and websites, in their social media circles, and wher...

    By • Nov. 12, 2012

  • 20 Questions - Why Your Social Media Isn't Working

    The ProblemsDo you ever feel like your tweets and updates fall into a black hole, never to be seen again? Does your idea of building a following consist of spamming your entire friend list with a plea to like your page and share it with their friends?Are you never retweeted, and do your new follo...

    By • Nov. 12, 2012

  • What to Look for in a Social Media Monitoring Tool

    Social media monitoring is now an essential activity for any large organization. Even companies that aren't using social media for marketing, PR or customer services can take advantage of the real-time insights to gain feedback and better understand their customers.But with more than 400 social m...

    By • Nov. 12, 2012

  • Tips for Creating an Ebook

    Creating information products is an easy way to get started as an internet marketer. One of the most popular forms of information products is the ebook. An ebook can be any length; some are around 50 pages and some are over 200 pages. Ebooks are popular because the person buying the book can, us...

    By • Nov. 12, 2012

  • Why 1700 CEOs Are Wrong about Social Media

    IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing."For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way," a U.K. insura...

    By • Nov. 11, 2012

  • Today's Sci-Fi Writers Are Tomorrow's Don Drapers

    William Gibson.If I were hiring at an advertising agency, I wouldn't be looking at VCU Brandcenter or Miami Ad School (no offense to those fine institutions). I'd be looking for graduates of the MFA programs at universities like Iowa, Michigan and Texas; they are turning out the next generation o...

    By • Nov. 11, 2012

  • Even More Brands Jumping On the Instagram Bandwagon

    In case you don't know this about me I am a huge sports fan. Huge. The reason I bring this up is because the word "bandwagon" is often bandied about in the sports world as in "more and more fans are jumping on the bandwagon." This jumping is associated with said team's fortunes rising thus the s...

    By • Nov. 10, 2012

  • 8 Tips for Marketing Your Business on Instagram

    This popular smartphone app barely makes two years since its launch from October 2010, but it is definitely on a hot run with an impressive growth, reaching more than 100 million users worldwide.SimplyMeasured study shows that more than half of the top 100 brands from Interbrand are now using Ins...

    By • Nov. 9, 2012

  • Social Republicans vs. Social Democrats: Who's the Social Media Sinner?

    During the 2012 presidential election, many social media experts were speculating about the role of social media in the path and outcome of the race. Some went as far to call the election for Obama based on the fact that his campaign appeared to focus more on social media marketing than Romney's....

    By • Nov. 9, 2012

  • Takeaways from Future M: The Future of Social is Action

    An agency, a brand manager, and a software vendor walk into a bar...Sorry, there's no punch line yet - any suggestions? On October 23rd, I had the opportunity to speak at Future M on how small startups can work with big brands. Before my session - thanks to those of you who came - I had the oppo...

    By • Nov. 9, 2012

  • Evolution of the Salesperson: Become Social or Die [Infographic]

    Have you ever wondered what it's like to be a salesperson in an age when anything from clothes to groceries can be bought online? We live in a social world: more and more consumers are buying things online, researching products and getting opinions from their friends and others they don't even k...

    By • Nov. 9, 2012

  • Fortune 500 CEOs Still Don't Embrace Social Media

    With the exception of LinkedIn, CEOs of Fortune 500 companies are participating in social media networks significantly less than the rest of us. CEO.com and Brandfog conducted surveys and looked at how many CEOs were actually using social media and what kind of influence they had. Their findings ...

    By • Nov. 9, 2012

  • Three Ways the US Election Changed Social Media

    Enthusiasts are claiming social media influenced the US Elections. But we think the reverse is true: the election campaigns have changed social media by maturing it into a mainstream communication tool.In 2008, social media got onto the radar through the feverish response of its users to the Obam...

    By • Nov. 9, 2012