Content Marketing: Page 398

  • How to Effectively Listen on the Social Web [Infographic]

    For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The t...

    By • Nov. 2, 2012

  • NYC & ING Marathon Fail at Handling Marathon Firestorm on Facebook

    When a crisis hits, conversations happen on social media whether the company, city or individual is controlling the conversation or not. The firestorm around Mayor Bloomberg's decision to continue the NYC Marathon is no different. In fact, it's very similar to Giuliani's decision to continue the ...

    By • Nov. 2, 2012

  • 3 Ways to Boost Your Brand Without Facebook

    While reading a piece from Jay Baer's blog, I was reminded that Facebook is slowly but surely adjusting their algorithm to require brands to pay for exposure to their own fans. Recently, a blog piece from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride f...

    By • Nov. 2, 2012

  • 5 Key Lessons Learned from Pivoting Our Blog Twice

    The story of why we started a fully focused content marketing strategy here at Buffer is actually one that isn't glamorous at all. It was born out of pure necessity that we couldn't get any press coverage for the launch of Buffer.For the first few weeks I was on board, I tried restlessly to do on...

    By • Nov. 2, 2012

  • 12 Powerful Ideas On Creativity and Business From The PSFK Conference

    Groucho Marx once quipped, "I don't care to belong to any club that will have me as a member." I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people much smarter than I am. So when Piers Fawkes inv...

    By • Nov. 2, 2012

  • Why Companies Should Practice Good Taste in Times of Tragedy and Beyond

    In the wake of Hurricane Sandy, marketers drew a hard line in the sand as to whether or not "newsjacking" was an appropriate way to promote their companies. While the practice of redirecting the momentum from breaking news in your company's favor is often lauded by marketers, in this case, the gr...

    By • Nov. 1, 2012

  • LinkedIn Company Pages: 5 Things You're Probably Not Doing

    I'm guessing there are features of the LinkedIn Company Pages you are not aware of. If you want to use your Company Page to generate leads or referrals, it's time to take advantage of the feature-rich LinkedIn Company Page.Multiple-Audience Messaging I am probably most excited about LinkedIn's n...

    By • Nov. 1, 2012

  • How Social Media Remains an Enigma to Big Business

    The Stanford Graduate School of Business recently published a fascinating study of 180 C-level executives* revealing their perceptions of social media versus social media implementation in their organizations. What they conclude is that there is a large knowledge gap between the potential for social media and how executives understand it.

    By • Oct. 31, 2012

  • President Barack Obama will win the Election, Here's why:

    Lately my direct messages have been reserved for messages from my Twitter followers who have incorrectly clicked on a link proclaiming things like "LMAO can't believe ur in this facebook vid"...I know enough to never click on these links. These type of spammy messages are part of the social medi...

    By • Oct. 31, 2012

  • Facebook: The Ultimate Short Guide for Business

    When you get right down to it, a lot of the chatter surrounding using Facebook for business makes it seem more complicated than it really is. It is really somewhat simple: drive engagement, stay 'Liked' and get to the top of the stream. Follow these seven simple best practices and you can't miss....

    By • Oct. 31, 2012

  • Disruption, the Strength of New Marketing and the Social Media Revolution

    Many consider 2011 and 2012 as an awful time. However, some consider these years were necessary: a time for change, a time for disruption in communication and marketing and for the appearance of new ways of thinking and doing. Many companies, marketing and communication agencies and brands have s...

    By • Oct. 31, 2012

  • Mobile Marketing - The Elephant In the Room for Marketers

    "A difficult situation that is very obvious but not discussed or addressed."That's just one of I'm sure many definitions of the phrase "elephant in the room." Frankly I don't really care which definition you subscribe to. The fact of the matter is that mobile marketing - despite all it's continue...

    By • Oct. 31, 2012

  • Making Life a Little Simpler - Putting Your Product Where the People Are

    As entrepreneurs, we need to focus on the things that we do that are unique and present those features to users in the place and perspective where they are most likely to need them. Designing a better mousetrap can be a lofty goal on its own, but is often only the beginning of the process.For th...

    By • Oct. 31, 2012

  • Is 'Toxic Data' Making Email Marketing Pointless?

    More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less.21% hit 'mark as spam'The next hurdle is the inbox. Email marketing targets those potential customers...

    By • Oct. 31, 2012

  • Where Marketing Automation is Heading: SiriusDecisions Weighs In

    As we talked to Marketing Automation experts to prepare our recent white paper 52 Secrets to Marketing Automation Success, we saw an outpouring of fascinating predictions and analyses of the industry. Some discussions were simply too good not to share in full. Case in point, Jonathan Block and Ja...

    By • Oct. 30, 2012

  • Social Media: the Hidden Costs of Success.

    I recently attended the #140 conference in San Francisco. At the event, one of the many presenters made a rather poignant and relevant presentation titled "Why Small Business sucks at marketing". While the title may be arresting, the sentiment might be right given today's rapidly changing market...

    By • Oct. 30, 2012

  • Why Small Business Is Making a Mess of Social Media

    "Does your small business have a social media marketing strategy that takes time and effort but fails to deliver a positive ROI (Return on Investment)?" Most small business Internet marketing campaigns are in the same boat!If your business puts more time, effort and money into its social media th...

    By • Oct. 30, 2012

  • Why Your Social Strategy is Failing (And What to Do Instead)

    "Social tactics are not meaningful sales drivers", according to Forrester's latest research report.They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.There's a few possible explanations for this.The first (and most important) is ...

    By • Oct. 29, 2012

  • Visibility Equals Credibility

    Living in a world dominated by technology and connected through social media has given us portals to reach people on the other side of the globe like never before. No matter if you are a business or personal brand, media has always been the key to reaching an audience, whether it be through radio...

    By • Oct. 29, 2012

  • Why You Should Quit Running Those Successful Facebook Promotions

    By Matthew Peneycad • Oct. 29, 2012

  • Inbound Marketing the Dale Carnegie Way

    Dale Carnegie was a massively influential writer, thinker and lecturer with much to teach the business world about self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Learning how to "win friends and influence people" is useful in any industry, and Carne...

    By • Oct. 29, 2012

  • Social Signals, Quality Content, And Search Marketing will Merge in 2013

    In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Si...

    By • Oct. 29, 2012

  • Online Marketing Basics for Attorneys and Law Firms

    The business of practicing law is just like any other business when it comes to the key ingredient for success: finding a steady stream of people that will pay you for your services. There are lots of people out there who are searching for legal information and services and most of them are turni...

    By • Oct. 28, 2012

  • 30 Twitter Community Management Tips

    Community Management on Twitter is all about the people we are following, those following us, and the people who are talking about us and our business with whom we are not yet connected.First Impressions Count!1. Twitter avatar/picture: Invest in a professional photo of yourself or your team. Th...

    By • Oct. 27, 2012

  • 5 Link Building Tactics That No Longer Work

    Like life itself, there is only one constant in link building: change.Many tactics that worked in prior years no longer do since Google caught wind of them and reconfigured its algorithm to make those tactics a liability rather than an asset.The key for any link builder or webmaster is to stay on...

    By • Oct. 26, 2012