Content Marketing: Page 404

  • Listen Up, Social Media Managers!

    We're all familiar with the following scenario - a customer complaining or asking a question about your company or product on Twitter.This tweet is an opportunity. Today's social Web provides great insight into what is being said about your organization, products, markets, and even the competiti...

    By • Sept. 24, 2012

  • Facebook Marketing Statistics You Need to Know

    The internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on current trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network...

    By • Sept. 24, 2012

  • Why You Can't Sell with Social Media (And What to Do Instead)

    Social media can give your company many different benefits.It can increase awareness and introduce you to new people. It can be used to help customer service, and follow-up with disgruntled customers. It can also be used to get the elusive, but effective word-of-mouth marketing.But it can't sell....

    By • Sept. 24, 2012

  • Twitter Redesign Is Good for Business

    Twitter announced a redesign of it's website and mobile apps, putting greater emphasis on photos and videos. Twitter CEO, Dick Costolo appeared on NBC-TV's "Today" show to announce the design overhaul making photos and videos more prominent. Costolo indicated Twitter was responding to Twitter use...

    By • Sept. 23, 2012

  • DreamForce 2012: Salesforce.com Makes Bid for New Markets

    DreamForce 2012 was said to be the biggest one yet, with a reported 72,000 attendees. Among the highlights of this year's keynote was the continuation of salesforce.com CEO, Marc Benioff's proclamation that we are in the midst of a "customer revolution," and that businesses must become social ent...

    By • Sept. 22, 2012

  • The Business Hazards of Online Oversharing

    When it comes to social media, everybody has one of those friends or followers - you know, the one whose Facebook timeline or Twitter feed features a running account of their day, ranging from work-related minutia to relationship issues and everything in between. While that type of commentary mig...

    By • Sept. 21, 2012

  • Mobile Marketing Too Large for Brands to Ignore

    In all honesty when I wrote the title for this article I had to catch myself for I could not believe that such a title would still be necessary in this day and age of iPhones, Androids and the ever-growing prevalent use thereof. But, truth be told, my title is a paraphrase of something Mark Donov...

    By • Sept. 21, 2012

  • Beth Comstock, CMO of GE on Marketing Made Simple TV

    In this episode of Marketing Made Simple TV (marketingmadesimple.tv), sponsored by Eloqua (eloqua.com), Beth Comstock, SVP and CMO of GE, one of the world's top companies shares key tips, including: 1) Why it's important for marketers to step back and see the big picture 2) The importance of keep...

    By • Sept. 21, 2012

  • The 10 Most Successful Brands on Facebook

    Being a social leader is about more than just racking up millions of page Likes. Many companies have procured huge audiences through savvy advertising and promotions, but fail to leverage all that attention by creating meaningful conversations with their Fans. Engagement - Likes, Comments and oth...

    By • Sept. 21, 2012

  • Head Up Your Twitter Presence with this Fab New Feature

    Great News Tweeps! Something very new has come to Twitter.In the ever-changing world of social media, it is no surprise that many popular platforms (like Twitter) evolve on a regular basis. As of Tuesday, the CEO of Twitter announced that a new feature will allow brands to upload a header photo ...

    By • Sept. 21, 2012

  • Why Should People Follow Me On Facebook?

    OK, so I hear this a lot, that brands want more followers on Facebook, Twitter or any other social media property they have. Now I totally understand where they are coming from, as it seems like a good indicator for how well they're doing in their social media marketing activities. I too have bee...

    By • Sept. 20, 2012

  • As Paid Reviews Proliferate, Earned Media Skills Are More Important Than Ever

    Earlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, "Earned Media is far and away the most effective influencer of consumer trust." (The emphasis is Todd's.) Pointing to the Edelman Trust Barometer, Todd notes that "'traditional' news is n...

    By • Sept. 20, 2012

  • Rounding the Bases: Moving Beyond Social Foreplay

    One of my greatest mentors always said that 90% complete is 100% worthless. Unless you carry something through to the end, you'll never see true results.This is true, and perhaps now more than ever in this new social economy. So you or your brand connected with someone. Now what? Someone visited ...

    By • Sept. 19, 2012

  • Did 'Call Me Maybe' and Social Media Really Change Music Marketing?

    Summer's pretty much over, but the beat, as they say, goes on. Don't think that those summertime music hits (or earworms, depending on your taste...I'm looking at you Gotye) are going away anytime soon. I've talked before about what the music industry gets right when it comes to good content and ...

    By • Sept. 19, 2012

  • Fusion Marketing - 5 Questions with Lon Safko

    Social marketing is only part of a healthy marketing mix. If you're still stuck looking at social media as a standalone technology, you'll soon be left behind. The Fusion Marketing Bible, Lon Safko's upcoming book, takes on this challenge, integrating 6,000 years of traditional marketing, the exc...

    By • Sept. 18, 2012

  • 5 Tips to Creating an Infographic People Actually Want to Read

    Unless you've been living under a rock (or still have WebTV like my grandparents...) you surely have across at least a few infographics over the last couple years. While they are still popular and widely shared, many people feel that they are being over-produced and often lazily executed. That sa...

    By • Sept. 18, 2012

  • Five Ways to Optimize Email for Mobile

    "New and improved" might be the most overused catchphrase ever . . . but it also might be the most effective. Whether it's a "new and improved" shampoo, diaper or menu, the slogan has staying power because there is always, always room for - and excitement about - improvement.These days "new and i...

    By • Sept. 18, 2012

  • Better Social Media Engagement Tops Marketers' Wish List

    With the holidays coming - yes they are coming and will be here before you know it. And in case you're curious, my favorite color is blue and I'm partial to cashmere, just in case you want to start your holiday shopping now.But we marketers and advertisers know full well of course that the holida...

    By • Sept. 18, 2012

  • Using Email to Promote Your Best Content Marketing Collateral

    Despite its relative longevity, Email marketing continues to be the most popular form of online content marketing. According to inbound marketers Hubspot, investment in Email marketing will hit $2 billion by 2014. Gone are the days of sending out thousands upon thousands of "blast e-mails" to an...

    By • Sept. 17, 2012

  • Your Copywriter Don't Dance & Your Content Don't Rock n' Roll

    You know those starved-for-work folks who stand out on street corners in extreme heat and wave around signs and giant arrows attempting to bring you into a nearby store? Of course you do. They're everywhere. Cheap advertising, I guess. I have to believe they make $8 an hour or whatever minimum wa...

    By • Sept. 17, 2012

  • 3 Social Media Myths that are Preventing You from Succeeding

    Updating Twitter once a day, or ten times a day doesn't make a difference.These micro, tactical decisions might help a little. You might get one more click, or one more follower.But it's not going to move the needle from unprofitable to profitable.Success in social media hinges on your mental app...

    By • Sept. 17, 2012

  • Blitz Package: My One-on-One With the CMO of the Philadelphia Eagles

    Another season of NFL football is upon us and I for one could not be happier. Living in the northeast, Philly to be exact, I always love feeling that cool, crisp fall air on a Sunday afternoon as my beloved Eagles gear up for battle. Makes me want to suit up myself.Well, not really but I do wear ...

    By • Sept. 14, 2012

  • The Changing Face of Email Marketing

    In 2011, over 300 billion emails were sent EVERY SINGLE DAY, and over 90% of those were spam. And with average email open rates in decline over the last few years, it is of no surprise that some industry experts are saying that email marketing is dead.But before the obituary is written, let me te...

    By • Sept. 14, 2012

  • How to Advertise Your Business, Grab Attention and Win New Business - The Low Down

    Brilliant advertising is about getting the right message to the right person at the right time. It is about the one brilliant idea that sweeps people off their feet and compels them to take action, get in touch with you and further their relationship with you and your brand. For a business owner ...

    By • Sept. 14, 2012

  • ReMarketing and LinkedIn Ads

    Whenever I speak to my clients about benefits of LinkedIn advertising and the need to do it, cost and ROI are always prominent points in the discussion.Let's face it; LinkedIn ads are expensive, especially when compared to ads on other social platforms like Facebook and Twitter. The minimum that ...

    By • Sept. 14, 2012