Content Marketing: Page 404

  • 3 Takeaways for Mobile App Developers on the FTC's Privacy Guidance

    Earlier this month, the Federal Trade Commission published a guide for mobile app developers on how to comply with advertising and privacy regulations.A must-read for anyone in this business, "Marketing your mobile app: getting it right from the start" lists nine recommendations to help developer...

    By • Sept. 12, 2012

  • How to Secure Social Media Success in Sixty Minutes

    One of the biggest barriers to social media success is the perceived time investment - with so many social media platforms, it can be daunting to consider engaging in successful social media engagement.The simplest solution for many businesses is to not engage at all.But, if you're willing to com...

    By • Sept. 12, 2012

  • How to Cut Through

    Among my favorite New Yorker cartoons is the one that shows a bunch of brain surgeons gathered around an operating table scalpels in hand when the head doctor declares, "Hey, this isn't marketing!" And as much as I love to see our profession elevated, the truth is that even with the complexities...

    By • Sept. 11, 2012

  • Email Marketing Best Practices

    Emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimizing their brand's potential through this channel. Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign. Here are some highlights:# Consumers who make purchases through marketing emails spend 138% more than those who do not receive email offers.# 93% of online consumers interact with brands through email, more than any other platform.

    By • Sept. 11, 2012

  • 3 Tips to Avoid Social Media Suicide

    So you've added Social Media as a key part of your marketing strategy, now what? Many brands miss the mark when they dive into a social media campaign. When the hard sell doesn't work, profiles go quiet and eventually die off. Social Media marketing strategists are then left in the wake to pic...

    By • Sept. 11, 2012

  • 7 Ways to Turn Off Your Online Audience

    photo credit: Al_HikesAZ via photo pin ccWhen building your digital brand through content and social media, it is so important to consider the experience you give to your audience. Creating positive experiences online for your audience will develop trust and keep them coming back for more.The li...

    By • Sept. 11, 2012

  • 5 Ways to Increase Traffic and Sales with Blogging

    The virtual world has existed for some time, but never with the capacity to reach a consumer like we can see today. People are everywhere at once nowadays, which means that your opportunity to interact and engage with them is greater than ever before. Social media marketing gives any brand a grea...

    By • Sept. 11, 2012

  • Why Brands Need To Treat Computer Screens Like TV Screens [Infographic]

    Lord knows I am not the smartest person in the world, the brightest bulb, the sharpest knife or any other euphemism you want to trot out connoting intelligence. But one fairly smart thing I said (at least I think it's somewhat smart) over the past couple of years was that 'people need to start lo...

    By • Sept. 11, 2012

  • Areas for Social Marketing Investment and Greatest Social Marketing Challenges into 2013

    We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis. Awareness surveyed over 450 marketers from a wide cross-section of industries, company sizes and experience with social marketing. Our semi-annual St...

    By • Sept. 11, 2012

  • Why do so many marketers still not get social media?

    I suppose I should begin this post with a clarification that to a large extent I don't much like the use of social media for marketing purposes. I should add that this isn't marketing in the true sense of the word, where companies attempt to understand their customers better and then respond to ...

    By • Sept. 10, 2012

  • The Muscle Behind Referral Incentives

    Word of mouth can be an outstanding form of marketing. People are going to talk about their experiences no matter what so why not offer incentives for those referrals? They will end up happy to receive the incentive, love being recognized as the person who gave the referral and your business wi...

    By • Sept. 10, 2012

  • VC Marketing: Oxymoron or Opportunity?

    VC marketing? Does anyone really do that? Smart venture capitalists sure do.VC marketing may sound like a contradiction in terms, but trust me it's not. Sure, as an industry we are a little late to the game, but clever VCs are catching on quick.Historically, VCs haven't seen much value in marketi...

    By • Sept. 10, 2012

  • Social Marketing that Pops - Tips to Use Pop Culture Marketing for your Brand

    In today's media landscape it's hard to be unique. Social marketers are failing to create new ways to reach their audience with recycled strategies of charities and contests, struggling to increase engagement for the long term. But to be fair to any audience, it's hard for viewers and fans to c...

    By • Sept. 10, 2012

  • Social Media Marketing: Don't Forget the Message

    In today's digital age, an increasing number of businesses are utilizing social media marketing services to help bolster their brand's online presence. However, without an integrated social media marketing strategy that includes online content, the likelihood of success on Facebook, Twitter, Pin...

    By • Sept. 10, 2012

  • Using Slideshows as Digital Sales Brochures

    Software programs such as PowerPoint (or Keynote or OpenOffice or Google Docs) can create slick digital slideshows to show off your work. Unfortunately, these programs are often used to show text and bullet points when, instead, they can be powerful visual communication tools. Neuroscientists cal...

    By • Sept. 10, 2012

  • Context Marketing? Different Than Content Marketing?

    We've all heard the term content marketing. Content marketing is one of the fundamental mechanisms of inbound marketing, promoted by companies like Hubspot. But at Inbound 2012, Hubspot was also talking about context marketing. While not a new term, context marketing is something Hubspot hasn't m...

    By • Sept. 10, 2012

  • How You Can Climb the Social Media Ladder....Fast

    Let's say you've done all the fundamentals to integrate social media into your business and marketing. You have a Facebook page and have worked diligently to grow your fan base. You tweet consistently and work to engage your followers. Perhaps you are a regular on LinkedIn and participate in Grou...

    By • Sept. 10, 2012

  • Should I Outsource My Social Media Management?

    Over the past few years, we've seen monstrous shifts in the way small businesses engage their customers, and with those shifts has come a new responsibility for owners: Director of Social Media.Small business owners rarely get a break from the constant stress of being responsible for...well, ever...

    By • Sept. 9, 2012

  • The Digital Dilemma: How to Convert the Non-Believers

    Business used to be an even playing field. With a good product or service, an owner could grow a company through networking, prospecting, advertising and marketing. Everything was tracked manually, and though it was painstakingly slow at times, this allowed for the entrepreneurs and the local mom...

    By • Sept. 8, 2012

  • Twitter Launches New Interest Targeting Advertising

    Twitter recently announced that it is taking its advertising to a new level - it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people's topical interests, advertisers will be ab...

    By • Sept. 8, 2012

  • Content Marketing World Was a Serious Zoo [Storify]

    Featured SMT Contributor Barry Feldman reports on Content Marketing World and storifies it for you. [4:59:52 PM] Barry Feldman:[<a href="http://storify.com/FeldmanCreative/content-marketing-world-was-a-bonafide-zoo-yesterd" target="_blank">Vie...

    By • Sept. 8, 2012

  • The 5 Step Plan to Start Driving Leads from Social Media

    Social media can serve many business purposes ranging from public relations to customer service to community building. For B2B marketers lead generation should be at the top of the list.BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that go...

    By • Sept. 7, 2012

  • When Taglines Go Bad - The Best Buy Saga

    So there I was minding my own business when I came across an article on Fast Company entitled What Every CEO Can Learn From Best Buy's (Continued) Branding Mistakes. Written by David Brier, who I know to be not only a great writer but also a branding expert, the article made reference to the new ...

    By • Sept. 7, 2012

  • Adobe Social and Measuring the Impact of Social Media

    If you're like me, you've known Adobe for its leadership in digital publishing tools, from Photoshop to Acrobat, but now it will be known also for its involvement in the social side of electronic communications.Today Adobe announced that its new tool, called Adobe Social, has been rolled out for ...

    By • Sept. 6, 2012

  • LinkedIn: Just a Habit You Can't Quit?

    LinkedIn: Just a Habit You're Afraid to Quit?ROI...ROI...we hear a lot about it. But unless you are a marketing neophyte, you probably know by now that traditional ROI (Return on Investment) differs greatly from the "new" ROI (Return on Influence). Which raises the question: how can you know if y...

    By • Sept. 6, 2012