Content Marketing: Page 419

  • They Did What? General Motors' Content Marketing Bomb-Drop and Beyond

    Just about two weeks ago, a mere days before Facebook officially went public, General Motors dropped a bomb on the social media world. GM would no longer be advertising on Facebook.This news caused quite a stir online. After all, though the money GM spent on those advertisements is just a drop in...

    By • May 30, 2012

  • Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

    If you're a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you're not on Pinterest, to quote Kool & the Gang "Get Down On It."A few months ago I wrote of the need for brand managers to get "pinterested" due to the fact that women...

    By • May 29, 2012

  • Video Takes Over the Social Realm: How to Tap Into the Phenomenon

    Is online video big with social media users?The answer appears to be a resounding yes, if views of online video advertisements are to be believed. Every year, we know that people love to share funny super bowl videos, and increasingly they use social networks to do so. But there's more to it than...

    By • May 29, 2012

  • What Makes Someone Leave A Website?

    By • May 28, 2012

  • Managing Social Media in a Crisis: The Good News, the Bad News, and What You Can Do About It

    What social network sciences can tell us about managing social media in a crisis...

    By • May 28, 2012

  • Moving Beyond Text and Images in a Web 3.0 World

    In this week's episode of "Inside the Mind", we're going to DESTROY IMAGES- BWAHAHAHAHA!Hey What's Up Guys, Welcome to Inside The Mind Where We Talk About Online Marketing Strategy, What It is, Why It's important And Why You Should Care.This week we're going to talk about standing out using new m...

    By • May 26, 2012

  • Seven Inbound Marketing Takeaways from Jedi Master Yoda

    In celebration of the 35th anniversary of the original release of George Lucus' sci-fi epic Star Wars, here's a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest warrior of them all, Jedi Master Yoda.USE THE FORCE (Of the Internet) "Life creates it, makes it grow. Its ener...

    By • May 26, 2012

  • Effective Social Media Strategies Begin With the Right Tone of Voice

    The ease of publishing content to the web has possibly created an attitude that forming an effective social media campaign involves merely gathering text and making it live with a simple click. However, as more brands discover the business potential of social networking, a company faces growing c...

    By • May 25, 2012

  • New Features That Make Google+ a No Brainer for Business Marketing

    People ask me all the time why I'm so excited about Google+ as a marketing tool. After all, it doesn't (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. Doesn't it just make sense to go where the numbers are?When I hear that I stop and wonder if it's ...

    By • May 25, 2012

  • To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.

    Are you setting your social media marketing on cruise control by auto-posting with third-party APIs? I'll offer a bit of advice. Take the time now - after reading this informative blog post of course - to step back and rethink that strategy.Going overboard with auto-posting is never a good idea...

    By • May 24, 2012

  • "Today, we're never finished, and that's okay."

    I opened my email this morning to a very prescient blog post from Seth Godin.Somehow, he always seems to know what's on my mind. I'm not sure how he gets into my brain like that, but he always does!The post is here.While his posts are often focused on marketing and growing a business, this one sp...

    By • May 24, 2012

  • Social Media for Women (and Men) of a Certain Age

    Statistics show that social media usage among women, and men, of a certain age (read Boomers and older) is climbing rapidly. According to the Pew Internet study of Older Adults and Social Media, Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social ...

    By • May 24, 2012

  • How is Social Media Impacting Traditional News Distribution?

    There is no denying the impact that social media has had on the news industry. Particularly, news distribution. People online, now more than ever, are reading, monitoring, and most importantly sharing news on their mobile phones, with their Facebook and Twitter accounts, and with countless other social media digital tools.

    By • May 24, 2012

  • THIS JUST IN: Facebook's Still Got Its Mojo After IPO

    "It was the best of times, it was the worst of times." All Dickens aside, this could be a quote from Zuckerberg reflecting on the events of last Friday. After presiding over a tumultuous but nonetheless historic IPO, the Facebook CEO rounded off the day by marrying his longtime girlfriend Priscil...

    By • May 24, 2012

  • Building Trust Behind a Company's Social Media Account

    Today's guest post is written by Mat Powers. We never really think about who is behind the social media accounts of our favorite companies. It's not as if the real Old Spice guy is sending out tweets..."Collegiate athletes do more than play basketball, they also learn math and kissing techniques ...

    By • May 24, 2012

  • Social Video Case Study: How Orabrush Got Into Walmart

    It's case study Wednesday, and have I got a good one for you. It's the unlikely tale of Orabrush, the first product to go from no sales online (or offline) to nationwide retail distribution using YouTube as its sole marketing medium.Pretty cool.Our story begins with Dr. Bob Wagstaff, the inventor...

    By • May 23, 2012

  • Does Great Content Hinder Your Prospect Conversions?

    You've read it. You get it. You may have even done it! It is creating engaging content for your website to attract qualified prospects. What if It isn't working for you? What if you're engaging, educating content isn't leading to a larger throng of happy customers? Blogger and author Mitch Joel (...

    By • May 23, 2012

  • When It Comes to Inbound Marketing Time is Definitely of the Essence

    A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer. In that particular post I told of the dearth of retention marketing by quoting a survey which revealed that 60% of the B2B and B2C companies surveyed devote less than 20% of thei...

    By • May 23, 2012

  • You might be a Social Media Spammer (and not know it).

    You might not even know it but you could be inadvertently spamming followers and connections and poisoning your social media strategy.There is a big difference between intelligent commentary in a blog/article and straight spam...no matter how cunning your attempt may be.Most people appreciate com...

    By • May 23, 2012

  • Are You a Victim of Social Media Discrimination?

    First impressions have always been important.Today, however, very little else may count at the outset of relationship building...especially when that first impression goes terribly wrong.As the saying goes, "You only have one chance to make a first impression."Studies suggest we judge others base...

    By • May 23, 2012

  • 'Digistalgia': Has Social Media Shaped Teen Attitudes to Brands?

    I think, or at least imagine, it has always been the case that a shorter passage of time need pass before nostalgic tendencies develop in younger people.To a teenage girl, a few years will clearly appear to be a far longer time span than to a woman twice her age.However, the digital age appears t...

    By • May 23, 2012

  • [MUST WATCH] The Connected Company

    Here is a 30 minute video of Dave Gray talking about "the connected company", a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. You may also know his recent book Games...

    By • May 23, 2012

  • Social Metrics: Market to the Head? Impossible.

    Newsflash: In case you haven't heard, social marketing is not just about likes, shares and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI-and with more and better tools on the market, it's getting faster an...

    By • May 22, 2012

  • While You Were Sleeping Microsoft Launched So.cl - A New Social Network

    Ok, maybe it wasn't while you were sleeping per se, perhaps it was while you were grilling or watching a ball game or mowing the grass. Whatever it was you were doing this past Sunday, at some point Microsoft pulled back the curtain on So.cl, "an experimental research project, developed by Micros...

    By • May 22, 2012

  • 3 Ways Small Businesses Can Use Social Media to Stand Out

    If you wanted to get your small business some attention a few years ago, then you would have to commit to spending a large portion of your marketing budget on advertising.That strategy worked well. Until it didn't.As the audiences for traditional mass-media channels became more fragmented, and pe...

    By • May 22, 2012