Content Marketing: Page 419

  • Facebook Page - 10 Tips for Improving Your Fan Page

    On March 30th 2012, all Facebook pages were converted to Facebook's new timeline interface. The new Facebook timeline changes the way content is displayed on your Facebook page. It has also completely changed the way content is displayed as well customisation option s available for your page.If ...

    By • May 10, 2012

  • Social Scorecard: How the Presidential Candidates Stack Up

    Social media helped win the White House in 2008. It will no doubt play a defining role in the 2012 election. Where do the President and former Governor Romney stand in social media? Best-selling social media author and founder of Resonate Social, Eric Harr, scores the candidates-and gives them ad...

    By • May 9, 2012

  • Social Media Training for Women Professionals

    2012-05-08Social Media TrainingI'm super excited about the opportunity to teach a social media webcast providing women professionals an overview of the social media landscape, platforms and tools on May 17. I will also be sharing effective ways to manage your day-to-day social media activities...

    By • May 9, 2012

  • Top Warning Signs That Your Social Media Efforts Will Fail

    Businesses shouldn't rush into social media.Because having no social media presence at all is better than having a bad one.Just because something is popular or trendy doesn't mean you need to do it.Pinterest for your business is probably a waste of time. It all depends on your unique situation.He...

    By • May 8, 2012

  • Bang for Your Buck? The Cost of Social Media Marketing

    I've been travelling a lot lately working with a wide variety of companies from Olympic sponsors to global beer companies. I'm asked the same questions time and again - what does it cost to do Facebook marketing right? How much are other companies spending on social media marketing? What are the ...

    By • May 8, 2012

  • Why I Follow Whole Foods

    Whole Foods is one of my favorite brands to follow on Facebook, Twitter and Pinterest. They successfully use social media to increase brand awareness and connect with their customers. Here's how.

    By • May 7, 2012

  • Facebook Offers: 5 Things To Consider Before Creating An Offer

    It has arrived.The newest edition of the Facebook Deals has become available on our Pages this morning and I wanted to share my two cents. Facebook Offers is a very simple solution to entice users to engage your store and drive foot traffic into your location. However, I am not quite sure this ...

    By • May 7, 2012

  • Five Money-Making SEO Tips for Small Business Online Stores

    Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online.But, most traditional small businesses don't have the time or resources to implement a sustained SEO campaign, or pay a good SEO ...

    By • May 7, 2012

  • Facebook Offers Helps Businesses Leverage Social Mobile Local

    On May 3rd, Facebook officially rolled out its new Groupon-like marketing platform, Facebook Offers, to all local U.S. companies. With Offers, businesses can distribute coupons or other promotions to fans directly through news their news feeds.

    By • May 7, 2012

  • So... What is Your Klout Score?

    While presence in the social sphere is gaining momentum, it becomes increasingly important for organisation to measure the actual impact of the social presence. While it was always difficult to quantify the ROMI, with the advent of the social channel this has increased manyfolds. Success of any venture lies in knowing what to measure and controlling the key metrics within the desired range. While there are a lots of theories and practices of measuring the social media ROI( SMROI), there is no one-size-fits-all kind of a management theory, which can be adapted.

    By • May 7, 2012

  • Get Social: Become an Authority in Your Industry

    Whether you're a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media.

    By • May 7, 2012

  • Advice: How to Market to Millennials -- and How to Use Social Media to Get a First Job

    Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you to prove you are a great marketer by showing, not telling. I said that you need to create content that will brand you as someone to hire. Now. Starting today.I've delivered this advice to hundreds of people. Sadly for them, I know from experience that nearly all ignore this advice.

    By • May 5, 2012

  • Is It Time To Stop Listening to Social Media?

    Shhhh. Can you hear it? It's the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism.Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now app...

    By • May 5, 2012

  • Brand Building on Facebook

    Facebook Brand BuildingOnce you have created your incentives for fans to "Like" your page you must deliver engaging content to keep them coming back and building your brand. This is defined in your Facebook Insight Analytics as "Reach". Today we will show what gets the most views on Facebook an...

    By • May 4, 2012

  • Defining the Big "E" in Social Media

    What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, - but what's the consensus?Merriam -Webster's definition: Something that engages...

    By • May 4, 2012

  • 5 Blog Commenting Tips for Link Building

    It's important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but ...

    By • May 4, 2012

  • Slide Sorter: By Acquiring SlideShare, LinkedIn Will Make Even More Money

    If I told you I yawned when I read the announcement of SlideShare's $119 million acquisition by LinkedIn earlier today, would you believe me? [But first, a disclaimer: Frost & Sullivan, my employer, is an Enterprise Pro Platinum user of SlideShare, and as the administrator and relationship m...

    By • May 4, 2012

  • Measuring Social Media Success: Tactical and Strategic

    This week I attended The Internet Show in Melbourne and presented at Social Media World on Measuring Social Media Success.My presentation went through a few subjects close to my heart; firstly that thanks to the wealth of information provided by data merchants Facebook and Google, we find ourselv...

    By • May 4, 2012

  • Navigating Social Media Legal Risks: Safeguarding Your Business - New Book

    The plain-English business guide to avoiding social media legal risks and liabilities-for anyone using social media for business: http://amzn.to/IGJ7REYou already know social media can help you find customers, strengthen relationships, and build your reputation. But, if you are not careful, it wi...

    By • May 3, 2012

  • Will the "Flickr Fix" Work for Pinterest?

    Pinterest just announced a partnership with photo-sharing site Flickr. This deal isn't a no-brainer considering that Pinterest users are siphoning most images from Flickr. A sharing button has been added to Pinterest, and each pin will contain full attribution info which is useless for now.Whenev...

    By • May 3, 2012

  • When Did It Become Cool to Coupon?

    4 Influencers that Make Coupon Marketing CoolThe coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire's Union Leader newspaper. In some ways, it's even become "cool." Inmar, a company that operates collaborative commerce ne...

    By • May 3, 2012

  • Can I Really Make Money With Pinterest?

    This social bookmarking website experienced tremendous growth in the past year. In fact, it now generates more website referral traffic than LinkedIn, YouTube, Reddit and Google Plus combined (source: MarketProfs). That's an amazing statistic for any website who sells products to the public. You ...

    By • May 3, 2012

  • How Would Your Social Media Strategy Change if Facebook Bought BING?

    These days we talk so much about disruption that we forget that one of the most disruptive companies around grew and revolved around search. Google used search to help us make sense of a massive web and then monetized it by radically changing the way advertising worked. We talk of social media wi...

    By • May 2, 2012

  • Who needs a structured social strategy?

    Good question. What difference does it make if I go with the flow and use ad hoc, day-to-day comunication to achieve my social goals? My target audience is so specific, I can't go wrong.How we got hereSocial media, for many, is about connecting with individuals online. What started off as a great...

    By • May 2, 2012

  • Your Website is a Mousetrap and Your Content is the Cheese

    Mice aren't attracted to mousetraps. They're attracted to what you put on it. The same goes for websites. What are you putting on yours?Let's start with a dead mouse.When you run down to the hardware store to invest in a mousetrap, I'm quite sure you have a very clear idea of what you're trying t...

    By • May 1, 2012