Content Marketing: Page 418

  • Don't Be a Twit Face When Choosing Social Media Channels for Your Business

    Facebook, Twitter, LinkedIn, Youtube, Google+, Pinterest and who knows what next week will bring. As a business owner or entrepreneur how are you supposed to know which social media channels to invest in to get the most return?That is one of the most common questions that gets asked and let's be ...

    By • May 31, 2012

  • Big Data & Social Intersect in 2012: Implications for Business

    Big Data and Social Intersect in 2012: Implications for BusinessBig Data and Social has become the latest buzzword off late, and I can personally vouch for it by the number of people (on the client side) we see nowadays who are eager to attend the meeting. Give the "definitional" confusion aroun...

    By • May 31, 2012

  • The Inbound Marketing Process: From Start to Finish

    "What is inbound marketing and how does it work?" This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel integration, web analytics and social ROI.

    By • May 31, 2012

  • The Inbound Marketing Process: From Start to Finish [infographic]

    "What is inbound marketing and how does it work?" This typically is the first question that our consultants have to answer when speaking to a prospective client. And since inbound marketing underpins what we do, we are always prepared to respond to tough questions about the likes of sales funnel ...

    By • May 31, 2012

  • Social Media Managers: Get Your Inspiration Back

    Social Media updates are often short and sweet. And fast. By virtue of 140 characters or an Instagram photo paired with a witty caption, brands can stay present in their fans' lives on an ongoing basis. If you're a social media manager however, this task can sometimes seem daunting.Tweets and Fac...

    By • May 31, 2012

  • They Did What? General Motors' Content Marketing Bomb-Drop and Beyond

    Just about two weeks ago, a mere days before Facebook officially went public, General Motors dropped a bomb on the social media world. GM would no longer be advertising on Facebook.This news caused quite a stir online. After all, though the money GM spent on those advertisements is just a drop in...

    By • May 30, 2012

  • Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

    If you're a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you're not on Pinterest, to quote Kool & the Gang "Get Down On It."A few months ago I wrote of the need for brand managers to get "pinterested" due to the fact that women...

    By • May 29, 2012

  • Video Takes Over the Social Realm: How to Tap Into the Phenomenon

    Is online video big with social media users?The answer appears to be a resounding yes, if views of online video advertisements are to be believed. Every year, we know that people love to share funny super bowl videos, and increasingly they use social networks to do so. But there's more to it than...

    By • May 29, 2012

  • What Makes Someone Leave A Website?

    By • May 28, 2012

  • Managing Social Media in a Crisis: The Good News, the Bad News, and What You Can Do About It

    What social network sciences can tell us about managing social media in a crisis...

    By • May 28, 2012

  • Moving Beyond Text and Images in a Web 3.0 World

    In this week's episode of "Inside the Mind", we're going to DESTROY IMAGES- BWAHAHAHAHA!Hey What's Up Guys, Welcome to Inside The Mind Where We Talk About Online Marketing Strategy, What It is, Why It's important And Why You Should Care.This week we're going to talk about standing out using new m...

    By • May 26, 2012

  • Seven Inbound Marketing Takeaways from Jedi Master Yoda

    In celebration of the 35th anniversary of the original release of George Lucus' sci-fi epic Star Wars, here's a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest warrior of them all, Jedi Master Yoda.USE THE FORCE (Of the Internet) "Life creates it, makes it grow. Its ener...

    By • May 26, 2012

  • Effective Social Media Strategies Begin With the Right Tone of Voice

    The ease of publishing content to the web has possibly created an attitude that forming an effective social media campaign involves merely gathering text and making it live with a simple click. However, as more brands discover the business potential of social networking, a company faces growing c...

    By • May 25, 2012

  • New Features That Make Google+ a No Brainer for Business Marketing

    People ask me all the time why I'm so excited about Google+ as a marketing tool. After all, it doesn't (yet) have anywhere near the user numbers of social media juggernauts like Facebook or Twitter. Doesn't it just make sense to go where the numbers are?When I hear that I stop and wonder if it's ...

    By • May 25, 2012

  • To Auto-Post or Not To Auto-Post? The Answer is somewhere in the middle.

    Are you setting your social media marketing on cruise control by auto-posting with third-party APIs? I'll offer a bit of advice. Take the time now - after reading this informative blog post of course - to step back and rethink that strategy.Going overboard with auto-posting is never a good idea...

    By • May 24, 2012

  • "Today, we're never finished, and that's okay."

    I opened my email this morning to a very prescient blog post from Seth Godin.Somehow, he always seems to know what's on my mind. I'm not sure how he gets into my brain like that, but he always does!The post is here.While his posts are often focused on marketing and growing a business, this one sp...

    By • May 24, 2012

  • Social Media for Women (and Men) of a Certain Age

    Statistics show that social media usage among women, and men, of a certain age (read Boomers and older) is climbing rapidly. According to the Pew Internet study of Older Adults and Social Media, Half (47%) of internet users ages 50-64 and one in four (26%) users age 65 and older now use social ...

    By • May 24, 2012

  • How is Social Media Impacting Traditional News Distribution?

    There is no denying the impact that social media has had on the news industry. Particularly, news distribution. People online, now more than ever, are reading, monitoring, and most importantly sharing news on their mobile phones, with their Facebook and Twitter accounts, and with countless other social media digital tools.

    By • May 24, 2012

  • THIS JUST IN: Facebook's Still Got Its Mojo After IPO

    "It was the best of times, it was the worst of times." All Dickens aside, this could be a quote from Zuckerberg reflecting on the events of last Friday. After presiding over a tumultuous but nonetheless historic IPO, the Facebook CEO rounded off the day by marrying his longtime girlfriend Priscil...

    By • May 24, 2012

  • Building Trust Behind a Company's Social Media Account

    Today's guest post is written by Mat Powers. We never really think about who is behind the social media accounts of our favorite companies. It's not as if the real Old Spice guy is sending out tweets..."Collegiate athletes do more than play basketball, they also learn math and kissing techniques ...

    By • May 24, 2012

  • Social Video Case Study: How Orabrush Got Into Walmart

    It's case study Wednesday, and have I got a good one for you. It's the unlikely tale of Orabrush, the first product to go from no sales online (or offline) to nationwide retail distribution using YouTube as its sole marketing medium.Pretty cool.Our story begins with Dr. Bob Wagstaff, the inventor...

    By • May 23, 2012

  • Does Great Content Hinder Your Prospect Conversions?

    You've read it. You get it. You may have even done it! It is creating engaging content for your website to attract qualified prospects. What if It isn't working for you? What if you're engaging, educating content isn't leading to a larger throng of happy customers? Blogger and author Mitch Joel (...

    By • May 23, 2012

  • When It Comes to Inbound Marketing Time is Definitely of the Essence

    A couple of months ago I wrote a post titled Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer. In that particular post I told of the dearth of retention marketing by quoting a survey which revealed that 60% of the B2B and B2C companies surveyed devote less than 20% of thei...

    By • May 23, 2012

  • You might be a Social Media Spammer (and not know it).

    You might not even know it but you could be inadvertently spamming followers and connections and poisoning your social media strategy.There is a big difference between intelligent commentary in a blog/article and straight spam...no matter how cunning your attempt may be.Most people appreciate com...

    By • May 23, 2012

  • Are You a Victim of Social Media Discrimination?

    First impressions have always been important.Today, however, very little else may count at the outset of relationship building...especially when that first impression goes terribly wrong.As the saying goes, "You only have one chance to make a first impression."Studies suggest we judge others base...

    By • May 23, 2012