Content Marketing: Page 418

  • Do You Buy GM Cars Via Facebook Ads?

    The headline in today's Wall Street Journal put me into a tailspin. It knocked me off the regularly scheduled program and prompted this emergency blog post."GM Says Facebook Ads Don't Pay Off."Let me get my reaction immediately onto the table:1. Is this sour grapes, or what?2. Are you flippin' ki...

    By • May 16, 2012

  • Twitter Verification Implications for Brand Marketers

    Twitter verified accounts are used to denote the authenticity of certain pages on Twitter. The verified badge helps users identify that a legitimate source is authoring the account's Tweets (or at least officially ghost-tweeting on behalf of a legitimate source).Beginning primarily with the rise ...

    By • May 16, 2012

  • Content Marketing - Are You Building a Reputation within Social Media?

    There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of "content." More and more often you hear the phrase "content is king." The underlying truth is that if you get your content right, you will indeed start to rule.To fi...

    By • May 16, 2012

  • Sharing is not giving: Facebook's IPO and the world we'll live in

    Beverly Macy, Co-Founder & CEO, Gravity Summit, has just published a bright colum for Huff Post: a Shared World:"Facebook's IPO is this week. For better or for worse, social media has created a shared world. Everything that everyone does is increasingly online and mobile and shareable by all....

    By • May 15, 2012

  • Chatting up Influence with Dave Balter, CEO of BzzAgent

    Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there's hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught ...

    By • May 15, 2012

  • Grow your Real Estate business using Social Media

    I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever) to build relationships with potential home buyers...

    By • May 15, 2012

  • I Dreamed That I Was the Goldman Sachs' Social Media Strategist

    One of the stories pinging around on the internet a couple of weeks ago was Goldman Sachs' plan to hire a social media community manager. While most concluded that it was "the toughest job on Wall Street," I happen to think otherwise. It's actually my "dream job" as difficult as it may be. W...

    By • May 15, 2012

  • Microsoft + Facebook Taking the Search Engine to a Whole New Level

    Search algorithms have used machine learning and artificial intelligence to predict which of the billions of pages on the Internet might be most relevant to your search.Google has spent so much time, money and effort trying to make their search engine the most accurate when searching on it, but w...

    By • May 15, 2012

  • Sponsored tweets hopefully aren't here to stay

    Showing my age here, but a decade or so ago when I first started mucking around with my websites and would use affiliate schemes to monetize them it always intrigued me how the industry was regulated, or not.For instance back then blogs were the hip thing, so people would write reviews of product...

    By • May 14, 2012

  • Digital Disruption

    Some are still convinced that mobile and social media are just the latest marketing trends. However, when looking at the numbers, it's clear that those and other digital forces are game changers for today's business. Consider this: 77% of consumers interact with brands on Facebook. And how many users are on Facebook? 845 million. To put that into perspective, that equates to more Facebook users in the world than there are cars. What's more, 4.8 billion people own a mobile phone. Compare that to 4.2 billion that own a toothbrush.

    By • May 14, 2012

  • The Future of Social Media Relevance - Mobile, Niche, Meaning?

    A friend of mine recently joined Facebook. He's tech savvy, but had always resisted being part of the 900 million people around the world who are already on Facebook. He found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard,...

    By • May 14, 2012

  • How to Build Social Capital Using Storytelling

    Social capital is a term that dates back almost to the beginning of the twentieth century. In a nutshell, it is "the expected collective or economic benefits derived from the preferential treatment and cooperation between individuals and groups" (Wikipedia). In present-day social media lingo, we ...

    By • May 14, 2012

  • Social Media Secrets for a Sold-Out Event

    You know that feeling when you see something really cool in action? You see it unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous a...

    By • May 14, 2012

  • Startup E-commerce Businesses: 'Backup social media marketing by cost savvy traditional media'!

    People see hundreds of startup E-commerce business advertisements on various social media platforms every day, but they rarely click on FEW of them to check out their services or product offerings. Also, clicks on those few Startup E-commerce business advertisements are influenced by factors such...

    By • May 14, 2012

  • Is Bing More Social Than Google?

    Is Bing the better social browser than Google? Last week Microsoft's Bing launched the Sidebar that's part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? Let's find out.So what's the deal with the Sidebar? It somehow...

    By • May 14, 2012

  • Content Marketing in Highly Regulated Industries

    On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC forbid them from creating valuable content on the Web or engaging in social media.Nonsense!

    By • May 13, 2012

  • Is Your Blog Full of Sh*t?

    Get your thick skin on or get out of here now, get into another article, and get on with your day.Still with me? Cool. If you too have a low tolerance for turds, I reckon you're up for hearing what I've come to say.Stop blogging bullsh*t. I love digital media as much as you. But let's be frank: h...

    By • May 12, 2012

  • Social Media Guide to the Olympics Part I: Legal Overview

    As the torch is lit and we approach the 30th Olympiad in London, the excitement is unmistakeable. Add to that the fact that this is being dubbed the 'first social Olympics' and we're positively abuzz. It may be hard to believe, but just 4 years ago there was no official integration of the Beiji...

    By • May 12, 2012

  • What's Hot, What's Not in Advertising Technology - ad:tech Survey [Infographic]

    Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corp...

    By • May 11, 2012

  • Social Media, Law and Risk Aversion

    Risk-aversion kills innovation. This is one of the fundamental certainties in the world, whether one is speaking of business or personal decisions or opportunities. In fact, heightened risk aversion often leads to stagnation, the opposite of innovation. As an attorney, and a facilitator of tran...

    By • May 11, 2012

  • Permission-Based Social Media Strategy

    How is your business benefiting from social media?Permission-based social media strategy can help you jump-off the social media nightmares.There is a better way to approach social media. Every marketing campaign has its penetration concept - when you penetrate these networks effectively, the resu...

    By • May 11, 2012

  • Facebook To Consider Charging Users to Highlight a Post

    Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall. Let's say you're out one night at a club and you take a picture of your buddies making complete idiots out of themsleves and you want to post that picture to Facebook.Happens all th...

    By • May 11, 2012

  • Awakening the Green Giant through Content Marketing

    Once upon a time, in lush fields of green, lived a powerful brand icon. After an early life in the limelight, he slowed down. For many years he lived in seclusion; few saw or heard from him...I've embellished a bit, but that's kind-of how the Green Giant story goes in a presentation by Simon Kell...

    By • May 11, 2012

  • Leveraging Internal and External Social Influence [Infographic]

    With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest ...

    By • May 10, 2012

  • Blogging and How-to Make Your Blogs Stand Out

    As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I'd never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content t...

    By • May 10, 2012