Content Marketing: Page 446

  • Listening to Social Media

    "Consumers are in the midst of a conversation that isn't ours. The race is on to grow ears to learn what they are saying."~ John Hayes, CMO of American Express. Companies, both large and small, are beginning to understand and appreciate the value of social media. Many have begun to reap the r...

    By • Nov. 23, 2011

  • 5 Organizations We're Thankful For

    This Thanksgiving, we want to show our gratitude for organizations and individuals that we admire. We encourage you to engage with these projects using social media (and perhaps a giving heart), and learn how to approach big problems with simple solutions. In no particular order, these inspiring ...

    By • Nov. 22, 2011

  • Klout's Growing the Influence Pie - Video of VP Matt Thomson

    You might be asking yourself, "Why so many posts about Klout on SMT?" Are we trying to raise our influence on Klout? If you've been reading these writings by a variety of authors, you know that there are questions about Klout's algorithm for determining personal online influence and the rationale...

    By • Nov. 22, 2011

  • 6 Tips for Your Social Media Plan

    I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. Al...

    By • Nov. 22, 2011

  • Giving Thanks to My Mentors-The Pilgrims of Modern Day Marketing

    In 2011, I embarked on a voyage. Silly me, I had chosen not to board the S.S. Social the first 50,000 times or so the boat had pulled into port. I don't mean to say I'd never sailed the seas of the Internet. Being an experienced copywriter and marketing consultant, I had indeed written boatloads ...

    By • Nov. 22, 2011

  • Using Social Media In Crisis: A Study from Penn State

    Today, 92 percent of Americans use multiple platforms to get their news on a given day, and only seven percent get their news from a single media platform (Pew Internet Research). The same study showed that almost 60 percent of people get their news both online and offline. There are over 800 mi...

    By • Nov. 21, 2011

  • The Dangers of Facebook Promotions for Marketers and Advertisers

    You have your Facebook page all set up and you decide to offer an enticement to get more "likes." Happens all the time, right? Well, you better be careful about what you promise in return for that "like" because people are watching... and they will call you on it. LIKE US ON FACEBOOK AND GET A ...

    By • Nov. 21, 2011

  • Klout CEO Joe Fernandez Responds to Critics

    A week ago I wrote a post here called "Delete Your Klout Profile Now!" So far more than 10,000 people have read it here and another 2,000 on my blog Take5Interactive. It's been shared and re-tweeted more than 2,200 times.More important, several other bloggers and journalists have come out with p...

    By • Nov. 21, 2011

  • How to Get Web Traffic with Authority

    Nearly every large and successful company employs a number of SEO initiatives to stay successful. However, in many cases they can get a large number of conversions simply because of their brand name. On a deeper level, this is symbolic of the fact that these companies have authority - they are le...

    By • Nov. 21, 2011

  • 7 Income Streams of a Social Media Manager & Consultant

    Not 1 . . .Not 2 . . . but 7! There's even more than that available but I just thought I would tell you about 7 possible income streams you can benefit from as a Social Media Manager & Consultant. Jobs in Social Media have never been so abundant. Right now with the world economy the way it is...

    By • Nov. 20, 2011

  • Microsoft Launching a Social Media Network to Compete Against Facebook and Twitter?

    For a couple of years now, speculations about Microsoft's entry into the social media arena have been escalating. And, with the "accidental" leaking of information about socl.com last July, the online world is bracing for the announcement that many expect will be coming soon: Microsoft will be...

    By • Nov. 20, 2011

  • Why I Deleted My Klout Profile

    I am a geek at heart, a lover of data, analytics, measurement, and ability to provide and measure real return on investment. When Klout launched I was one of their first fans. It was exciting to see something that could possibly help us finally begin to start measuring and justifying the hours we spent on the social networks.

    By • Nov. 20, 2011
  • SMT Expert

    Social Media: Eliminating Communication Barriers for People with Disabilities

    Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters.

    By • Nov. 19, 2011

  • 10 Tips for Winning with Facebook Messaging During the Holidays

    Recent studies about the amount of time users spend reading the Facebook newsfeed, the subsequent redesign of the front page of Facebook, and the findings that branded fan pages - and the updates that users see on them - are vastly more successful than other forms of Facebook advertising, make on...

    By • Nov. 18, 2011

  • Social Media Early Adopter, Majority Adopter, Late Adopter or Laggard?

    This week we had the first blast of winter snow in our area. The ground was covered in a light dusting of the white stuff for roughly 24 hours. Not anything to worry about when it comes to driving but we were still glad our snow tires had been put on our cars just a few days before. Especiall...

    By • Nov. 18, 2011

  • Lies, Damned Lies and Klout Lies

    It seemed like good news when Klout announced that users could delete their own profiles. For a company that has been known for double-speak, it seemed too good to be true. Guess what - it was.So, you think that your profile and Klout Score has been deleted. Guess what, they haven't been. You...

    By • Nov. 17, 2011

  • Drive Business by Leveraging New Facebook Tools

    Social networking sites have become some of the most influential online sources for world events, politics, products, organizations, artists and more. And, of all the available social networking sites, Facebook is arguably the most ubiquitous social networking site in the world, influencing and f...

    By • Nov. 17, 2011

  • Reality Check: It's Not the Medium it's the Message!

    When was the last time you heard someone say, "I'm going to buy from XY and Z Company because they are on Twitter" or "You should by from ABC Company because they have a Facebook fan page, or a Google+ page"? It just doesn't happen that way. Platforms and mediums will change and shift, what goes...

    By • Nov. 17, 2011

  • Every Comment Counts: Building Better Online Relationships

    If you want to build relationships with your audience, never let a comment or wall post go unanswered. Sound simple enough? Well if you have seen the shape of Facebook brand pages, Twitter users, and numerous blogs, it's obvious that many people are not following this simple rule. The world of o...

    By • Nov. 17, 2011

  • Of Kutchers and Klouts

    On March 21, 2006, Twitter co-founder Jack Dorsey (@jack) sent the first tweet to invite others onto the service. On November 10, 2011, Ashton Kutcher (@aplusk) wrote a controversial tweet that might have shut down the concept of personal branding. Kutcher saw a headline about Penn State footbal...

    By • Nov. 16, 2011

  • Exposed - Klout Scores: Still Garbage After All These Days

    With all the consternation over accurate algorithms and how many PhDs work down in the basement at Klout, it occurred to me that I should test things out. Guess what - Klout scores are garbage. They were garbage before, and they're garbage now. I just proved it. Dimensions of GarbageLet me exp...

    By • Nov. 16, 2011

  • You can't go back and create a new beginning, but you can begin to change the ending

    Part 11 in a series introducing my new book, The End of Business as Usual...this series serves as the book's prequel.There are those who believe social media is the catalyst for a new genre of business and that it will ultimately change how companies engage with customers. Others believe that for...

    By • Nov. 15, 2011

  • Aging Population Presents New Pharma CRM Opportunities

    This is a potential gold mine for pharmaceutical, biotechnology and medical device manufacturers, as the aging population creates greater demand for their products. They can also benefit from economies of scale: manufacturing more product makes it less expensive to produce, thus lowering product prices, which increases demand, thus leading to greater profits.

    By • Nov. 15, 2011

  • Ten Tips For A Social Media Newbie

    While most of us in this field have some type of marketing and business background, it is rare to find anyone who has actually studied "Social Media" in school in the conventional sense of the word. Most of us have learned or are learning how to navigate this crazy, ever-changing, moving at the s...

    By • Nov. 15, 2011

  • Google+ Highlights Social Media Weakness for Brands

    I went in for some brain surgery the other day, a procedure carried out without anaesthetic, and once he had my skull open the surgeon turned to me and asked, "OK, now that we have your brain exposed which bit would you like me to take out?"Preposterous, right? I know, and I did not have brain su...

    By • Nov. 15, 2011