Content Marketing: Page 446

  • You can't go back and create a new beginning, but you can begin to change the ending

    Part 11 in a series introducing my new book, The End of Business as Usual...this series serves as the book's prequel.There are those who believe social media is the catalyst for a new genre of business and that it will ultimately change how companies engage with customers. Others believe that for...

    By • Nov. 15, 2011

  • Aging Population Presents New Pharma CRM Opportunities

    This is a potential gold mine for pharmaceutical, biotechnology and medical device manufacturers, as the aging population creates greater demand for their products. They can also benefit from economies of scale: manufacturing more product makes it less expensive to produce, thus lowering product prices, which increases demand, thus leading to greater profits.

    By • Nov. 15, 2011

  • Ten Tips For A Social Media Newbie

    While most of us in this field have some type of marketing and business background, it is rare to find anyone who has actually studied "Social Media" in school in the conventional sense of the word. Most of us have learned or are learning how to navigate this crazy, ever-changing, moving at the s...

    By • Nov. 15, 2011

  • Google+ Highlights Social Media Weakness for Brands

    I went in for some brain surgery the other day, a procedure carried out without anaesthetic, and once he had my skull open the surgeon turned to me and asked, "OK, now that we have your brain exposed which bit would you like me to take out?"Preposterous, right? I know, and I did not have brain su...

    By • Nov. 15, 2011

  • Yahoo! Ups Its Social Media Game

    Yahoo!, you do remember Yahoo!, right? Well they recently made a couple of changes that are designed to make them more social media friendly. The question is will anyone care for does anyone even use Yahoo!? I apologize to all Yahoo! loyalists for my snide remark but seriously, does anyone use Y...

    By • Nov. 14, 2011

  • 21st Century Restaurant | Online Reputation Management

    Most small businesses are faced with many of the same problems. Perhaps the most pernicious is the missing 25th hour in a day. The introduction of new technology and various platforms to market a service or product does not help the situation. Restaurants are especially bombarded by new ways to m...

    By • Nov. 14, 2011

  • Complaining is the point of social media isn't it?

    Social media has given customers a greater voice than they've ever had before. I mean lets face it, it wasn't that long ago that shows like Watchdog and Points of View were still popular ways of expressing displeasure at your treatment. For me offering customers the ability to feedback to you o...

    By • Nov. 14, 2011

  • Mental Triggers for Social Media Marketing Success

    Mental triggers are not new to marketing. Ever since people discovered that they can influence others by appealing to certain needs and desires, savvy influencers have successfully seeded their messages with these trigger words to get people to act in a certain way.Great orators have stirred the...

    By • Nov. 14, 2011

  • Managing Online Social Predators and Bullies

    Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent.They are the dissatisfied customer, the slighted consumer, the angry applicant who didn't get the job, kids who think social vandalis...

    By • Nov. 13, 2011

  • Leveraging the Power of Facebook

    The impact of social media on our society today is simply staggering. It's stunning to think about the sweeping changes that social media platforms have created for human connections at all levels, including educational systems, political activities, charitable organizations and businesses. And, ...

    By • Nov. 13, 2011

  • What Will Smith Can Teach You About Google's New Updates

    When I hear "fresh" I think of Will Smith and The Fresh Prince of Bel-Air (I've probably gotten the theme song stuck in your head now). In the late 80s and early 90s, "fresh" served as a synonym for cool, unique, or just all around great.

    By • Nov. 12, 2011

  • Tips for a Social Media Marketing Campaign

    Ultimately, the sole and primary purpose of Social Media Marketing (SMM) is to get sales. This happens when readers are enjoined or convinced to purchase the product endorsed by a simple write-up. One of the key players of SMM is the "keywords". This allows the relayed message to extensively pene...

    By • Nov. 12, 2011

  • TrueTwit - Satan, Savior or Simply Misunderstood?

    My Twitter profile (@SoftwareHollis) says "I boycott TrueTwit!". I use an entire 19 characters out of my allotment of 140 to let people know that I won't follow them it I have to validate through TrueTwit. That's a lot of characters in TwitterLand, so it must be a big deal for me. But is TrueTwi...

    By • Nov. 10, 2011

  • How to Get BIG Social Media Clients

    So you think your Ready? Taking the next step up to larger clients in you Social Media Management and Consulting business can be extremely intimidating. Some SM managers and Consultants are content with thier client base of small to medium sized businesses and dont get me wrong, being the Local ...

    By • Nov. 10, 2011

  • Can Google+ Revolutionize Business?

    Google+ is officially open for business. This is the kind of development that gets media in a frenzy and has the analysts chained to their desks for days as they contemplate what all this means. One of the obvious and immediate angles that people like to point out and play up is that Google+...

    By • Nov. 9, 2011

  • Chapstick - Another Example of a Brand Who Doesn't Get Social Media, No Butts About It

    Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or brand who simply doesn't get it when it comes to social media - in this case Chapstick. In case you missed the latest example of another company who has no clue when it comes to social media or ...

    By • Nov. 9, 2011

  • Delete Your Klout Profile Now!

    Klout's CEO Joe Fernandez gave an interview this summer-before the new Klout algorithm rolled out-in which he said, ""When you think about it, the idea of measuring influence is kind of crazy. Influence has always been something that we each see through our own lens." Klout's CEO Joe Fernandez ga...

    By • Nov. 9, 2011

  • Theory of Relate(ivity) - Part One

    At the end of the day, it's relationships that matter most. Right? Be it in business, in one's personal life, politics, or otherwise - the best relationships (when managed well) keep you grounded and honest. They offer learning experiences. They are influential and provide support in unusua...

    By • Nov. 9, 2011

  • How I Became a Social Media Catalyst

    I was super excited to be going to BlogWorld. While I was there, my excitement only grew. I'm excited still.What can I say? It was an exciting place to be. It seemed the 4,000-plus peeps there were just as excited as me. And why wouldn't they be? This truly is an exciting time in the evolution of...

    By • Nov. 9, 2011

  • How Would You Grade Penn State's Use of Social Media in Crisis?

    Penn State's storied football program is reeling under allegations of sexual abuse by a former coach. Several have been implicated in this mess (Sandusky indictment here) including the athletic director and business manager. Mike Greenberg ("Mike and Mike" on ESPN) called this the "worst crisis i...

    By • Nov. 8, 2011

  • Social Media Marketing Analytics - Rules of Engagement, a Supplement to the 7-Part Series

    Hello, marketers! As promised this is "Rules of Engagement" a supplemental treat to the exclusive 7-part series in regard to Social Media Marketing Analytics.If you have been following up to this point, the first part - before I get into the "Rules of Engagement" should make perfect sense to you....

    By • Nov. 8, 2011

  • Doctors Changing the Landscape of Social Media

    Patients changed the landscape of social media long ago. They've been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media.But what about doctors? What kind of impact do they h...

    By • Nov. 8, 2011

  • Why Google+ Business Pages Could Overwhelm Facebook Fan Pages

    Google just launched Google+ for brands and businesses. The much-anticipated release of Google+ pages for brands has been discussed for months and how it might be better than Facebook fan pages for businesses, celebrities, and organizations. From your local laundry shop to that pizza restaurant d...

    By • Nov. 8, 2011

  • What the hell happened to email?

    For the past 3 years, social media has been all the rage in online marketing. It's easy to see why...the marketing channel opportunities and results that social media provides are cost-effective, traceable and immediate. While I'm undoubtedly a believer in utilizing social as a marketing strategy...

    By • Nov. 8, 2011

  • Google Business Pages Finally on G+ and They Are Available to Everyone

    Google has finally brought out Business Pages to G+. Just a couple of weeks ago Google rewrote the code for search, changing a tradition which has been used for over fifteen years and taking the '+' sign (called operand) out of the search queries.At the time speculation was that Google was doing ...

    By • Nov. 7, 2011