Content Marketing: Page 447

  • Social Media Marketing Mistakes

    Social Media Marketing MistakesDon't create too many groups, forums, pages, and other places for your tribes to gatherWhen creating your own groups/pages be aware that there may already be better existing locations that your target tribes are frequenting. It can be much better to use your resourc...

    By • Nov. 7, 2011

  • Theory of Relate(ivity) - Part One

    At the end of the day, it's relationships that matter most. Right?

    By • Nov. 7, 2011

  • How the Fortune 500 Use Social Media to Market Their Products

    It's interesting to see how the Fortune 500 use social media to market their products. Social media is the current obsession of millions of people worldwide who use it to find new and compelling content, share this with others, stay in touch with their friends and contacts and engage them in...

    By • Nov. 7, 2011

  • Marketing for a Digital Age: How's Your Vision?

    I was delivering a marketing course recently to a group of graduates who asked me why marketing matters. For them, as for many people I suspect, marketing has many synonyms: sales, business development, materials (as in: "let's ask Marketing to create a brochure").I have worked with many peo...

    By • Nov. 6, 2011

  • 5 Reasons Why Social Media Managers Love Hootsuite

    Out of all the Social Media management and measuring tools available to Social Media Managers and Consultants many (including myself) favour one in particular. . .Hootsuite. It's not the most in depth measuring tool and it's not the most sophisticated management tool but what it does do it does w...

    By • Nov. 6, 2011

  • LinkedIn: The Marketing Channel for Businesses and Professionals

    Marketing on LinkedIn may not be as heavily hyped up as in the case of other social networks, but LinkedIn definitely offers a number of attractive advantages to marketers and sales professionals.Knowing how to leverage this social network's strengths lets people expand their networks, get t...

    By • Nov. 5, 2011

  • The Klout Score: 3 Easy Ways To Become More Influential

    What's your number? We're talking about your Klout Score, that is. The Klout Score is what every individual and business seems to be talking about these days. It is exactly what we need in the age of social networking because the Klout Score measures the power invested by a social media user....

    By • Nov. 4, 2011

  • Marketing On Facebook - Host A Facebook Contest

    Hosting an online contest is an effective method for marketing on Facebook. As many companies have already proven, a contest can cut through the clutter of marketing messages and attract people to your business Page. Contests are not a new concept. Consumer marketing companies have traditional...

    By • Nov. 4, 2011

  • From Social Commerce to Syndicated Commerce

    Part 10 in a series introducing my new book, The End of Business as Usual...this series serves as the book's prequel.Today's social media best practices will show you the marvels of creative marketing in social networks, the benefits of customer service on Twitter and blogs, innovations in co-cre...

    By • Nov. 3, 2011

  • Does Klout have a PR crisis?

    With all the buzz in the past week on social media about the change in the Klout Score algorithm you might be wondering if Klout has a public relations crisis on its hands.Seemingly across the social-sphere people who had come to place value on their Klout Score were upset that the scores had dro...

    By • Nov. 3, 2011

  • Klout and Social Media Influence Scoring - Get Used to It

    Social Media Influence Scoring (like PROskore or Klout) is here to stay - get used to it. It's not useful to judge it as good or bad. It's useful and it's profitable. Just like Fair Isaac's FICO scores. Love 'em or hate 'em, they're here to stay. That doesn't mean that Klout is here to stay.W...

    By • Nov. 3, 2011

  • How Klout Klunked

    Klout has really taken some stick this week and the company's reputation has been severely damaged. Beleaguered founder Joe Fernandez likened the consumer response to his company's retooling of their influence metric to being punched in the face by the internet. If Klout was a publicly quoted co...

    By • Nov. 3, 2011

  • 5 Insights from #KloutChat & Klout's Roadmap

    Klout hosted their November KloutChat yesterday at 3PM PST (6AM SGT). Expectedly, the flurry of tweets (as seen from the search of #KloutChat) came in fast and furious, with many blasting Klout for their lowered Klout scores and the seeming lack of transparency over the changes in the Klout algor...

    By • Nov. 3, 2011

  • Staying Hungry: 5 Things You Can Learn From A Startup

    One of the best things about the start up mentality is the hunger. It's the "can't and won't fail" attitude that keeps you going, even when there's little or no money in your pocket. As companies grow, complacence sets in, and people often forget what made them successful in the first place.A lit...

    By • Nov. 3, 2011

  • Add Google+ to Steps for Online Branding

    Up to this point, the steps to building an online brand included a website/blog, maybe a Twitter account and definitely a Facebook Page. But now it seems, that process may include one more step: Google+ Business Profiles.As reported by Social Media Delivered, Google's burgeoning social media net...

    By • Nov. 2, 2011

  • The Top 5 Online Marketing Benefits of Facebook Timeline

    Partly to stay one step ahead of pesky competitor Google+, Facebook introduced the controversial Timeline that automatically adds status updates, photos, and ongoing as well as "historical" events onto a member's profile. Resurfacing all the content ever created on Facebook may be a prospect that...

    By • Nov. 2, 2011

  • Social Timing Insights [Infographic]

    Brands want to time posts to achieve the maximum engagement. But when are their customers most receptive? Argyle Social inspected a segment of its customer data - 250K posts and 5M clicks - to see if they could identify aggregate trends.

    By • Nov. 2, 2011

  • Klout Standards: Do Customers Even Care?

    Klout has been the reigning industry standard in the ever-sporadic social media sphere for 3 years already. It has become a standard for measuring social influence and reach. And just like any social analytics platform, Klout has rolled out changes last month in order to determine new categories ...

    By • Nov. 2, 2011

  • Why Improving Your EdgeRank Score on Facebook Is Now More Important Than Ever

    The arrival of Facebook's much-loved EdgeRank algorithm some months ago meant that reaching high levels of engagement and impressions became even harder to achieve than ever before. Simply put, EdgeRank soon became the key factor in determining which posts, content and updates appeared in users' ...

    By • Nov. 2, 2011

  • Klout.com: When Messing with People's Lives, You'd Better Be Transparent

    Netflix's most recent antics infuriated some, amused others and bored most.But one thing about Netflix - Netflix never tried to potentially impact your social and economic life (and not tell you about it).That's not true with Klout.Klout Who??Not familiar with Klout.com? Not all that many people ...

    By • Nov. 2, 2011

  • Top Five Features of Social Report

    We like to talk about a lot of topics regarding social media marketing from brand audits to what a good social marketer needs to know. Occasionally we turn the blog spotlight our way and highlight features (like the export ability) about Social Report we think are worth telling everyone about. ...

    By • Nov. 2, 2011

  • Brand Interaction Increasing On Twitter

    The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter. That was just two of the findings ...

    By • Nov. 2, 2011

  • When It Comes to Social Media, Companies Need to Look In Before Looking Out

    From where I sit it appears a great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool or even AFTER they get their feet wet. There's a famous quote that reads "Knowing others is wisdom, knowing yo...

    By • Nov. 1, 2011

  • Social Media Marketing Analytics - Strategic Connections, Part Five Of An Exclusive 7-Part Series

    Social Media Marketing and the measurement thereof is always a hot topic. In part four of this exclusive 7-part series we'll be discussing Strategic Development.Hello, everyone and welcome to part 5 - Strategic Connections - of the exclusive 7-part series on Social Media Marketing Analytics.I las...

    By • Nov. 1, 2011

  • The 7 Story Archetypes, and How They Can Dramatically Improve Your Marketing.

    Did you know that there are only 7 basic plotlines throughout all story telling? Christopher Booker author of The 7 basic plots distills all of story telling to 7 basic archetypes that make up all of storytelling throughout history. The 7 story archetypes are:Overcoming the MonsterRags to Rich...

    By • Oct. 31, 2011