Content Marketing: Page 456

  • Real Thought Leadership for Social Media Strategists

    One overlooked area of social media is the way companies think and speak about themselves in honest moments, how they try to convert deep reflection into new perspectives. The overlooked area is real thought leadership.The way Apple mastered the use of evangelism, how Nokia relates to its amba...

    By • Aug. 25, 2011

  • Social Analytics Deliver the Right Messages to the Right Audience

    If you are like me, and I suspect that you are, while we understand logic, we are driven by communication. We like people. We have a genuine desire to help people and solve problems. Measuring and analyzing social data is necessary on a professional level. It also helps us to zero in on the ri...

    By • Aug. 25, 2011

  • The Salesperson's Guide to Content Marketing: Part I

    In a content marketing kickoff meeting not long ago, I encountered something out of the ordinary.

    By • Aug. 25, 2011

  • How Social Media Is Changing the World

    Working online I have come across 'world changing' technologies more times than I care to mention. The spread of computers was said it 'would change the world', email was hailed as a 'communication breakthrough' and the web itself was slated to 'do away with national boundaries'. All of these ha...

    By • Aug. 25, 2011

  • Five Awesome B2B Social Media Statistics

    Do you think social media isn't for B2B organizations? Think again. It's true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistic...

    By • Aug. 25, 2011

  • What Is An Online Community?

    What is an online community? For such a simple question one may assume there would also be a simple answer associated with it; however, as communication technology changes so do the words that define it.This is the second article in a three part series about online community management. The final...

    By • Aug. 24, 2011

  • 5 Ways to Measure the Success of Your Social Media Strategy

    Social media followers are not baseball cards, they're not meant to be collected. Their value does not increase with time, in fact, they have no monetary value whatsoever.

    By • Aug. 24, 2011

  • The Standard for Influence: Is It Really?

    This article originally appeared on For Placement.Social media measurement tools are in hot pursuit by people attempting to leverage their networks. People are desperately trying to put a number on how far their reach is, how much engagement their audience is showing, and things of the like. Sinc...

    By • Aug. 24, 2011

  • Marketers, Keep Your Hands Off of Your Company's Brand Journalism

    Call it what you will: content marketing, content strategy, brand journalism, braided journalism or just thinking like a publisher. Whatever you call it, just don't call it marketing.I've been making this point-one I thought was fairly benign and obvious-to clients and at conferences and workshops where I speak. But when a participant in my workshop in Sydney last week tweeted the sentiment, it got a rebuke, arguing that marketing departments need to stand back from content strategies was a harsh requirement.

    By • Aug. 23, 2011

  • Social Media for Business is About Giving, Not Taking

    Many organizations - and particularly businesses - still look at social media and wonder, "Where's the value?" From their perspective, social media fails to deliver the goods. And the bad news is, from their perspective, it probably always will - because the question "What can I get out of social media?" misses the very point of social media.

    By • Aug. 23, 2011

  • Case Study: Dyson's Online Strategy Doesn't Suck

    Dyson, the technology company founded by the renowned, quintessentially British inventor James Dyson, just gets social media.

    By • Aug. 23, 2011

  • The Big Idea vs. Small Idea Debate

    By • Aug. 23, 2011

  • Social Unrest + Social Media =?

    The last few weeks have been dominated by news about riots countrywide. Images of broken window shops and masked youths setting fire to cars and buildings will stay with us for quite some time. Social unrest is by no means strange to British society. However, this time, the novelty consisted in ...

    By • Aug. 22, 2011

  • Social Media Language, Taking Over the Oxford English Dictionary

    By • Aug. 21, 2011

  • Has Social Media Become Our Number Input Source?

    Recently, we here at Social Turbine decided that we wanted to perform a brief social media experiment. No set up, just a quick "see-what-we-can-do" on a moments notice. We wanted to see if, with almost no set up time or thought, we could get #KimmyGibbler to become a trending topic. A few tweets ...

    By • Aug. 19, 2011

  • Why There's More to a Good Twitter Account Than Just Follower Numbers

    Earlier this month, an anonymous former member of Newt Gingrich's fledgling campaign for the Republic Presidential nomination told Gawker that the 68 year old paid agencies to boost the number of followers he had on Twitter. Perhaps the unnamed staffer has been reading the ClareMackenzie.com blog...

    By • Aug. 19, 2011

  • LinkedIn: Social Media's Formal Cocktail Party

    Good Evening. Welcome to the party. Imagine you ring the doorbell at this house that on the outside looks like a small ranch, but when you walk in the front door it is like the scene in Harry Potter and the Goblet of Fire at the Quidditch world cup in the Weasley's tent. A small looking ...

    By • Aug. 18, 2011

  • Starting in Social Media? The 5 P's of a Perfect Program

    So you are new in this Social Media revolution. You may or may not have been an innovator or early adapter - or perhaps you are still cautiously implementing Social Media into your business. This article isn't going to convince you WHY to use Social Media, but rather teach you HOW to best use it....

    By • Aug. 18, 2011

  • How to End the War over Social Media Marketing Governance

    What follows (all in the space of 500 words) are three interesting stories. The first two are closely interwoven; the third seems unrelated. Together, they span thousands of years. And while each is fascinating in its own right, when seen as one, they provide a solution to the war of governance o...

    By • Aug. 18, 2011

  • No Respect. Social Media Marketing Not a Top Executive Priority

    Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it's still not a top strategic priority. Jive Software and Penn, Schoen & Berland, in a survey of executives who have final say or sig...

    By Thomas Pisello • Aug. 18, 2011

  • Feeling Twitter-pated or Twitter-hated? 4 Ways To Find Your Twitter Flair.

    Sometimes you feel like you are doing all you can to find followers, post creative content, interact with targeted tweets, and keep up on the latest tweeting trends. And you are not making much progress.So how can you avoid those inevitable twitter blues? Pun intended (the twitter bird, Larry,...

    By • Aug. 18, 2011

  • What I Wish Influence Measures Really Meant

    Tweet Tomorrow I am giving a keynote luncheon at the Triangle AMA on "How To Think About Online Influence," and my hope is that this talk will do just what it says on the tin: provide a framework for how to think about these measures, not what to think. As I was putting the finishing touches on ...

    By • Aug. 18, 2011

  • Forget the Klout Score! What's Your Social Zoom Factor?

    There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out. I have received several tweets and messages recently asking...

    By • Aug. 18, 2011

  • Klout & The Klout Score

    Klout (www.klout.com) measures a person's influence in aggregate of all of their social networks (at least those currently integrated with Klout). The San Francisco based company has scored over 80 Million people since 2008. The unit of measurement compiled is called The Klout Score and is a nu...

    By • Aug. 17, 2011

  • Social Media Strategy Follows the Golden Rule

    Social media is fantastic, but the if you think creating a social media presence will yield instant results, you're in for an unpleasant surprise. Online engagement from your community isn't an easy or immediate result of your web presence: conversation takes time, effort, and strategy. Sure,...

    By • Aug. 17, 2011