Content Marketing: Page 457

  • Where Are You in the Social Marketing ROI Spectrum?

    Spectrum Social Media Drink of Choice ROI Perspective CharacteristicsSkeptic Whiskey Skeptical of value, wants hard ROI based on core business value "Kool-Aid is for Kids" Hard-nosed Business Focus Kids are on Facebook You will have to prove it before believe it Open Wine Open to opportunity...

    By • Aug. 17, 2011

  • Sparksheet Asks: What's the Deal with Groupon?

    Deemed "the fastest-growing company ever" by Forbes, Groupon's business model is deceptively simple. Using catchy copy deployed via email and social networks, the company promotes discounts on goods and services from local merchants. These deals usually expire in 24 hours, and require a minimum n...

    By • Aug. 17, 2011

  • Considering Offering a Groupon? Read This First.

    I'm going to break down why I don't like Groupon and why I think group-buying as it stands now is horrible. I'm going to use Groupon in this post to stand for all group buying platforms (with some small exceptions). #1 - Groupon does not make financial sense for businesses Let's get right into ...

    By • Aug. 17, 2011

  • Nine Simple Strategies to Help You Land a PR Job

    Today's guest post is written by Laura Click. In the past few weeks, I've been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help...

    By • Aug. 17, 2011

  • How to Practice Social Media Etiquette

    Are there really rules for etiquette on social media? As children we are all usually told to mind our P's & Q's. Etiquette is crucial whether its online, offline or otherwise - and very little changes throughout our lives. Social media like any other form of communication has its own nuance...

    By • Aug. 17, 2011

  • What Is Your Social Media Conversation About?

    Social Media is such a hot topic right now (lucky for us) that it winds up entering a majority of the conversations about business development and marketing. In most cases, it's at least appropriate to investigate what role social media will play in a company's marketing, lead generation, custom...

    By • Aug. 16, 2011

  • Does Your Company Really Need A Business Blog?

    Guest post by Nick Stamoulis The long and short answer-maybe. There are probably hundreds (if not thousands) of blog posts and articles telling you exactly why you need a blog and why you should have launched it 6 months ago. Most of those reasons make a lot of sense. Each blog post can rank in t...

    By • Aug. 16, 2011

  • What's the Value of Social Media in B2B Marketing?

    So, you have a business and you've gotten your budding empire signed up for a Twitter account and a Facebook page (and perhaps a Google+ Business profile in the future too?). Go you! You're part of the social media revolution. Cake and champagne for everyone! Fast forward a few months and yo...

    By • Aug. 16, 2011

  • The Dark Side of Social Media

    For all the benefits social media provides its users every single day, there is also a dark side, a much darker side as we have been reminded by recent events around the world. I am a self-admitted social media junkie. I often have times "turning it off" as my wife will attest. I have met so ...

    By • Aug. 15, 2011

  • Increase Your Klout Score

    What's your Klout score? How do you increase your Klout score? And who has the highest Klout score for the topics you're interested in? In this episode, you'll find out why your Klout score matters and what you can do to increase your Klout score.Klout is the company that's attempting to use soci...

    By • Aug. 15, 2011

  • Stop Playing Hide-N-Seek with Influencers

    Online influencers. You know they're out there, freely dispensing their expertise, knowledge, and opinion to the masses. But how can you connect your brand to these powerful voices? Social media agency Room 214's Capture the Conversation recently shared a process for identifying online influencer...

    By • Aug. 13, 2011

  • Why Online Listening?

    Every member of the team at Social Strategy1 has heard this favorite quote from our fearless leader, Dennis: "We have two ears and one mouth, so you should use them proportionally." While Dennis may like to think this quote is his own brainchild, it actually dates back to the Greek philosopher Ep...

    By • Aug. 12, 2011

  • What Time Should I Post This?

    Recently, I was playing around with a tool that, like Klout, measured my social influence. Now, I haven't yet found a measurement tool that's the "end all, be all" of social media metrics, but I'm always interested in seeing what my results are. Nevertheless, the report told me that I needed to p...

    By • Aug. 12, 2011

  • Online Listening: The Impact of Insights

    Welcome to part two of our three-part weekly blog series about online listening. Last week, we talked about why listen, who to listen to, when and where to listen, and what you gain as a result of listening. But what next? Once you start an online listening program, what do you do with all the tw...

    By • Aug. 12, 2011

  • Outbound Social Media Strategy and Designing 'Social Objects'

    In a previous post Jo Caudron outlined the importance of the Inbound social media strategy to listen to your audience, based on our model called 'The 5 C's of engagement'. In this post I want to elaborate on the Outbound social media strategy, and the importance of designing so called 'social obj...

    By • Aug. 12, 2011

  • Why Is It Always About the Pro-active Strategy?

    If you have read some of my other posts you will know that I like that we all have a voice on social media. In the buyer decision-making process, I like that consumers have power because of their collective social voice. There, I said it. I like that the consumer has power. Our challenge is to ...

    By • Aug. 12, 2011

  • Introduction of Google+ Games' Platform Takes Social Media Marketing to a New Level

    All work and no play have a tendency to create the kind of tedium which kills social networks. Facebook understood this quite early on and its introduction of a games' platform which was open to developers played a significant role in the jump in membership numbers. More than that, however, it ma...

    By • Aug. 12, 2011

  • Group Blogging for Business: A Quick How-to Guide

    Blogging can be a great way to support certain marketing strategies. A blog manager that consistently finds fresh angles, fills information voids, or discusses hot topics could position her company's blog to experience some real traction (go, you). If only time and ideas were infinite resources....

    By • Aug. 11, 2011

  • Social Media: Creating Riots and Busting Rioters

    Here is an alternative take on the UK Riots and usage of social media. Much has been made of the role of social media in creating the riots. Here is the counter point: the role of social media in busting the rioters.

    By • Aug. 11, 2011

  • How are Travel Brands Using Social Media for Marketing?

    Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek their advice for places they should visit, airlines they sho...

    By • Aug. 11, 2011

  • King Arthur on Social Media

    King Arthur, the legendary king of Britain, inexplicably gallops into the parking lot of a small office building on a sunny summer's day. Behind and astride their horses is a legion of beautifully gleaming armored knights. The king of the Britons waits patiently and understandingly as two young p...

    By • Aug. 10, 2011

  • Four Reasons People Join Branded Communities

    Your organization's community is up and running. Now you need a critical mass of consumers to join up to provide all the benefits of having a community, from better audience segmentation to reliable crowdsourcing. As OHO Chief Creative Officer Jason Smith mentions in an article earlier this week,...

    By • Aug. 10, 2011

  • Social Media is a Constant Learning Process

    It's essential to remember that success within social media brand management comes from treating the medium as a constantly evolving process. Social trends can fluctuate on a daily basis, ensuring online marketers need to stay on their toes to ensure they stay ahead of their competitors. Further ...

    By • Aug. 10, 2011

  • There's no need to wait for brand pages to do business communication on Google+

    Wait and see. Bide your time. Practice patience. These characterize the advice pretty much everybody is giving about using Google+ for business or marketing. It's so new, they say, and, importantly, Google hasn't even launched business pages yet. In the meantime, I've been marketing my business...

    By • Aug. 10, 2011

  • 6 Ways To Motivate Employees To Be On Board With Social Media

    So you have committed to incorporating social media into your marketing objectives. You may have even hired a social media agency to help manage and jumpstart your Twitter and Facebook marketing efforts. Your platforms have been setup, integrated, customized with graphics that fit with your brand...

    By • Aug. 10, 2011