Content Marketing: Page 455

  • 5 Components of a Successful Integrated Marketing Strategy

    Saying that integrating multiple channels and platforms can be challenging is an understatement. Most companies don't have the tools or technology to have a completely integrated strategy. Buying or developing them is cost prohibitive because there are so many nuances that don't deliver a return ...

    By • Sept. 7, 2011

  • Altimeter's Report on Social Media Crises: A Review

    Last week, social media strategist Jeremiah Owyang and his team at Altimeter published their excellent report "Social Business Readiness: How Advanced Companies Prepare Internally". They started by defining a social media crisis as: "A social media crisis is a crisis issue that arises in or is a...

    By • Sept. 7, 2011

  • Google+ and the Real Name Debate: Why It Might Be a Good Thing

    The controversial decision by Google+ to create a known 'real-life' names network has become a global debating point, receiving a lot of negative publicity. Google's chairman, Eric Schmidt, appears unmovable on the decision, saying: 'Google Plus is completely optional. No one is forcing you to ...

    By • Sept. 7, 2011

  • 9/11 Anniversary Offers a New Set of Social Media Challenges

    This week, media is offering countless stories to commemorate the 10th anniversary of the Sept. 11 attacks. On Sunday, it's safe to assume that will kick into high gear. But, how does that translate to social media? If you manage social channels for a brand - your own or your clients' - you may f...

    By • Sept. 7, 2011

  • Why Marketers Need to Get In the Game of Online and Mobile Games

    With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform. Back in May, I wrote of ...

    By • Sept. 6, 2011

  • Striking The Perfect Balance Between Over and Under Share In Social Media

    Brands and their respective digital PR and social media agencies should look to strike and continually refine the optimal balance between how much content to share and how frequently. Overshare, the description given to over exuberant usage of a service meaning that the user rapidly distributes p...

    By • Sept. 2, 2011

  • Back to Basics: Turning Social Media Chaos into Marketing Utopia

    I originally wrote this post in my blog earlier this year. After reading "Social Media - Oversold - Undervalued" byDebra Ellis. I was inspired to share it directly with you.It may be closer than you think.Back to Basics: Bringing basic marketing principles and common sense to new media.If you're ...

    By • Sept. 2, 2011

  • Creating a Business from The Meeting of Ideas & Thought Leadership

    Thought leadership, like the rest of social media, can be confused with PR so how do we keep them separate? In this ideas economy it's tempting to see thought leadership as PR, because ideas are ubiquitous, and seem to be about reputation, about bigger or better, more published, more tweeted, in ...

    By • Sept. 1, 2011

  • The Social Media 'Cool Club' - What's Your Online Influence?

    Are you using social media? Then pay attention! Your online INFLUENCE is already being scored - whether you like it or not. If you have used Facebook, Twitter, LinkedIn, Blogs, Google+, YouTube, Photo Sharing....you are playing in this game of online influence. Right now. I call it the Social M...

    By • Sept. 1, 2011

  • SEO - How Not To Do It

    Search engine optimisation (SEO) has become a major focus of many online businesses. This is largely due to the fact that websites which are well optimised get a lot more visitors than those which do not. This trend has however had some unexpected consequences, as many so-called experts look for ...

    By • Sept. 1, 2011

  • We're Just Tryin' To Talk

    Behind every Facebook page and Twitter post is a REAL LIVE PERSON! Can you believe that? Social media sites signify a major modification in web marketing. They undergo a metamorphosis from a content-oriented web into a person-oriented web. It's a casual, informal, nonchalant marketing tunnel wh...

    By • Aug. 31, 2011

  • 125 Ways to Integrate Social Media to Zoom Your Business

    Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity like an ice cube on a hot day on hot cement. RAMS are a leading cause for failure in business, marketing and of course social media.Integration may seem like a lot of wo...

    By • Aug. 31, 2011

  • Forget the Klout Score! What's Your Social Zoom Factor?

    There is definitely no shortage of social data, metrics, measurement strategies, analytics, influence scores, listening platforms, reputation management approaches and experts ready to take your credit card to help you figure it all out. I have received several tweets and messages recently asking...

    By • Aug. 30, 2011

  • The Prostitution Approach to Social Media Marketing

    Social media marketing is about relationship building and nurturing those relationships into business transactions. Like any relationship, it generally takes time to nurture and build trust. The sad fact is that we are a very impatient society and how some choose to engage social media marketing ...

    By • Aug. 30, 2011

  • Is Twitter's New Image Gallery a Digital Billboard?

    Twitter has recently rolled out its new user image galleries to enhance photo-sharing usage and activity within user timelines. Whenever a user posts photos using its new photo-uploading tool or via a third-party photo-sharing service such as TwitPic, yFrog, and Instagram, photos will be instantly be featured in a Twitter user's profile in chronological order that will show up to 100 snapshots from January 2010. Twitter's new function will likely to be an enhancement to its recently launched paid tweets campaign.

    By • Aug. 30, 2011

  • Social Media - Oversold and Undervalued

    Social media is oversold as a marketing channel and undervalued as a customer connection. Sales by conversation are an illusion created by people more focused on building personal brands than exploring and developing a new channel. The new media gurus adopted a "sell and destroy" strategy that e...

    By • Aug. 29, 2011

  • Common Reputation Management Myths

    Most days during my lunch break I like to catch a little of Jim Rome's nationally syndicated radio show to catch up on my sports. Recently an "Online Reputation Management" company began running an advertisement promising to help any business "defend" their online reputation.The major issue is t...

    By • Aug. 29, 2011

  • There are Three Kinds of Lies: Lies, Damned Lies, and Social Media Metrics

    Mark Twain popularized the saying, "There are three kinds of lies: lies, damned lies, and statistics" when he included it in Chapters from My Autobiography. If he were alive today, I'm confident that he would add social media metrics to the list. It might even be first.Manipulating numbers to su...

    By • Aug. 29, 2011

  • The Making of the Social Media Strategy

    Setting up a social media marketing campaign involves many factors and all of it can get pretty daunting! Social media activities can go astray due to undefined goals, inappropriate content, executive glitches or other reasons leading to a low fan engagement and ROI. A strong strategy and methodi...

    By • Aug. 29, 2011

  • The Naked Truth About Delusional Word of Mouth Marketers

    What's the difference between snake oil salesmen and word of mouth marketers? In many ways, they are the same. When a snake oil salesman first entered a town, he selected a few individuals to cultivate into true believers. Once the group was properly groomed into a loyal following, the healing p...

    By • Aug. 29, 2011

  • Who Needs Porn When You Have Social Media?

    Old news is more interesting for what it reveals over the passage of time than what it reports. The study which first broke the news that social media websites have overtaken porn in terms of traffic, in the US is now almost half a decade old and it is interesting to note that the gap between the...

    By • Aug. 28, 2011

  • Why Twitter Matters To Marketers Now More Than Ever

    A recent report on Twitter users and a recent development re: Twitter's functionality should make every marketer sit up and take notice of Twitter, if they haven't already that is. Remember when Twitter was first launched and people were mocking the name itself and the word "tweet?" I can vividl...

    By • Aug. 27, 2011

  • Pizza Hut's Social Media Mistake

    Pizza Hut Southern California's Facebook Page suffered a little social media embarrassment Thursday night, thanks to one little checkbox.EDIT: As of 8:30pm Thursday, after being up for at least 3 hours, the Question was deleted.Facebook Questions is a growing favorite among Facebook Page Owners. ...

    By • Aug. 27, 2011

  • The Right Social Media Mindset

    At the moment I am writing my masters thesis about Luxury Brand Management and Social Media. I will post selected extracts from my thesis on my blog as well as this forum - any ideas or opinions are more than welcome and would be highly appreciated. Please do not hesitate to contact me if you wo...

    By • Aug. 26, 2011

  • The Long Tail of Finding a Job Through Social Media

    Social media sites can be very useful if you're looking for a job, but it isn't a magic lamp that you can just pick up and rub and expect a job to appear. It takes some effort and planning to ensure that your efforts return rewards.

    By • Aug. 25, 2011