Content Marketing: Page 464

  • How Brands Are Using Facebook Apps for Contests and Campaigns

    Background: Some time back I published a research paper about how brands are using Facebook apps for enhancing their CRM. In this post I would like to focus on the second value proposition that Facebook apps bring to brands - an amazing opportunity to run campaigns. I have been increasingly seein...

    By • June 7, 2011

  • Closing the Action Gap on the Social Web

    We intuitively understand the power of our social nets.They are part of the fabric of our lives. Liking and sharing are natural behaviors; Facebook and Twitter are platforms for our personal expression.For businesses and brands though, harnessing these nets with intent for business purposes is to...

    By • June 6, 2011

  • Unclaimed Facebook Pages and "Reputational Risk"

    Oh, Facebook. Just when we think we've reached an understanding, everything changes again. Once upon a time, Facebook allowed brands and other official entities to claim Pages that should be affiliated with the authorized Page, but weren't. Some of these pages were created by users, but many w...

    By • June 6, 2011

  • What Social Media Can Learn From American Idol

    Image via WikipediaThe new judges on American Idol showed what happens when brands are humanized. The American Idol brand has regained a heart and soul. Can you say the same about your brand?Judges Jennifer Lopez and Steven Tyler ushered in a new attitude. As a result, American Idol learned an im...

    By • June 6, 2011

  • Why the Weak Economics of Attention is Driving the New Social Bubble

    It's scary, but inevitable, that more and more people are talking about the social media / tech bubble. But one central aspect of this trend is the inability of many social offerings to monetize effectively. Most social companies have built their business models and revenues stream around online ...

    By • June 6, 2011

  • The Rise of the New Social Shopper

    When we think about how we used to make online purchases, it's amazing how far we've come from the 'Click to Buy' transaction a few years ago. Social commerce has brought the opportunities to make the emotional connection with the vendor before we buy. The new way of classifying goods for sale democratises data, allowing it to be shared with our friends and colleagues.Good marketing campaigns get much further reach and a greater awareness than ever before, and peer recommendations encourage further sales.

    By • June 5, 2011

  • How Netflix, Pandora, and Facebook are Destroying Your Business

    It couldn't possibly be so, could it?Forget what you think you know. These businesses have dramatically altered the flow of time and space, leaving us standing at the edge of a paradigm nobody fully comprehends.Future historians will say with understated simplicity, "Companies delivering very per...

    By • June 3, 2011

  • Understanding Your Social Capital with Peer Index

    I've written about Klout before, but there's another influence score out there that I've been hearing a lot about and it's called "Peer Index." I spoke with Azheem Azhar, CEO of Peer Index to find out what makes Peer Index an important score to monitor. He told me that Peer Index is truly able t...

    By • June 3, 2011

  • Social Branding - Be Complete and Consistent

    Call me an idiot for getting 'back to basics' but after reviewing one of my 'social travel' research projects it became glaringly obvious that some [brands, people, agencies] have gone completely crazy in light of social media. Now I am no advocate of simply transferring traditional marketing to...

    By • June 2, 2011

  • To Hire or Not To Hire Social Media Experts

    Blogger Peter Shankman got a lot of mileage out of a blog a couple of weeks ago called "I Will Never Hire a "Social Media Expert," and Neither Should You." In it, he argues that social media is just one aspect of marketing or customer service, and that ultimately the goal of social media is to g...

    By • June 2, 2011

  • Need a Social Media Strategy? The Motivated Community Member..

    This is the second instalment of four blogs on developing an effective social media strategy. In my last blog Need a Social Media Strategy? Start thinking Community... I introduced the importance of building community in your social media strategy and the 5P concept of community. Remembering co...

    By • June 2, 2011

  • I'd hire a social media expert, and maybe you should, too

    Social media experts have been under assault lately. I guess my previous post on the topic didn't have much influence.

    By • June 2, 2011

  • Need a Social Media Strategy? Start Thinking Community...

    In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to 'get social'. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like to call branded social space. The trouble with some ...

    By • June 2, 2011

  • Why the Button War? Because Content is Social Currency [10 Links]

    With all the news about buttons I thought it was time to do another 10 Links post. Buttons (as well as stickers and patches) have been a core marketing tool for decades, possibly centuries. Political buttons are one of the most well known early implementation of button marketing. When I owned th...

    By • June 2, 2011

  • Got Crisis? Get a Social Mindset

    This morning while reading the news, I came across a tragic story about another bus crash, this one in Virginia. The headline read, "Company in Fatal Bus Crash Often Cited." The lead of the AP story read, "The company that operates the bus that overturned on a Virginia highway, killing four and...

    By • June 1, 2011

  • Rick Liebling Q&A: "Cultural Singularity" Blew Up Mass Culture in 1986--Now What?

    Rick Liebling wants you to know that in 1986 American culture changed forever. In fact, he pinpoints the moment of transformation to a period of time that included such touchstone moments as the music video by Run DMC and Aerosmith of "Walk This Way." In the video the wall between black hip hop...

    By • June 1, 2011

  • The Demographic Landscape of Social Networks

    I'd like to share a brief demographic analysis of social networks that helps explain who uses social networks, and for what purpose. Before diving in, I think its best to discuss where our data comes from. Amzini is a directory of over 900 social websites that are visited over 7 billion times per...

    By • June 1, 2011

  • Why Niche Social Networks Belong in your Social Media Campaign

    Few would argue that getting involved in social media is not important to a successful marketing campaign in today's environment. There are conversations going on about your brand and area of interest across the web, and it's up to you to decide how to get involved. On a recent survey by Mashable...

    By • June 1, 2011

  • Need a Social Media Strategy? Start Thinking Community...

    In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to 'get social'. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like to call branded social space.The trouble with some bra...

    By • June 1, 2011

  • Is Social Media the New Big Brother?

    Social media and networking sites have never been so popular and prominent. Anyone who's anyone has Facebook, Twitter, LinkedIn or others. They are a great way to communicate and connect with people. They provide to you a platform to voice your thoughts, opinions and feelings at any given time. A...

    By • June 1, 2011

  • Twitter 101 Day 3: Who will you be on Twitter?

    This is the third in a short series of posts designed to help newbies understand some social media strategy behind the professional use of Twitter.Now that you're set up on Twitter and have figured out how you'll use it you need to think about your Twitter "persona."Below are several personas I'v...

    By • May 31, 2011

  • The Big Opportunity Marketers Are Missing Right Now

    Online Social Gaming, which boasts an average of 250 million users each month, is a heretofore undervalued and underappreciated medium despite its gaudy audience numbers.This is an open letter to all marketers...Dear Mr., Mrs., Miss & Ms. Marketer:What if I told you I know where you can g...

    By • May 31, 2011

  • It's About Time: Foursquare and Groupon Grow Closer

    According to a post early this morning on the Wall Street Journal's influential AllThingsD blog, flash couponing/daily deals behemoth Groupon is in talks with location-based services (LBS) innovator Foursquare, in which nearby coupons would be integrated with everyone's new favorite pastime of ch...

    By • May 31, 2011

  • Social Media Marketing On The Rise With Small Business Owners

    According to a study conducted by Webs, and reported in a recent Media Post blog, "Currently 69% of small business owners surveyed by Webs are using social media - including Facebook, LinkedIn, Twitter, and blogs - at their companies; another 13% said they plan to begin using social media in the ...

    By • May 31, 2011

  • Brand Loyalty or Loyalty to the Rewards?

    Brand loyalty it is what brands try and build with each customer or even before they become a customer. The ad copy, the branding, the packaging, the commercials are all set to speak to the buyer to create the emotional connection of need. You need to buy this brand because it does this, or buy...

    By • May 31, 2011