Content Marketing: Page 464

  • Those Brilliant Marketing Ideas

    The common perception of advertising and marketing is that it is built on brilliant brainstorming and shouts of Eureka! In reading The Last Original Idea, authors Alan K'necht and Geri Rockstein remind me that in the late 20's, Allan Odell helped save his father's company, the Burma-Vita Corp fr...

    By • June 24, 2011

  • Debunking Social Media ROI...?

    It's become the huge discussion in social media marketing: "What's the ROI? Can we measure it?" Or in a much more obvious way to put: "Does it work? Is it Return on Investment or Return of Ignorance?

    By • June 24, 2011

  • Is this the End of .com Era?

    ICANN approval allows virtually any domain extension as a part of its expansion strategy, so now say welcome to anything.anythingPeter Dengate Thrush, who chairs the Internet Corporation for Assigned Names and Numbers (ICANN), created a New History on Internet World. ICANN, which manages the Inte...

    By • June 23, 2011

  • 65 Tweetable Moments from the Corporate Social Media Summit New York

    This week I attended Useful Social Media's Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. ...

    By • June 23, 2011

  • J.D. Power and Associates Announces the Death of Demographics

    J.D. Power and Associates published a white paper in April about "The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing." This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shift...

    By • June 23, 2011

  • Case Study: How Facebook Ads Defeated a Florida Ballot Initiative

    Here's something to chew on while you're waiting for those promised Netroots Nation after-action reports: the results of an attempt to use Facebook advertising as the primary paid outreach tool for a ballot-initiative campaign. And though the results as published do not completely rule out the id...

    By • June 22, 2011

  • 10 Big Brand Lessons from the Corporate Social Media Summit

    Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at Useful Social Media - and that indeed was the theme of the day as panelists offered re...

    By • June 22, 2011

  • Branding Moves Into Web Domains

    By • June 22, 2011

  • Google, Social Media, and the Wisdom of Enigmas

    Guest post by Daniel Lemin of marketing innovation consultancy Social Studio. He provides brands and agencies with the research, insights and good old-fashioned know-how needed to be more effective marketers. In the early part of my career I was fortunate to land a job on the corporate marketing...

    By • June 22, 2011

  • 3 Huge Mistakes Most Business Make on Social Media

    I see it time and time again, business dipping their toes into the Social Media Sea only to find it isn't working for them. They send me emails, they PM me on Facebook and DM on Twitter ..."Annie what am I doing wrong?"Here are your answers - the 3 biggest mistakes most of you are making:3. You a...

    By • June 21, 2011

  • The Art & Skill Of Customer Listening

    Welcome to another session on Customer Listening. Last time we reviewed a definition for Customer Listening. We also investigated what 'active listening' really means. Finally we wrapped up with some take away questions; asking how well our organisations embody these listening competencies in key...

    By • June 21, 2011

  • 5 Tips to Socialize Your Online Videos

    Recent studies show 50% of all web traffic is now video And its share of the internet `pie' keeps growing. To prove it, YouTube alone today accounts for 12% of ALL web traffic. This makes locally optimized video content even more important to having a competitive advantage in the marketplace...

    By • June 21, 2011

  • QR Codes for Non-Profit Organizations: ideas about engagement and interaction

    When barcodes were invented in the late 1940s they developed to become excellent tools for reading data quickly. However, the market still called for a more complex system of decoding information. This is when "Quick Response" (QR) code was invented. Unlike barcodes, QR-Codes are two dimensional,...

    By • June 21, 2011

  • Are We in Love With the Wrong Numbers?

    We spend a lot of time courting follower numbers, Edge Rank, and blog comments. We cozy up to retweet numbers, swoon over Klout scores, and generally glaze over when those "hit" numbers reach a tipping point. But, are these the numbers that really help us engage our followers? They do help defin...

    By • June 20, 2011

  • 3 Surefire Ways to ID Blog-able Topics

    It was a Father's Day treat. Yesterday afternoon before my official grill master duties were set to commence, I sidled up to my laptop with an hour of uninterrupted time to blog.Log on to the network. Fire up a browser. Access Blogger. And then...absolutely nothing came to mind.I spent 15 min...

    By • June 20, 2011

  • Your Facebook "Friend Requests": Bad for Business... Annoying to Me!

    Alright... let's get the "Annoying to Me!" part out of the way first. I am sent numerous Facebook "Friend Requests" and Facebook "Friend Suggestions" every week. That's NOT annoying to me. What IS annoying to me is when I get these requests from businesses and organizations. A business o...

    By • June 20, 2011

  • Can You Market Smarter With Photo Sharing?

    Businesses are realizing that Social Media marketing is a must. They are getting out there, posting bite-sized 140 character updates to their following, hoping to turn fans into customers. But does photo sharing have a place in the business marketing playbook?MarketMeSuite, the social media marke...

    By • June 20, 2011

  • 10 Most Common Oversights in Digital Marketing

    1. I have 100k fans in Facebook, I rule: Not really, number of followers doesn't matter; the work is to create a relationship where healthy conversation can happen.

    By • June 19, 2011

  • Social Media Reality Check: 10 Things to Keep Top-of-Mind

    As the US summer sets in, we thought it high time to take a time out and do a social media reality check. We execute social media campaigns for a variety of organizations, from events to government and nonprofits to associations. With every campaign, there's always a mental checklist we keep as w...

    By • June 18, 2011

  • Relevance, Redefined by Social Media

    That statement can and has been countered by business owners with the question: What's the point of being on social media if not to promote my products/services or myself? A recent article in AdAgeDigital stated, "As it turns out, many people in social networks don't want to talk about your pro...

    By • June 17, 2011

  • The Great Social Buzz Land Grab

    It is obvious that consumers have adopted social media at a rate that caught many marketers by surprise. It is also obvious that companies large and small are starting to get the importance of the social revolution. And finally it is sadly obvious that as marketers scramble to catch up, they can ...

    By • June 16, 2011

  • Seven F-Commerce Strategies for Brands

    Background: F-commerce is increasingly generating buzz in the social media and social technology market. Growing upon the people's social graph, Facebook is suddenly emerging not only as a place to connect and share interesting stuff with people but also as a tool for commerce for brands and cust...

    By • June 16, 2011

  • CEO Interview: Joe Pulizzi, Content Marketing Institute

    If you work in the marketing industry, you're familiar with Content Marketing. Maybe you know it by another name, but the concept of providing customers, potential customers and other stakeholders with content of value rather than just jamming advertising down their throats is now accepted wisdom...

    By • June 16, 2011

  • Is Social Media Driving Websites to Extinction?

    With the Internet Week New York in full swing the highlights of its Digital Archaeology exhibit led to the inevitable talk of the demise of the website. The argument that websites are 'old hat' with a fast approaching sell-by date, coincide, almost exactly, with the rise in popularity of social m...

    By • June 16, 2011

  • Retailers, Start Your Engines: Winning the Social Media Race

    This week 7,000 people descend on San Diego for the Internet Retailer Conference & Exhibition, one of the largest conferences for the e-commerce industry. Its website promotes the event with this catchy messaging: "E-Commerce Shifts Into Overdrive: The Race Is On!" With the number of American...

    By • June 16, 2011