Content Marketing: Page 465

  • Social Media and All That Authenticity

    There's a lot of buzz going on about transparency and authenticity and whether or not these concepts apply to social media. The two words have become buzz words in the social media marketing word, but nonetheless they are important words to consider, provided you also consider the actions that accompany them. It's all fine and well to throw buzz words around, but when we look at authenticity and transparency and the actions involved in displaying such concepts, it's not so simple.

    By • May 29, 2011

  • Social Media Listening: Can You Afford to Ignore the Conversation Any Longer?

    Many social savvy business leaders and marketers have integrated social media into their DNA. We know how to tweet with one hand, check into Foursquare in a split second & post a photo to Facebook without missing a run on the rugrats baseball field. For many this is not the case. Most have a ...

    By • May 27, 2011

  • All a-Twitter Over a Name

    Perhaps you read this week a story about a novel lawsuit recently filed against Twitter-- novel for a couple of reasons. First, the person who filed the lawsuit was identified only by his initials (somewhat odd). And second, the lawsuit not only names Twitter itself as a defendant, but also sev...

    By • May 27, 2011

  • Facebook Policy - Why It's Important

    Most brands and agencies are coming up to speed with the intricacies of building social media campaigns on the Facebook platform, but few have considered the importance of Policy with a capital "P". Indeed, few even know what it is. The reason for this is because Facebook, despite their perceived...

    May 26, 2011

  • Four Ways Social Media Improves Sporting Events

    Through working at a social media agency, I spend a great deal of time on networks such as Twitter and Facebook. Since they are real-time in nature, it's only natural that social networks and sporting events go hand in hand. Whether it's the football World Cup, the Super Bowl or the last day of t...

    By • May 26, 2011

  • Did You Experience the Kloutapocalypse?

    The other day Klout, the social media influence score system had a database issue. Don't worry, it's all resolved thanks to the good folks at Klout showing quick a quick turn around time for a fix, but analyzing what it meant to people is incredibly interesting.I woke up to find out I was far les...

    By • May 26, 2011

  • The State of Corporate Social Media 2011

    Never before has the term 'theatre of public opinion' been so applicable - with the growth of social media, companies are constantly in the spotlight. Twitter, Facebook and other platforms have changed the way that businesses communicate, market their brand messages and engage with their consumer...

    By • May 25, 2011

  • If Facebook closed down...

    Facebook stats claim that 700 billion minutes are spent worldwide on their site each month... that is nuts. Just think about it.That equates to 11.6 billion hours or486 million dayswhich is 1.33 million years.......per month....on FacebookYou get the idea, but have you ever considered that if, f...

    By • May 25, 2011

  • The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others

    Last week George Orwell's famous "All animals are equal but some are more equal than others" line from "Animal Farm", his anti-totalitarianism novella, came to mind in an unusual context: customer service in a "social media world".Do you remember the days of the Pareto principle? Businesses used ...

    By • May 25, 2011

  • We First: Beliefs on the Future of Business, Branding and Advertising

    We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an expl...

    By • May 25, 2011

  • Hypocrites, Gurus and Hacks

    Can you tell the difference between real marketers and those who play marketers in the blogosphere and Twitterverse? For many, identifying valuable resources in the ever-growing clutter is becoming even more of a challenge. I'd be lying if I said that I didn't read 10 blog posts a day without...

    By • May 24, 2011

  • Want to win in social media? Four Ingredients for Success

    I wrote this post last September, aptly titled: Social Media Marketing: Think marriage, not a one-night-stand. In it, I listed some of the pitfalls and misconceptions surrounding social media. Eight months later, and after many discussions with my peers in the industry and experiments at my own...

    By • May 24, 2011

  • The Social Society - Social Networking

    The Social Society...?! What is it? We are all social, aren't we? We have always been. Long before the Social Web, Social Media and Social Networking ruled our daily lives. This post will be the start of a new series of thought-provoking posts which will be grouped together under the category "Th...

    By • May 23, 2011

  • Beyond Social Media Lead Generation

    Value driven decision making has been identified as one of the key differentiators of the b2b space when compared with b2c. Then isn't it obvious that we need to look beyond the social media lead generation to seek additional value when it comes to b2b space? So, you may still be wondering as to ...

    By • May 23, 2011

  • How Emerging Music Artists Use Social Media

    Being only 18 years old probably has something to do with Travis McDaniel's ability to plaster himself across the Internet using social media. This jazz-influenced, very young singer-songwriter has a Twitter account, Facebook page, YouTube channel- he's also on ReverbNation, TwitTrax and SoundCl...

    By • May 23, 2011

  • The Research Methods of Social Buyerology

    Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. This is a follow up article t...

    By • May 22, 2011

  • Strategic Marketing: Making Social Media WORK

    Be useful. If there is any advice I can give a business leader regarding their social media effort, that's it. Help people. Provide them with information they can put to use. Solve their problems. Do that, and you build your brand. After all, strategic marketing, brand building, should be th...

    By • May 21, 2011

  • Using Social Media To Avoid The Fires

    One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are

    By • May 21, 2011

  • Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy

    Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer websites or mobile apps by phone in the future. Customers' s...

    By • May 19, 2011

  • SMBs Turn to Social Before Search

    Social media is the top online marketing channel for small businesses after company websites. According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) "Small Business Search Marketing Survey", US small businesses recognize word-of-mouth as the top way t...

    By • May 19, 2011

  • Why Do Luxury Consumers Engage with Brands on Social Media?

    Calling all luxury marketers... According to a recent survey conducted by the Affluence Collaborative, the reason a luxury consumer engages with his or her favorite brand via Social Media is vastly different than those of the general population. The majority of people like their favorites on Fac...

    By • May 19, 2011

  • Is Your Company A Good Illusionist?

    The professional mourner is a historical occupation practiced in near Eastern cultures which started more than 2,000 years ago and is still practiced in some countries. It consists on families paying women to mourn at funerals. Prices vary if you want to include or not tears. Why pay them? These ...

    By • May 19, 2011

  • Social Buyerology: Understanding Buyers in the Social Age

    Image by aafromaa via Flickr The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most signi...

    By • May 18, 2011

  • 10 Tips For Creating a Game Plan For Ad Agency New Business

    It is absolutely essential that every ad agency have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That's inconceivable to me. If you have no plan you can't measure ...

    By • May 18, 2011

  • Monetizing Facebook in 2011

    Facebook has for long been seen as the godfather of social media, and 2010 seems to have been the most significant year yet with respect to their innovation, expansion and overall influence in the online social and marketing world. Half a billion user milestones and Hollywood features aside, Face...

    May 18, 2011