Content Marketing: Page 465

  • Peer Index vs. Klout

    I've just learned about a new influence measurement tool called Peer Index. It is attempting to "help you discover the authorities and opinion formers on a given topic." It's pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc...

    By • May 17, 2011

  • Why Social Marketing isn't Working (and how to use it better)

    Sixty-two percent of online retailers say their return on investment is either unaffected by social media or that the benefits remain unclear, according to Forrester Research's The State of Retailing Online 2011: Marketing, Social & Mobile, which was released earlier this month to members of ...

    By • May 17, 2011

  • Questioning the Value of the PR Fiasco Retrospective

    It's standard behavior to rush to the call for investigation and change in response to every news item. If a brick falls from a fifth-story window and hits someone on the head, the evening news can be counted on to look into the shortcomings of the brick industry, and ask, "Surely they knew thei...

    By • May 16, 2011

  • To Deliver World-Class Customer Service, Use a Customer-Centric Strategy

    A customer-centric strategy is the best way to deliver world-class service, and it all starts with the initial point of delivery. In order to make customers happy, we need to be sure our employees are happy, and there is no better way to uphold and maintain a sustainable strategy than by being a...

    By • May 16, 2011

  • Is Your Facebook Page Taking Centre Stage?

    It's starting to get noticeable. Slowly but surely, in a click of a link in a blink of an eye, we're suddenly seeing Twitter n' Facebook URLS where only website names used to once reside. Especially highlighted are key social contexts such as cinema, restaurant, fashion and increasingly, major brand advertising. Is Google a gonner and websites a wipeout?

    By • May 16, 2011

  • Facebook Updates it's Promotion Guidelines and Stresses Importance of Professional Legal Counsel

    Facebook revised its Promotions Guidelines this week on May 11. These guidelines govern all promotions run on Facebook and outline what Page owners can and can not do when running promotions on Facebook from Facebook's point of view. They clearly state however, that compliance with these Guideli...

    By • May 15, 2011

  • Is It Time To Shake Up Your Twitter Routine?

    Human beings are creatures of habit, as such once we getting into a routine it is incredibly hard to break out of it. A person will drive the same path home everyday, even if the traffic is horrendous, rather than search for an alternate path. It's just easier to stick to the script.

    By • May 15, 2011

  • Burson and Facebook, a Reputation Lesson for Us All?

    When the news broke about PR firm Burson-Marsteller's covert campaign to rubbish Google on behalf of Facebook, I had to check the date. Had we, somehow, returned to April Fool's Day; was this an elaborate hoax? Alas, for BM, Facebook, the reputation of both (and the PR industry generally), it was...

    By • May 15, 2011

  • The Future Of Social Shopping

    I have been thinking a lot about shopping lately. Granted it's time for a new spring wardrobe, but more importantly, I have been preparing to talk to the Indian Retailer's Association (RAI) in Mumbai next month on the impact of social business on retailers. Here is the US, as well as with much ...

    By • May 15, 2011

  • How to Measure Your Audience Through Social Media

    The Fallacy of Social Media EngagementOne of the fallacies of social media is that you need deep pockets to effectively engage with your audience. There are a whole suite of social media products out there offering social media listening services, analytics, and cross channel platforms either for...

    By • May 15, 2011

  • The Influence of Foursquare

    Foursquare is a location-based social network that motivates its users to get out and explore a city using three basic concepts - loyalty, encouragement and discovery. In January of 2011, Foursquare stated on its blog that the company grew 3,400%. That's not up to Facebook's numbers, but the plat...

    By • May 13, 2011

  • Facebook's PR Faceplant: Industry Standards Exist for Good Reason

    screen_shot_2011-05-12_at_5.51.28_pm.png Yesterday, Dan Lyons of The Daily Beast confirmed that Facebook hired PR firm Burson-Marsteller to engage in a campaign to tarnish the reputation of Google by pitching journalists and bloggers with misleading information about Google's new Social Circle pl...

    By • May 13, 2011

  • LinkedIn Affords Your Sales Team Time, Sanity

    Yeah, yeah - I'm three months late jumping on the "Linkedin advertising is great for B2B marketers" bandwagon. But as one who's been receiving the back-end benefits of explicitly in terms of time-saved.The two biggest challenges facing B2B sale steams today:1) The time required to assemble an accurate list2) The time and effort that is wasted on a "bad-fit" lead & funnel prospect.

    By • May 12, 2011

  • Making Marketing Easier by Tagging Brands in Facebook Photos? Not so Fast...

    Today in the Huffington Post, it was announced that Facebook will soon launch a new feature to its photo "tagging". Soon you will be able to also tag pages that have a fan page, as opposed to just tagging friends. It is estimated that Americans are exposed to some 3000 advertisements a day. Now F...

    By • May 12, 2011

  • 5 Facebook Marketing Tactics That Help You Lose Fans

    Engaging your Facebook Fans and growing your community is really important to a small business marketing plan. Many blog posts review all the good things to do to promote your Facebook page and grow your fan base, but there are tactics that can cause a major reduction. According to a study by Exa...

    By • May 12, 2011

  • Lady Gaga, Farmville, Facebook and Content Distribution

    Coming to a virtual farm near you. Lady Gaga, the reigning queen of pop culture, has announced that singles from her new album will debut on...Farmville?At this point, if you are a marketer, you would be well within your right to throw up your arms and say, "I give up." I've written recently abou...

    By • May 12, 2011

  • Weaponizing the Social Web

    Will the American military intentionally set out to destroy credibility and trust on the social Web? What might be the collateral damage of such a localized, targetted campaign? Quoting from an article by SMT advisor and featured blogger Jonathan Salem Baskin in today's Ad Age.The military's pla...

    By • May 11, 2011

  • 5 Ways to Get Your Non-Marketing Employees to Create Content

    9 out of 10 marketing execs tell you how difficult it is to get employees, particularly non-marketing employees, to create content for a content marketing and social media effort. The excuses offered by these employees come in many flavors, such as:"I don't have the time to write.""I am not in ma...

    By • May 11, 2011

  • How To: Use Google Docs as a Stealth Read Receipt

    However, as someone who does not endorse the practice of sending read receipts as they can be interpreted as intrusive I was more than happy to discover that I could utilize a little known feature in Google Docs to accomplish my goal. More importantly, I could do so in a way that the recipient c...

    By • May 11, 2011

  • 10 Best Tips for Creating a Mobile Site

    With ComScore reporting that in January 2011, over 89 million people in the U.S. accessed the Internet from their mobile device, nearly 40% of all mobile subscribers, mobiles sites are becoming a must-have for any businesses. Here are the 10 best tips for creating a successful mobile site:Make...

    By • May 11, 2011

  • Online Influence: What Does it Mean to be Influential?

    We're kind of obsessed with ourselves and the people who love us. It's the foundation of what makes us all online influencers. Our Twitter account wants us to tell the world "What's happening?" Our Facebook status asks "What's on [our] mind?" Foursquare wants us to "Check-in" and announce our...

    By • May 11, 2011

  • Transform Your Customers into Unassailable References (Part 1)

    Good references are made, not born. References fall into two broad categories, which sometimes overlap: those your company maintains, and your personal references. Sales winners know how to use both to best effect. But, you may ask, if the company maintains references, why do you need your own? ...

    By • May 11, 2011

  • I just tweeted your business, but nobody was home

    Walk into any establishment today and you'll inevitably run smack dab into a sign that says "Follow us on Twitter." Generally it's communicated on everything, and proudly indicates "Yes, we have checked that box off on our marketing tactic list." Unfortunately many of these Twitter accounts are u...

    By • May 10, 2011

  • The Failure of the Marketing "Sausage Machines"

    "People who love good government and good breakfast sausages probably shouldn't see what goes into the making of either one." -Otto vonBismarck Sometime in the 1980s ad agencies in the US began adopting the UK practice of account planning. Account planners were supposed to command all market ...

    By • May 10, 2011

  • The Difference Between Google Adwords and Facebook Advertising: Demand Generation vs Demand Fulfillment

    As advertising channels proliferate online, we are constantly asked: which channel should I be using? The two heavy weight channels - search and display - have been mainstays for years now, but still aren't fully understood. In particular, while Facebook has grown tremendously as an advertisi...

    By • May 10, 2011