Content Marketing: Page 465

  • Five Reasons the Facebook IPO is Troubling

    According to a recent CNBC report by Kate Kelly, Facebook is rumored to be entertaining the idea of an initial public offering (IPO).As most of you are aware, Facebook has been pushing back on investors and stakeholders who have wanted the social media behemoth to file an IPO for some time. Now, it seems that Mark Zuckerberg and company are eyeing first quarter 2012 as an ideal time to release the monster, $100 billion IPO. The story, which is neither confirmed nor denied, is raising questions around the blogsphere. So who am I to not jump on board and pick it apart?

    By • June 16, 2011

  • Five Reasons the Facebook IPO is Troubling

    According to a recent CNBC report by Kate Kelly, Facebook is rumored to be entertaining the idea of an initial public offering (IPO). As most of you are aware, Facebook has been pushing back on investors and stakeholders who have wanted the social media behemoth to file an IPO for some time. Now,...

    By • June 15, 2011

  • The Bartender Economy

    Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown's post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my...

    By • June 15, 2011

  • Keep It Real: How to Use Linkedin to Maximize your Blogging ROI

    Over the past few years, Linkedin has added some wonderful, free features that can help bloggers maximize their online efforts. Below are some of the top activities you can do to not only increase blog awareness, but generate traffic and, ultimately, engagement levels:1. Join Groups - Your free Linkedin account will limit you to 50 groups, and my advice is to take advantage of all of them. Join groups in your core market that cover topics similar to those you blog about. You can join or leave groups risk-free at any time.

    By • June 15, 2011

  • The Day Social Media United Italy

    On June 12th and 13th, the Italian people voted on referendums for four different pieces of legislation. Known in the social media world as "4 Sì" (4 Yeses), the Italians went to the polls to vote on two different laws to keep water publicly owned, to end nuclear energy and in a blowing strike to...

    By • June 14, 2011

  • 7 Ways to Gain Leads Through Social Media Networking

    There aren't too many businesses out there these days that complain about too many customers. There's always room for more leads. So where are you getting yours?A recent survey reported by Brafton revealed that nearly 75% of marketers who have been utilizing social media have been able to find ...

    By • June 13, 2011

  • How to Use QR Codes to Promote Your Business

    You may have noticed black symbols showing up on billboards and other marketing materials in recent months. These 2-D barcodes are known as QR codes (Quick Response codes) and are gaining in popularity thanks to the recent explosion of smartphones among consumers. QR code usage is still relativel...

    By • June 13, 2011

  • Just (don't) Do It: You Can't Fight the Streisand Effect

    Wouldn't it be wonderful if all we had to do to get people to stop writing bad news about us was to ask them not to? Better yet: threaten to sue them-that will put the fear of God in them, right? Wrong. While digging into the updated version of Groundswell this week by Josh Bernoff and Charlene ...

    By • June 13, 2011

  • Iceland's Crowdsourced Constitution - A Lesson in Open Source Marketing

    After the huge financial crash Iceland suffered back in 2008, they have bounced back into the headlines with a world first - crowdsourcing their new constitution across social media channels. Is it a risky mob rule strategy or is it a strategy for democratic success? Interestingly, this questi...

    By • June 13, 2011

  • Do we shape media, or does media shape us? A Sports Case Study

    As a big sports fan, last week I saw a video that had me thinking of boycotting baseball for awhile. Young baseball star, Bryce Harper, who signed with the Washington Nationals as an 18 year old prodigy, certainly lived up to his "rockstar" persona. After hitting a homerun in a minor league game,...

    By • June 13, 2011

  • Need a Social Media Strategy? How Time and Engagement can Help

    This is the third instalment on four blogs on developing a social media strategy. In my last blogs I introduced the 5P's of community and the motivated community member. This post explores community participation. I believe that if participation is conducted effectively you can develop motivate...

    By • June 10, 2011

  • What Social Media Must Learn From E-Mail

    Most e-mail marketers will agree that "batch and blasting" the same e-mail message to a single list is not nearly as effective as segmenting your lists and sending targeted or personalized content. While it does require more planning and work, this effort will pay off in: More opens, clicks, and...

    By • June 9, 2011

  • Four Simple Ways to Rethink SEO

    Search Engine Optimization (SEO) is crucial for any company with an online presence (which should be all of them!). Unfortunately, many B2B marketers are thinking too narrowly about SEO, focusing in on just a few keywords, often with little regard for how people actually search for their product ...

    By • June 8, 2011

  • The Benefits of Pitching a Press Release, either via Email, Telephone or Social Media

    Creating and pitching press releases is a common task when undertaking a public relations campaign, but reaching out to journalists with the story can be done in a few different ways. Some PRs try to be as creative as possible, such as sending a hard copy to their office, which can be a successfu...

    By • June 8, 2011

  • 17 Tips To Shorten Tweets

    If you've ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It's hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less needed to leave room for others to retweet you, ...

    By • June 7, 2011

  • Facebook Edgerank and What It Means for Your Business

    Clever Facebook, very clever indeed. I applaud your revenue-driving efforts. Before I go into detail, let me explain in the most simplistic terms possible what Edgerank is. If you do not take some sort of action from a page that you have "liked," its activity will stop showing up in your news fe...

    By • June 7, 2011

  • How Brands Are Using Facebook Apps for Contests and Campaigns

    Background: Some time back I published a research paper about how brands are using Facebook apps for enhancing their CRM. In this post I would like to focus on the second value proposition that Facebook apps bring to brands - an amazing opportunity to run campaigns. I have been increasingly seein...

    By • June 7, 2011

  • Closing the Action Gap on the Social Web

    We intuitively understand the power of our social nets.They are part of the fabric of our lives. Liking and sharing are natural behaviors; Facebook and Twitter are platforms for our personal expression.For businesses and brands though, harnessing these nets with intent for business purposes is to...

    By • June 6, 2011

  • Unclaimed Facebook Pages and "Reputational Risk"

    Oh, Facebook. Just when we think we've reached an understanding, everything changes again. Once upon a time, Facebook allowed brands and other official entities to claim Pages that should be affiliated with the authorized Page, but weren't. Some of these pages were created by users, but many w...

    By • June 6, 2011

  • What Social Media Can Learn From American Idol

    Image via WikipediaThe new judges on American Idol showed what happens when brands are humanized. The American Idol brand has regained a heart and soul. Can you say the same about your brand?Judges Jennifer Lopez and Steven Tyler ushered in a new attitude. As a result, American Idol learned an im...

    By • June 6, 2011

  • Why the Weak Economics of Attention is Driving the New Social Bubble

    It's scary, but inevitable, that more and more people are talking about the social media / tech bubble. But one central aspect of this trend is the inability of many social offerings to monetize effectively. Most social companies have built their business models and revenues stream around online ...

    By • June 6, 2011

  • The Rise of the New Social Shopper

    When we think about how we used to make online purchases, it's amazing how far we've come from the 'Click to Buy' transaction a few years ago. Social commerce has brought the opportunities to make the emotional connection with the vendor before we buy. The new way of classifying goods for sale democratises data, allowing it to be shared with our friends and colleagues.Good marketing campaigns get much further reach and a greater awareness than ever before, and peer recommendations encourage further sales.

    By • June 5, 2011

  • How Netflix, Pandora, and Facebook are Destroying Your Business

    It couldn't possibly be so, could it?Forget what you think you know. These businesses have dramatically altered the flow of time and space, leaving us standing at the edge of a paradigm nobody fully comprehends.Future historians will say with understated simplicity, "Companies delivering very per...

    By • June 3, 2011

  • Understanding Your Social Capital with Peer Index

    I've written about Klout before, but there's another influence score out there that I've been hearing a lot about and it's called "Peer Index." I spoke with Azheem Azhar, CEO of Peer Index to find out what makes Peer Index an important score to monitor. He told me that Peer Index is truly able t...

    By • June 3, 2011

  • Social Branding - Be Complete and Consistent

    Call me an idiot for getting 'back to basics' but after reviewing one of my 'social travel' research projects it became glaringly obvious that some [brands, people, agencies] have gone completely crazy in light of social media. Now I am no advocate of simply transferring traditional marketing to...

    By • June 2, 2011