Content Marketing: Page 467

  • Online Influence: What Does it Mean to be Influential?

    We're kind of obsessed with ourselves and the people who love us. It's the foundation of what makes us all online influencers. Our Twitter account wants us to tell the world "What's happening?" Our Facebook status asks "What's on [our] mind?" Foursquare wants us to "Check-in" and announce our...

    By • May 11, 2011

  • Transform Your Customers into Unassailable References (Part 1)

    Good references are made, not born. References fall into two broad categories, which sometimes overlap: those your company maintains, and your personal references. Sales winners know how to use both to best effect. But, you may ask, if the company maintains references, why do you need your own? ...

    By • May 11, 2011

  • I just tweeted your business, but nobody was home

    Walk into any establishment today and you'll inevitably run smack dab into a sign that says "Follow us on Twitter." Generally it's communicated on everything, and proudly indicates "Yes, we have checked that box off on our marketing tactic list." Unfortunately many of these Twitter accounts are u...

    By • May 10, 2011

  • The Failure of the Marketing "Sausage Machines"

    "People who love good government and good breakfast sausages probably shouldn't see what goes into the making of either one." -Otto vonBismarck Sometime in the 1980s ad agencies in the US began adopting the UK practice of account planning. Account planners were supposed to command all market ...

    By • May 10, 2011

  • The Difference Between Google Adwords and Facebook Advertising: Demand Generation vs Demand Fulfillment

    As advertising channels proliferate online, we are constantly asked: which channel should I be using? The two heavy weight channels - search and display - have been mainstays for years now, but still aren't fully understood. In particular, while Facebook has grown tremendously as an advertisi...

    By • May 10, 2011

  • The End of the Destination Web and the Revival of the Information Economy

    In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter's CNN moment truly was indicative of the future of journalism. Twitter's role in the spread of online dialogue speculating the death of ...

    By • May 10, 2011

  • How to Overcome the Overwhelming Nature of Social Media Marketing

    Do you feel a bit of overwhelmed right now when it comes to the "things you should be doing in social media" to help reach your business goals? You hear "post here", "tweet this", "share this", "you gotta be using...website", etc. If your like me you get bombarded with these types of suggestions ...

    By • May 10, 2011

  • Life Without Twitter - An Infographic

    Do you love Twitter? Imagine if the popular social media tool didn't exist. What would be different?Once we adapt to using something so regularly, it's funny to think if it had never existed. Cars, electricity, mobile devices, and even widely used social media networks.In the case of Twitter, would another similar social site exist instead? Would Facebook become more open?HubSpot takes a humorous approach to what the world would be like without Twitter in this a new infographic:

    By • May 7, 2011

  • Skype to Facebook: Keep Your $4 Billion

    Rumors swirled last night that Skype was in talks to sell itself to Facebook for as much as $4 billion, according to reports from Reuters and the Guardian - but the deal will most likely not go through. Skype has been down the aisle before, marrying into - and even having affairs with - Internet ...

    By • May 5, 2011

  • Bigfoot, The Loch Ness Monster and Content Planning

    The impact of magnetic content - content that pulls people to you - cannot be understated, and is a key to a well-executed content marketing program. Earlier this week, Mike wrote about our recent webinar What if You Build It and They Still Don't Come? in his post Making Content Magnetic. In...

    By • May 5, 2011

  • The New Social CMO

    Four years ago, way back in 2007 I wrote about a Clayton Christensen article "Finding the Right Job for Your Product." Clayton Christensen is of course famous for his groundbreaking book The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business. Way back then in 200...

    By • May 5, 2011

  • Making the Most of Facebook Storefronts

    Express launched an online storefront on Facebook yesterday. Users can try it out by clicking on a promo on Express' Fan page. This will take the user to a Facebook app where users can shop from Express' entire catalog. Express is not the first, and I'm sure not the last, retailer to move the cas...

    By • May 4, 2011

  • Guy Kawasaki on Successful Social Media Marketing: "Plant Many Seeds"

    Often we are told that we live in changed times, no longer are the big corporations the gatekeepers of our success. Everyone has a voice now, from the mommy bloggers to the tech hippies. It used to be that in order to get press for the release of a product, you had to reach out the the top journa...

    By • May 4, 2011

  • Engage with Purpose: an Interview with Brian Solis

    I was recently interviewed by my friends at WebCopyPlus. I thought I'd share it with you here... At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Auth...

    By • May 4, 2011

  • Manipulations of Our Social Spheres: Empire Avenue and Flink 12

    From an I-centered point of view - my data, social network and my privacy and sharing preferences are mine to manage and use as I see fit. 2 new initiatives take this approach to different and opposing extremes. Empire Avenue is a social media exchange platform game, where you buy and sell shar...

    By • May 4, 2011

  • 2 Social Media Management Models

    The following article is based on conversations I've had with companies, non-profits, clients and some of my own theories. The question is: What is the best way to approach social media marketing from a corporate resource management perspective. I believe there are two ways to do so effectively:...

    By • May 4, 2011

  • 4 Overlooked Nuances of Social Media Culture

    There are certain tenets held sacred by those who are heavily invested in social media, whether personally or professionally: Follower and fan counts don't matter. Companies can no longer dictate one-way communications to customers. Interns shouldn't be managing a brand's social media presence. A...

    By • May 4, 2011

  • Forcing Innovation

    A couple of weeks ago we featured a video from the Forrester Marketing Forum that asked the question "Is data the secret sauce to marketing innovation?" I wanted to share my own thoughts about social media data, and how it is forcing marketing innovation.Social media is so quantitatively and qual...

    By • May 3, 2011

  • The Anti Social Irony of Social Media Monetization Models

    I'm tired of hearing that building a business following in social media is unavoidably hard work and that fans and followers have to be earned in Facebook. Why must the work of building a marketing channel in Twitter or LinkedIn be so difficult and so unrelenting? Why do we have to sweat blood ...

    By • May 2, 2011

  • Social Media Ad Spending Projected To Hit $8.3 Billion in 2015

    Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6%.That's the word from BIA/Kelsey, which today [May 2] said that spending on display advertising will increase from $2.1 billion in 2010 to $7.7 billion...

    By • May 2, 2011

  • Facebook for B2B?

    Is Facebook becoming your primary channel for B2B presence? For years, I have researched, pondered and discussed this dilemma among my peers. I have often wondered the feasibility of allocating resources in development, creation, monitoring and engagement of the various Facebook groups, profiles ...

    By • May 2, 2011

  • How to Use Twitter Following and Follower Numbers as an Effective Metric

    I spend way more time thinking about Twitter than I should. I try out most of the free (and some paid) analytics tools. I A/B accounts profile descriptions for clients to see which resonates most. But a lot of my insights come from just doing. I spend over 20 hours a week on Twitter and at lea...

    By • May 2, 2011

  • Social Graphs: What They Are And Why You Should Care

    The "Social Graph"-broadly defined- is a network of personal connections. And your online social graph is becoming the focus of social network strategy-by networks themselves, and by marketers trying to reach you and your friends. The term "social graph" was invented in the 1980s by social sci...

    By • May 2, 2011

  • The American Revolution, Newspapers, Social Media, and Driving Change...

    The larger the group and more dispersed the group, the more complex the factors involved in affecting momentous change. Whether it's a large organization trying to shift gears in recognizition of a changing marketplace or citizens of a Middle East country primed for new leadership, getting from p...

    By • April 30, 2011

  • The KISS Method for Determining Social Media ROI

    Attend any corporate meeting on social media initiatives and it's likely that you'll hear a question or two along the lines of "how is this selling us more product" or "what's the ROI on these activities"? Unfortunately, many social media strategists get caught up in the numbers that relate speci...

    By • April 29, 2011