Content Marketing: Page 467

  • We First: Beliefs on the Future of Business, Branding and Advertising

    We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an expl...

    By • May 25, 2011

  • Hypocrites, Gurus and Hacks

    Can you tell the difference between real marketers and those who play marketers in the blogosphere and Twitterverse? For many, identifying valuable resources in the ever-growing clutter is becoming even more of a challenge. I'd be lying if I said that I didn't read 10 blog posts a day without...

    By • May 24, 2011

  • Want to win in social media? Four Ingredients for Success

    I wrote this post last September, aptly titled: Social Media Marketing: Think marriage, not a one-night-stand. In it, I listed some of the pitfalls and misconceptions surrounding social media. Eight months later, and after many discussions with my peers in the industry and experiments at my own...

    By • May 24, 2011

  • The Social Society - Social Networking

    The Social Society...?! What is it? We are all social, aren't we? We have always been. Long before the Social Web, Social Media and Social Networking ruled our daily lives. This post will be the start of a new series of thought-provoking posts which will be grouped together under the category "Th...

    By • May 23, 2011

  • Beyond Social Media Lead Generation

    Value driven decision making has been identified as one of the key differentiators of the b2b space when compared with b2c. Then isn't it obvious that we need to look beyond the social media lead generation to seek additional value when it comes to b2b space? So, you may still be wondering as to ...

    By • May 23, 2011

  • How Emerging Music Artists Use Social Media

    Being only 18 years old probably has something to do with Travis McDaniel's ability to plaster himself across the Internet using social media. This jazz-influenced, very young singer-songwriter has a Twitter account, Facebook page, YouTube channel- he's also on ReverbNation, TwitTrax and SoundCl...

    By • May 23, 2011

  • The Research Methods of Social Buyerology

    Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. This is a follow up article t...

    By • May 22, 2011

  • Strategic Marketing: Making Social Media WORK

    Be useful. If there is any advice I can give a business leader regarding their social media effort, that's it. Help people. Provide them with information they can put to use. Solve their problems. Do that, and you build your brand. After all, strategic marketing, brand building, should be th...

    By • May 21, 2011

  • Using Social Media To Avoid The Fires

    One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are

    By • May 21, 2011

  • Why Retailers Should Integrate Mobile Device Technology into Their Marketing Strategy

    Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer websites or mobile apps by phone in the future. Customers' s...

    By • May 19, 2011

  • SMBs Turn to Social Before Search

    Social media is the top online marketing channel for small businesses after company websites. According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) "Small Business Search Marketing Survey", US small businesses recognize word-of-mouth as the top way t...

    By • May 19, 2011

  • Why Do Luxury Consumers Engage with Brands on Social Media?

    Calling all luxury marketers... According to a recent survey conducted by the Affluence Collaborative, the reason a luxury consumer engages with his or her favorite brand via Social Media is vastly different than those of the general population. The majority of people like their favorites on Fac...

    By • May 19, 2011

  • Is Your Company A Good Illusionist?

    The professional mourner is a historical occupation practiced in near Eastern cultures which started more than 2,000 years ago and is still practiced in some countries. It consists on families paying women to mourn at funerals. Prices vary if you want to include or not tears. Why pay them? These ...

    By • May 19, 2011

  • Social Buyerology: Understanding Buyers in the Social Age

    Image by aafromaa via Flickr The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most signi...

    By • May 18, 2011

  • 10 Tips For Creating a Game Plan For Ad Agency New Business

    It is absolutely essential that every ad agency have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That's inconceivable to me. If you have no plan you can't measure ...

    By • May 18, 2011

  • Monetizing Facebook in 2011

    Facebook has for long been seen as the godfather of social media, and 2010 seems to have been the most significant year yet with respect to their innovation, expansion and overall influence in the online social and marketing world. Half a billion user milestones and Hollywood features aside, Face...

    May 18, 2011

  • Delivering Unique Discount Codes Through Facebook

    Online retailers have all bought into the value of offering shoppers discounts at the point of purchase on their sites. All the old-school reasons still remain such as rewarding people for repeat purchases, running a seasonal promotion or awarding competition prizes. It's quite the norm now and y...

    May 18, 2011

  • Social filters turning the ordinary into the extraordinary March 1st, 2011|

    Do you ever wonder why everyone posting on your Facebook wall is happy or tan and interesting? Always eating at fabulous restaurants...or in my case only drinking the very best wine?Welcome to the 'other' social filter.Social information filters allow us to see what interests us, find more releva...

    By • May 18, 2011

  • Customers rule

    Some truths bear repeating and this is certainly one. A number of events over the past week inspired me to write this post.First some context.Discovering the value chain between customer and company is what successful business people do every day. They fill endless whiteboards, figuring out who t...

    By • May 18, 2011

  • Choosing Context Over Friendship to Filter the Social Web

    The promise of the social web is juicy and inspiring and confounding.Be interesting. Be smart. Work like a maniac. Create value and your customers will find you.It's a socially brushed off sequel to "Build it and they will come".But even interesting becomes noisy and ineffective without context a...

    By • May 18, 2011

  • The 4 Pillars of a Can-Do, Will-Do and Must-Do Digital Strategy

    Understanding the difference between a can do, will do and must do attitude is a significant step in the evaluation of the most appropriate technology/web services to you use in your social media/digital campaign.Each of the 3 represents what I believe are 3 key consumer attitudes to the use of s...

    By • May 17, 2011

  • Peer Index vs. Klout

    I've just learned about a new influence measurement tool called Peer Index. It is attempting to "help you discover the authorities and opinion formers on a given topic." It's pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc...

    By • May 17, 2011

  • Why Social Marketing isn't Working (and how to use it better)

    Sixty-two percent of online retailers say their return on investment is either unaffected by social media or that the benefits remain unclear, according to Forrester Research's The State of Retailing Online 2011: Marketing, Social & Mobile, which was released earlier this month to members of ...

    By • May 17, 2011

  • Questioning the Value of the PR Fiasco Retrospective

    It's standard behavior to rush to the call for investigation and change in response to every news item. If a brick falls from a fifth-story window and hits someone on the head, the evening news can be counted on to look into the shortcomings of the brick industry, and ask, "Surely they knew thei...

    By • May 16, 2011

  • To Deliver World-Class Customer Service, Use a Customer-Centric Strategy

    A customer-centric strategy is the best way to deliver world-class service, and it all starts with the initial point of delivery. In order to make customers happy, we need to be sure our employees are happy, and there is no better way to uphold and maintain a sustainable strategy than by being a...

    By • May 16, 2011