Content Marketing: Page 476
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Content Marketing Resources: 5 Sites You Must Read Today
It doesn't matter if you're a blogger, copywriter, marketer or another type of professional; you need content and lots of it. In other words, content marketing is now a requirement for success. Without strong and compelling content, most of us working in the online world wouldn't be where we are...
By George Passwater • Feb. 9, 2011 -
5 Fundamentals for Successful Social Media Campaigns
Growing up I played a ton of organized sports and looking back there were certainly many life lessons. One of those lessons seems particularly relevant to my world today, which is focused on helping organizations successfully engage in social media. No matter the sport, my coaches constantly st...
By Trevor Jonas • Feb. 9, 2011 -
A Lesson in Email Marketing
Brides are like many other specific consumer segments. And as a bride-to-be myself, I've learned a lot about wedding planning. What I wasn't expecting to learn, however, was an array of bad email marketing tactics still in use today. Let me set the stage: I was looking forward to attending a brid...
By Casey Barto • Feb. 9, 2011 -
Social Media Case Study - Wrigleys Extra v Polo mints
A few months ago I came across a blog post which compared Nestle's Polo Mint social media campaign to that of Mars - owned chewing gum brand Wrigley's Extra. Now that the campaigns have been going for a few months it's interesting to see how things have developed. Polo Mints When it comes to ea...
By Matt Rhodes • Feb. 9, 2011 -
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Groupon's Super Bowl Commercial Could Be the Big Advertising Winner
Image via Wikipedia The Super Bowl is over and we all know who won the game but the real debate is who won the commercial battle. Every year whether you are a fan of football or not, people watch the game just to see how outrageous the commercials can be. This year there isn't a clear favorite bu...
By Sandy Miller • Feb. 9, 2011 -
The Groupon Bubble Is About to Burst
Alright. I give! I wasn't going to blog about the Groupon Super Bowl ad, but here I am. If you haven't seen it yet, here it is. Watch it quickly for me. Go on. It's only 30 seconds. Honestly? It didn't bother me as much as it seems to have bothered CNN, the Chicago Tribune, the Wall Street Journa...
By Gini Dietrich • Feb. 9, 2011 -
Traffic and the ROI of Social Media
Social media has evolved. Whilst it was once a nice little thing businesses did on the side to complement their main operations, it has developed into a life form of its own. Social media lives and breathes - ignore its potency at your peril. It goes without saying that if you invest a certain ...
By Dorothy Mead • Feb. 9, 2011 -
How to Succeed in Social Media for Less Than Remarkable People
"Nothing is so common-place as to wish to be remarkable." ~ William Shakespeare "Be remarkable" is the catch phrase used by social media early adapters to answer questions like these: How do I get more Twitter followers? "Be remarkable" My blog doesn't get comments. What should I do? "Be remarkab...
By Debra Ellis • Feb. 8, 2011 -
The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew ...
By Brian Solis • Feb. 8, 2011 -
Do Your Homework: Build Your Community Before You Build Your Product
To many entrepreneurs, becoming active on social networks is an after-the-fact strategy. To the smartest, fastest, and most frugal entrepreneurs, it's a leading strategy. Social media has changed the product development process forever. Entrepreneurs that adapt will thrive. Those that don't ad...
By Troy Janisch • Feb. 8, 2011 -
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The Art of Social Listening: 7 Tools to Improve this Task
An integral part of any social media effort is listening. Whether you are in the process of preparing a social media strategy or your campaign is up and running, it is essential to know what your audience is saying. Why you may ask? Well there are a number of reasons but I daresay the most impor...
By Deidre Brathwaite • Feb. 7, 2011 -
How to Map Out Your Social Business Strategy
A month ago, I had the pleasure of doing an interview on the Social Business Strategy Map with Neil Davey, Editor of MyCustomer.com in the UK, which is one of Sift Media's business publications. Neil and I spoke at length about how companies can use the Social Business Strategy Map to create the...
By Vanessa DiMauro • Feb. 7, 2011 -
The Fantabulous Lists of Social Media Case Studies
I've been browsing through the lists of social media case studies of top social media citizens and social media agencies, I thought I would share some of the sites with you:Casestudiesonline.com by Tod MaffinA List of Social Media Marketing Examples by (http://www.beingpeterkim.com)Social media ...
By Giedrius Ivanauskas • Feb. 7, 2011 -
Super Bowl Ads 2011: Missed Opportunity to Connect & Inspire
Good thing for DVR as I now need to go back and watch the Super Bowl. I was too busy watching the commercials and of course tweeting the night away with all of the other marketing and advertising addicted twitter geeks! I know the social media audience is a tough audience to please. However, fr...
By Pam Moore • Feb. 7, 2011 -
8 Surprising Messages from Consumers About Engagement
Razorfish's Liminal study, just released, is the most important social media study so far in this new year. Why? Because it looks at social media engagement from the consumer's perspective, asking questions of users to tell us what matters to them-not what marketing directors think matters to the...
By Neicole Crepeau • Feb. 7, 2011 -
The Groupon Debacle, Twitter Nerds, and Who Was Missing From The Superbowl.
I'm not a huge football fan, but I AM a huge advertising fan. So, when I went to watch the game I brought along some magazines to read at the same time. I believe my sister said something to the effect of "oh, Caitlin brought her coloring books to play with at the kid's table during the game"....
By Caitlin McCabe • Feb. 7, 2011 -
Why 'Local' is the Way to Go!
Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal. Equally important is the online user behaviour which is tilting in favor of local. (There were deals sites before Groupon also, but the hyperlocal strategy made it a winner) Look...
By Saurabh Pandey • Feb. 7, 2011 -
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 20...
By Tom Pick • Feb. 7, 2011 -
The Magic Formula of Great SEO
This weekend I looked back at SEO related statistics for a B2B website I launched in November of 2009. A full year has passed and I wanted to see the progress this company made over a twelve-month period. After launching the new WordPress website, the client retained me to work on their interne...
By Rebecca Gill • Feb. 7, 2011 -
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IBM's Social Business Jam - Ever wondered about what's next in Social? #SBJAM
On February 8 - 11, IBM will host the Social Business Jam. This Web-based event provides an unrivalled opportunity for thousands of leaders from around the world to pool their knowledge and experiences to examine the next generation of business. Yours truly will be facilitating 2 of the tracks...
By Bilal Jaffery • Feb. 7, 2011 -
The Best And Worst Of Super Bowl Marketing Strategy 2011
NOTE - To see the full post with all embedded videos, please visit the original post on Rohit's Influential Marketing Blog.
By Rohit Bhargava • Feb. 7, 2011 -
Social Commerce Proliferates Across Niche Group Buying Systems
Social commerce won't be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build social buying applications. In my previous post, I discussed how the success of social commerce hinge...
By Patrick Kitano • Feb. 7, 2011
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