Content Marketing: Page 477

  • Are These Social Media Trends of 2011 Part of Your Strategy?

    "We don't have a choice on whether we do social media, the question is how well we do it."- Erik Qualman. So, how well do you do it? It's important to keep tabs on emerging social media technologies to make sure you are investing in the right areas even if some areas are not relevant immediately.Here are some trends for 2011 that will help keep your business ahead.1. Online video. Everywhere.

    By • Feb. 5, 2011

  • Get to Know Your Customers Through Social Media-It's as Simple as a Digital Handshake

    It's 2011, do you know where your social media strategy is?As a marketer who has been in the social media game for a while now, I understand why companies struggle with social media. There is much misunderstanding between the concept and the tools-and the benefits of either. There is confusion as to why social media tools can't be used just like e-mail, direct mail and advertising. There are also power struggles internally for who should own social media and who has control over what is for public consumption.What's a Marketer To Do?

    By • Feb. 5, 2011

  • What's in a Name? The Twitter Dilemma for Brands

    A couple of days ago, @TheFinanceCoach aka Tina Weeks conducted an interesting straw poll asking if people thought she should change her Twitter name to @TinaWeeks.This followed the publication of an interesting article about the power of names being used on Twitter. Not surprisingly, the feeli...

    By • Feb. 4, 2011

  • How Blogs Are More Useful Than Email Newsletters

    Sometimes it surprises me how much some organisations like using email newsletters over other tools like blogs. They spend weeks or even months crafting news items, bundle them together into a single email and then send them out to a subscriber list - sometimes without even using a system to mea...

    By • Feb. 3, 2011

  • Getting Back to the Basics - Social Media Marketing Best Practices

    This year #mpforum MarketingProfs Digital Forum traveled to the Live Music Capital of the World, our own backyard here in Austin, Texas, and the conference kicked off with a session on Social Media Best Practices lead by @jeffreycohen and @sharonmostyn. It was a great refresher on the fundamenta...

    By • Feb. 3, 2011

  • Facebook's Sponsored Stories Blur Lines Between Earned and Paid Media

    A few weeks ago, Facebook launched a new ad unit called "Sponsored Stories", allowing advertisers to use page posts, actions within custom apps, checkins, and likes, into paid ads. Blurring the line between earned and paid media, the service will be a part of Facebook's self-serve advertising too...

    By • Feb. 3, 2011

  • Three Ways QR Codes Can Be Used by Retail Brands in Social Media & Marketing Activities

    Once upon a time consumers could browse magazines, walk around shopping malls and purchase products without a QR code in sight. However, all of that could soon change as companies look to extend the product and brand experience further by integrating an interactive and unique QR code campaign as ...

    By • Feb. 3, 2011

  • How Google Analytics Introduced Me to Social Media Today

    We all know that Google Analytics give us access to a wealth of information about our website traffic. You can find out not only how many website visitors you have but when they came, what content they looked at, how long they stayed and what page they exited from (along with much more valuable i...

    By • Feb. 3, 2011

  • Facebook for B2B marketing

    Following last week's tips on using Twitter for B2B marketing, I thought you might like a similar set of basic tactic for Facebook.

    By • Feb. 2, 2011

  • Another 'More SMEs Aim To Use Social Media' Blah Blah

    Every day another report announces more businesses than ever are aiming to begin or improve their use of social media in the next twelve months or invest in better managing their online marketing presence. We suspect it's really just quickly ticking boxes appropriately because the reality online...

    By • Feb. 2, 2011

  • You've Identified Your Blog Market, Right?

    Don't tell me because you're a blogger that your target blog market is 'everyone who blogs online'. Really? (nods head) So, you're telling me that you cater to new and experienced probloggers alike? I think not. Well, if you want to succeed in your business, you will need to identify a blog mark...

    By • Feb. 2, 2011

  • Why GroupON Feels Like a FAIL to Me

    This has been on my chest for a while and after hosting the developerWorks barcamp tonight on social apps development, mobility and emerging business models, I can't feel easy about the whole GroupON - group based deal craze as a business model. This post on RedFlagDeals.com, A Canadian community...

    By • Feb. 2, 2011

  • Where to Spend Your Digital Marketing $$$ in 2011

    The marketing landscape is changing at a pace never seen before. Twitter and Facebook are exploding with unprecedented popularity, smart phones are selling like hotcakes, and new forms of advertising are constantly being developed to reach the 21st Century consumer. So what's next for digital...

    By • Feb. 1, 2011

  • LivingSocial/Amazon Partnership Challenging Groupon's Market Share

    Last week, daily deal service website LivingSocial.com experienced an incredible 80% spike in traffic, allowing it to close the gap on its main competitor Groupon. The main reason behind this overnight change: Amazon. Seeking to head off a potential Google-Groupon partnership that would seriousl...

    By • Feb. 1, 2011

  • Five Ways To Improve Online Influence Measures

    Regular readers of my posts here know that I have, on occasion, raised questions about various measures of online influence. No, they are not perfect, and in some cases are downright meaningless. Lately, though, I've been hearing that still, small voice in my head: "Don't bring me problems, Webs...

    By • Feb. 1, 2011

  • Best Choice: Facebook LIKE or Qualified eMail Address?

    If you had to pick one, what would it be? A Facebook "like" or an email address? When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names? Although the answer on the surface seems quite simple, the truth is it's no...

    By • Feb. 1, 2011

  • The Difference Between Facebook Ads and Sponsored Stories

    This is a Facebook ad: This is a Facebook ad on Sponsored Stories: "Friends" don't let "friends" become advertisements. Just say "NO" to sponsored stories.

    By • Feb. 1, 2011

  • Brands Must Use Social Media Strategically

    2011 is the year of the social media backlash. Well, apparently. Whether or not you believe this, there's one thing that's certainly true: this is the year when things will change for social media agencies and for brands. A quote in a recent article by Tim Sanders really got me thinking about ...

    By • Jan. 31, 2011

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    By • Jan. 31, 2011

  • What's the Real Value of a Facebook Like?

    On Linkedin, this question was recently asked and as I got to thinking about what a like indicates on a social networking site, I realized there were pros and cons to the like button. The like button creates an illusion of engagement and interaction, while also providing the person who has done t...

    By • Jan. 31, 2011

  • Most Marketers Want to Hold Consumers Hostage

    According to the results of a recent Break Media study on digital video advertising trends, a frightening percentage of marketers still consider the pre-roll ideal placement because the audience is "held hostage to watch." In spite of plentiful research indicating that new formats and techniques ...

    By • Jan. 31, 2011

  • Using Personas to Shift Your Focus to the Customer

    If you look at most marketing copy -- it's about the "thing" -- whatever is being sold. We get features and generic benefits but our focus and the thrust of the message sits squarely on the shoulders of the product or service. And it's no wonder. When you focus on something, you tend to write/...

    By • Jan. 31, 2011

  • Creating a "Flow of Influence"

    There are so many discussions lately of what makes a person an influencer and a lot of people and brands are swarming around the people they have determined to be influencial. And it's not completely wrong but influence is so much more complex than that. To me services like Klout and a whole ho...

    By • Jan. 29, 2011

  • 6 Ways New & Emerging Music Artists Can Make The Most of Social Media

    Social media has changed the way we discover, share and listen to music forever. There, I said it. Although it would appear that the music industry today is a collapsing giant, saturated with artists scrapping with all their might to sign a big record deal and get their records played, things are not as bad for new artists as it would seem.

    By • Jan. 28, 2011

  • If You Connect with Website Visitors They Will Convert

    A lot of small business owners launch their website with the simple goal of using the site as an information portal and a mechanism to talk about their company. It is basic human nature to be egocentric. The problem with this methodology is that it generic. Simply talking about yourself isn't a differentiator for your website, product, or service offering. It doesn't compel your website visitor to take action.

    By • Jan. 27, 2011