Content Marketing: Page 477

  • Do Purchased Twitter Followers Provide Real Value?

    In a recent article I explained how numbers really don't matter when it comes to social media; in particular the number of followers or fans you have is not important. To utilize social media tools you need to network with others and converse with power users. That being said, there are quite a f...

    By • Feb. 17, 2011

  • Social Media For B2B Marketing - How To Get Started

    One of the best things about social media: we're all still learning and figuring this thing out. There are no true experts. Whether you're in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. GetIt Comms is a B2B Marketing a...

    By • Feb. 17, 2011

  • Email, Facebook, Twitter - Why Consumers "UNLIKE" Brands

    While some businesses think whether to partner with Facebook, others might abandon email technology for their business. And many companies ask themselves if it makes sense to use Twitter for customer communication and if so, why?! A recent research by ExactTarget-CoTweet states reasons why users ...

    By • Feb. 17, 2011

  • Marketers Have Limited Social Media Understanding

    Seven in 10 marketing professionals either have very little to no understanding (31%) about relevant social media conversations around their brand or clients' brands, or use a few ad-hoc tools (39%), according to [pdf] a new survey from Alterian. The remainder report regularly to management. ...

    By • Feb. 17, 2011

  • 3 Golden Rules for Building Social Capital

    Social capital refers to a person's access to resources and know-how through social ties on social networks. Weak ties (i.e. a casual acquaintance or friend of a friend) - not necessarily our friends - can be our greatest source of ideas and information. This post discusses three obstacles to bui...

    By • Feb. 17, 2011

  • Community Management: Marketing Discipline of the Future?

    Once upon a time, Nike was in the business of selling athletic shoes. And sell athletic shoes, they did - capturing 50% of the market by 1980, before beginning large-scale advertising or even going public. But success attracts competitors and creates depressed margins, and as other companies got ...

    By • Feb. 16, 2011

  • Case Study: 10 Steps to Viral Video Monetization

    Note: Thanks for all the re-tweets and positive feedback on this article! Please consider following me on Twitter. Thanks again!So you've just shot a video and you're certain it will go viral. Assuming you are correct in assessing your video's "it" factor, how will you monetize it? Here are a few...

    By • Feb. 16, 2011

  • Social Media & Rock Slides

    There are hints of spring time here in Colorado - achingly blue skies and temperatures warm enough this week to forget the jacket. Being a native of the state, I know intuitively to watch out for rock slides as temperatures rise and winter snows begin to melt. Water from melting snow can seep d...

    By • Feb. 16, 2011

  • Customer Loyalty & Social Media: Customers Rock Video Series

    Becky Carroll from Customers Rock! and author of the forthcoming book The Hidden Power of Your Customers: 4 Keys to Grow Your Business Through Existing Customers invited me to participate in a video series back in 2008 about customer loyalty and social media. I only recently [re]discovered the se...

    By • Feb. 16, 2011

  • Social Media and Your Brand - It's All About How You Play the Game

    You could look at the world of social media as a game of snakes and ladders. One bad decision can send you sliding down a slippery slope, but to climb to the top takes dedication. Today sees the release of the world's first Social Media Reputation Index.

    By • Feb. 16, 2011

  • Five Link Building Tactics that Work

    Link building is one of the best ways to increase your site's popularity and attain high rankings in the search engines. Links reflect Value and Popularity so the search engines give better search result rankings to sites that have more backlinks. Here are five link building tactics that work, s...

    By • Feb. 16, 2011

  • Three Exciting Facebook Contests that Offer Prizes to Entice Fans

    Facebook contests are arguably the best strategy for brands to acquire new fans, especially if the prize is a new, sought after product, if it is something that money can't buy, or if it is of high value. Those who have entered the competition often have the opportunity to share their entry, perh...

    By • Feb. 15, 2011

  • Brands Must Be Community Celebrants, Not Celebrities

    With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching unde...

    By • Feb. 15, 2011

  • Social Media Metrics - Setting the Standard

    It feels like forever that I've been banging on about how important it is to measure your social media activity. In actual fact it's only been a year but in that space of time knowledge and acceptance of social media metrics has risen astronomically. Many have even predicted that 2011 will be th...

    By • Feb. 14, 2011

  • 10 Ways to Generate Constant Traffic

    Guest post by Sufi Some of our greatest concerns as bloggers are our loyal visitors and how we will maintain their loyalties. How do we get them and how do we keep them? Kiesha's site has maintained this authority for a reason. It's built to maintain loyalties and has grown over time, but how ...

    By • Feb. 11, 2011

  • How a Homeless Guy Named Patrick Taught Me About Social Media

    I'm sure it sounds strange that some random homeless man could teach me the secrets of social media marketing but I have to tell you about this fella, Patrick, I met a few months ago.I was in downtown Vancouver, in a parking lot, meeting a guy who would sell me the Amazing Amazon Kindle because A...

    By • Feb. 11, 2011

  • Is Your Social Media Activity a Service or Spam?

    The difference between service and spam is dependent on the recipient. If your community is comprised of people who don't need or want your products or services, anything remotely self-promotional is spam. When your friends and followers are your customers or resemble them, sharing information ab...

    By • Feb. 11, 2011

  • Why Inbound Marketing Sucks...

    At first, I thought I misheard my friend, Mark. "I need to tell you why inbound marketing sucks," he said. "What?" We were having dinner at one of our regular Cleveland haunts - Great Lakes Brewing Company. It was loud, so I pulled my chair closer to make sure he actually said what I thought ...

    By • Feb. 11, 2011

  • How To Create and Optimize a Facebook Content Strategy - Advice from Alison Zarrella

    Note from Beth: Alison Zarella is the co-author of the recently published "The Facebook Marketing Book." I received a review copy from O'Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook cont...

    By • Feb. 11, 2011

  • Reducing Noise in Online Communities

    Thomas Pisello, in his post at the end of January 2011, hoped that technology and innovation would eventually cut through the inevitable social media noise, or messy web of "strings". I agree with him on one point, some social media platforms are getting a bit noisy, but that doesn't mean social ...

    By • Feb. 11, 2011

  • Facebook Just Made Your Social Media Handbook Obsolete

    One of the best things about Facebook is that it never stops evolving into a better version of itself. I remember reading Mark Zuckerberg is extremely paranoid of being 'out-innovated' by a smaller shop and this is probably what keeps him on always improving and growing the product at such a frantic pace. The users may not necessarily like the changes at first, but after the initial backlash, everyone comes around to it. The end result is a changed and improved Facebook, for everyone.

    By • Feb. 11, 2011

  • Conversations Aren't Rocket Science -- Or are they?

    Everywhere I look on Twitter, social media "gurus" are all "sharing" their "big secrets nobody else knows" about how you can attract and retain customers, [both prospective and existing] to your company's social media properties. I read some of them. Or at least begin to.One of the most prevalen...

    By • Feb. 11, 2011

  • Four Ways Brands Can Use Social Media in New Product Launches

    When it comes to the launch of new products, an increasing number of brands and PR companies are now looking to social media to compliment their traditional marketing and PR activities. In doing so, brands are seeing success in extending and enhancing their campaigns in a way that builds upon exi...

    By • Feb. 10, 2011

  • Five Easy Ways to Boost SEO

    Finding the keys to search engine optimization (SEO) can seem as difficult as decoding the Enigma machine. Businesses today clamor to solve the riddle, figure out the formula, and rise to the top of that first page on Google, Yahoo, and Bing.A high ranking in search results for relevant keywords ...

    By • Feb. 9, 2011

  • Why Designers Need Smart Marketers to Build Websites

    Web designers need smart marketers to make sure that websites are structured for the benefit of their clients, not just to look good. My company has talked about this before (I highly encourage you to read All I Need is a Web Designer ) - but I was reminded of it again in a lunch meeting with a ...

    By • Feb. 9, 2011