Content Marketing: Page 475

  • Mobile As a Strategic Element in Your Marketing Plan

    CMS Wire has an excellent article about how mobile marketing is changing, and I found one sentence (actually the first one in the article) especially remarkable: It used to be about "mobile access" but that's not it anymore. Our portable devices are now access, participation and creation devices....

    By • March 2, 2011

  • Rethinking the Marketing Mix from the Customer's Perspective

    Dumping the marketing mix is tough. It's like replacing well-worn shoes or pair of jeans. When something is comfortable, it makes it even more difficult to toss it aside for something new that could take years to break in to the point of comfort. However, we are at a point where we need discomfor...

    By • March 2, 2011

  • OMMA Global - What Is the Worth of a Facebook Fan?

    Interesting panel at MediaPost's OMMA Global yesterday, which sought to answer the question many marketers have been grappling with - what is the actual meaning and value of online fans?Very timely topic given many global brands now command fan bases as high as 20 million and are expected to doub...

    By • March 2, 2011

  • Everyone Has a Plan Until They Get Punched in the Mouth

    Strategy and planning are a critical piece of any business, and far too often don't get the attention deserved. Particularly in the interactive marketing space, it's really easy to run headfirst at a tactic as a perceived solution to what is often a larger strategic and planning issue. I can't t...

    By • March 2, 2011

  • Is Your Business Making Any of These 5 Common Twitter Mistakes?

    As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you'd think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public. While there are success ...

    By • March 2, 2011

  • How to Save Myspace from a Slow and Painful Death

    Mention "Myspace" to anyone under 30 and they look at you like you've mentioned an extinct species. They're often amazed that anyone still claims to use the site, which has an estimated 27.8 million unique visitors per month and boasts an Alexa ranking of 62 worldwide (yes, a notch or two, or ...

    By • March 2, 2011

  • 5 Ways to Get 20,000 Views to Your Posts

    It may be an unfortunate commentary on society that including words like "moron" and "idiot" in the title of a post garner considerably more traffic than words like "success" and "charity" but it is a fact.In the several articles I have submitted to Social Media Today I have found varying degrees...

    By • March 1, 2011

  • 5 Ways to Use New Facebook Page Features to Get More Likes

    There's been a lot of chatter these last few weeks about all the changes Facebook is rolling out with the upcoming update to Business Pages - which are essentially the Facebook hub for a business, brand or entity. So, we've put together five ways you can make the most of the new Facebook Business...

    By • March 1, 2011

  • Everything I Know about Twitter I Learned in The Empire Strikes Back.

    Obi Wan: But you cannot control it! This is a dangerous time for you, when you will be tempted by the Dark Side of the force.Yoda: Yes, Yes! To Obi-Wan you listen.The cave! Remember your failure at the cave!Luke: But I've learned so much since then. Master Yoda, I promise to return and finish wh...

    By • March 1, 2011

  • Social Business 2011, An Update

    It's been a while since I've written a post that updated our current understanding of social business and in a concept that is evolving very rapidly, it's important to frequently share what we've learned. Lately I've worked on an infographic to capture a holistic view of social business that comb...

    By • March 1, 2011

  • How to Sell Your CEO on Social Media Marketing

    With the changes in how customers buy, social media marketing is becoming more of a requirement than a nice-to-have. With the need to reach more prospects where they spend their time online, social media marketing has become a key competent in your digital marketing mix. It's imperative to the s...

    By • March 1, 2011

  • Personas Are Back In Style

    Personas are making a comeback in strategic planning. As the social Internet fragments audiences understanding the coherent behaviors of the increasing number of audiences segments is becoming the critical first step in account planning. The modern use of personas as far as my research found, da...

    By • March 1, 2011

  • Klout Perks - The Adjustment Bureau Screening

    I have received my first Klout Perk, along with twenty-nine others in Atlanta (which looks to be consistent quantity-wise across targeted markets). I was sent a tweet by @KloutPerks that led me to a custom branded campaign page on Klout where I could RSVP for the appropriate screening. Klout als...

    By • Feb. 28, 2011

  • YouTube for B2B Marketing - Really?

    We help many companies with marketing and social media strategy. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. They express many concerns: What's the ROI? Isn't it for consumers and not B2B? We see the value of video, but why ...

    By • Feb. 28, 2011

  • 8 Things You Must Know About Your Audience to Inspire & Connect In Social Media

    So you say you know your audience? You think you know what they need and want. You spend hours each week working on blog content, posts for Facebook, tweets and more. Yet, your efforts don't seem to be providing a return. Your blog readership isn't increasing. The number of fans on your Facebook ...

    By • Feb. 28, 2011

  • For the First time in History....

    You Can Sponsor the Social Media Today Social Business Webinar Series Social Media Today is opening its webinar series to sponsors! Yes, the award-winning company that understands, brings together and leads with the smartest people on issues of social business, that brought you the fantastic we...

    By • Feb. 28, 2011

  • Why You Should Deliver "The Usual" To Your Blog Readers

    I stood waiting for my order to be called at The Sevens Café in Ann Arbor, MI. It was 12:10 and the line for lunch-time fare was already snaking out the door. While waiting for my corned-beef reuben, I watched one customer step-up to the order counter. Before he spoke, the cook says, "Hey Paul ge...

    By • Feb. 28, 2011

  • Social Media, Generosity and the Hockey Stick

    Today, I want to reflect on my own experiences working in Social Media and how the work I've been doing has led me to where I am now; working with great clients and exploring some extraordinary opportunities. Reflecting I talk a lot about issues in Social Media. I blog everyday, usually. I wo...

    By • Feb. 25, 2011

  • Marketers Optimistic About Finding Social Media ROI [STUDY]

    Marketers are hopeful that this will be the year that they finally link social media marketing to ROI, a new survey says. According to the report from Bazaarvoice, 74% of CMOs predict they will finally tie social efforts to hard ROI this year. The survey polled 175 CMOs from The CMO Club, includi...

    By • Feb. 25, 2011

  • How to Ensure That Your Facebook Wall Posts are SEEN (Edgerank)

    Are you busily growing your Facebook Fanbase? Got a few thousand fans? Maybe millions? Are you seeing results? Many of the marketers I meet tell me that they are struggling to drive sales from their fan base. I can understand that. Consider this question: If 60% of your emails went directl...

    By • Feb. 25, 2011

  • Interview Sarah Lacy on "Brilliant, Crazy, Cocky" Entrepreneurs

    Today, I spoke to Sarah Lacy, who I interviewed back in 2008 when her first book came out. She writes for TechCrunch.com, and her latest book is called Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos. In this interview, Sarah talks about characteristics of suc...

    By • Feb. 25, 2011

  • Logo Twitter Accounts are Fine If They Meet Your Audience's Needs

    At a recent conference, I heard a highly-respected (and respectable) PR professional argue that Twitter accounts should always-always-be a real person with a real-person avatar. Logo accounts, he said, shold be avoided. It's not the first time I've heard this argument. In Shel Israel's book, "Twi...

    By • Feb. 24, 2011

  • Press Releases v Social Media Releases: Enemies or Adjuncts?

    The press release is a staple in the tool bag of most marketers and public relations professions. In use since the early 1900's the press release has undergone some style modification, but has essentially remained the same, that is until now. Marketers are increasing using the functionality of...

    By • Feb. 24, 2011

  • How NOT to Pitch to a Blogger

    I received this email from a public relations professional to see if I would blog about their customer on the Marketing Technology Blog. This is the entire email, which was followed by her contact information and phone number. [Client Name] is expanding its international business and services by...

    By • Feb. 24, 2011

  • The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs

    As I listened to the steady hum of vacuums and watched the headlights dart out of our office parking lot last evening, I realized something important. My company has had a great couple of weeks. A client received a new round of funding. We started working with new clients. We built the official l...

    By • Feb. 24, 2011