Content Marketing: Page 482

  • Does online influence matter?

    By • Dec. 5, 2010

  • Six commandments of Social Media Marketing

    As a newspaper journalist, the golden rule of writing we followed was the "inverted pyramid." Simply put it meant that you put up the most important news up front and then the details down, with the least important information making up the last few paragraphs of your story. However, when I shifted to TV this changed to the "hour-glass rule". According to the hour-glass rule the story need an intro, a middle and an end. Sometimes the most important part of the news as actually the middle.

    By Surajit Agarwal • Dec. 5, 2010

  • Online Social Media the Key to Small Business Success?

    In the early days of the Internet, it was touted as the new television (mass communication with minimal interaction), and then the new distribution channel (which worked out quite well for anything digital, but I've yet to get my pizza delivered through my DVD drive), and now online social me...

    By • Dec. 3, 2010

  • The Numbers Don't Add Up: Popularity Doesn't Equal Influence

    The golden ring in public relations and social media is influence and reach. It's something that has been worked on for eons and why measurement and all that magic (including sentiment - in particular sentiment) occasionally plays front and center in public relations.This has been the way long be...

    By • Dec. 3, 2010

  • Why Facebook is finally important for industrial marketing

    If you've ever discussed social media marketing for engineering companies with me, you will know that I've been hugely enthusiastic about Twitter as a traffic generator and YouTube as a Web tool and audience generator. However, I've always been quite doubtful about Facebook for industrial and techncial PR. Obviously, I've always recognised the benefits for brands in other sectors.

    By • Dec. 1, 2010

  • Use social media at key consumer decision points for ROI

    By • Nov. 30, 2010

  • An Introduction to Customised SnapTags: How They Can Work With Social Media

    With the continued development of mobile technologies incorporating high resolution and high definition cameras into more and more smartphones, the challenge for social media agencies and marketing folks alike is to continue to discover and develop creative ways of utilising these capabilities as part of their integrated online PR and marketing campaigns.

    By • Nov. 30, 2010

  • The Goal of Social Marketing

    The Goal of all social marketing is simple:To identify advocates in social media, engage and build relationships with them, and enable them to spread your message virally.

    By • Nov. 29, 2010

  • At the Core of Social Media: Online Community

    Increasingly it is occurring to major marketers that in order to "play" in social media they must adopt a "holistic" approach, which means not simply launching a twitter channel or facebook page, but looking beyond the channel strategy to an online community that they can, at minimum, initiate and in most cases, own.(Social Media Today is creator of online communities of influencers, but our model is different in that our clients sponsor, not own, the communities that we build.)

    By • Nov. 28, 2010

  • 10 Rules of Social Media

    By • Nov. 26, 2010

  • Facebook Internet Marketing for Newbies

    Well it's happened. Facebook has announced in July of 2010 that it has passed the 500 million users milestone and for those that want to start or increase their social media as a marketing strategy for small business marketing , this type of internet marketing cannot be ignored.Internet marketing...

    By • Nov. 26, 2010

  • Triumph of Social Media and Community Power and How?

    Another brand, another near PR disaster, and this month witnessed one of the quickest online triggers which hit a brand as big as Amazon like a torpedo. Amazon witnessed the power of social media and online communities and with visible effects in 24 hours. Being a rare witness to the start of a ...

    By • Nov. 26, 2010

  • Measuring social media influence

    Greenpeace Australia came and did a presentation for Social Media Club Sydney, about the social media component for their global campaign to get Nestlé to stop buying unsustainable palm oil from Sinar Mas, a global supplier that was destroying the south east Asian rainforests where orangutan's were being threatened. I ran a social media analysis using Alterian SM2 to see how the Kit Kat brand in Australia was affected by Greenpeace campaign.

    By • Nov. 25, 2010

  • Leveraging Turkey Day Campaigns

    Three big days this week - Turkey Day (11/25), Black Friday (11/26), & then Cyber Monday (11/29). Many retailers have already opened up to consumers with previews of specials and some have even started the big sales. Friday & Monday promise to be better this year compared to last year.

    By • Nov. 25, 2010

  • Is User Generated Content building a Wall between your Brand and your Customer?

    So here is a little fact that really scares me - User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the "white noise" to the User Generated Content "signal" they produce.So let's dive into that for a moment ...

    By • Nov. 24, 2010

  • Five simple rules to get the most out of your agency (and client) - do you agree?

    A very productive client meeting today got me thinking: what distinguishes a good client/agency relationship from a bad one? According to the gentlemen advertisers of Mad Men (TM Stirling Cooper), an agency begins to lose a client the minute it signs the client. That's a nicely cynical perspective in keeping with the show and Roger Stirling himself, but in the real world, how can you make sure your agency-client relationship works?Here are a five tips I've learnt through experience both as a client and as an agency partner:

    By • Nov. 24, 2010

  • Social Media Isn't Just for Marketing - It's Also a Great Sales Tool

    Social Media clearly has become a powerful (some might argue the most powerful) marketing tool available for businesses large and small. From my observations though, there is another application for Social Media that is being missed by many. It starts with defining the components that make up the path from stranger to client. These are:

    By • Nov. 24, 2010

  • The Humanization of Customer Loyalty

    Loyal customers are the holy grail for most businesses. However, most brand and customer loyalty programs totally miss the mark.

    By • Nov. 23, 2010

  • The 4 Marketing Metrics Mandates

    There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. I recently gave a presentation to the Measured Marketing Roundtable at Techpoint, Indiana's technology and economic development association, that outlines these new metric must-dos.

    By • Nov. 23, 2010

  • More Businesses Need to Get Social!

    With the undeniable fact that statistically Aussies are the highest consumers of social media in the world, one fact also remains undeniable small to medium businesses have yet to follow suit.According to studies by COSBOA (Council of Small Business Organisations of Australia) 56% of small and m...

    By • Nov. 22, 2010

  • How to Get the M.O.S.T. From Your Social Media Marketing

    Many small businesses and solo entrepreneurs dive into social media marketing strategies

    By • Nov. 20, 2010

  • 9 Point Social Media Expert Evaluation

    I've seen many guides to choosing the right social media consultant. Many of them fall short because they don't give you simple empirical guidelines to follow. I think that's a mistake and I've decided to rectify that oversight. One of the main points I feel is most important is that the soc...

    By • Nov. 19, 2010

  • The Future of Advertising Has Been Promoted: A New Study

    By • Nov. 19, 2010

  • Top Tools to Measure Your Social Media Success

    Social media and E-Mail marketing. Social media and display. Social media and search marketing. If you keep up-to-date on the latest online marketing trends and topics, then you know articles and research about combining social media with other online marketing initiatives for compound effects a...

    By • Nov. 19, 2010

  • Why You Should Be In This $50 Billion Dollar Information Marketing Business

    You understand the power of the social web so you set out to master the art of internet marketing. Perhaps you went through some training, attended seminars or read a bunch of great books.

    By • Nov. 18, 2010