Content Marketing: Page 482

  • Groupon - A New Truth of Advertising

    Yes, Groupon has been valuated at 6 billion dollars thanks to Google. But what exactly were they buying? What does Groupon do so well that Google can not replicate it or go vertical with it? That's the real question. It may be that Groupon now owns the social couponing market and that's why t...

    By • Jan. 18, 2011

  • 6 Lessons from 5 Companies That Use Social Media

    Between them they have more than a million Facebook fans and Twitter followers. On an average they have been on social media platforms for less than a year. Barring one, they do not have a budget or staff for social media marketing activities. Yet, they acknowledge that social media marketing is the "backbone of their marketing efforts." These are the lessons from five companies that have understood social media and have used it to grow their business.

    By Surajit Agarwal • Jan. 18, 2011

  • Unfinished Business: Questions Social Media Must Answer In 2011

    While the calendar tells us it is 2011, 2010 remains an unfinished year for Social Media. In 2010, companies large and small, traditional media outlets, government organizations, and, yes, naysayers, finally showed an overwhelming interest in Social Media. These newcomers, however, arrived armed with tough questions, demands for new data and the technical pressures of scale. In return, Social Media is playing for higher stakes, but that means we are required to prove our value collectively, as an industry, and individually, as professionals.

    By Liza Sperling • Jan. 17, 2011

  • Six Benchmarks for Digital Marketing Strategy

    By • Jan. 17, 2011

  • Socialgraph Helps Search Engine Listings

    When showing the value of an online community you are building, do not forget about checking the search box. Typical questions about expected outcomes from a community may still center around reach metrics. How many people am I reaching? How many eyeballs am I catching with my messages? The comprehensive answer includes reach (unique visitors, community members, etc.), engagement (i.e., conversations among fans and your brand) and search rankings. And your search listings are related to reach and engagement.

    By • Jan. 17, 2011

  • No Tweeters on your Country Music radio station?

    I have listened to a lot of CMR stations recently and unless I'm deaf, I haven't heard any imaging topicals for social media elements. No sweepers or promos for Facebook or Twitter.

    By • Jan. 17, 2011

  • 5 Ways to Get More From Online Video

    fredcamino via flickr The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials is a very foundational online tactic these days. As cameras become more sophisticated and cheaper to buy and services such as Vimeo and Y...

    By • Jan. 17, 2011

  • Your Brainstorms Suck

    Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your mind, pretend there are no limits and be as creative as you like.The trouble is, most brainstorms suck.Huh?

    By • Jan. 15, 2011

  • Do you need all those damned share buttons?

    For all of my new readers. this one will be a shocker. Unlike 100% of other social media blogs, I designed the original version of The Anti-Social Media without any share buttons of any kind. Part of that was a limitation of running the site on Tumblr. Another is that I am a curmudgeon. Since the...

    By • Jan. 14, 2011

  • How To Increase Your Website Crawl Rate

    By • Jan. 14, 2011

  • How to Approach Business Social Media Strategically

    A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and up...

    By • Jan. 14, 2011

  • The Social Compass is the GPS for the Adaptive Business

    Over the years, I've written extensively about the need to extend opportunities abound in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business, it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning.

    By • Jan. 14, 2011

  • Stone Age Online Marketing Alive In 2011!

    New surveys show that while two thirds of b2b companies will continue with more traditional search marketing using email in 2011, incredibly, an overwhelming number have failed to even optimise their websites sufficiently or utilised paid search. Not surprisingly, one in three SMEs are concerned...

    By • Jan. 14, 2011

  • How Social Media Can Make the Products You Buy Safer

    Half the stuff in stores today comes from China. By default then, if we could improve the quality of products imported from China, we'd make the products you buy safer. Nice thought. But what does this have to do with social media? Actually, it has everything to do with social media. Let's take your kids' bike for example. The same social media principles that enticed you to buy the book your friend on Facebook purchased actually apply to the neighborhood bicycle dealer importing bikes from China. Just not in the same way.

    By • Jan. 14, 2011

  • 6 tips for bringing personality to your Facebook business page

    The majority of Facebook business pages tend to be a little dull, with the occasional Like, but not much else changing the landscape of posts by the business trying to get people interested in what they do. The reason so many business pages are so dull comes down to a lack of personality.

    By • Jan. 13, 2011

  • How To Create Killer Content: Speak To a Customer

    One of my favorite questions when I speak to marketers about social media - content marketing, demand generation or sales alignment - is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?...

    By • Jan. 13, 2011

  • How Goldman Sachs Investing in Facebook is Good For You

    The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five roun...

    By • Jan. 12, 2011

  • How Brands Can Utilise Social Media Alongside Super Bowl XLV

    Each year the NFL Super Bowl presents brands and PR companies with the perfect opportunity to utilise their creativity to develop and launch a unique campaign across their PR and marketing platforms. Interestingly, with over 100 million people watching, it is often the case that commercials aired during the Super Bowl create as much of a conversation-point after the game is over as the actual games themselves.

    By • Jan. 12, 2011

  • New Media and the Future of Business

    I was recently interviewed by Israel's BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a d...

    By • Jan. 12, 2011

  • How To: Get More Qualified Followers on Twitter

    One of the first questions I hear when I talk about Twitter is: "How can I get more Twitter followers?" At which point I shake my head, because the question I'd like to hear first is "What kind of people should I want to follow me on Twitter?" On Facebook, Twitter, or any social media site, the q...

    By • Jan. 10, 2011

  • Lessons for Speakers at Affiliate Summit

    I'm at Affiliate Summit in Las Vegas. It's at the Wynn, one of my favorite hotels. Even the beverage service is artistically presented and the food is always good. Here is my day one feedback. Panels = Mediocrity I do not like panels. I don't like being on them or listening to them. There is an...

    By • Jan. 10, 2011

  • Peep Laja interviews Corbett Barr about getting traffic to your blog

    Cor­bett Barr is a lifestyle entre­pre­neur, dig­i­tal nomad and founder of Think Traf­fic. He built a six-figure online busi­ness in a year-and-a-half writing about what he loves. In this interview I made him tell us how he did it and how we could get a ton of traffic to our site. Watch the inte...

    By • Jan. 10, 2011

  • Four Tips for Social Media Success in 2011

    The New Year is upon us. I, for one, felt like I had all sorts of time to plan and then all of the sudden it was January 3rd and I realized that execution must take the place of planning. It is very possible to plan too much and find yourself in Q2 having not yet actually done anything. Inaction ...

    By • Jan. 10, 2011

  • 30 Second SEO Tutorial

    This is a short and simple guide to Search Engine Optimization [SEO]. Follow these quick tips to get on the road to rank your website or blog. Let's get started we are wasting time ...[1] Find related keywords :: Make a list of words relevant to your healthcare specialty or website theme. Choo...

    By • Jan. 10, 2011

  • Big Ad Agencies Now Requiring the Development of Digital Skills

    Small to mid-size ad agency owners and executives need to be better equipped with digital technology. It will not only impact agency business but also new business development. I having a discussion with the creative director of a small agency who is in his early 50′s. He was expressing his frus...

    By • Jan. 10, 2011