Content Marketing: Page 483

  • Social Media Success Starts with Listening

    The grandmotherly maxim, "The good Lord gave you two ears but only one mouth for a reason" applies to social interactions in general, but is nowhere more critical than in social media marketing. A common mistake in social media is that companies will dive right in, setting up a Twitter account o...

    By • Nov. 16, 2010

  • How Location-Based Services Are Shaping In-store Experience

    Utilising location-based services alongside other forms of social media and online PR provides a new and unique means not only for brands to maximise their exposure to complement more traditional marketing and promotional activities, but also as a key way for brands to interact and engage with their customers on a new level, both in-store and beyond.

    By • Nov. 16, 2010

  • SAP Wins AMI Partners 2010 Award for Best-in-Class Social Media Marketing on MyVenturePad

    On Thursday this past week I joined Peter Auditore, Head Business Influencer Group - SAP, as he accepted an AMI Partner's 2010 US SMB Social Media Marketing Award on behalf of SAP for their collaboration with MyVenturePad. SAP and MyVenturePad were recognized for leadership in Demand Generation-...

    By • Nov. 15, 2010

  • Social Branding: 15 Hints You are Guilty of Random Acts of Branding

    Okay folks, this one is going to be short and sweet and to the point. No time as I need to get to a WHY party (aka kid football party). However, this is a topic near and dear to my heart and it is starting to drive me nuts. In the last 3 hours I have received emails from 3 different companies t...

    By • Nov. 15, 2010

  • Social Media: 'Everyones's Doing It' Online Marketing

    Many companies have been busy catching up this year by relaunching their shiny new websites with Twitter and Facebook logos, even a blog hidden amongst their pages, and now expect magic to happen. Meanwhile, a hard core of non-believers continue to bcc their entire database ... What's been happe...

    By • Nov. 15, 2010

  • Brand inexperience: a true Social Media Marketing goal?

    We've been talking a lot about brand experience these days. In an economy of attention more & more complicated, brands aim to focus again on consumers' journey, starting from research, buying behavior & finally ending on the diverse usages / consumption of the product or service over time.

    By • Nov. 14, 2010

  • What does online influence actually look like? Looks like content

    The discussion about online influence needs to shift away from discussions about Facebook, Twitter, and LinkIn and move to a discussion about content and personal connections.

    By • Nov. 9, 2010

  • Businesses should consider employing a social media specialist to coordinate campaigns

    For companies to get the most out of social media they should consider employing a specialist as part of their PR team or if using a PR agency they should ensure at least one suitably qualified person is working on their account. Although championing a business' social networking channels, and perhaps also writing content, is the responsibility of many in the organisation it is important that an individual or central team takes control of the wider issues, fully coordinates campaigns and is responsible for learning from best practice studies as well as putting the knowledge into use.

    By • Nov. 8, 2010

  • Social Media Metrics That Don't Mean a Hell of A Lot

    A new whitepaper from Buddy Media called "THE FIVE MOST IMPORTANT METRICS YOU SHOULD BE TRACKING ON FACEBOOK" lists some metrics that don't mean a hell of a lot to marketers who are trying to meet hard quantitative business objectives.

    By • Nov. 5, 2010

  • Histories Of Social Media

    Jonathan Salem Baskin,

    By • Nov. 5, 2010

  • Selling 'social' to the C suite: The power of referrals

    If you want corporate executives to understand the value of social networks, you need to move discussions from ROI to COI.

    By • Nov. 5, 2010

  • Do You Have Confidence in Your Social Media Strategy?

    One of the definite perks of being on the SmartBrief on Social Media's Advisory Board is that we get sneak peeks at some of their offerings.

    By • Nov. 5, 2010

  • 15 Tips to Stop Random Acts of Social Media and Build a Business Platform

    Random acts of marketing. We call them RAMs or RAMMIES. What are they? They are acts of marketing that are not integrated, funded or properly planned. Yes, when looked at individually they may have a great plan, cool graphics, awesome web page.

    By • Nov. 5, 2010

  • The Technorati State of the Blogosphere Report 2010 - insights for marketing managers and PR professionals

    Technorati's have just published the first part of their 'State of the Blogosphere 2010' report. Some 7,200 bloggers responded to their survey this year - this is their largest response ever.The survey was administered in English however bloggers responded from 24 countries, with nearly half from the United States.

    By • Nov. 4, 2010

  • When Will the Social Media Losers Emerge?

    Today, social media is like a soccer league for seven year-olds: everyone gets a trophy.The vast majority of press coverage and conversations around social media centers around the fact that businesses are DOING social media, not necessarily doing it EFFECTIVELY. Do you know why every article or blog post with even a scintilla of information about success metrics goes supernova? Because we're still in the social media head-patting phase, and we're handing out participation ribbons by the truckload. Thus, anything with real data snaps us to attention like a Taser.

    By • Nov. 4, 2010

  • Mobile Inbound Marketing - Is Your Website Mobile-Ready?

    In a previous post I presented some amazing statistics about the rapidly growing mobile marketplace. In particular, there are more than 70 million people browsing the mobile web each day in the U.S. alone.

    By • Nov. 3, 2010

  • Why a Negative Review Can Be a Positive Experience

    I cannot tell you how many times I have sat across from a client and have heard them say (in so many words)..."We need to be in Social Media BUT we can't have a Facebook Page or Twitter or Blog and allow people to respond because what if all the comments we get back are negative?"Here's what I am thinking and what I WANT to say...Well maybe if your product, service or ware wasn't so bad you wouldn't have to worry about getting ALL negative reviews!Here's what I DO say...

    By • Nov. 3, 2010

  • The Dawn of the Social Consumer

    Tweet...ReTweetLikeShareCheck-inGroup buyQR code scanAugmented realityRFID

    By • Nov. 3, 2010

  • Where Social Media Resides

    CNN's Ali Velshi @ Council of PR Firms' Critical Issues ForumLast week I had the good fortune to attend the Council of PR Firms' annual Critical Issues Forum and the PR+MKTG CAMP EAST events, both in New York City. Some common themes emerged from the two, not the least of which had the PR indust...

    By • Nov. 2, 2010

  • 5 Take-Aways on Social Media and Politics

    Discussion around my recent post on some alleged unethical social media use during Toronto's mayoral election got me thinking around some broader topics that have emerged recently.Without further ado, here are five thoughts on themes I've seen recently.

    By • Nov. 2, 2010

  • It's Time to Get to Work. Arm Yourself with Knowledge.

    Regardless of your position within an organization, if you want to see change you need to institute change. Small steps often lead to big change. You have the ability to encourage others to have the confidence and courage to follow. The one thing that I find helps is arming myself with knowledge.

    By • Nov. 1, 2010

  • Establishing an ROI for Link Building ?

    I have continually said that no marketer should embark on a social media program without a strategy to measure its ROI but sometimes you can get carried away with ROI which leads to analysis paralysis.

    By • Oct. 30, 2010

  • Are Referral Fees for Influencers a Bad Idea?

    There is little doubt that influencers and opinion leaders are being regarded as increasingly valuable within the social media landscape.

    By • Oct. 29, 2010

  • Facebook Strategies: Content Over Creative

    Are you focusing your Facebook investment in the right place?

    By • Oct. 29, 2010

  • Get Away from Marketing and Start Conversations

    You hate being interrupted with calls, banners and spam messages. Wouldn't it be easier if you could only engage in business-related interactions with people you like and have a previous relationship with? Well, if that's what you want, you should definitely apply this pattern to your customers.

    By • Oct. 29, 2010