Content Marketing: Page 481
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Are QR Codes Replacing Social Media Links on Product Packaging?
With the advent of mobile marketing, Quick Response (QR) codes may be the next big thing in product packaging.Smart packaging design already leaves room for displaying websites and social media connected to a given product. Check out "packaging diva" JoAnn Hines' blog for insight into how brands ...
By Len Ostroff • Jan. 18, 2011 -
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On relevance and the need to earn it today and every day
If it's one thing that I've learned over the years of studying social media, business, and the pursuit of influence, it's that we are competing for the moment in order to earn and maintain a semblance of relevance. For businesses struggling to gain traction through Likes, RT's, comments, clicks, friend and follower counts, the moment for which we compete, never really comes. It is perpetual.
By Brian Solis • Jan. 18, 2011 -
The Next Big Social Trend? Social Sign-in
It used to be that starting a social media presence (creating a Facebook pages with customized tabs and a Twitter account for tweeting coupons and new products) was the big thing for online retailers. But as many have already immersed themselves within these channels, the next big trend that we s...
By Danielle Leitch • Jan. 18, 2011 -
Mobile Marketing In 2011 - Are You Ready?
Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device?
By Michael Brenner • Jan. 18, 2011 -
Groupon - A New Truth of Advertising
Yes, Groupon has been valuated at 6 billion dollars thanks to Google. But what exactly were they buying? What does Groupon do so well that Google can not replicate it or go vertical with it? That's the real question. It may be that Groupon now owns the social couponing market and that's why t...
By Lucas Shaffer • Jan. 18, 2011 -
6 Lessons from 5 Companies That Use Social Media
Between them they have more than a million Facebook fans and Twitter followers. On an average they have been on social media platforms for less than a year. Barring one, they do not have a budget or staff for social media marketing activities. Yet, they acknowledge that social media marketing is the "backbone of their marketing efforts." These are the lessons from five companies that have understood social media and have used it to grow their business.
By Surajit Agarwal • Jan. 18, 2011 -
Unfinished Business: Questions Social Media Must Answer In 2011
While the calendar tells us it is 2011, 2010 remains an unfinished year for Social Media. In 2010, companies large and small, traditional media outlets, government organizations, and, yes, naysayers, finally showed an overwhelming interest in Social Media. These newcomers, however, arrived armed with tough questions, demands for new data and the technical pressures of scale. In return, Social Media is playing for higher stakes, but that means we are required to prove our value collectively, as an industry, and individually, as professionals.
By Liza Sperling • Jan. 17, 2011 -
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Socialgraph Helps Search Engine Listings
When showing the value of an online community you are building, do not forget about checking the search box. Typical questions about expected outcomes from a community may still center around reach metrics. How many people am I reaching? How many eyeballs am I catching with my messages? The comprehensive answer includes reach (unique visitors, community members, etc.), engagement (i.e., conversations among fans and your brand) and search rankings. And your search listings are related to reach and engagement.
By Idil Cakim • Jan. 17, 2011 -
No Tweeters on your Country Music radio station?
I have listened to a lot of CMR stations recently and unless I'm deaf, I haven't heard any imaging topicals for social media elements. No sweepers or promos for Facebook or Twitter.
By Jessica Northey • Jan. 17, 2011 -
5 Ways to Get More From Online Video
fredcamino via flickr The use of video to tell your story, put a real live face on the company and showcase your products, services and customer testimonials is a very foundational online tactic these days. As cameras become more sophisticated and cheaper to buy and services such as Vimeo and Y...
By John Jantsch • Jan. 17, 2011 -
Your Brainstorms Suck
Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your mind, pretend there are no limits and be as creative as you like.The trouble is, most brainstorms suck.Huh?
By Dave Fleet • Jan. 15, 2011 -
Do you need all those damned share buttons?
For all of my new readers. this one will be a shocker. Unlike 100% of other social media blogs, I designed the original version of The Anti-Social Media without any share buttons of any kind. Part of that was a limitation of running the site on Tumblr. Another is that I am a curmudgeon. Since the...
By Jay Dolan • Jan. 14, 2011 -
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How to Approach Business Social Media Strategically
A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and up...
By Tom Pick • Jan. 14, 2011 -
The Social Compass is the GPS for the Adaptive Business
Over the years, I've written extensively about the need to extend opportunities abound in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business, it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning.
By Brian Solis • Jan. 14, 2011 -
Stone Age Online Marketing Alive In 2011!
New surveys show that while two thirds of b2b companies will continue with more traditional search marketing using email in 2011, incredibly, an overwhelming number have failed to even optimise their websites sufficiently or utilised paid search. Not surprisingly, one in three SMEs are concerned...
By Daren Bach • Jan. 14, 2011 -
How Social Media Can Make the Products You Buy Safer
Half the stuff in stores today comes from China. By default then, if we could improve the quality of products imported from China, we'd make the products you buy safer. Nice thought. But what does this have to do with social media? Actually, it has everything to do with social media. Let's take your kids' bike for example. The same social media principles that enticed you to buy the book your friend on Facebook purchased actually apply to the neighborhood bicycle dealer importing bikes from China. Just not in the same way.
By Michael Kleist • Jan. 14, 2011 -
6 tips for bringing personality to your Facebook business page
The majority of Facebook business pages tend to be a little dull, with the occasional Like, but not much else changing the landscape of posts by the business trying to get people interested in what they do. The reason so many business pages are so dull comes down to a lack of personality.
By Taylor Ellwood • Jan. 13, 2011 -
How To Create Killer Content: Speak To a Customer
One of my favorite questions when I speak to marketers about social media - content marketing, demand generation or sales alignment - is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?...
By Michael Brenner • Jan. 13, 2011 -
How Goldman Sachs Investing in Facebook is Good For You
The announcement that Goldman Sachs invested $500 million in Facebook, giving it a market valuation of $50 billion sent ripples across the media. With this deal including Goldman helping Facebook to raise an additional $1.5 billion, and noting that Facebook has raised $800 million over five roun...
By Brett Greene • Jan. 12, 2011 -
How Brands Can Utilise Social Media Alongside Super Bowl XLV
Each year the NFL Super Bowl presents brands and PR companies with the perfect opportunity to utilise their creativity to develop and launch a unique campaign across their PR and marketing platforms. Interestingly, with over 100 million people watching, it is often the case that commercials aired during the Super Bowl create as much of a conversation-point after the game is over as the actual games themselves.
By George Guildford • Jan. 12, 2011 -
New Media and the Future of Business
I was recently interviewed by Israel's BuzzInNews about new media and business. The conversation was translated from Hebrew to English, to share with you here as well. The discussion explores the evolution of social media in business from attention economics to B2B to ROI and concluding with a d...
By Brian Solis • Jan. 12, 2011 -
How To: Get More Qualified Followers on Twitter
One of the first questions I hear when I talk about Twitter is: "How can I get more Twitter followers?" At which point I shake my head, because the question I'd like to hear first is "What kind of people should I want to follow me on Twitter?" On Facebook, Twitter, or any social media site, the q...
By Tracy Gold • Jan. 10, 2011
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