Content Marketing: Page 481

  • How to Build Relationships through Returns & Bad Transactions

    The consumer splurged a little this holiday season - they purchased more, they purchased more often, and they did it across channel. Many consumers will be driven back to physical stores to either return or exchange their 'gifts.' Businesses usually prepare themselves for returns and exchanges -...

    By • Jan. 3, 2011

  • The New Social Media Marketing: 4 C's of the 2011 Customer

    By • Jan. 1, 2011

  • The Most Powerful Part of Social Media That you're NOT Using

    Social media is good for a lot of things: building relationships, finding and spreading news, marketing, a good laugh, keeping up with your friends and family and a host of other things, but there is another aspect of social media that most businesses aren't using. In fact I could argue and you c...

    By • Jan. 1, 2011

  • Will the Real Social Media Expert Please Step Forward (Part One)

    A quick search this morning for 'Social Media Expert' reveals 49,200,000 results on Google. All of those results won't be individual experts, but we all know that the Internet is awash with people who can help you to 'maximise profits' through the medium. Everyone's a Social Media guru or exper...

    By • Dec. 29, 2010

  • How Social Media Will Save the Human Race

    In the "good ol' days" people knew the baker and the butcher. They walked down Main street and greeted their neighbours with a smile and a wave. They were a community and they knew their neighbours had their backs if they needed them. The internet changed all that. It kept people in their homes a...

    By • Dec. 28, 2010

  • Your Website Only Needs One Social Share Button

    Social media sites are all about sharing information and opening conversations. What happens when you want to create engagement based on current events though? The mainstream media and blog sites have recently begun doing two things to increase engagement; however, they don't seem to know when to...

    By • Dec. 28, 2010

  • Increasing Your Online Influence

    In previous posts, I've pointed out that influence within social media does not equal the raw number of followers that you have. I've also shown why influence is more important to your online marketing strategy than simply trying to reach a huge number of people. In this post on influence, I'll show you how you gain influence, which will help you increase the right kind of followers.

    By • Dec. 27, 2010

  • 5 Ways To Gain & Keep Your Customers Trust Online

    Stephen Covey wrote in his book The Speed of Trust, "Trust impacts us 24/7, 365 days a year".

    By • Dec. 27, 2010

  • The 5 Critical Social Media Skills You Need To Disperse

    Your customers, prospects, and the people looking for you online don't care about your company structure. If they find you on Twitter, or leave a comment on your blog, they're looking for a response from anyone who can help, regardless of what department that person represents or what someone's official job title is.

    By • Dec. 23, 2010

  • Socializing Your Social Media Tools - Your First Tweet

    Social media sites such as Twitter and Facebook are tools, plain and simple. What you use these tools for on the other hand can make a large difference, and sometimes it is difficult to figure out what the first step is. Twitter in particular seems like an incredibly easy to use tool. Type 140 ch...

    By • Dec. 23, 2010

  • What Women Want - As seen in Tweets

    Probably a post which will be interesting to many of us. 15,000 Tweets were collected that contained the phrase "women want". What do women value most when it comes to how they want to feel? What do women really love? How important is for women to feel special? And finally, can Tweets really tell us this information by applying Text Mining techniques to them?

    By • Dec. 21, 2010

  • Marketers start to realize that you need resources for social media

    By • Dec. 21, 2010

  • Content Marketing Lessons of the Top 10 Retweets of 2010

    In social media circles, retweets are great currency. If you can create content, even if it's under 140 characters long, and retransmit it through hundreds or thousands of individual Twitter accounts, it is communication gold. The top 10 retweets of 2010 give insight as to what magic the top pe...

    By • Dec. 19, 2010

  • Social Business: Get on the boat, but don't sell your car just yet

    Image courtesy of iwishiinventedthat.comBeing a member of the Social Media Marketing Community I am constantly checking my various Social channels for any new or insightful input into our world. In my digital comings and goings the other day I came across a blog post of a highly respected and we...

    By • Dec. 17, 2010

  • Social Media: Contest Bait

    By now, the vast majority of businesses ranging from crafting moms to giant corporate entities, have a Facebook page. Facebook provides a wonderful opportunity to get your brand and promotions in front of your loyal friends and followers. A common method of increasing the buzz about your brand via Facebook is to host a contest. Contests on Facebook are beneficial to your business in two ways:

    By • Dec. 15, 2010

  • Social Media Marketing: Wasted Time or Amazing Investment?

    The real benefits of social media marketing are often debated. Given the endless hours it takes to develop a social media marketing plan, grow your followers and fans, and continually update your accounts with well thought out, witty and relevant posts or Tweets it is important to determine what the real benefit of social media marketing is to your bottom line.

    By • Dec. 11, 2010

  • 5 Reasons You Need A Social Media Manager

    By • Dec. 10, 2010

  • Your Social Media Report Card: Pass or Fail?

    Recently, I had a meeting with a business owner regarding social media. I wasn't surprised to hear that they had a company doing it for them, but was surprised to hear how well they thought it was going.

    By • Dec. 10, 2010

  • Digital Talk is Cheap

    Everywhere in meeting rooms across the country, agencies, marketing groups and C-levels are talking up the need for their companies to "go digital" or "get digital" and in some places "be post-digital." Plans are hatched to hire more talent, to infuse the enterprise with a new culture, to become social and to follow the shift consumers have already undertaken. Campaigns are launched, offices are moved and everyone can sit back and pat each other on the back. Right?Wrong.

    By • Dec. 10, 2010

  • 8 Tips for Consumer Optimizing Your Site

    By • Dec. 10, 2010

  • Every Company Is a Media Company: SAP's 2010 Influencer Summit

    This year's SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski's quote: "Every Company is a Media Company." SAP's amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in Santa Clara, California.

    By • Dec. 9, 2010

  • Social Media Marketing: What, How, Who

    By • Dec. 8, 2010

  • 11 B2B Marketing Predictions for 2011

    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question - what's on the horizon specifically for B2B Marketers next year?

    By • Dec. 8, 2010

  • Online Privacy Problems? The FTC Says It's Got Your Back, But Does It?

    At the beginning of this month, the U.S. Federal Trade Commission (FTC) released a preliminary report on how to protect consumer privacy with respect to today's online environment. In this report, the FTC made some recommendations for those firms that would dare offend you in your personal que...

    By • Dec. 8, 2010

  • Where does marketing fit into social media?

    A few years ago, social media was a niche cocktail party that was populated mostly by people who would categorize themselves as geeks. If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Marketers are chomping at the bit to gain ownership or decision rights within the space.

    By • Dec. 8, 2010