Content Marketing: Page 487
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It's Time to Get to Work. Arm Yourself with Knowledge.
Regardless of your position within an organization, if you want to see change you need to institute change. Small steps often lead to big change. You have the ability to encourage others to have the confidence and courage to follow. The one thing that I find helps is arming myself with knowledge.
By Beth Harte • Nov. 1, 2010 -
Establishing an ROI for Link Building ?
I have continually said that no marketer should embark on a social media program without a strategy to measure its ROI but sometimes you can get carried away with ROI which leads to analysis paralysis.
By Richard Meyer • Oct. 30, 2010 -
Are Referral Fees for Influencers a Bad Idea?
There is little doubt that influencers and opinion leaders are being regarded as increasingly valuable within the social media landscape.
By Mark Evans • Oct. 29, 2010 -
Facebook Strategies: Content Over Creative
Are you focusing your Facebook investment in the right place?
By Dave Fleet • Oct. 29, 2010 -
Get Away from Marketing and Start Conversations
You hate being interrupted with calls, banners and spam messages. Wouldn't it be easier if you could only engage in business-related interactions with people you like and have a previous relationship with? Well, if that's what you want, you should definitely apply this pattern to your customers.
By Alexandra Cojocaru • Oct. 29, 2010 -
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4 experts on how to turn social media into sales
One of the enduring questions in the social media landscape is: Can we really use social tools to move the needle financially? That topic was met head on Tuesday evening at an event in San Francisco titled How to Turn Word of Mouth and Social Media into Sales.Here are some takeaways from the speakers' remarks at the sold-out gathering:
By JD Lasica • Oct. 28, 2010 -
Don't let Social Media lobotomise your brain.
Imagine you didn't know any social media platforms. Yes that's right. You've just emerged into 2010 and been told there's a great new way of building your business called social media. Would you instantly say 'What are the platforms? I must have a presence on all of them.' I doubt it. In the old ...
By Dorothy Mead • Oct. 28, 2010 -
How to Create a Social Media Conversion System
People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.
By John Jantsch • Oct. 27, 2010 -
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Why you can't force your influence to grow
The more we want something, the more power it has over us. The more we want that product, the more we will pay for it. The more we want someone's affection, the more we will do for it.It's a fickle loophole in the human psyche that we all experience, but tend to ignore. And we ignore it for good reason; it doesn't make sense. It's not rational that we would consistently contribute to the deterioration of our own control. But we do.
By Eric Fulwiler • Oct. 27, 2010 -
Luxury Brands and Digital Strategy
Lately, I've engaged in several discussions online concerning the intersection of luxury brands and digital marketing. I'll save you a lot of bluster and tell you that the major theoretical bottleneck confronting marketers and the brands they represent is this: how does one maintain the exclusivity and one-of-a-kind experience of a luxury brand using tools that are open, transparent, scaled and purposefully not exclusive?
By Zachary Cohen • Oct. 26, 2010 -
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Twitter influence: who do you believe?
Brendan Cooper (@brendancooper, http://brendancooper.com) is a freelance copywriter and social media consultant who helps clients win business, win awards, appear in national media and talk to people through compelling, direct, dynamic copy and social media strategy. He has been helping people to communicate, online and offline, for fifteen years.
By Brendan Cooper • Oct. 25, 2010 -
The Value of Website Visitor Actions
We measure a lot with analytics, but we don't often put a value on each of the actions a visitor takes when they connect with us online. It's important that companies pay attention to more than visits and conversions... there are a ton of interactions in between and after that provide value.
By Douglas Karr • Oct. 24, 2010 -
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How to Mutilate a Social Media Contest
Okay, so I'm ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer?Companies are forever talking about the ROI of social media. But what about the customer's return on investment of their time and energy?
By Deana Goldasich • Oct. 22, 2010 -
Why mobile marketing?
Normally I don't talk about location-based services, but the recent news of Loopt adding deep integration with Facebook Places, and Foursquare recently registering its 4 millionth user and having its 200 millionth check-in got me thinking it was time to look into what's been going on with locati...
By Tommy Walker • Oct. 21, 2010 -
The Six Stages of Social Customer
The Social Customer is not a figment of your imagination; she's here kicking social media butt and taking names. She wants to engage with you, the brand, but only when appropriate and convenient for her. Just because you are listening, does not mean that she wants to talk. Tools like Attensity Re...
By Maria Ogneva • Oct. 21, 2010 -
Personal Branding in Social Media: A First Checklist
Personal branding is the topic of a presentation I will be giving this week and it got me thinking how social media has changed everything.
By Mike Johansson • Oct. 19, 2010 -
3 Reasons To Dig Deeper In Social Listening
Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. But many marketers are too quick to create a Twitter or Facebook account and proclaim "Mission Accomplished." Beyond just trying to interact a tweet at a time, often a more direct road to social succes is to engage with customers more comprehensively in other locations - and social listening shows you the way.
By Jay Baer • Oct. 19, 2010 -
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The Art of the Facebook Post - Maximising Engagement
Facebook's maturation as a marketing tool in the past year or two has led to the vast majority of brands and businesses looking to establish pages within the Facebook community as a means of pushing their own brand awareness and more importantly engaging with the most relevant consumers.
By Alex Smith • Oct. 18, 2010 -
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