Content Marketing: Page 487

  • How to Create a Social Media Conversion System

    People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.

    By • Oct. 27, 2010

  • The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce

    By • Oct. 27, 2010

  • Why you can't force your influence to grow

    The more we want something, the more power it has over us. The more we want that product, the more we will pay for it. The more we want someone's affection, the more we will do for it.It's a fickle loophole in the human psyche that we all experience, but tend to ignore. And we ignore it for good reason; it doesn't make sense. It's not rational that we would consistently contribute to the deterioration of our own control. But we do.

    By • Oct. 27, 2010

  • Luxury Brands and Digital Strategy

    Lately, I've engaged in several discussions online concerning the intersection of luxury brands and digital marketing. I'll save you a lot of bluster and tell you that the major theoretical bottleneck confronting marketers and the brands they represent is this: how does one maintain the exclusivity and one-of-a-kind experience of a luxury brand using tools that are open, transparent, scaled and purposefully not exclusive?

    By • Oct. 26, 2010

  • 4 Ingredients for Attacking (the Right) Social/Mobile White Spaces

    By • Oct. 25, 2010

  • Brand hijacking in progress, thanks in part to social media.

    By • Oct. 25, 2010

  • Twitter influence: who do you believe?

    Brendan Cooper (@brendancooper, http://brendancooper.com) is a freelance copywriter and social media consultant who helps clients win business, win awards, appear in national media and talk to people through compelling, direct, dynamic copy and social media strategy. He has been helping people to communicate, online and offline, for fifteen years.

    By • Oct. 25, 2010

  • The Value of Website Visitor Actions

    We measure a lot with analytics, but we don't often put a value on each of the actions a visitor takes when they connect with us online. It's important that companies pay attention to more than visits and conversions... there are a ton of interactions in between and after that provide value.

    By • Oct. 24, 2010

  • Want proof some brands don't understand social media marketing ?

    By • Oct. 23, 2010

  • How to Mutilate a Social Media Contest

    Okay, so I'm ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer?Companies are forever talking about the ROI of social media. But what about the customer's return on investment of their time and energy?

    By • Oct. 22, 2010

  • Why mobile marketing?

    Normally I don't talk about location-based services, but the recent news of Loopt adding deep integration with Facebook Places, and Foursquare recently registering its 4 millionth user and having its 200 millionth check-in got me thinking it was time to look into what's been going on with locati...

    By • Oct. 21, 2010

  • The Six Stages of Social Customer

    The Social Customer is not a figment of your imagination; she's here kicking social media butt and taking names. She wants to engage with you, the brand, but only when appropriate and convenient for her. Just because you are listening, does not mean that she wants to talk. Tools like Attensity Re...

    By • Oct. 21, 2010

  • Personal Branding in Social Media: A First Checklist

    Personal branding is the topic of a presentation I will be giving this week and it got me thinking how social media has changed everything.

    By • Oct. 19, 2010

  • 3 Reasons To Dig Deeper In Social Listening

    Brands have realized that social networks offer an opportunity to interact directly with consumers. They create pockets of communities where like-minded people share information and seek advice. But many marketers are too quick to create a Twitter or Facebook account and proclaim "Mission Accomplished." Beyond just trying to interact a tweet at a time, often a more direct road to social succes is to engage with customers more comprehensively in other locations - and social listening shows you the way.

    By • Oct. 19, 2010

  • Logo You Don't

    By • Oct. 18, 2010

  • The Art of the Facebook Post - Maximising Engagement

    Facebook's maturation as a marketing tool in the past year or two has led to the vast majority of brands and businesses looking to establish pages within the Facebook community as a means of pushing their own brand awareness and more importantly engaging with the most relevant consumers.

    By • Oct. 18, 2010

  • Social Media: 22 Tips to Differentiate Your Brand Presence

    By • Oct. 18, 2010

  • Social Media Marketing is All About Changing the Conversation

    Are you caught up on Mad Men?In this week's episode, the agency (Sterling Cooper Draper Pryce) deals with the fallout of losing their largest account. New clients are hesitant to hire them, because word about town is that the agency's future is cloudy at best. Peggy's advice, which Don Draper takes to heart, is simple: "If you don't like what's being said, change the conversation."There couldn't be a better motto for social media marketing.

    By • Oct. 16, 2010

  • Using Content as an Essential Marketing Strategy

    I'm pretty sure you're sick of folks like me telling you that content is king and that you must produce reams of it in order to compete these days, so I won't put you through any more of that kind of silly talk.

    By • Oct. 15, 2010

  • You Have More Influence Than Ashton

    The debate over quality vs. quantity is one to consider when using Twitter. The amount of influence a user has on Twitter is not direct reflection of the amount of followers. So the debate favors quality.

    By • Oct. 14, 2010

  • Increase your blog influence in 5 simple steps

    You'll find many posts on how to increase your blog's audience, but these next 5 tips put together might just create the winning recipe to increase your blog influence. Influence is the organic engine to audience.Step 1 - Content focus

    By • Oct. 13, 2010

  • Social Media ROI - Seeing the Forest for the Trees

    There has been a lot of discussion about social media ROI lately -

    By • Oct. 13, 2010

  • ROI in a social media, connected world.

    By • Oct. 12, 2010

  • How Size Matters in the Social Media ROI Debate

    ROI in social media is a luxury. And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. With mid-level brands the debate becomes more acute because the marketing budget is more thinly spread. And as for small brands, there's no debate at all. For the most part, all they have is social media - so ROI is a matter of hope rather than measurable statistics.

    By • Oct. 12, 2010

  • The 5 Emerging Disciplines in Influence Planning

    I used to drive a 12-year old VW Jetta. The air-conditioning had gone out. My mechanic who has teased it back to life so many times just shook his head and said, "too old, too expensive, buy a new car." I would tough it out but I live in a swamp (Washington DC) and when it comes to oppressive summer and fall heat, I am not tough.

    By • Oct. 12, 2010