Content Marketing: Page 488
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Is Our Addiction to ROI Killing Social Media?
I had an interesting phone call with a prospective client. I didn't know him, and hadn't worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities.Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. And his belief that if an agency couldn't provide that, then they weren't any good. Sounds reasonable, right? Not so fast.
By Jay Baer • Sept. 30, 2010 -
4 Steps to B2B Social Media Marketing Excellence with SAP Community Network
We've been on a journey over the past 12 months to effectively integrate popular social networking platforms into SAP Community Network's (SCN) http://www.sdn.sap.com/irj/scn communication and marketing activities - expanding the options for the core team to deliver value to our members. This bri...
By Gail Moody-Byrd • Sept. 29, 2010 -
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Sesame Street Doing Social Media Right
One of the biggest challenges for corporations in the past two-plus
By Jeff Esposito • Sept. 29, 2010 -
How to Thrive in a World Where You're a Marketer, Like it or Not
It's a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up. Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see a totally different job market than ever before in history. Like it or not, everyone is a marketer now, even kids.
By Brett Greene • Sept. 28, 2010 -
Infographics as Marketing Strategy: 12 Take-Away Points for Businesses
By Debbie Hemley • Sept. 28, 2010 -
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How successful are Facebook ads?
Like all internet-based content providers making a killing despite charging nothing for their products, Facebook delivers advertisements. Unlike Google, whose AdWords system has rewritten some basic concepts of internet advertising, Facebook ads often prove far more annoying, or simply confoundin...
By Donna DeClemente • Sept. 24, 2010 -
More Brands Need To Become Social Media Publishers
The explosion in social media over the past couple of years has resulted in a requirement for leading international brands and businesses to increasingly view themselves as publishers, as they clamour for the attention of their core demographics on social networks. Whereas in the past, it was onl...
By Philip Keightley • Sept. 24, 2010 -
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Your Social Audience may not be your Target Customer
When we think about social media, we usually think about reaching our target customers. After all, isn't the goal to get sales from those customers? Sure, but sometimes the best method is to reach those customers indirectly through social media.Who can you actually reach through social media?
By Neicole Crepeau • Sept. 20, 2010 -
Social Media Increases Astroturfing, Brands Risk Losing Customers, Survey Shows
Have you ever read an online review of a brand's product or service that seemed too good to be true or, conversely, overly negative? There may be a reason: astroturfing.Astroturfing is a social media or online marketing campaign that is formally planned by an organization or agency, but is disguised as spontaneous, grassroots behavior. In other words, sometimes conversations and reviews expressed within online communities are coming not from legitimate, sharing consumers, but rather from hired posters who don't disclose their connection to an organization.
By Matthew Pugh • Sept. 20, 2010 -
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The 5 Basic Points of Digital Marketing
Digital marketing, like any other business venture, has both its pros and cons. It is crucial to fully understand where one may fail and where the other will succeed. To be a success in the fast paced world of digital marketing, one should follow five basic points:
By Zubin Kutar • Sept. 19, 2010 -
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A Test Plan for Social Media Marketing
Maintain What's Working, But Carve Out Some Budget for Social
By Zubin Kutar • Sept. 15, 2010 -
The 5 Step Process for Social Media Success
Social media makes big companies feel small again, and gives small companies a natural advantage because they are closer to their customers. It doesn't matter what industry you're in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success.
By Jay Baer • Sept. 15, 2010 -
Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up with the value. That's a problem.
By Aaron Kahlow • Sept. 14, 2010 -
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