Content Marketing: Page 488

  • Why companies don't join the conversation? The 95%-5% rule.

    Most companies agree that joining the conversation is crucial for their brand and customer experience. Still, many of them (most of them) don't dare taking the step. What is holding them you could wonder?I call it the 95%-5% rule. During internal discussions there are always examples used of cases in which it's better that a brand is not joining in. Most of these cases are exceptional cases. Furthermore, they can be very well described and everyone in the company feels that in those circumstances it is indeed better not to join.

    By • Oct. 11, 2010

  • Are Social Media Tweeps Always Good Marketers?

    I spend a lot of time using social media "stuff." You know, Twitter, Facebook, reading up on blogs, all that fun and "cool kid" stuff. I help manage and build the online community behind the B2B company that I work for so I've had the opportunity to see social media from two different perpectives:The social media "fanboy" side and the practical "drive more business" side.

    By • Oct. 11, 2010

  • Social Media Success: The Music Industry

    I've, been consulting clients in the music industry for nearly 10 years now, but about 6 years ago I stumbled on a website called Hi5 (this was my first experience with Social Networking). Prior to this setting up a website for your band/product was all the craze, but to set up a decent webs...

    By • Oct. 11, 2010

  • Social media: A marketers dream or nightmare?

    By • Oct. 10, 2010

  • Gap and MySpace: Brands in Crisis

    By • Oct. 10, 2010

  • Location-based Services: The Hottest Segment in Social Media

    Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.

    By • Oct. 7, 2010

  • Celebrities, Popularity, Influence - Part 2

    Last week I posted a story in which I shared the findings of a study perfomed by Northwestern University and celebrities and twitter and influence and lack thereof...

    By • Oct. 7, 2010

  • 7 Hot Trends In B2B Marketing Analytics

    By • Oct. 7, 2010

  • Nearly half of brands not sure of social marketing's value

    By • Oct. 7, 2010

  • Why Are Big Brands Starting to Promote Facebook Pages Instead of Websites?

    It's not a new concept for companies to promote their Facebook pages - whether in store, via their website or for a dedicated page campaign - as they scurry to acquire fans in a race against their competitors. However, over the past few months some big brands have caught my eye - Facebook addresses have started to appear where one is used to seeing a regular website url.

    By • Oct. 6, 2010

  • Is Facebook Really Set To Risk Consumer Wrath By Utilising Open Graph To Offer Loyalty-Based Functionality?

    The rapid growth in adoption of Facebook's Social Graph engine may result in brands using this functionality akin to a type of online loyalty programme, according to a recent feature by AdAge. Yet surely Facebook must resist potentially undermining consumer confidence and trust to further monetise its service through offering a direct pipeline for brand marketers, such as the online PR community?

    By • Oct. 6, 2010

  • Calculating YOUR Social Media ROI

    By • Oct. 6, 2010

  • Social media at war: Strategy vs tactics

    All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved."Sun Tzu - The Art of War

    By • Oct. 6, 2010

  • How to fish for customers in social media

    As a marketer, there is a sea of consumers literally at your fingertips. Social media has many pools, teeming with potential customers that seem so easy to catch. But many companies and marketers are unable to haul in a good catch.Most try to build a bigger net, thinking it will give them the best chance to catch the most customers. Sounds logical, right? Well, it is until you consider the real function of a net isn't to cover more space, but to retain what it does manage to pull in.

    By • Oct. 6, 2010

  • This is your brand. This is your brand on social media. Any questions?

    Brand building used to be such a simple thing: people liked your products, and they told their friends, and soon you had a reputation. After a while, people associated your brand (in the early days, literally your physical brand) with quality, and thus equity was developed in your trademark. And everyone lived happily ever after.

    By • Oct. 6, 2010

  • Is Content Marketing a Necessity For Your Brand?

    Tweet Content Marketing - Give Them Something to Talk About If customers and prospects are already chattering about your brand on the social Web, your social media initiative can focus primarily on becoming an authentic part of those existing conversations. If someone throws you a surprise party,...

    By • Oct. 6, 2010

  • What are the Pros and Cons of Social Media Marketing?

    You'll hear plenty of praise for social media from us marketing bods. After all, when you consider the amount of time people are spending on these sites it's difficult not to get excited. We think so anyway.

    By • Oct. 5, 2010

  • When Online Marketing Misunderstands Social Media

    Too many businesses are simply regarding social media as another way to simply and cheaply market their message, products and services. It's the reason why social media is not working for them. Their messages are being ignored because it's obvious there is no real intention to engage. When busin...

    By • Oct. 5, 2010

  • Twitter Marketing Strategy Model - A basis for better social media outcomes.

    Social media is still relatively new in terms of marketing research and the formulation of workable models. Anecdotal evidence suggests marketing departments find it difficult to establish how social media fits into the company brand.Most small companies just don't get Twitter! Full Stop.

    By • Oct. 1, 2010

  • Marketing and Social Media: How to Make it Work

    I read an interesting post recently which asked, "What if there was no marketing?" In it the author described his own realizations of how many messages he ignores because he thinks it could be marketing and notes how over-saturated we are as a culture by the marketing various people do. He has a legitimate concern, especially when you factor in how much social media is used for marketing.

    By • Sept. 30, 2010

  • Why Advertising and Social Media Need Each Other

    By • Sept. 30, 2010

  • 25 Ways to Listen to Customers on Social Media

    By • Sept. 30, 2010

  • How to Build Your Customer Engagement Online

    By • Sept. 30, 2010

  • Is Our Addiction to ROI Killing Social Media?

    I had an interesting phone call with a prospective client. I didn't know him, and hadn't worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities.Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. And his belief that if an agency couldn't provide that, then they weren't any good. Sounds reasonable, right? Not so fast.

    By • Sept. 30, 2010

  • 4 Steps to B2B Social Media Marketing Excellence with SAP Community Network

    We've been on a journey over the past 12 months to effectively integrate popular social networking platforms into SAP Community Network's (SCN) http://www.sdn.sap.com/irj/scn communication and marketing activities - expanding the options for the core team to deliver value to our members. This bri...

    By • Sept. 29, 2010