Content Marketing: Page 489

  • Is Social Media Marketing A Crock?

    I recently had the pleasure of attending a dinner for startup VPs of Marketing. I had a great time chatting with peers and laughing about the unrealistic demands we all face. "Get me in the Journal and fill the pipeline--but don't spend any money."

    By • Sept. 14, 2010

  • Asset Based Marketing: Where Content Meets Design

    I spend a lot of time speaking about, writing about and advising my clients about content marketing. As a writer, I know original content is the most powerful way to gain influence and establish your authority. I've always felt that providing consultation and practical advice is the best way to attract prospects and keep my clients happy. Lately, I've been feeling like something is missing in that equation. Guess what? It's got nothing to do with content.

    By • Sept. 14, 2010

  • Content Marketing: Yes, We're All Media Companies. What Now?

    You would have to be from another planet not to be bombarded with the "we're all media companies now" mantra coming from many of the leading marketing websites . But what does it mean...to be a media company or publisher (what I call content marketing)?

    By • Sept. 13, 2010

  • Twitter's Most Elusive Statistic

    I saw an interesting question this morning on the Twitter from Shiv Singh:

    By • Sept. 13, 2010

  • A Simple Brand Identity Framework for Social Media Marketing

    When I'm working with businesses and individuals on social media and marketing initiatives, I hear the following quite a bit. "We know we need to do social media, but we just don't know how to do it." To this, I often start by explaining that social media in its most basic form is simply a conversation between two people. It just so happens there is a whole lot of new and fast-changing technology involved.

    By • Sept. 13, 2010

  • Dilbert: New Social Media Manager's First Day

    All content copyright B.L. Ochman, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By B.L. Ochman, What's Next Blog.

    By • Sept. 13, 2010

  • Social Media Marketing Outsourcing Guidelines

    By • Sept. 12, 2010

  • More Sharing of Social Media Business Failures Please

    You bet. In fact, we're probably at the "end" of usefulness for repeating the same tired examples of social media success -- Dell, Starbucks, Best Buy. There is little actionable information there for businesses unless they are named, Dell, Starbucks and Best Buy.Knowing what not to do, and what doesn't work is at least as important as what might work. Unfortunately, few businesses are willing to trumpet their failures, so while we have visible loud successes, wwe also have invisible failures from which we could learn.

    By Robert Bacal • Sept. 11, 2010

  • Crafting a Branded Content Strategy

    As marketers continue to shell out millions for banner, paid search, video and mobile ads every year, they are starting to wonder if these massive investments in "paid media" ads are worth it. After all, a recent Deloitte & Touche study found that 75% of U.S.

    By • Sept. 11, 2010

  • With Online Marketing, Focus on What You Can Control

    "The only things certain in life are death and taxes" - Ben Franklin Let's add one more thing to this quote...CHANGE. Change is inevitable, and speaking of change, the world of online search and social media changes almost daily, just as the global stock markets do. Over two months ago, LinkedIn...

    By • Sept. 11, 2010

  • Social network advertising to hit $4.2 billion next year

    By • Sept. 11, 2010

  • Social Media and The Brand

    By • Sept. 10, 2010

  • Where In The World Is B2B Social Media ROI?

    Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can't find ROI?

    By • Sept. 9, 2010

  • Why Most Politicians Are So Bad at Social Media

    By • Sept. 9, 2010

  • The Importance of Online Branding

    Once you establish a company, branding is one of the most important thin

    By • Sept. 8, 2010

  • Time To Evolve How We Target Social Media?

    How many times have you read something like this in a digital communications plan?"One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program."As social networks become more and more prevalent, we're at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. As a result, we're seeing more and more programs based on "insights" like:

    By • Sept. 7, 2010

  • Social Media - Déjà vu for the Auto Dealer?

    Written by Robert Harper

    By • Sept. 5, 2010

  • 4 Things You Need to Know About Influence

    Want to build influence? Or measure it? Here are four things you need to know:

    By • Sept. 4, 2010

  • Will Bad Grammar Reflect Your Online Brand Poorly?

    If you're like many other social media participants, you've likely made some grammatical, spelling, or typo boo-boos in your online communication. Heck, I've been known to do that from time to time. :) BUT, what if you use bad grammar consistently? Will it reflect your online brand poorly?Natural...

    By • Sept. 4, 2010

  • Brands should tighten grip on social media by beginning to take it seriously

    Organisations needs to spread their social media function across their business and stop thinking about it purely as a 'task' to be 'managed' by the marketing department.

    By • Sept. 4, 2010

  • How to Reward Yourself Using Social Media

    As social media and marketing professionals, we all spend lots of time thinking about how to use social networking to improve our business, contact lists or to advise others to do the same. Part of this process is looking what others are doing and transposing successful ideas into our own campaigns but how often do we put our professional interests to one side and see what is on offer for us in our personal lives?

    By • Sept. 3, 2010

  • Why Social Media and Groupon deals are a Perfect Match

    As a social media consultant you are always searching for fresh new ideas on how to help your clients promote their businesses through new platforms, tools and social media channels (let's hope!). So, this may not come as a surprise to you but one really hot social media trend at the moment is group buying or collective buying. This trend has been fuelled up by the Groupon empire and more recently the Groupon clone wannabes popping up like mushrooms. This new trend means new ways for local businesses to promote their services and products and generate rapid word of mouth and revenue.

    By • Sept. 3, 2010

  • Demonstrating the Power of Digital Marketing in 2 Minutes

    Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-disco...

    By • Sept. 3, 2010

  • Branded Content: Tales From the Dark Side

    As a former journalist and current manager of Spin Sucks, a proud outpost of branded content, many of my old colleagues would probably say that I've gone over to the dark side.

    By • Sept. 2, 2010

  • Video: Bringing a Brand to Life in Social Media

    We're approaching the last bits of this enlivening conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examined the state and future of social media.

    By • Sept. 1, 2010