Content Marketing: Page 489
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When Online Marketing Misunderstands Social Media
Too many businesses are simply regarding social media as another way to simply and cheaply market their message, products and services. It's the reason why social media is not working for them. Their messages are being ignored because it's obvious there is no real intention to engage. When busin...
By Daren Bach • Oct. 5, 2010 -
Twitter Marketing Strategy Model - A basis for better social media outcomes.
Social media is still relatively new in terms of marketing research and the formulation of workable models. Anecdotal evidence suggests marketing departments find it difficult to establish how social media fits into the company brand.Most small companies just don't get Twitter! Full Stop.
By Richard Bishop • Oct. 1, 2010 -
Marketing and Social Media: How to Make it Work
I read an interesting post recently which asked, "What if there was no marketing?" In it the author described his own realizations of how many messages he ignores because he thinks it could be marketing and notes how over-saturated we are as a culture by the marketing various people do. He has a legitimate concern, especially when you factor in how much social media is used for marketing.
By Taylor Ellwood • Sept. 30, 2010 -
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Is Our Addiction to ROI Killing Social Media?
I had an interesting phone call with a prospective client. I didn't know him, and hadn't worked with his (large) company. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities.Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. And his belief that if an agency couldn't provide that, then they weren't any good. Sounds reasonable, right? Not so fast.
By Jay Baer • Sept. 30, 2010 -
4 Steps to B2B Social Media Marketing Excellence with SAP Community Network
We've been on a journey over the past 12 months to effectively integrate popular social networking platforms into SAP Community Network's (SCN) http://www.sdn.sap.com/irj/scn communication and marketing activities - expanding the options for the core team to deliver value to our members. This bri...
By Gail Moody-Byrd • Sept. 29, 2010 -
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Sesame Street Doing Social Media Right
One of the biggest challenges for corporations in the past two-plus
By Jeff Esposito • Sept. 29, 2010 -
How to Thrive in a World Where You're a Marketer, Like it or Not
It's a new day in America. With economic cutbacks mixing with technology advancing at light speed, most people are wondering how to keep up. Throw in an exodus of jobs and people only working at companies for 2 to 3 years instead of 20 and we see a totally different job market than ever before in history. Like it or not, everyone is a marketer now, even kids.
By Brett Greene • Sept. 28, 2010 -
Infographics as Marketing Strategy: 12 Take-Away Points for Businesses
By Debbie Hemley • Sept. 28, 2010 -
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How successful are Facebook ads?
Like all internet-based content providers making a killing despite charging nothing for their products, Facebook delivers advertisements. Unlike Google, whose AdWords system has rewritten some basic concepts of internet advertising, Facebook ads often prove far more annoying, or simply confoundin...
By Donna DeClemente • Sept. 24, 2010 -
More Brands Need To Become Social Media Publishers
The explosion in social media over the past couple of years has resulted in a requirement for leading international brands and businesses to increasingly view themselves as publishers, as they clamour for the attention of their core demographics on social networks. Whereas in the past, it was onl...
By Philip Keightley • Sept. 24, 2010 -
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Your Social Audience may not be your Target Customer
When we think about social media, we usually think about reaching our target customers. After all, isn't the goal to get sales from those customers? Sure, but sometimes the best method is to reach those customers indirectly through social media.Who can you actually reach through social media?
By Neicole Crepeau • Sept. 20, 2010 -
Social Media Increases Astroturfing, Brands Risk Losing Customers, Survey Shows
Have you ever read an online review of a brand's product or service that seemed too good to be true or, conversely, overly negative? There may be a reason: astroturfing.Astroturfing is a social media or online marketing campaign that is formally planned by an organization or agency, but is disguised as spontaneous, grassroots behavior. In other words, sometimes conversations and reviews expressed within online communities are coming not from legitimate, sharing consumers, but rather from hired posters who don't disclose their connection to an organization.
By Matthew Pugh • Sept. 20, 2010 -
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The 5 Basic Points of Digital Marketing
Digital marketing, like any other business venture, has both its pros and cons. It is crucial to fully understand where one may fail and where the other will succeed. To be a success in the fast paced world of digital marketing, one should follow five basic points:
By Zubin Kutar • Sept. 19, 2010 -
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A Test Plan for Social Media Marketing
Maintain What's Working, But Carve Out Some Budget for Social
By Zubin Kutar • Sept. 15, 2010
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