Content Marketing: Page 490
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Dilbert: New Social Media Manager's First Day
All content copyright B.L. Ochman, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By B.L. Ochman, What's Next Blog.
By BL Ochman • Sept. 13, 2010 -
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More Sharing of Social Media Business Failures Please
You bet. In fact, we're probably at the "end" of usefulness for repeating the same tired examples of social media success -- Dell, Starbucks, Best Buy. There is little actionable information there for businesses unless they are named, Dell, Starbucks and Best Buy.Knowing what not to do, and what doesn't work is at least as important as what might work. Unfortunately, few businesses are willing to trumpet their failures, so while we have visible loud successes, wwe also have invisible failures from which we could learn.
By Robert Bacal • Sept. 11, 2010 -
Crafting a Branded Content Strategy
As marketers continue to shell out millions for banner, paid search, video and mobile ads every year, they are starting to wonder if these massive investments in "paid media" ads are worth it. After all, a recent Deloitte & Touche study found that 75% of U.S.
By JEREMY DUMONT • Sept. 11, 2010 -
With Online Marketing, Focus on What You Can Control
"The only things certain in life are death and taxes" - Ben Franklin Let's add one more thing to this quote...CHANGE. Change is inevitable, and speaking of change, the world of online search and social media changes almost daily, just as the global stock markets do. Over two months ago, LinkedIn...
By Stephanie Sammons • Sept. 11, 2010 -
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Where In The World Is B2B Social Media ROI?
Is this a familiar scene? Are you spending a lot of time talking about B2B social media and content marketing, only not acting because you can't find ROI?
By Jeremy Victor • Sept. 9, 2010 -
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The Importance of Online Branding
Once you establish a company, branding is one of the most important thin
By Briana Ford • Sept. 8, 2010 -
Time To Evolve How We Target Social Media?
How many times have you read something like this in a digital communications plan?"One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program."As social networks become more and more prevalent, we're at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. As a result, we're seeing more and more programs based on "insights" like:
By Dave Fleet • Sept. 7, 2010 -
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4 Things You Need to Know About Influence
Want to build influence? Or measure it? Here are four things you need to know:
By Amber Naslund • Sept. 4, 2010 -
Will Bad Grammar Reflect Your Online Brand Poorly?
If you're like many other social media participants, you've likely made some grammatical, spelling, or typo boo-boos in your online communication. Heck, I've been known to do that from time to time. :) BUT, what if you use bad grammar consistently? Will it reflect your online brand poorly?Natural...
By Elaine Fogel • Sept. 4, 2010 -
Brands should tighten grip on social media by beginning to take it seriously
Organisations needs to spread their social media function across their business and stop thinking about it purely as a 'task' to be 'managed' by the marketing department.
By Daniel Young • Sept. 4, 2010 -
How to Reward Yourself Using Social Media
As social media and marketing professionals, we all spend lots of time thinking about how to use social networking to improve our business, contact lists or to advise others to do the same. Part of this process is looking what others are doing and transposing successful ideas into our own campaigns but how often do we put our professional interests to one side and see what is on offer for us in our personal lives?
By Keredy Stott • Sept. 3, 2010 -
Why Social Media and Groupon deals are a Perfect Match
As a social media consultant you are always searching for fresh new ideas on how to help your clients promote their businesses through new platforms, tools and social media channels (let's hope!). So, this may not come as a surprise to you but one really hot social media trend at the moment is group buying or collective buying. This trend has been fuelled up by the Groupon empire and more recently the Groupon clone wannabes popping up like mushrooms. This new trend means new ways for local businesses to promote their services and products and generate rapid word of mouth and revenue.
By James Colman • Sept. 3, 2010 -
Demonstrating the Power of Digital Marketing in 2 Minutes
Have you tried to explain to clients, colleagues, businesspeople or students: Why social media works? Why consumers feel they are not listened to? Why traditional advertising has lost much of its power and is not trusted? Why the Digital Media revolution is alive and growing? I recently re-disco...
By Ira Kaufman • Sept. 3, 2010 -
Branded Content: Tales From the Dark Side
As a former journalist and current manager of Spin Sucks, a proud outpost of branded content, many of my old colleagues would probably say that I've gone over to the dark side.
By Gini Dietrich • Sept. 2, 2010 -
Video: Bringing a Brand to Life in Social Media
We're approaching the last bits of this enlivening conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examined the state and future of social media.
By Brian Solis • Sept. 1, 2010 -
Why Social Marketing?
Marketing used to be so much easier a few years back. Everyone in the department would get around and come up with a great campaign with their respective agency and push their advertisement to their target audience courtesy of mass media. Back in those days media planning wasn't that hard. But now, the rules have completely changed. TV advertising, while still very powerful, is becoming less effective and efficient by the minute. I believe that Social media is a main example of this shift.
By Ashan Kumar • Sept. 1, 2010 -
Where Should Brands Spend Their Social Media Budget?
Last post I proposed benchmarks for what percentage of a B2C marcom budget should be spent on social media. The next logical question is how to allocate that spend. Clearly every product, business goal, world market and end user target will impact that answer. Despite the recent gains in more seniors adopting digital habits, I still wouldn't use the Old Spice video strategy to reach 65 and over Americans. Context matters.Two ways to spend
By John Bell • Sept. 1, 2010 -
Make Your Marketing Explode: Integrated Marketing is the Secret Ingredient
Remember the really cool science experiment to make a volcano? You use simple ingredients like baking soda and dish soap. On their own they work for baking and cleaning, no wow factor. But when you combine the two you get a volcanic eruption. Pretty cool.
By Brian Rice • Aug. 30, 2010 -
Meet the Chief Listening Officer
One of the things I hear a great deal of when in conversation with businesses about communication is how important it is to listen to what people are saying.
By Neville Hobson • Aug. 30, 2010 -
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