Content Marketing: Page 490

  • Why Social Marketing?

    Marketing used to be so much easier a few years back. Everyone in the department would get around and come up with a great campaign with their respective agency and push their advertisement to their target audience courtesy of mass media. Back in those days media planning wasn't that hard. But now, the rules have completely changed. TV advertising, while still very powerful, is becoming less effective and efficient by the minute. I believe that Social media is a main example of this shift.

    By • Sept. 1, 2010

  • Where Should Brands Spend Their Social Media Budget?

    Last post I proposed benchmarks for what percentage of a B2C marcom budget should be spent on social media. The next logical question is how to allocate that spend. Clearly every product, business goal, world market and end user target will impact that answer. Despite the recent gains in more seniors adopting digital habits, I still wouldn't use the Old Spice video strategy to reach 65 and over Americans. Context matters.Two ways to spend

    By • Sept. 1, 2010

  • Make Your Marketing Explode: Integrated Marketing is the Secret Ingredient

    Remember the really cool science experiment to make a volcano? You use simple ingredients like baking soda and dish soap. On their own they work for baking and cleaning, no wow factor. But when you combine the two you get a volcanic eruption. Pretty cool.

    By • Aug. 30, 2010

  • Meet the Chief Listening Officer

    One of the things I hear a great deal of when in conversation with businesses about communication is how important it is to listen to what people are saying.

    By • Aug. 30, 2010

  • Branded Content - a Controversial PR Direction

    By • Aug. 28, 2010

  • 10 Pitfalls to Avoid in Social Media Marketing

    I recently attended the Digital Media Conference in Washington, DC and participated in the Social Media Marketing panel (check out video from the panel here). One question Elizabeth Shea, the panel moderator, asked participants was about social media pitfalls to avoid. Here's a recap of my answer...

    By • Aug. 27, 2010

  • Four Ways Foursquare Can Survive the Facebook Onslaught

    With Facebook's recent roll-out of Places, many have posited the beginning of the end for what had been everyone's LBS darling, Foursquare. After all, Facebook's built-in user base of over 500 million people they could dwarf Foursquare's user base of about 3 million with even a modest rate of a...

    By • Aug. 27, 2010

  • Advocating Change with Social Media and Content Marketing

    Why do you run a content marketing campaign? When do you use social media? Most businesses have the same answer for these questions and it always concerns getting more customers to spend more money. What if your business had all the customers they need? What if those customers were unlikely to spend much time using social media tools? What if you had little control over how much money you could earn. Would it make sense to invest in a digital marketing strategy? You bet.

    By • Aug. 26, 2010

  • The Ultimate YouTube Treasure Chest for Marketers

    A couple weeks back I made a personal pledge to get a better understanding of all the social media channels and tools we have at our disposal - and spend less time on my two 'favourite' platforms (blogs and Tw

    By • Aug. 26, 2010

  • Social Media Can't Replace Marketing

    When you think about social media, think about it in terms of pizza sauce. Sounds absurd, but hear me out. Pizza is a delicious and wonderful thing to eat, you've got warm, fresh dough, sauce, cheese a a variety of toppings to choose from. Now if you take away cheese, toppings and dough you're not left with much. Just a bunch of pizza sauce. This is exactly what social media is. It's not bad on it's own, but it's not the complete package without other components, namely marketing, public relations, SEO, advertising and other related branding factors.

    By • Aug. 25, 2010

  • #NowTrending in Mobile: Geo-Location and Q&A

    There's a turf war brewing in the social media scene, and the 'mobile throne' is up for grabs.

    By • Aug. 23, 2010

  • The Social Media ROI Debate

    Can the financial return on expenditures for social media business activities- in marketing, PR, customer support, HR, product development or other areas - be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, thes...

    By • Aug. 23, 2010

  • Best Buy Launches Location-Based Retail Experiment

    Best Buy recently launched a location-based retail experiment, using the "shopkick" mobile application rewards system. Best Buy will examine the ways in-store shoppers value and redeem offers and rewards through their smart phones.

    By • Aug. 23, 2010

  • What to Watch Out for When Running a Foursquare Campaign

    When you decide to run a Foursquare campaign for your business, make sure all of your employees know what Foursquare is.

    By • Aug. 18, 2010

  • 7 Ways to Sell Social Media to Your Marketing Department

    I am returning to my roots of how I started blogging on today's post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to sel...

    By • Aug. 18, 2010

  • Blogging ROI: How to plan your blogging strategy and measure the ROI

    With nearly 89% of businesses using corporate blogging to communicate with their customers planning your blogging strategy is key to driving traffic to your website. You can then use analytics to track the traffic from the referred blog site or sites and measure the ROI.

    By • Aug. 18, 2010

  • How to Become a Better Listener

    Listening as a blogger is just as crucial to growth as listening out in your every day, away-from-the-computer life. We have to learn to listen as children, as parents, as students, as teachers, as friends, as spouses, and in every other role we play throughout life. When we listen, we grow. Whe...

    By • Aug. 18, 2010

  • Six Keys to Optimizing Digital Marketing for Small Businesses

    By • Aug. 17, 2010

  • Social Media is Surprisingly Similar to Direct Marketing

    When Twitter rockstar Chris Brogan (@ChrisBrogan) agreed to host #blogchat, expectations were high. Mack Collier (@MackCollier), the creator of the successful Sunday night chat, used the proven direct marketing tactic of building anticipation to promote Chris' appearance.Mack started in July with...

    By • Aug. 17, 2010

  • Social Media Strategy: Grow Sales, Build Brand, or Both?

    Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both?

    By • Aug. 17, 2010

  • 5 Steps To Create A Social Media Plan

    Not surprisingly, many businesses have a tough time understanding exactly how social media fits into their overall marketing plan. Social media marketing seems like more of a catchy phrase that consists of nothing more than tweets and posts. In actuality, marketing with social media is much more...

    By • Aug. 17, 2010

  • 5 Stages of an Integrated Digital Marketing Life Cycle

    Clients generally have unrealistic expectations of a integrated digital marketing campaign. They expect results immediately or within the first 3 months. We prepare our clients for real expectations by reviewing a Digital Marketing Campaign Life Cycle. During an Integrated Digital Marketing ca...

    By • Aug. 15, 2010

  • How To Measure Your Social Media Efforts

    Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Typically in business terminology called Return On Investments or ROI.

    By • Aug. 14, 2010

  • 5 Not-So-Easy Steps to Managing Your Brand Online

    Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential.

    By • Aug. 13, 2010

  • The 6 Habits of Highly Effective Marketers

    Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer.

    By • Aug. 13, 2010