Content Marketing: Page 490

  • How to be a Marketing Thermostat

    By • Aug. 4, 2010

  • Influence is Bliss: The Gender Divide of Influence on Twitter

    By • Aug. 4, 2010

  • Go mobile: Five signs mobile optimization should be a top priority for your brand

    The latest data from Pew (a notoriously conservative research house) finds that over 1/3 of us (38%) use our cell phones to access the internet. That's up 52% from last year. If the trend continues, over half of Americans will be using their cell phones to access the web a year from now.That's a surge of change. The next big move in how we connect and communicate.Here's the question: Are you still designing for the big screen?

    By • Aug. 3, 2010

  • Forget Foursquare: How marketers are obsessed by shiny new things

    Yesterday, I blogged about our fear of change. Today, I want to talk about an issue that may, at first, seem contradictory. Because, while the world in general dislikes change as much as my cat likes having her nails clipped, many marketers simply love the chance to jump on a new technology and hail it as the best thing since sliced bread.

    By • Aug. 3, 2010

  • Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook

    By • Aug. 2, 2010

  • 25 "P"s of Social and New Media Marketing

    You probably heard about the 5 "P"s of Marketing:

    By • Aug. 1, 2010

  • 6 Ways to Waste Your Time on Social Media

    Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of:

    By • July 30, 2010

  • Podcast Interview with Ogilvy 360's John Bell on Ford Explorer Campaign

    The ford explorer campaign has been getting a lot of attention... this is how well it's doing according to John Bell, Managing Director of Ogilvy 360, who along with Team Detroit, created and managed this campaign with Ford.

    By • July 30, 2010

  • Listen Up, Location-based Services... Chicks are Influencers Too!

    If you haven't seen the flurry of conversations the past two days, let me be the one to tell you that Forrester has just released a very insightful report on the use of Location-based Services (LBS). Specifically, the use of applications such as Foursquare, Gowalla and Loopt as a means for comp...

    By • July 29, 2010

  • The 3 Most Effective Content Marketing Principles

    It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren't interested in consuming them. Why? Because we're bei...

    By • July 29, 2010

  • Exploring the Value of Buying on Engagement vs. CPM

    The rapid rate of change in online media is one of the things that makes the business fun. But not everyone is able to keep up. Much of the advertising industry is mired in the past. Can you believe that halfway through 2010 companies still spend major ad dollars against numbers based on sample surveys?

    By • July 29, 2010

  • How to Effectively Communicate Your Online Brand

    Do you know that communication can make or break your business? Many people think business communication is easy but it really isn't. There is more to it than just words.

    By • July 29, 2010

  • Email Beats Social Media for Customer Attention - Is it true?

    In a recent article from Search Engine Watch- Email beats Social Media for customer attention - a new report from Econsultancy has shown that sending targeted and relevant emails leads to greater e-commerce success than using social media sites.This really shows that the influence of the social networks is still growing and is in it's infancy. It will be the early adopters within the market that will be driving the change in online shopping behaviour.

    By • July 28, 2010

  • Facebook Advertising: Brands Can't Buy Enough

    If you're wondering how Facebook is performing among large brands, look no further than Barry Diller.

    By • July 27, 2010

  • The market IS a Conversation - How Kotex is winning where Old Spice is not

    By • July 27, 2010

  • Sunk Costs and Social Media Engagement: When To Let Go?

    Thanks to a tweet by @tacanderson I stumbled across the blog post Sunk Costs by venture capitalist Fred Wilson.Wilson's article is basically a repeat of the old advice, "don't throw good money after bad" when there's no hope of recovering what you've already sunk into a failing project or product.

    By • July 26, 2010

  • Are Luxury and Social Media an Incompatible Match?

    As an industry that is known for avant-gardism, innovation and creativity, it may not be immediately apparent why luxury brands and social media have been locked in a love-hate relationship.

    By • July 25, 2010

  • Growing Confusion about Behavioral Ad Targeting

    By • July 24, 2010

  • Brand Transparency in a Social Media Age

    Internet access provides consumers with endless amounts of information at their fingertips. To put this in perspective, let's compare our process of collecting information today to that of 15 years ago. Imagine a grade school student in mid-90's. If this person needed information they would probably start out by asking their parents or another family member. If that proved insufficient, the next stop would an encyclopedia or perhaps a trip to local library.

    By • July 23, 2010

  • What's Your Social Identity?

    I met with some potential business partners today. Given my focus on helping clients figure out their strategy for using digital media solutions to tell their story online, I recognize the value brought by business partners who can develop custom applications, provide graphic design, tweak SEO or create video content. We all agree that B2B companies face a different set of challenges in aligning and deploying digital media than their B2C bretheren.

    By • July 22, 2010

  • Why PR Professionals Need to Understand Social Media

    I've heard every adjective from 'genius' to 'gimmicky' to describe social media's impact on the 21st-century modern world. "It's the greatest thing since sliced bread," some will tell you, as they check into Foursquare on their iPhone over a hot cup of coffee.

    By • July 22, 2010

  • Social business and the Balanced Brand

    By • July 21, 2010

  • What's the ROI of the Old Spice Guy?

    This just in: despite the massive viral popularity of the Old Spice guy, sales of Old Spice are down. Shocker. I don't care how fun/viral/clever/sexy/whatever you dub the campaign, at the end of the day, it's still Old Spice, the cologne of a million grandpas of yesteryear.

    By • July 20, 2010

  • How is Social Media Changing Marketing?

    Where is social media taking the world to? As the universe of social media continues to gain influence amongst the populace in this age of uncharted technical revolution, the question as to how the dynamics of real time communication are affecting our lives is only understood in a very limited s...

    By • July 19, 2010

  • The Role of a Logo Design in Social Media Marketing

    We are always looking for ways to improve our marketing campaigns on social media websites. There is one important factor that, we, at times, neglect and this is why we don't get the results we look for. This important factor is known as "Logo Design".

    By • July 19, 2010