Content Marketing: Page 496

  • Get a Jumpstart on Marketing Your Facebook Page

    According to online intelligence service provider HitWise, back in mid-March Facebook surpassed Google as the number one website in the U.S. This meteoric rise comes as no surprise when you look at the more than 400 million users and counting that regularly frequent the site. Facebook has becom...

    By • April 12, 2010

  • Brand Managers: Think You're in Control? Think Again.

    SES magazine featured an interesting article which reveals a rather shocking statistic for many conventional brand managers. According to MarketingVox and Nielsen BuzzMetrics, "More than 25 percent of search results on Google for the world's 20 largest brands are links to user-generated conte...

    By • April 9, 2010

  • Small Business: Your Social Media Strategy is Your Best Investment

    What I'm about to say won't be popular with everyone who's running a small business. It's just this: before rushing into creating a Facebook page, Twitter account, business blog and so forth, invest some time (and/or money) in some social media strategic planning. Small (and micro) business...

    By • April 9, 2010

  • The Fall of Content

    It's come up in several other blogs, tweets and other grapevines but I'll say it here too. Creative online content is slowly becoming few and far between. Why is that? Certainly people haven't all of a sudden become less creative... In this day of rapid innovations, I doubt very seriousl...

    By • April 9, 2010

  • B2B Integrated Marketing Communication: The Impact of Social Media

    Leverage the strength of B2B channel partners while gaining greater visibiltiy to your end-user customers. In the past, B2B integrated marketing communications (marcom) was about controlâ€"ensuring that the marcom mix had consistent brand messages, tone and approach. Social media is about lett...

    By • April 8, 2010

  • The 3 Critical Ws of a Successful Social Media Listening Program

    Social Media listening is all the rage these days, yet many companies are still struggling to do it right because the tendency is to substitute technology for business objectives and processes. This may be good news for the social media vendors, but not so good for your business. Whether you'r...

    By • April 8, 2010

  • Top Branding Podcasts for Business

    Podcasts are an excellent way to receive syndicated information in an audio format. Whether you choose to download and listen on your computer or portably through your MP3 player, podcasts can deliver content right directly through a web feed in less than a minute. Competition in the podcast ar...

    By • April 8, 2010

  • 10 Free Social Media Tools Every PR Pro Should Master

    I'm always a bit hesitant when it comes to writing posts about social media tools. However, on this occasion I think the tools / resources I'm about to walk you through MUST be part of a modern communicator's arsenal, if not today, then by the end of 2010. For some of you, these might seem basi...

    By • April 8, 2010

  • The Importance of Unselfish Marketing

    Why do people join social media? More specifically, why do more business types engage in social media? Ultimately, for nearly all corporations (and you could argue with me if I'm wrong) it is to improve the company bottom line. With the shift in marketing towards digital channels, social media ...

    By • April 7, 2010

  • The Right Mix: Listening and Creating Content

    Whether you are managing an online community or a social media program for your organization, having the right mix of listening and creating content is important. Without listening to feedback, you are just creating content in a vacuum without gaining any insights from other people. If you just ...

    By • April 6, 2010

  • The Top Interactive PR Articles and Blog Resources

    Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine, blogger outreach and the use of social media to promote company news and announcements. Though the ability to distribute press releas...

    By • April 5, 2010

  • How to Measure the Absolute Value of Influencers.

    What gets measured gets managed. What gets counted gets valued. Why are we content to use the term influencer without a quantifiable method for measuring and analyzing the impact of that social position and value? Trends in social media are decided by influencers. Every profile is not equal. T...

    By • April 5, 2010

  • Advertising in the Digital Future: What's the Idea?

    What's Up With The Industry? It's interesting times in the advertising industry. If ever the industry was having an identity crisis, it's now. Digital specialists tend to think anyone who can't write code is an idiot. And creatives who come from traditional agencies think digital folks don't hav...

    By • April 2, 2010

  • Podcasts and Slideshare: A Cool Way to Distribute Ideas

    I've been dabbling with Slideshare and love how it lets you create and embed content. So when my friends at GreenNurture began creating a series of presentations, we experimented with not just regular presos, but wondered what if we package a media kit as a SlideShare? What if we published a Pre...

    By • April 1, 2010

  • Leadership: What's engagement costing your business?

    A couple of days ago I wrote a post about leadership and developing an open book style of leadership and the impact it can have on growth and performance. On the back of that I got some great comments from Karen at AMeaningfulExistence.com and Ben at 6Aliens.com and it motivated me to write ...

    By • March 31, 2010

  • Why You Probably Don't Need A Social Media Department

    This started out as a reply to a post on AgencySpy about what ad agencies need to look for as they staff up their nascent social media departments and turned into a full-fledged blog post. Maybe I'm too cynical, but my fear with creating a department specifically to oversee social media (ra...

    By • March 31, 2010

  • 5 Steps to Evaluating Social Media ROI

    'Prove to me social media works!' That is the cry of many businesspeople when challenged by the hype of Twitter and Facebook. The answer will not come simply from growing social media followers. Rather, it will come from the effect social media has on expanding and converting your company's...

    By • March 30, 2010

  • How do I start a business blog?

    Do I really need a blog for my business? What will it mean for my company? I have a personal blog - why do I need a blog for my business? Business blogging is quite different to personal blogging in many ways. Business blogging requires objectives with a real purpose in mind. What objectives do ...

    By • March 30, 2010

  • 5 Social Media Pitfalls to Avoid

    Social media is now an active reality for marketers. No longer something to consider as an option, marketers are rapidly increasing their budgets in this space and trying to leverage social media to best connect with consumers. Many marketers believe social media is a low risk, high reward ch...

    By • March 29, 2010

  • Viral Marketing: A Recipe for Success

    In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, "There is no such thing as viral marketing." The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them t...

    By • March 29, 2010

  • Social Media is Simpler Than You Think

    With the tidal wave of how-to articles, jargon and self-proclaimed "social media experts" hitting the online world, it's easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval mapsâ€""here be dragons."...

    By • March 29, 2010

  • 40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan - Mar)

    Compiled by Adam Vincenzini Late last year, I published my picks for the 99 most useful social media posts of 2009, a collection which was received really well. This year, I've been publishing 10 of the best posts from around the web each week as part of the '10 out of 10 in 2010' series. Now ...

    By • March 28, 2010

  • Tropicana Puts The Squeeze On Customer-Centric Marketing

    Evidently Mark Twain was wrong when he said, "Everyone complains about the weather, but no one does anything about it." Recently Tropicana did something about the weather - the wrong thing. They announced they were reducing the size of the 64 oz. orange juice carton to 59 oz., in response to f...

    By • March 26, 2010

  • Social Media ROI and Obliquity

    image via FlickR courtesy of LucyFrench123 "The problem with brands in social media is that they act like 19 year old dudes". - Yelled Gary Veynerchuck at SXSW, excited as ever. His point was that there is a tendency to approach every interaction with a single goal - sex for the dudes, sales...

    By • March 26, 2010

  • The Missing Linkâ€"Or, Why Social Media Isn't Working For You

    I hear a lot of things about social media in doing what I do. There has been a major theme lately popping up with people who say that social media is not working for them. They're frustrated and ready to throw in the towel on it, convinced it just doesn't translate into dollars in their bus...

    By • March 26, 2010