Content Marketing: Page 497

  • Re-Purposing Public Relations

    Re-purpose means to use or convert for use in another format or product. It would seem obvious that the definition and purpose of Public Relations (PR) needs to be re-purposed. The common definition of Public Relations (according to wikipedia) is the practice of managing the flow of informatio...

    By • March 25, 2010

  • Social Grapes? How America's Wineries Are Using Social Media To Extend PR Impact by @SuzieLin (as part of #BeMyGuest)

    Welcome to a guest blog post with a twist! Suzie Linville ( @SuzieLin) is a wine consultant who works in PR, is a big Denver Nuggets fan (although she is now based out of Washington, D.C) and an all-round great girl. Today, she blends together some of her passions and serves up an intri...

    By • March 25, 2010

  • How To Salvage Your Brand On Facebook: Lessons For Nestle

    If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination of a coordinated attack from Greenpeace and missteps from the brand in communicating with consumers through the social media environment (for a good recap of the situation a...

    By • March 24, 2010

  • B2B Social Media: Are we really making a connection?

    More B2B companies are tweeting, blogging and posting news, but I'm curious... are we really communicating or are we still using a bullhorn disguised as social media? I'm bringing this up because I'm as guilty as some B2B marcom folks who put out good, relevant content on the various social med...

    By • March 22, 2010

  • Every Manager is a Perception Manager

    You are a manager of perception, no matter in what managerial discipline you are actually involved in. Be it marketing, HR, Finance, operations, supplies, or procurement, you belongs only to that single breed of managers; "Perception Managers". All the other designations you hold at your organiz...

    By • March 22, 2010

  • Five Things a Busy Executive Should Know About Social Media

    A guide to survival if you are forced to participate. We are not all born to write, so why are so many more of us born to blog? And why exactly are so many companies expecting their executives to be great writers? It's a good idea for companies to share their voice and perspective with th...

    By • March 22, 2010

  • 5 Ways Social Media Impacts Consideration

    Ask any marketer to draw you a picture of the sales funnel and you'll get virtually the same picture. There are a number of proposed ways to look at the funnel applied to social media, including a post I wrote last year about the New Marketing Funnel and the new book, Flip the Funnel, from Po...

    By • March 22, 2010

  • The Many Faces of Social Media Content

    In writing, the first rule of thumb is usually audience identification. That is to say the writer understands his or her audience with respect to content, tone, length and similar attributes. Social media is similar, though rather than referring to strictly to writing, the title "producer"...

    By • March 22, 2010

  • PR Crisis Management in the 'Twitter Age'

    "In the Twitter age" is a term I heard this past week from a slightly frustrated public relations professional talking about how he's been forced to modify his crisis management plan. And change he must. The best-laid crisis management plan will quickly unravel when information - true, untr...

    By • March 21, 2010

  • The Basics Of Forum Marketing For Your Small Business

    One of the most suggested means of getting traffic to a site is to get involved in forum discussions (or bulletin boards as they are also called) on your topic of choice. You can find highly targeted forums that are organized and structured around just about any niche or industry you can think ...

    By • March 20, 2010

  • Under the Social Media Influence

    The Million Follower Fallacy: Audience Size Doesn't Prove Influence on Twitter, on Read Write Web, cites a recent survey that found "Twitter follower count is somewhat of a meaningless metric when it comes to determining influence." I was excited that finally someone realized that these numeric...

    By • March 19, 2010

  • Social Media Can Work For Small Business Too

    We've heard about the social media success stories of large companies all across the news. Best Buy's Twelpforce. Zappo's amazing customer service. The millions of revenue from Dell's twitter accounts. And that's all great. But what about the thousands of small businesses hurting after the eco...

    By • March 19, 2010

  • Your Internal Brand is One of Your Most Important Marketing Tools

    When you hear the word 'marketing' what do you think about? Most people will think of marketing to new or existing customers. Simply, they will think of marketing as an externally-focused business function. Ask the same sort of question of 'branding' and you will get a similar response.......

    By • March 19, 2010

  • Rely heavily on Google Analytics? You won't like this.

    Google Analytics might be one of the best things that Google "Robin Hooded" to website owners large and small. The analytics package provides incredible functionality and does so for not a dime. That combination of functionality and free have lead to massive market share for Analytics. One est...

    By • March 19, 2010

  • Targeting Influencers: A Case Study With Chevy Volt

    I don't write about cars. I don't really even write about gadgets. But I'm writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I'm not succumbing to the power of a good pitch. The car...

    By • March 17, 2010

  • 15 femmes les pieds dans les plats

    Chez espresso on carbure à deux trucs : café et passion. On saute toujours à deux pieds dans les comptes qui nous sont confiés et d'ailleurs, c'est avec la même fougue que l'on mène de front les projets que l'on initie. Par passion, espresso s'implique socialement auprès d'Å"uvres caritative...

    By • March 16, 2010

  • The opening up of Facebook and what happens next

    Three months ago, I published the media prediction that Facebook would "open" up its network by simply allowing people to let others follow them even if they were not friends. They are going two steps further... ReadWriteWeb reports Facebook's announcement that they would open up their firehose...

    By • March 15, 2010

  • Principles of Influence in a Social World

    "People don't change behavior or positions based on what they know. They change based on what they feel." - Oprah Winfrey. This is an extremely powerful and clarifying statement from one of the most successful and influential 'social' leaders of our time. What makes Oprah Winfrey so influenti...

    By • March 15, 2010

  • 10 Ideas to Help Business Navigate Social Media

    Almost a year ago I wrote a post called 5 Reasons Social Media is Like Sailing that was well-received. It's time to update that post. Since then I've come up with more reasons sailors might just have the right approach to social media for business. Even if you aren't into sailing you might ...

    By • March 15, 2010

  • Elections régionales : 47,5% de participation = abstention record

    Les instituts de sondage confirment la tendance d'une chute exceptionnelle du taux de participation au scrutin des élections régionales. S'il se confirme, ce taux de participation de 47,5% est un record historique pour l'abstention dans ce type d'élection. Link to original post : Toute l'actual...

    By • March 15, 2010

  • Live Blogging Tips at SXSWi

    So here I sit in the DFW airport hanging out with David Berkowitz waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my "mission" for SXSXi is to create content after all. I have several other goals like networking (reconne...

    By • March 14, 2010

  • Ford wins PR Week Award for Best Use of Social Media!

    We'd like to extend our sincere congratulations to our client Ford Motor Company for this week's win at the PR Week Awards! This past Thursday in New York (where we were all very dressed up, including Ford Digital Communications Manager Scott Monty in black tie) the team took home a very prestigi...

    By • March 13, 2010

  • Financial Services & Social Media

    As someone who has a background in marketing to the financial services industry, and who is also social media consultant, I have been watching, with interest, some of the forays into the social web by companies like Vanguard and Fidelity. I have also noticed that many who profess to be holding b...

    By • March 13, 2010

  • Third Grade Show and Tell: Online Privacy

    This morning I was a reluctant participant in third grade show-and-tell. Usually the kids bring books about dinosaurs, or vacation souvenirs, but my daughter took advantage of a little known provision that allows the children to bring people. I felt a little like a snow globe, or maybe a sock m...

    By • March 12, 2010

  • The Brand Dashboard: A Window to Relevance

    Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an ...

    By • March 12, 2010